Examples of brand advertisers using lbs
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  • http://cocacola.com.au/fairy.htmlhttp://mashable.com/2010/09/16/coke-machine-fairy-foursquare/
  • http://www.allfacebook.com/red-bull-places-baseball-2010-10
  • http://www.slideshare.net/Stutts/20-interesting-things-foursquare http://foursquare.com/valentinesdaymovie
  • TastiRewards program: http://www.tastidlite.com/index.php/Home/treatcard.htmlhttp://mashable.com/2010/01/13/tasti-d-lite-tastirewards/
  • It worked by checking-in on Gowalla at your local Best Buy and clicking the “Did i win?” button. There was no waiting; you knew right away if you were one of the lucky 500 recipient’s of the Eye-Fi card!http://www.mobilemarketingwatch.com/gowalla-tries-its-hand-at-rewards-allows-offers-for-anyone-who-checks-in-7459/http://www.eye.fi/blog/win-an-eye-fi-card
  • http://mashable.com/2010/08/24/att-scvngr-rewards/
  • http://www.businessinsider.com/biggest-check-in-reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8
  • http://thenextweb.com/uk/2010/10/12/nike-grid-twists-foursquare-gaming-into-a-turfwar-for-runners/

Examples of brand advertisers using lbs Presentation Transcript

  • 1. Brian Groth
    October 2010
    Twitter: @BrianGroth
    http://BrianGroth.wordpress.com
    Brand Advertisers and Location-Based ServicesExamples for brands without physical locations
  • 2. The Coke Machine Fairy leaves one winning bottle in a Coke machine each day (in Sydney in September 2010)
    Friend The Coke Machine Fairy on Foursquare then be the first to check-in at a special Coke machine (changes daily) to win a prize.
    Coca-Cola employee arrives in person to give out the prize.
    Coca-Cola on Foursquare
  • 3. Fans can checkin at specific locations at specific times to win an autographed baseball
    Related option to win autographed baseball by uploading photos to a Facebook page
    Red Bull on Facebook Places
  • 4. Warner Bros. Studio used Foursquare to promote the February release of Valentine’s Day, starring social media darling Ashton Kutcher. The promotion offered 50 “Romantic Tips” around the cities (New York City, Chicago, San Francisco, Los Angeles and Boston) that the movie takes place in. If users checked into any two of these locations they unlocked a special Valentine’s Day badge.
    Warner Bros. on Foursquare
    Source: mobilebehavior.com
  • 5. The TastiRewards program from Tasti D-Lite that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards.
    Tasti D-Lite on Foursquare
    Associate your TreatCard to a social media service and earn additional points when using the TreatCard
    Options to update Twitter and Foursquare each time the card is swiped and points are earned or redeemed
  • 6. Eye-Fi in the US partnered with Gowalla to offer the chance to win a free Eye-Fi card to anyone who checked into a Best Buy store and free hotspot access to those who don’t win – just for checking in.
    Check-in
    Click the “Did I win?” button
    Eye-Fi (SIM card for cameras) on Gowalla
  • 7. AT&T offered rewards for specific behaviors, such as:
    $50 off a Samsung phone for earning 15 points
    Free ringtone gift card for 2 points
    20% discount off accessories for 5 points
    Earn points by checking in, sharing a photo of a place, writing a review, “bump” phones with a friend at the location and so on.
    AT&T on SCVNGR
  • 8. When checking in on Loopt at LAX or SFO airports, Virgin America offered a voucher for two tickets to Mexico on Virgin America
    Virgin America on Loopt
  • 9. http://www.nikegrid.com/
    A 15 day event for runners in London to earn Nike badges by visiting select phone boxes, call a number and enter a unique code
    Nike’s Own Location-Based Game
  • 10. If you have other examples of brands that do not have physical stores of their own using location-based services, please contact me:
    Twitter: @BrianGroth
    E-mail: Brian.Groth@microsoft.com
    Others?
  • 11.
    • Coca-Cola on Foursquare: http://mashable.com/2010/09/16/coke-machine-fairy-foursquare/
    • 12. Red Bull on Facebook Places: http://www.allfacebook.com/red-bull-places-baseball-2010-10
    • 13. Warner Bros. on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/
    • 14. HBO on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/
    • 15. Tasti D-Lite on Foursquare: http://mashable.com/2010/01/13/tasti-d-lite-tastirewards/
    • 16. Eye-Fi on Gowalla: http://www.mobilemarketingwatch.com/gowalla-tries-its-hand-at-rewards-allows-offers-for-anyone-who-checks-in-7459/
    • 17. AT&T on SCVNGR: http://mashable.com/2010/08/24/att-scvngr-rewards/
    • 18. Virgin America on Loopt: http://www.businessinsider.com/biggest-check-in-reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8
    • 19. Nike’s Own Location-Based Game: http://thenextweb.com/uk/2010/10/12/nike-grid-twists-foursquare-gaming-into-a-turfwar-for-runners/
    Sources