IT and Marketing in the Legal Profession - Personal Branding
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IT and Marketing in the Legal Profession - Personal Branding

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Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. ...

Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. Stuart Baggs, small fish in the big internet pond, bigger fish in that pond, social media and Web 2.0 all get a mention.

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    IT and Marketing in the Legal Profession - Personal Branding IT and Marketing in the Legal Profession - Personal Branding Presentation Transcript

    • University of Glasgow
      School of Law
      Diploma in Legal Practice
      27 January 2011
      Brian Inkster
      IT and Marketing in the Legal Profession
      Personal Branding
    • IT and Marketing the Legal Profession
      ©BBC/TALKBACK THAMES
      Do you know who this is?
    • IT and Marketing the Legal Profession
      ©BBC/TALKBACK THAMES
      Stuart Baggs – The Brand?
    • IT and Marketing the Legal Profession
      You are the fish
    • IT and Marketing the Legal Profession
      The internet is a big pond
    • IT and Marketing the Legal Profession
      How do you get noticed in that pond?
    • IT and Marketing the Legal Profession
      ‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’
      Richard Susskind
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
      Are you on facebook?
    • IT and Marketing the Legal Profession
      Are you on Twitter?
    • IT and Marketing the Legal Profession
      Are you on LinkedIn?
    • IT and Marketing the Legal Profession
      Are you on Quora?
    • IT and Marketing the Legal Profession
      Do you have your own website/blog?
    • IT and Marketing the Legal Profession
      Will you be found on Google?
    • IT and Marketing the Legal Profession
      Strathclyde University
      Stirling University
      Glasgow University
      Scottish law students making waves
    • IT and Marketing the Legal Profession
      The Anonymous Scots Law Student
    • IT and Marketing the Legal Profession
      scotslawstudent.com
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
      Alistair Sloan
    • IT and Marketing the Legal Profession
      scotslaw.wordpress.com
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
      Michelle Hynes-Mcilroy
    • IT and Marketing the Legal Profession
      legaleaglemhm.wordpress.com
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
    • IT and Marketing the Legal Profession
      What we have been doing at Inksters
    • IT and Marketing the Legal Profession
      inksters.com
    • IT and Marketing the Legal Profession
      inksters.com/ournews
    • IT and Marketing the Legal Profession
      inksters.com/scotslegalnews
    • IT and Marketing the Legal Profession
      scotsproperty.com
    • IT and Marketing the Legal Profession
      shetlandproperty.com
    • IT and Marketing the Legal Profession
      inkstersgive.com
    • IT and Marketing the Legal Profession
      blog.inkstersgive.com
    • IT and Marketing the Legal Profession
      brianinkster.com
    • IT and Marketing the Legal Profession
      thetimeblawg.com
    • IT and Marketing the Legal Profession
      youtube.com/inksterssolicitors
    • IT and Marketing the Legal Profession
      linkedin.com/company/inksters
    • IT and Marketing the Legal Profession
      linkedin.com/in/brianinkster
    • IT and Marketing the Legal Profession
      twitter.com/inksters
    • IT and Marketing the Legal Profession
      twitter.com/scotsproperty
    • IT and Marketing the Legal Profession
      twitter.com/shetlandhomes
    • IT and Marketing the Legal Profession
      twitter.com/scotsfamilylaw
    • IT and Marketing the Legal Profession
      twitter.com/croftinglaw
    • IT and Marketing the Legal Profession
      twitter.com/thetimeblawg
    • IT and Marketing the Legal Profession
      twitter.com/brianinkster
    • IT and Marketing the Legal Profession
      twitter.com/GusMacaulay
    • IT and Marketing the Legal Profession
      twitter.com/kdsimmonds
    • IT and Marketing the Legal Profession
      twitter.com/louisefk
    • IT and Marketing the Legal Profession
      twitter.com/iain_inksters
    • IT and Marketing the Legal Profession
      peninsulawyer.com
    • IT and Marketing the Legal Profession
      thetimeblawg.com
    • IT and Marketing the Legal Profession
      Press Releases
      Legal Articles
      Webinars
      Podcasts
      Guest Blog Spots
      Also on other websites
    • IT and Marketing the Legal Profession
      E-newsletters
      Crofting Law Blog
      First Time Buyers Blog
      Facebook page
      Moviecom.tv
      ...and coming soon at Inksters
    • IT and Marketing the Legal Profession
      Result = A bigger fish in the internet pond
    • IT and Marketing the Legal Profession
      ‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’
      Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg
    • Brian Inkster
      InkstersSolicitors
      Glasgow
      inksters.com/brian