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Social Media Curation

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A team-teaching presentation for @Dr4Ward's Social Media Theory and Practice Class.

A team-teaching presentation for @Dr4Ward's Social Media Theory and Practice Class.

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  • 1. The Third create connect C urate Social Media Curation Startups #SocialMediaCurationMonday, November 28, 2011
  • 2. Qianxing Lu and Brian Moritz (@qlu_online and @bpmoritz) Social Media Theory and Practice Dr. William Ward (@Dr4ward)Monday, November 28, 2011
  • 3. Social Media Startups 1.0Monday, November 28, 2011
  • 4. Start-upsMonday, November 28, 2011
  • 5. What is a startup? Idea, Team, Finance, Product, Marketing • Companies with a limited history. • A great number of dot-com companies were founded.Monday, November 28, 2011
  • 6. “It helped that we were already in Bootup Labs, a startup incubator in Vancouver, when we had this idea. Basically we already had the infrastructure in place needed to start a company (legal counsel, accounting, etc.), so we mostly focused on building a great product.” Mircea Pasoi, co-founder, Summify @mirceapasoiMonday, November 28, 2011
  • 7. Media startups New technologies create new opportunities & low barrier to entryMonday, November 28, 2011
  • 8. Important resources http://trendwatching.com/ http://www.entrepreneur.com/ http://www.techcrunch.com/ http://www.alexa.com/Monday, November 28, 2011
  • 9. Social Media Start-upsMonday, November 28, 2011
  • 10. New generation of social media start-ups • Content/story telling focused. • Built on existing social connections.Monday, November 28, 2011
  • 11. Facebook Connect • 1 million developers and entrepreneurs from more than 180 countries. • 550,000 active applications. • 250,000 websites. • 100 million users engage with Facebook on external websites every month.Monday, November 28, 2011
  • 12. From Creation & Connection to Curation A future trend toward customization and curation I.E: PearltreesMonday, November 28, 2011
  • 13. “Theres a big need for products to filter out the noisebecause sharing of content is increasing exponentially. I think more and more people are starting to realize the cost of keeping up with content in realtime is just too high, and its far better to be productive, do your work.” Mircea Pasoi, co-founder, Summify @mirceapasoiMonday, November 28, 2011
  • 14. The Two C’s Connect CreateMonday, November 28, 2011
  • 15. The problem?Monday, November 28, 2011
  • 16. Monday, November 28, 2011
  • 17. “Now we’re totally overloaded by this because everyone can publish. The next step is curation, is being able to put a layer on top of this to make sense of it.” -Burt Herman, Storify (@BurtHerman)Monday, November 28, 2011
  • 18. Curation ... The Third CMonday, November 28, 2011
  • 19. Case studiesMonday, November 28, 2011
  • 20. Sean Branagan at #NewhouseSM6 @StorifyMonday, November 28, 2011
  • 21. “We are building off of whats out there and what’s interesting ... there’s a wealth of material people are posting on Flickr and updates on Facebook that we want people to connect with.” -Burt Herman @BurtHermanMonday, November 28, 2011
  • 22. Start an online newspaper, using Twitter, Facebook, Google+ feeds The Daily Miss a Day, Miss a Lot @smallriversMonday, November 28, 2011
  • 23. “For most people, a real-time stream of endless tweets was (and still is) difficult to digest. This is where we saw an opportunity - provide an easy tool to consume what was being shared on Twitter. - Iskander Pols, COO @ipolsMonday, November 28, 2011
  • 24. Your Social Magazine Social feeds displayed in magazine-style layout for iPadMonday, November 28, 2011
  • 25. “I looked at magazines, and I looked at an article in Time Magazine and it looked so beautiful, and then you look at that same article on the website and it’s just a shadow of itself. And I thought, ‘Why is it that?” -Mike McCue (@MMccue)Monday, November 28, 2011
  • 26. Pulse.me Pulse takes your favorite websites and transforms them into a colorful and interactive mosaic. @PulsePadMonday, November 28, 2011
  • 27. Pulse.me Analysis Mobile-based reading, news gallery, revival of magazine http://www.pulse.me/about/#/about-usMonday, November 28, 2011
  • 28. See stories from Twitter, Facebook and Google Reader aggregated and de-duplicated in one beautiful place. @SummifyMonday, November 28, 2011
  • 29. “It all started because we had this problem ourselves. Wereally enjoy reading articles, but there’s just too much content out there and it’s really hard to figure out what’s relevant. ... All this happened at a restaurant during dinner, and the next day we started working on the product.” Mircea Pasoi, co-founder, Summify @mirceapasoiMonday, November 28, 2011
  • 30. THANK YOU! Qianxing Lu and Brian Moritz (@qlu_online and @bpmoritz)Monday, November 28, 2011