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Microsoft Solutions for Broadcasters - Editorial Collaboration and Mobile Journalism

Microsoft Solutions for Broadcasters - Editorial Collaboration and Mobile Journalism

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Microsoft Solutions for Broadcasters Microsoft Solutions for Broadcasters Presentation Transcript

  • Microsoft Communications Sector hosting | media & entertainment | telecommunications Microsoft Solutions for Broadcasters An Overview Prepared for Post-NAB Show Germany Rainer A. Kellerhals Global Media & Entertainment Solutions Lead Communications Sector Microsoft CorporationFor more Information, please visithttp://www.microsoft.com/media May 26th, 2011
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Microsoft Solutions for M&ESolution Area Overview Project CRM ManagementMEDIAxRM BUSINESS MANAGEMENT Resource ERP Scheduling Supply Chain Business Intelligence Metadata Workflow DIGITAL Search Online Digital CONTENT Video Publishing DIGITAL MANAGEMENT MARKETING & DAM Editorial Collaboration EXPERIENCES Analytics Persona- Monetization lization Mobile Journalism Social Media CONTENT CREATION MANAGEMENT EXPERIENCES Microsoft | 3
  • Microsoft @ NABDigital Content Management◉ Using Windows Azure to Manage User-Generated Content in News Production – Harris◉ Transcoding on Windows Azure – Digital Rapids◉ Content Collaboration on Windows Azure – Arvato Digital Services◉ Content Encryption on Windows Azure – BuyDRM/Cognizant◉ Digital Content Management with Windows Azure – techpath/Signiant◉ Editorial Collaboration & Mobile Journalism – Conciety Microsoft | 4
  • Microsoft @ NABMedia Business Management◉ Broadcast Business Management – Dynamics Media by S4M◉ Broadcast Business Intelligence – BiCentrix by Decentrix◉ Microsoft Solution Framework for Business Intelligence◉ Microsoft Solution Framework for XRM Microsoft | 5
  • Microsoft @ NABDigital Marketing & Experiences∙ Technology ◉ Immersive media experiences across the TV, PC, Mac, and devices with Silverlight and IIS Smooth Streaming ◉ Live broadcast encoding and screen capture utility with Expression∙ Solutions ◉ Cloud based video delivery - Level 3 ◉ Personalized video across all screens - Ooyala ◉ Live video workflow tied to Azure CDN - iStreamPlanet ◉ Video content managment tied to Azure ∙ Devices - Accordent (Polycom) ◉ Windows Tablets ◉ Content Direct: video monetization ◉ Windows Phone 7 - CGS ◉ Xbox ◉ IP broadcast monitoring ◉ iOS devices: iPad, - Volicon iPhone Microsoft | 6
  • Microsoft @ NABInnovation Zone∙ 103” Windows 7-powered touchscreen for studio applications∙ KINECT Lounge∙ White space Over-the-top video – Xbox Microsoft | 7
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • The ChallengeEnabling journalism in a multi-media world∙ Too many tools ◉ multiple screens ◉ disjointed workflows ◉ complex training∙ Difficult to collaborate ◉ information silos, can‟t search across systems ◉ organized around platforms and outlets, not communities and stories ◉ spending 1/3 of time on communications, using 5+ tools∙ Information overload Web Conferencing ◉ proliferation of new sources Video E-Mail and Conferencing Calendaring ◉ drowning in e-mail, no way of targeting Audio Conferencing∙ Poor connection between field and base Fax ◉ too reliant on phone calls Telephony Instant Voice Mail Messaging ◉ newsroom systems not designed for field use (remote/mobile access) Microsoft | 9
  • Efficiency in Content DevelopmentMicrosoft Solution Framework for Editorial Collaboration and Mobile Journalism∙ Putting Microsoft Office to work for news media organizations ◉ published on Codeplex, Microsoft‟s open source platform (http://ec.codeplex.com/) ◉ supports the content creation value chain from the story idea to planning the output ◉ an application template for SharePoint, the leading enterprise collaboration platform ◉ adapts to changing business needs with adaptable workflows, data structures, and UI∙ Supports journalist and editorial tasks like: ◉ sharing story ideas ◉ planning event coverage ◉ requesting, finding and allocating resources ◉ research for related content and people ◉ gathering content ◉ planning output ◉ managing reviews and approvals∙ Integrates with ◉ Microsoft Unified Communications & Mobility solutions ◉ Digital Content Management Systems ◉ Publishing Systems and Layout Tools (Adobe, Quark) Microsoft | 10
  • Microsoft | 11
