The 4 Cornerstones to
Becoming a Great Leader
@BrianMoran
Founder & CEO
Brian Moran & Associates
Poll Question
Which option below best describes you:
I’m a start up business owner
I’m a small business owner
I’m think...
On Leadership:
“If your actions inspire others to dream more,
learn more, do more and become more, you
are a leader.” – Jo...
On Leadership:
“As we look ahead into the next century,
leaders will be those who empower others.” –
Bill Gates
What Defines a Great Leader?
What Defines a Great Leader?
 Vision – To See What Others Don’t See
What Defines a Great Leader?
 Vision – To See What Others Don’t See
 Inspiration – Getting the Most out of Others
What Defines a Great Leader?
 Vision – To See What Others Don’t See
 Inspiration – Getting the Most out of Others
 Conf...
What Defines a Great Leader?
 Vision – To See What Others Don’t See
 Inspiration – Getting the Most out of Others
 Conf...
The Difference Between
Leadership & Mentoring
The Difference Between
Leadership & Mentoring
 Leader of Many
The Difference Between
Leadership & Mentoring
 Leader of Many
 Mentor to Few – Additional Responsibilities
Laying the Proper Foundation
Laying the Proper Foundation
 The 4 Cornerstones – Core Values
Laying the Proper Foundation
 The 4 Cornerstones – Core Values
 The Type of Person You Aspire to Become
Laying the Proper Foundation
 The 4 Cornerstones – Core Values
 The Type of Person You Aspire to Become
 Can I Change M...
Filling in the Foundation
Filling in the Foundation
 15-20 More Words – Who You Are
Filling in the Foundation
 15-20 More Words – Who You Are
 Words to Avoid
Filling in the Foundation
 15-20 More Words – Who You Are
 Words to Avoid
 How Would Others Describe You?
Filling in the Foundation
 15-20 More Words – Who You Are
 Words to Avoid
 How Would Others Describe You?
 Do Their Wo...
My Four Cornerstones
My Four Cornerstones
 Character – The Mental & Moral Qualities
Distinctive to an Individual.
My Four Cornerstones
 Character
 Credibility – The Capability of Being Trusted
My Four Cornerstones
 Character
 Credibility
 Integrity – To Have Strong Moral Principles
My Four Cornerstones
 Character
 Credibility
 Integrity
 Vision – To See What Others Cannot See
Building Your House
Building Your House
 Religion
Building Your House
 Religion
 Self
Building Your House
 Religion
 Self
 Family & Friends
Building Your House
 Religion
 Self
 Family & Friends
 Community
Building Your House
 Religion
 Self
 Family & Friends
 Community
 Career
Learning to Make
Decisions as a Leader
Learning to Make
Decisions as a Leader
 Forks in the Road
Learning to Make
Decisions as a Leader
 Forks in the Road
 “Gut” Decisions
Learning to Make
Decisions as a Leader
 Forks in the Road
 “Gut” Decisions
 Your Conscience
Learning to Make
Decisions as a Leader
 Forks in the Road
 “Gut” Decisions
 Your Conscience
 Align with Like-Minded Pe...
Great Leaders
Great Leaders
 Martin Luther King
Great Leaders
 Martin Luther King
 Abraham Lincoln
Great Leaders
 Martin Luther King
 Abraham Lincoln
 Mother Teresa
Not-So-Great Leaders
Not-So-Great Leaders
 Lance Armstrong
Not-So-Great Leaders
 Lance Armstrong
 Bernie Madoff
Are You Ready to
Be a Great Leader?
What are Your Four
Cornerstone Words?
What are Your 15 -20
Foundation Words?
Are You Ready to Build
Your House?
Summary
Summary
 Becoming a Great Leader Takes Time
Summary
 Becoming a Great Leader Takes Time
 Start Building/Reinforcing Your Foundation
Now
Summary
 Becoming a Great Leader Takes Time
 Start Building/Reinforcing Your Foundation
Now
 You Will Be Tested
Summary
 Becoming a Great Leader Takes Time
 Start Building/Reinforcing Your Foundation
Now
 You Will Be Tested
 Learn...
Summary
 Becoming a Great Leader Takes Time
 Start Building/Reinforcing Your Foundation
Now
 You Will Be Tested
 Learn...
Thank You
Q & A
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4 cornerstones to becoming a great leader

