IT and Marketing in the Legal Profession - Personal Branding
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Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. ...

Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. Stuart Baggs, small fish in the big internet pond, bigger fish in that pond, social media and Web 2.0 all get a mention.

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IT and Marketing in the Legal Profession - Personal Branding Presentation Transcript

  • 1. University of Glasgow
    School of Law
    Diploma in Legal Practice
    27 January 2011
    Brian Inkster
    IT and Marketing in the Legal Profession
    Personal Branding
  • 2. IT and Marketing the Legal Profession
    ©BBC/TALKBACK THAMES
    Do you know who this is?
  • 3. IT and Marketing the Legal Profession
    ©BBC/TALKBACK THAMES
    Stuart Baggs – The Brand?
  • 4. IT and Marketing the Legal Profession
    You are the fish
  • 5. IT and Marketing the Legal Profession
    The internet is a big pond
  • 6. IT and Marketing the Legal Profession
    How do you get noticed in that pond?
  • 7. IT and Marketing the Legal Profession
    ‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’
    Richard Susskind
  • 8. IT and Marketing the Legal Profession
  • 9. IT and Marketing the Legal Profession
    Are you on facebook?
  • 10. IT and Marketing the Legal Profession
    Are you on Twitter?
  • 11. IT and Marketing the Legal Profession
    Are you on LinkedIn?
  • 12. IT and Marketing the Legal Profession
    Are you on Quora?
  • 13. IT and Marketing the Legal Profession
    Do you have your own website/blog?
  • 14. IT and Marketing the Legal Profession
    Will you be found on Google?
  • 15. IT and Marketing the Legal Profession
    Strathclyde University
    Stirling University
    Glasgow University
    Scottish law students making waves
  • 16. IT and Marketing the Legal Profession
    The Anonymous Scots Law Student
  • 17. IT and Marketing the Legal Profession
    scotslawstudent.com
  • 18. IT and Marketing the Legal Profession
  • 19. IT and Marketing the Legal Profession
    Alistair Sloan
  • 20. IT and Marketing the Legal Profession
    scotslaw.wordpress.com
  • 21. IT and Marketing the Legal Profession
  • 22. IT and Marketing the Legal Profession
  • 23. IT and Marketing the Legal Profession
  • 24. IT and Marketing the Legal Profession
    Michelle Hynes-Mcilroy
  • 25. IT and Marketing the Legal Profession
    legaleaglemhm.wordpress.com
  • 26. IT and Marketing the Legal Profession
  • 27. IT and Marketing the Legal Profession
  • 28. IT and Marketing the Legal Profession
  • 29. IT and Marketing the Legal Profession
    What we have been doing at Inksters
  • 30. IT and Marketing the Legal Profession
    inksters.com
  • 31. IT and Marketing the Legal Profession
    inksters.com/ournews
  • 32. IT and Marketing the Legal Profession
    inksters.com/scotslegalnews
  • 33. IT and Marketing the Legal Profession
    scotsproperty.com
  • 34. IT and Marketing the Legal Profession
    shetlandproperty.com
  • 35. IT and Marketing the Legal Profession
    inkstersgive.com
  • 36. IT and Marketing the Legal Profession
    blog.inkstersgive.com
  • 37. IT and Marketing the Legal Profession
    brianinkster.com
  • 38. IT and Marketing the Legal Profession
    thetimeblawg.com
  • 39. IT and Marketing the Legal Profession
    youtube.com/inksterssolicitors
  • 40. IT and Marketing the Legal Profession
    linkedin.com/company/inksters
  • 41. IT and Marketing the Legal Profession
    linkedin.com/in/brianinkster
  • 42. IT and Marketing the Legal Profession
    twitter.com/inksters
  • 43. IT and Marketing the Legal Profession
    twitter.com/scotsproperty
  • 44. IT and Marketing the Legal Profession
    twitter.com/shetlandhomes
  • 45. IT and Marketing the Legal Profession
    twitter.com/scotsfamilylaw
  • 46. IT and Marketing the Legal Profession
    twitter.com/croftinglaw
  • 47. IT and Marketing the Legal Profession
    twitter.com/thetimeblawg
  • 48. IT and Marketing the Legal Profession
    twitter.com/brianinkster
  • 49. IT and Marketing the Legal Profession
    twitter.com/GusMacaulay
  • 50. IT and Marketing the Legal Profession
    twitter.com/kdsimmonds
  • 51. IT and Marketing the Legal Profession
    twitter.com/louisefk
  • 52. IT and Marketing the Legal Profession
    twitter.com/iain_inksters
  • 53. IT and Marketing the Legal Profession
    peninsulawyer.com
  • 54. IT and Marketing the Legal Profession
    thetimeblawg.com
  • 55. IT and Marketing the Legal Profession
    Press Releases
    Legal Articles
    Webinars
    Podcasts
    Guest Blog Spots
    Also on other websites
  • 56. IT and Marketing the Legal Profession
    E-newsletters
    Crofting Law Blog
    First Time Buyers Blog
    Facebook page
    Moviecom.tv
    ...and coming soon at Inksters
  • 57. IT and Marketing the Legal Profession
    Result = A bigger fish in the internet pond
  • 58. IT and Marketing the Legal Profession
    ‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’
    Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg
  • 59. Brian Inkster
    InkstersSolicitors
    Glasgow
    inksters.com/brian