  • Enabling a Mobile WorkstyleA Windows Phone Application for Mobile JournalismDesigned for the mobile journalist/reporterKey functions:• View proposed stories / submit story proposals• View duty roster• View task assignments• View annoucements Microsoft 26
  • Enabling a Mobile WorkstyleA Windows Phone Application for Mobile Journalism Microsoft | 27
  • Case StudiesEditorial Collaboration withMicrosoft Office System 2010
  • BBC – Journalism Portal With 29,800 employees and 16 business divisions, the BBC (British Broadcasting Corporation) is the largest broadcasting organization in the world.SOLUTION• Enabling editorial collaboration and mobile journalism across the BBC‟s editorial teams and sites.• Ability to share story ideas, track upcoming events, re-use content produced by others, manage the allocation of resources and plan output across channels.• When fully deployed, more than 12,000 users will be supported. RESULTS Enabling the BBC to transition from channel-specific content production with limited collaboration and a plethora of tools to Web-based content creation, with collaboration and re-use of content across channels, sites, and teams. Microsoft | 29
  • You could think of the Journalism Portal … Pull together relevant Simple scripting Integrated messaging, information from to the web alerting & chat many sources Story collaborationEasier working between across field and base platforms and sites ??? Other stuff… Joined up planning A framework to and commissioning enable new opportunities … as the missing piece of a jigsaw • Joining up a whole set of tools, initiatives and pilots • Supplying the missing ingredients for better working 30
  • Editorial Communities • A fundamental concept for the Portal – a structure for presenting information • Based on common editorial agenda/audience not organisational structure • Flexible – users have a primary community but an interest in others • Aim to drive collaboration within community, and at the overlaps • “Information comes to you, you don‟t need to go to it” UK/Global Nations / English Specialists Global Regions Regions Scotland Business Africa Wales Arts Middle East W Midlands Sport E Asia etc Politics etc etc
  • What’s happening in the community? Research existing Talk to other people, Script and Deploy people and internal and external offer and exchange publish resources onto information and editorial information & information stories, monitor and content content and content manage deployments File and COMMUNITY acquire media Create, edit, contentview, manage ‘Future’ Pages ‘Today/Tomorrow’ Pages Story pages planning Tools and resources for the Information and tools based around a Drill down into information and entries and community’s future planning, overview of what’s happening now & tools based around what’s commissioning and deployment next for the community’s news agenda. happening now on a specific story diaries Manage guests, book facilities ‘Big story’ sites Collaborate on Planning and information for big stories, running stories, editorial editorial projects and events projects Team & General Community Information Create, view Share team View Monitor management knowledge rotas? audience announcements information
  • What it might look like…
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Functional Components  Portal, Role-based UIs, Dashboards, UC Integration  Media & Meta Data Management with external DB Integration
  • Integrated Digital Content ManagementReference Architecture Portal-Based Enterprise Collaboration Noteboards Alerts Documents Assets Tasks Dashboards Reports DAM Controls Search NotificationsIntra-/Extranet Portals Document Mgmt Enterprise Collaboration Online/Offline Task Management PerformancePoint Forms Services Excel Services Visio Services Taxonomies, Tagging Search Services Services Business Connectivity Services Business Management Digital Content Management Essence and Metadata Management License Management –Program Management – Program Planning – Ad Sales Work Orders – Resource Scheduling – Billing Ingest Transcode Outgest Logging Keyframe Extraction Print-to-Tape Core Infrastruture and Cloud Services Workflow Engine Windows Windows Workflow Foundation Human-to-Human Workflows – Machine-based Workflows – Message-Based Application Integration Communication Foundation Database Services Media Streaming Content Storage and Processing QA Large File Transfer Analytics Services Server Platform Anywhere Access Remote BLOB Storage Distribution DRM Encoding Archiving / Restore 36