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What 4 words best describe you as a leader? Would your colleagues, friends and family use the same 4 words to describe you? What are the words you want to avoid? Are you a leader in the 5 most important areas of your life?

I love giving this PPT presentation because so many people want to be great leaders but they need some help in pointing them in the right direction. If you like this PPT, you should also check out the two blog posts I wrote, based on my work here. They can be found on www.openforum.com. Search my name (Brian Moran). The posts are titled "4 Traits to Becoming a Great Leader" and "Have You Mastered These 5 Levels of Leadership?" Amex also created an infographic of the two posts "Building Leadership Skills From the Ground Up."

I hope you find the PPT useful. If you want to discuss it or have any questions, you can reach out to me on Twitter. My handle is @BrianMoran. Thanks!

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  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • 10 People: Everyone gets an envelope with enough $$ for gas/food/hotel & 10% contingency for flat tires/post cards. 2 get Smartphones with Google Maps 2 get Rand McNally print maps 6 people get envelopes. Who gets there first? The same rule applies to business and life! The better your plan, the better your chances for success and the less likely it is for getting lost How can we use SM for business?.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • First two are related to selling The second two focus on the 90% preparation The last two focus on building your brand In all 6 reasons, look for Return on Time Invested (ROTI) rather than Return on Investment (ROI) Also watch for time robbers (chatting with old friends or new ones) If you can’t apply one of the six reasons to your SM work, then you aren’t using it for business.
  • The 5 most common excuses I’ve heard over the last 4 years when giving over 100 workshops/seminars on social media for business owners.
  • The 5 most common excuses I’ve heard over the last 4 years when giving over 100 workshops/seminars on social media for business owners.
  • The 5 most common excuses I’ve heard over the last 4 years when giving over 100 workshops/seminars on social media for business owners.
  • The 5 most common excuses I’ve heard over the last 4 years when giving over 100 workshops/seminars on social media for business owners.
  • Most business owners really don’t have a choice in whether or not to get involved in social media. If they don’t, they face extinction!
  • Most business owners really don’t have a choice in whether or not to get involved in social media. If they don’t, they face extinction!
  • Most business owners really don’t have a choice in whether or not to get involved in social media. If they don’t, they face extinction!
  • 4 cornerstones to becoming a great leader

