Overarched technology, The Slotted driver, a better shape in golf.
Brian: At 40,000 clubs this is only 0.1% of the total market
Move snag, dot, j&m to the top, “orange whip?”, etc.
Change to year 1 etc
6/19 – add reference to Patents Pending where it best works - include other retailers (mentioned on STEP website)
Brian is sending bios by EOW – 5/24
Accessing JR market means the ability to gain & retain customers at the earliest possible time.
STEP into Golf is training wheels for golf
Golf is one of the most popular sports worldwide.
There is no effective training system for junior golfers.
STEP into Golf is an effective USGA approved
training driver for junior golfers.
WHAT IS STEP INTO GOLF
• STEP into Golf is a golf
specializing in golf drivers
• The “STEP into Golf” training
system is so easy and
simple even those with
limited golf knowledge can
teach their children how to hit
any golf driver effectively.
• The slotted driver is USGA
conforming and is able to be
“STEP aimed” in USGA
HOW STEP INTO GOLF WORKS
• STEP into Golf’s patent-
pending technical advantage
is the placement of a slot at
the back of the golf driver.
• The slot in the driver allows
the ‘teacher’ to position
themselves behind the ball
and in front of the ‘learner’,
maintaining control of the
golf driver and helping to put
the learner into a proper
• Children are not spatially aware,
and proper address positioning is
extremely important in building
a strong golf swing.
• There are very few effective golf
training aids for children.
• Existing golf training aids do not
provide a platform for letting
teachers help golf students learn
correct address positioning.
• A large market exists for
children’s clubs, but options for
training clubs are limited.
• Positioning the youth golfer into a
great address position is easy with
STEP into Golf.
• STEP into Golf is a patent pending,
effective platform for teaching
children how to hit a golf driver.
• STEP into Golf positions the
‘teacher’ behind the club and in
front of the ‘learner’ providing the
most effective platform for
teaching children proper address
• The Slotted Driver is a combination
of a training aid and a USGA
conforming playable golf driver.
• Golf has no borders, it is a
wildly popular sport globally.
• According to the National Golf
Foundation, there are more
than 40 million golfers in the
• More than 22% of the golf
demographic are junior golfers
aged 4-17, many of whom are
first time golfers looking for
training aids and tools.
Golf Training Aids
Golf Training Systems
• J&M Golf offers a series of low cost driving and swing
• Tgolf Systems offers a telescoping trainer that allows
golfers to focus on balance and versatility while swinging.
• Orange Whip and the “Orange Peel” are a series of strength
and fitness golf swing trainers.
• AccuPutt is a laser guided putting trainer.
• SNAG Golf is a first touch program that introduces junior
golfers to elements of the game outside of the green.
• DOT Technology offers a fully functional junior golf club
and driver focused on proper grip and hand positioning.
• PlayGolf America is a national training program that offers
affordable golf instruction and equipment for both Junior
and Adult golfers at participating locations around America.
• Renegade Golf is a golf holistic training program focusing
on posture and address positioning and on preparing a
golfer mentally and physically for the advanced challenges
of the game.
• PureGolf is an online golf training system focusing on all
aspects of the game, including physical and mental
MOMENTUM = OPPORTUNITY
STEP’s technology is fully developed,
patented and proven, and has already
sold more than 500 units.
STEP into Golf has:
•Established relationships with four 1st
Tee chapters in the eastern United
•Distribution to over 9 retail locations on
the eastern seaboard.
•Interest from Walmart to begin a test
•A USGA approved driver.
GO TO MARKET STRATEGY
STEP into Golf will secure distribution
•Direct sales to golf retailers and pro
•An aggressive social media and
•The recruitment of independent golf
reps worldwide for immediate
•Continuing selective sampling of 1st
Tee’s, Pro Shops, and various golf
Introduction of female and
performance driver, more than
5,000 units sold nationwide
The STEP training system
Used by more than 150 1st
Tee chapters, more than
15,000 drivers sold and
Introduction of the STEP
Set. Used by four 1st
chapters, More than 500
USE OF FUNDS:
•Developed Training System.
•Designed and Engineered slotted driver.
•Acquired intellectual property rights.
•Produced and distributed pre-sale samples.
USE OF FUNDS:
•Establish and fill supply chain.
•Promote and grow brand, create partnerships, sign
•Design and build a new range of products.
• Junior full set.
• Female Driver and full set.
•Build corporate infrastructure, staff, and systems.
STEP will consider exit in year five, when EBITDA is
projected to be $10.9M. Equity value is projected to
be seven times EBITDA or $76.4 million.
STEP into Golf will pursue acquisition by the
•An organization such as SNAG Golf or US Kids Golf which
sells products and services aimed at young golfers.
•A private equity firm seeking to add-on or rollup to add
channel capability or to expand reach.
•A sports equipment company looking to expand into golf
with a new product line.
•A large golf equipment company such as Callaway, Cobra
or Ping seeking to acquire STEP’s patent-pending Over-
Arched Slot technology.
Brian Selfridge, CEO/Founder-
•Brian has more than 17 years experience in B2B sales with numerous Fortune 500 companies.
Jeff Sheets, Design Lead-
•Jeff Sheets has worked with more than 60 pro golfers and hall of fame members on their golf
clubs. More than 25 years of expertise designing, fitting, and customizing golf clubs.
Eric Venskytis, VP Engineering-
•More than 19 years of engineering and design experience with Enser Corp., a world leader in
project management and engineering solutions.
Nick Aquilino, Patent Specialist-
•Years of patent research and validation, including preparing and prosecuting patents in sports
related products, equipment, and methods, particularly in the golf industry.
Andrew Hsu & the Pro Saturn Foundry-
•Andrew has worked for Pro Saturn since its inception as lead project manager. Pro Saturn has
20 years of experience in golf club manufacturing with companies such as Spalding, Wilson,
The Sports Authority and more.
• Golf continues to grow in popularity
around the world.
• STEP into Golf is the first to market
affordable training aid for junior
golfers which teaches proper address
• USGA approved and available in 9
retail locations; 500 units sold.
• STEP into Golf has garnered high
interest from 1st
Tee chapters and
major retailers including Walmart and
Dick’s Sporting Goods.