  • Digital Content Management ServicesOn-Premise Deployment Rendering Transcoding Metadata Media Management Storage Microsoft confidential | 37
  • Digital Content Management ServicesCloud Deployment On-Premise Services Cloud Services Metadata Transcoding Mezzanine Collaboration Files Remote Users Rendering Transcoding BLOB SQL Compute Front-end storage Azure Applications Applications Internal Users Metadata Media Management Storage Microsoft confidential | 38
  • NBC/Universal – NBC News NBC News DCM Solution to aggregate and manage all newsfeed content across entire network• End-to-end DCM Solution for News content • Silverlight for rich user interface • .NET for content workflow & automation • Security, Metadata, Collaboration & Search using SharePoint 2010 and Fast ESP • Integrated with Artesia, Avid iNews
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • S4M Dynamics Broadcast and Ad SalesSupporting Broadcast Business Management End-to-End Microsoft | 41
  • S4M Dynamics Broadcast and Ad SalesProgram Management Microsoft | 42
  • S4M Dynamics Broadcast and Ad SalesLicense Management Microsoft | 43
  • S4M Dynamics Broadcast and Ad SalesProgram Planning Microsoft | 44
  • Sport1 – Broadcast Business Management Case Study available SPORT1 broadcasts sports television programs in Germany, and its online plat- form, www.sport1.de, is one of the most popular online sports portals in Germany.SOLUTION• Sport 1 needed an integrated solution for media and license management, program planning for their 24/7 sports TV channel, Web sites and mobile content services.• Sport1 deployed Dynamics Broadcast, a flexible and scalable broadcast business management solution based on Microsoft Dynamics AX. RESULTS 15 % savings now; addl. savings of 10 % or more projected Seamless integration with Sport1‟s systems for play out automation, reconciliation, and audience metering.
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Why Dynamics CRM? Robust Workflow Tools – Designed for the business user Native Outlook Client – Familiar and intuitive interface Powerful Remote Capabilities – Consistent offline/mobile Point & Click Customization – Easily adapts to fit business Comprehensive Business Intelligence – Easy access and use Microsoft | 47
  • Dynamics CRM in Media Post/Music Broadcast Publishing Advertising/PR
  • Media XRMA solution framework based on
  • Media XRMKey Concepts Microsoft | 50
  • Media XRMAudience Profile Microsoft | 51
  • Media XRMAudience Profile (cont„d) Microsoft | 52
  • Media XRMAdvertising Sales – Creating an opportunity Microsoft | 53
  • Media XRMAdvertising Sales – Creating an opportunity Microsoft | 54
  • Media XRMAccount Management – Relationship Map Microsoft | 55
  • Media XRMAdvertising Sales – Managing the Pipeline Microsoft | 56
  • A&N Media – Ad and Subscription Sales A&N Media, part of DMGT, publishes the Daily Mail and reaches over 41% of adults in the UK with its newspapers, online, tv, and mobile services.SOLUTION• Rolling out Dynamics CRM to 1,300 seats in ad sales, subscription sales, customer service, and marketing departments• Integration with ad booking system planned for future phase• Building an XRM platfrom RESULTS Drove up # of customers, avoided “lapses” in sales engagements. Captured ad sales revenue of US$ 750.000 during the first 10 months amidst a market downturn, in an increasingly fragmented market
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Microsoft Business IntelligenceAn End-to-End Business Intelligence Platform DELIVERY SharePoint Server Reports Dashboards Excel Analytic Scorecards Plans Workbooks Views END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel SharePoint Server BI PLATFORM SQL Server SQL Server Reporting Services Analysis Services SQL Server DBMS SQL Server Integration Services
  • Microsoft BI for MediaBroadcast Business Intelligence∙ Top-Level Broadcaster Dashboard includes ◉ Profit & Loss Statement ◉ Balanced Scorecard with KPIs from different areas ○ Revenue ○ Cost ○ Audience ○ Advertising Customers ○ Content ○ Staff ○ Resources ◉ Strategy Map∙ Drill-down analysis available for ◉ each line item in Profit & Loss Statement ◉ each KPI in Balanced Scorecard ◉ each goal in Strategy Map∙ Root cause analysis with decomposition trees Microsoft | 60