    1. 1. The 4 Cornerstones to Becoming a Great Leader @BrianMoran Founder & CEO Brian Moran & Associates
    2. 2. Poll Question Which option below best describes you: I’m a start up business owner I’m a small business owner I’m thinking about starting a business Other
    3. 3. On Leadership: “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams
    4. 4. On Leadership: “As we look ahead into the next century, leaders will be those who empower others.” – Bill Gates
    5. 5. What Defines a Great Leader?
    6. 6. What Defines a Great Leader?  Vision – To See What Others Don’t See
    7. 7. What Defines a Great Leader?  Vision – To See What Others Don’t See  Inspiration – Getting the Most out of Others
    8. 8. What Defines a Great Leader?  Vision – To See What Others Don’t See  Inspiration – Getting the Most out of Others  Confidence – People Follow Someone Because of their Winning Attitude
    9. 9. What Defines a Great Leader?  Vision – To See What Others Don’t See  Inspiration – Getting the Most out of Others  Confidence – People Follow Someone Because of their Winning Attitude  Get Results – They Might Not Win Every Time, But They Win More Than They Should
    10. 10. The Difference Between Leadership & Mentoring
    11. 11. The Difference Between Leadership & Mentoring  Leader of Many
    12. 12. The Difference Between Leadership & Mentoring  Leader of Many  Mentor to Few – Additional Responsibilities
    13. 13. Laying the Proper Foundation
    14. 14. Laying the Proper Foundation  The 4 Cornerstones – Core Values
    15. 15. Laying the Proper Foundation  The 4 Cornerstones – Core Values  The Type of Person You Aspire to Become
    16. 16. Laying the Proper Foundation  The 4 Cornerstones – Core Values  The Type of Person You Aspire to Become  Can I Change My Cornerstones?
    17. 17. Filling in the Foundation
    18. 18. Filling in the Foundation  15-20 More Words – Who You Are
    19. 19. Filling in the Foundation  15-20 More Words – Who You Are  Words to Avoid
    20. 20. Filling in the Foundation  15-20 More Words – Who You Are  Words to Avoid  How Would Others Describe You?
    21. 21. Filling in the Foundation  15-20 More Words – Who You Are  Words to Avoid  How Would Others Describe You?  Do Their Words Match Your Foundation?
    22. 22. My Four Cornerstones
    23. 23. My Four Cornerstones  Character – The Mental & Moral Qualities Distinctive to an Individual.
    24. 24. My Four Cornerstones  Character  Credibility – The Capability of Being Trusted
    25. 25. My Four Cornerstones  Character  Credibility  Integrity – To Have Strong Moral Principles
    26. 26. My Four Cornerstones  Character  Credibility  Integrity  Vision – To See What Others Cannot See
    27. 27. Building Your House
    28. 28. Building Your House  Religion
    29. 29. Building Your House  Religion  Self
    30. 30. Building Your House  Religion  Self  Family & Friends
    31. 31. Building Your House  Religion  Self  Family & Friends  Community
    32. 32. Building Your House  Religion  Self  Family & Friends  Community  Career
    33. 33. Learning to Make Decisions as a Leader
    34. 34. Learning to Make Decisions as a Leader  Forks in the Road
    35. 35. Learning to Make Decisions as a Leader  Forks in the Road  “Gut” Decisions
    36. 36. Learning to Make Decisions as a Leader  Forks in the Road  “Gut” Decisions  Your Conscience
    37. 37. Learning to Make Decisions as a Leader  Forks in the Road  “Gut” Decisions  Your Conscience  Align with Like-Minded People
    38. 38. Great Leaders
    39. 39. Great Leaders  Martin Luther King
    40. 40. Great Leaders  Martin Luther King  Abraham Lincoln
    41. 41. Great Leaders  Martin Luther King  Abraham Lincoln  Mother Teresa
    42. 42. Not-So-Great Leaders
    43. 43. Not-So-Great Leaders  Lance Armstrong
    44. 44. Not-So-Great Leaders  Lance Armstrong  Bernie Madoff
    45. 45. Are You Ready to Be a Great Leader?
    46. 46. What are Your Four Cornerstone Words?
    47. 47. What are Your 15 -20 Foundation Words?
    48. 48. Are You Ready to Build Your House?
    49. 49. Summary
    50. 50. Summary  Becoming a Great Leader Takes Time
    51. 51. Summary  Becoming a Great Leader Takes Time  Start Building/Reinforcing Your Foundation Now
    52. 52. Summary  Becoming a Great Leader Takes Time  Start Building/Reinforcing Your Foundation Now  You Will Be Tested
    53. 53. Summary  Becoming a Great Leader Takes Time  Start Building/Reinforcing Your Foundation Now  You Will Be Tested  Learn to Trust Your Gut Instincts
    54. 54. Summary  Becoming a Great Leader Takes Time  Start Building/Reinforcing Your Foundation Now  You Will Be Tested  Learn to Trust Your Gut Instincts  Never Lose Faith in Your Ability to Lead
    55. 55. Thank You Q & A
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