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University of Glasgow<br />School of Law<br />Diploma in Legal Practice<br />27 January 2011<br />Brian Inkster <br />IT a...
IT and Marketing the Legal Profession<br />©BBC/TALKBACK THAMES<br />Do you know who this is?<br />
IT and Marketing the Legal Profession<br />©BBC/TALKBACK THAMES<br />Stuart Baggs – The Brand?<br />
IT and Marketing the Legal Profession<br />You are the fish<br />
IT and Marketing the Legal Profession<br />The internet is a big pond<br />
IT and Marketing the Legal Profession<br />How do you get noticed in that pond?<br />
IT and Marketing the Legal Profession<br />‘Most lawyers are pathologically late adopters of IT. Despite promising, early ...
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />Are you on facebook?<br />
IT and Marketing the Legal Profession<br />Are you on Twitter?<br />
IT and Marketing the Legal Profession<br />Are you on LinkedIn?<br />
IT and Marketing the Legal Profession<br />Are you on Quora?<br />
IT and Marketing the Legal Profession<br />Do you have your own website/blog?<br />
IT and Marketing the Legal Profession<br />Will you be found on Google?<br />
IT and Marketing the Legal Profession<br />Strathclyde University<br />Stirling University<br />Glasgow University<br />Sc...
IT and Marketing the Legal Profession<br />The Anonymous Scots Law Student<br />
IT and Marketing the Legal Profession<br />scotslawstudent.com<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />Alistair Sloan<br />
IT and Marketing the Legal Profession<br />scotslaw.wordpress.com<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />Michelle Hynes-Mcilroy<br />
IT and Marketing the Legal Profession<br />legaleaglemhm.wordpress.com<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />
IT and Marketing the Legal Profession<br />What we have been doing at Inksters<br />
IT and Marketing the Legal Profession<br />inksters.com<br />
IT and Marketing the Legal Profession<br />inksters.com/ournews<br />
IT and Marketing the Legal Profession<br />inksters.com/scotslegalnews<br />
IT and Marketing the Legal Profession<br />scotsproperty.com<br />
IT and Marketing the Legal Profession<br />shetlandproperty.com<br />
IT and Marketing the Legal Profession<br />inkstersgive.com<br />
IT and Marketing the Legal Profession<br />blog.inkstersgive.com<br />
IT and Marketing the Legal Profession<br />brianinkster.com<br />
IT and Marketing the Legal Profession<br />thetimeblawg.com<br />
IT and Marketing the Legal Profession<br />youtube.com/inksterssolicitors<br />
IT and Marketing the Legal Profession<br />linkedin.com/company/inksters<br />
IT and Marketing the Legal Profession<br />linkedin.com/in/brianinkster<br />
IT and Marketing the Legal Profession<br />twitter.com/inksters<br />
IT and Marketing the Legal Profession<br />twitter.com/scotsproperty<br />
IT and Marketing the Legal Profession<br />twitter.com/shetlandhomes<br />
IT and Marketing the Legal Profession<br />twitter.com/scotsfamilylaw<br />
IT and Marketing the Legal Profession<br />twitter.com/croftinglaw<br />
IT and Marketing the Legal Profession<br />twitter.com/thetimeblawg<br />
IT and Marketing the Legal Profession<br />twitter.com/brianinkster<br />
IT and Marketing the Legal Profession<br />twitter.com/GusMacaulay<br />
IT and Marketing the Legal Profession<br />twitter.com/kdsimmonds<br />
IT and Marketing the Legal Profession<br />twitter.com/louisefk<br />
IT and Marketing the Legal Profession<br />twitter.com/iain_inksters<br />
IT and Marketing the Legal Profession<br />peninsulawyer.com<br />
IT and Marketing the Legal Profession<br />thetimeblawg.com<br />
IT and Marketing the Legal Profession<br />Press Releases<br />Legal Articles<br />Webinars<br />Podcasts<br />Guest Blog ...
IT and Marketing the Legal Profession<br />E-newsletters<br />Crofting Law Blog<br />First Time Buyers Blog<br />Facebook ...
IT and Marketing the Legal Profession<br />Result = A bigger fish in the internet pond <br />
IT and Marketing the Legal Profession<br />‘Clearly, and the data in your post makes this point many times over, young law...
Brian Inkster <br />InkstersSolicitors<br />Glasgow<br />inksters.com/brian<br />
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IT and Marketing in the Legal Profession - Personal Branding

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Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. Stuart Baggs, small fish in the big internet pond, bigger fish in that pond, social media and Web 2.0 all get a mention.

