‘Without access, favor or discretion’:    The gatekeeping practices of                                   BRIAN MORITZ     ...
INTRODUCTION      “Because no one reads the newspaper, and      SportsCenter’s anchors are too perky for this early in    ...
GATEKEEPINGBRIAN MORITZ             • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY             The gatekeepi...
WHY WE’RE HERE   Purpose statement      Identify the types of stories that appear on Deadspin.     How those stories are f...
THEORY   A look at Deadspin                         Founded on Aug. 30, 2005, by Will Leitch.                         Top ...
THEORY   Deadspin’s greatest hitsBRIAN MORITZ                  • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSIT...
THEORY   About Deadspin     “One of the exciting things about Deadspin ... is that kind of wall used to     be there. Now ...
THEORY                      GATEKEEPINGBRIAN MORITZ             • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSI...
THEORY                      FRAMINGBRIAN MORITZ           • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY    ...
THEORY                  JOURNALISTS’ ROLESBRIAN MORITZ            • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVER...
HYPOTHESES     H1: Posts to Deadspin drawn from non-mainstream media sources are more likely to     consist of off-field ne...
HOW WE DID IT   Methods     •   May, 2010                                        Month chosen for sample    •    200      ...
RESULTS   Descriptive statistics     Of the 200 posts studied ...     102                                                 ...
HYPOTHESIS 1 RESULTS   Posts to Deadspin drawn from non-mainstream media sources are more likely   to consist of off -fiel...
HYPOTHESIS 2 RESULTS   Posts to Deadspin drawn from non-mainstream media sources are more likely   to be negative in valan...
HYPOTHESIS 3 RESULTS   Posts to Deadspin drawn from non-mainstream media sources are more likely to be representative   of...
IF YOU’RE SCORING AT HOME     Hypothesis 1: Supported    Hypothesis 2: Not supported, no significant relationship     Hypot...
SO WHAT?BRIAN MORITZ           • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY           The gatekeeping prac...
DISCUSSION                                   For all the hype,                                  Deadspin is a fairly      ...
BY THE NUMBERS   Discussion section     129                         posts dealt with off-field incidents     81.6%         ...
DISCUSSION     Deadspin editors (and sometimes, the readers themselves)     are reinterpreting the messages from mainstrea...
DEADSPIN IS NOT    Solely a source of sex, sleaze    and sophomoric humor.    Completely the alternative    source of spor...
DEADSPIN IS ...     A second-level gatekeeper.     A prime example of second-guessing theory.     A site that takes storie...
CONTACT                      BRIAN MORITZ                                    Ph.D. STUDENT                                ...
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Moritz deadspin presentation

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Presented at the 5th Summit on Communication and Sport, Bradley University, March 30, 2012

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Moritz deadspin presentation

  1. 1. ‘Without access, favor or discretion’: The gatekeeping practices of BRIAN MORITZ Ph.D. STUDENT • S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS • SYRACUSE UNIVERSITY FIFTH SUMMIT OF COMMUNICATIONS AND SPORT • BRADLEY UNIVERSITY • MARCH 30, 2012
  2. 2. INTRODUCTION “Because no one reads the newspaper, and SportsCenter’s anchors are too perky for this early in the morning, Deadspin combs the best of the broadsheets and internets to bring you everything you need to know to start your day.”BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  3. 3. GATEKEEPINGBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  4. 4. WHY WE’RE HERE Purpose statement Identify the types of stories that appear on Deadspin. How those stories are framed by editors and contributors.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  5. 5. THEORY A look at Deadspin Founded on Aug. 30, 2005, by Will Leitch. Top sports blog of 2000s — Sports Illustrated. 1.9 million monthly readers. Most visited sports blog. Seen as an alternative news source to ESPN and other traditional media (Nolan, 2007).BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  6. 6. THEORY Deadspin’s greatest hitsBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  7. 7. THEORY About Deadspin “One of the exciting things about Deadspin ... is that kind of wall used to be there. Now we (fans) decide what we want to know. We don’t always need that wall anymore ... people react to sports as entertainment because that’s what it is. Whatever fans find entertaining is what counts.” - Will Leitch (Sports Illustrated, 2008).BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  8. 8. THEORY GATEKEEPINGBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  9. 9. THEORY FRAMINGBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  10. 10. THEORY JOURNALISTS’ ROLESBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  11. 11. HYPOTHESES H1: Posts to Deadspin drawn from non-mainstream media sources are more likely to consist of off-field news items than posts drawn from mainstream media sources. H2: Posts to Deadspin drawn from non-mainstream media sources are more likely to be negative in valance than posts drawn from mainstream media sources. H3: Posts to Deadspin drawn from non-mainstream media sources are more likely to be representative of a critical frame and a celebrity frame than posts drawn from mainstream sources.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  12. 12. HOW WE DID IT Methods • May, 2010 Month chosen for sample • 200 Posts picked at random • SOURCE, TOPIC, FRAME, VALENCE CodesBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  13. 13. RESULTS Descriptive statistics Of the 200 posts studied ... 102 from mainstream sources 129 off-field stories 78 negative valence 82 neutral 40 positive Critical (72) Straightforward/Statistical (65)BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  14. 14. HYPOTHESIS 1 RESULTS Posts to Deadspin drawn from non-mainstream media sources are more likely to consist of off -field news items than posts drawn from mainstream media sources.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  15. 15. HYPOTHESIS 2 RESULTS Posts to Deadspin drawn from non-mainstream media sources are more likely to be negative in valance than posts drawn from mainstream media sources.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  16. 16. HYPOTHESIS 3 RESULTS Posts to Deadspin drawn from non-mainstream media sources are more likely to be representative of a critical frame and a celebrity frame than posts drawn from mainstream sources.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  17. 17. IF YOU’RE SCORING AT HOME Hypothesis 1: Supported Hypothesis 2: Not supported, no significant relationship Hypothesis 3: Not supportedBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  18. 18. SO WHAT?BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  19. 19. DISCUSSION For all the hype, Deadspin is a fairly well-rounded blog.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  20. 20. BY THE NUMBERS Discussion section 129 posts dealt with off-field incidents 81.6% non-mainstream stories on off-field incidentsBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  21. 21. DISCUSSION Deadspin editors (and sometimes, the readers themselves) are reinterpreting the messages from mainstream media sources – or, in some instances, finding new stories not covered by the more traditional media outlets.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  22. 22. DEADSPIN IS NOT Solely a source of sex, sleaze and sophomoric humor. Completely the alternative source of sports news.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  23. 23. DEADSPIN IS ... A second-level gatekeeper. A prime example of second-guessing theory. A site that takes stories already are in the marketplace of ideas and reinterprets them in an entertaining way.BRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin
  24. 24. CONTACT BRIAN MORITZ Ph.D. STUDENT S.I. Newhouse School of Public Communications Syracuse University about.me/brianmoritz @bpmoritz      607.341.5029 bmoritz@syr.eduBRIAN MORITZ • ‘WITHOUT ACCESS, FAVOR OR DISCRETION’ •SYRACUSE UNIVERSITY The gatekeeping practices of Deadspin

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