  • Microsoft BI for MediaBroadcast Business Intelligence∙ Media-specific reports: ◉ Financial performance: ○ P&L per brand ○ P&L per medium ○ P&L per format ○ Format amortization ◉ Advertising revenue: ○ per sales office/geography ○ per industry/per advertiser ○ per format ○ per day part ◉ Audience reach: ○ Competitive analysis ◉ Program analyis: ○ Production cost ○ Advertising revenue ○ Contribution margin Microsoft | 61
  • Audience RatingsAudience ratings, EPGs, and video preview using Silverlight Microsoft | 62
  • Ad Pod AnalysisAudience ratings, EPGs, and video preview using Silverlight Microsoft | 63
  • derStandard.at – Web BI Case Study available derStandard.at, produced by a staff of 100, is the most popular Austrian news website, with a reader-ship of more than 2 million people.SOLUTION• derStandard.at wanted to provide its online journalists with real-time feedback on how attractive content was to readers• Working with pmOne, derStandard,at built a real-time Web Analytics solution based on Microsoft Business Intelligence,, providing online journalists with dashboards on page impressions and visit duration per article, home page vists, and unique visitors RESULTS • Faster, more relevant intelligence • Increased traffic by 44 percent • More compelling content • Enhanced reader retention • Optimized Web design
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Online Video Services An Architecture Blueprint from MicrosoftMicrosoft | 66
  • TelecincoSoccer World Championship with Social Media Telecinco is a Spanish commercial television channel operated by Gestevisión TelecincoSOLUTION ‘Minute to minute’ Goals Editorial content Social Media «Massive chat» crawling and publishing on Extensible panel to let user select between applications Video Streaming High Definition „Smooth-Streaming‟ User video playback ‘Messenger’ Chatting inside the player Microsoft | 67
  • Telecinco Soccer World Championship with Social Media Telecinco is a Spanish commercial television channel operated by Gestevisión Telecinco • Large peaks on infrastructure when Spain had games • The solution took less than a month to deploy • Solution able to handle large amount of concurrent users without issue World Cup peaks - Average daily Windows Azure use 11 de Junio – 11 de julio - 20:30 16 de junio - 16:00 21 de junio - 20:30 25 de junio - 20:30 29 de junio - 20:30 3 de julio - 20:30 7 de julio - 20:30 16:00 Spain- Spain-Switzerland Spain-Honduras Spain-Chile Spain-Portugal Spain-Paraguay Spain-Germany Sudafrica-México NetherlandsConcurrent users 8 peak days vs. 32 «valley» days 9 Days 4 Days 4 Days 3 Days 3 Days 3Days 3Days 3Days 4 VM 4 VM 4 VM 4 VM 4 VM 4 VM 4 VM 4 VM Time Complete time scope: 40 days 14h 14h 14h 14h 14h 14h 14h 14h 150 VM 350 VM 150 VM 150 VM 125 VM 115 VM 100 VM 100 VM Microsoft | 68
  • Solutions for Broadcasters◉ Microsoft Solutions for Broadcasters @ NAB◉ Editorial Collaboration and Mobile Journalism◉ Digital Content Management◉ Broadcast Business Management◉ Media XRM◉ Broadcast Business Intelligence◉ Online Video Services◉ Summary and Resources
  • Summary∙ Microsoft Solutions for media companies address some key challenges: ◉ Increasing efficiency of content development Microsoft Solutions for Editorial Collaboration and Mobile Journalism ◉ Enabling digital content production and distribution Microsoft Solutions for Digital Content Management ◉ Making deeper business insight available to everyone Microsoft Solutions for Broadcast Business Intelligence ◉ Improving efficiency and flexibility in broadcast business management Microsoft Solutions for Broadcast Business Management ◉ Improving ad sales, subscriptions sales, customer service and marketing Microsoft Solutions for Customer Relationship Management in Media ◉ Extending your audience and creating an effective advertising platform Microsoft Solutions for Online Video Services∙ Microsoft invests in developing solution frameworks for the media industry which help speed deployment and time-to-value.∙ For more information, please contact your Microsoft account team or visit www.microsoft.com/media. Microsoft | 70
  • © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may beregistered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the dateof this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be acommitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date ofthis presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THISPRESENTATION.