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Transcript of "IT and Marketing in the Legal Profession - Personal Branding"

  1. 1. University of Glasgow<br />School of Law<br />Diploma in Legal Practice<br />27 January 2011<br />Brian Inkster <br />IT and Marketing in the Legal Profession<br />Personal Branding<br />
  2. 2. IT and Marketing the Legal Profession<br />©BBC/TALKBACK THAMES<br />Do you know who this is?<br />
  3. 3. IT and Marketing the Legal Profession<br />©BBC/TALKBACK THAMES<br />Stuart Baggs – The Brand?<br />
  4. 4. IT and Marketing the Legal Profession<br />You are the fish<br />
  5. 5. IT and Marketing the Legal Profession<br />The internet is a big pond<br />
  6. 6. IT and Marketing the Legal Profession<br />How do you get noticed in that pond?<br />
  7. 7. IT and Marketing the Legal Profession<br />‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’<br />Richard Susskind<br />
  8. 8. IT and Marketing the Legal Profession<br />
  9. 9. IT and Marketing the Legal Profession<br />Are you on facebook?<br />
  10. 10. IT and Marketing the Legal Profession<br />Are you on Twitter?<br />
  11. 11. IT and Marketing the Legal Profession<br />Are you on LinkedIn?<br />
  12. 12. IT and Marketing the Legal Profession<br />Are you on Quora?<br />
  13. 13. IT and Marketing the Legal Profession<br />Do you have your own website/blog?<br />
  14. 14. IT and Marketing the Legal Profession<br />Will you be found on Google?<br />
  15. 15. IT and Marketing the Legal Profession<br />Strathclyde University<br />Stirling University<br />Glasgow University<br />Scottish law students making waves<br />
  16. 16. IT and Marketing the Legal Profession<br />The Anonymous Scots Law Student<br />
  17. 17. IT and Marketing the Legal Profession<br />scotslawstudent.com<br />
  18. 18. IT and Marketing the Legal Profession<br />
  19. 19. IT and Marketing the Legal Profession<br />Alistair Sloan<br />
  20. 20. IT and Marketing the Legal Profession<br />scotslaw.wordpress.com<br />
  21. 21. IT and Marketing the Legal Profession<br />
  22. 22. IT and Marketing the Legal Profession<br />
  23. 23. IT and Marketing the Legal Profession<br />
  24. 24. IT and Marketing the Legal Profession<br />Michelle Hynes-Mcilroy<br />
  25. 25. IT and Marketing the Legal Profession<br />legaleaglemhm.wordpress.com<br />
  26. 26. IT and Marketing the Legal Profession<br />
  27. 27. IT and Marketing the Legal Profession<br />
  28. 28. IT and Marketing the Legal Profession<br />
  29. 29. IT and Marketing the Legal Profession<br />What we have been doing at Inksters<br />
  30. 30. IT and Marketing the Legal Profession<br />inksters.com<br />
  31. 31. IT and Marketing the Legal Profession<br />inksters.com/ournews<br />
  32. 32. IT and Marketing the Legal Profession<br />inksters.com/scotslegalnews<br />
  33. 33. IT and Marketing the Legal Profession<br />scotsproperty.com<br />
  34. 34. IT and Marketing the Legal Profession<br />shetlandproperty.com<br />
  35. 35. IT and Marketing the Legal Profession<br />inkstersgive.com<br />
  36. 36. IT and Marketing the Legal Profession<br />blog.inkstersgive.com<br />
  37. 37. IT and Marketing the Legal Profession<br />brianinkster.com<br />
  38. 38. IT and Marketing the Legal Profession<br />thetimeblawg.com<br />
  39. 39. IT and Marketing the Legal Profession<br />youtube.com/inksterssolicitors<br />
  40. 40. IT and Marketing the Legal Profession<br />linkedin.com/company/inksters<br />
  41. 41. IT and Marketing the Legal Profession<br />linkedin.com/in/brianinkster<br />
  42. 42. IT and Marketing the Legal Profession<br />twitter.com/inksters<br />
  43. 43. IT and Marketing the Legal Profession<br />twitter.com/scotsproperty<br />
  44. 44. IT and Marketing the Legal Profession<br />twitter.com/shetlandhomes<br />
  45. 45. IT and Marketing the Legal Profession<br />twitter.com/scotsfamilylaw<br />
  46. 46. IT and Marketing the Legal Profession<br />twitter.com/croftinglaw<br />
  47. 47. IT and Marketing the Legal Profession<br />twitter.com/thetimeblawg<br />
  48. 48. IT and Marketing the Legal Profession<br />twitter.com/brianinkster<br />
  49. 49. IT and Marketing the Legal Profession<br />twitter.com/GusMacaulay<br />
  50. 50. IT and Marketing the Legal Profession<br />twitter.com/kdsimmonds<br />
  51. 51. IT and Marketing the Legal Profession<br />twitter.com/louisefk<br />
  52. 52. IT and Marketing the Legal Profession<br />twitter.com/iain_inksters<br />
  53. 53. IT and Marketing the Legal Profession<br />peninsulawyer.com<br />
  54. 54. IT and Marketing the Legal Profession<br />thetimeblawg.com<br />
  55. 55. IT and Marketing the Legal Profession<br />Press Releases<br />Legal Articles<br />Webinars<br />Podcasts<br />Guest Blog Spots<br />Also on other websites<br />
  56. 56. IT and Marketing the Legal Profession<br />E-newsletters<br />Crofting Law Blog<br />First Time Buyers Blog<br />Facebook page<br />Moviecom.tv<br />...and coming soon at Inksters<br />
  57. 57. IT and Marketing the Legal Profession<br />Result = A bigger fish in the internet pond <br />
  58. 58. IT and Marketing the Legal Profession<br />‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’<br />Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg<br />
  59. 59. Brian Inkster <br />InkstersSolicitors<br />Glasgow<br />inksters.com/brian<br />
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