Go To Market 5 Strategies Innovations_Hot Iron Sales Services 2014
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Go To Market 5 Strategies Innovations_Hot Iron Sales Services 2014

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5 Go-To-Market Strategies that can help your startup or growing company become a leader in your industry. Sales and Marketing must have strategies, technology, and organizational disciplines to grow ...

5 Go-To-Market Strategies that can help your startup or growing company become a leader in your industry. Sales and Marketing must have strategies, technology, and organizational disciplines to grow quickly. Success in go-to-market relies on a well developed and well aligned sales, marketing and operational approach. These strategies will give you innovative ways to win and get your startup sustainable revenues for years to come.

Brian Fleming founder of Hot Iron Sales Services has over 20 years in providing sales and and marketing as a service, specializing in Go-to-Market consulting and services to both emerging, early stage technology and B2B companies as well as to Fortune 500 companies. Hot Iron Sales Services has over 12 years with a great track record of bring their clients from middle of the pack to the top of their category.

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Go To Market 5 Strategies Innovations_Hot Iron Sales Services 2014 Presentation Transcript

  • 1. Slide 1 Hot Iron Sales Services - Proprietary & Confidential Strategy. Infrastructure. Market. Campaign. Sell. Grow. @BrianFlemingTX brian@hotironsales.com www.linkedin.com/in/brianflemingtx/
  • 2. Slide 2 Hot Iron Sales Services - Proprietary & Confidential How’d we come up with these strategies? … experience..12 years..Hot Iron Sales Services provides Go-To-Market Strategies and Services
  • 3. Slide 3 Hot Iron Sales Services - Proprietary & Confidential Strategy #1 The very best of the best who embrace a responsive selling process have multiple feedback loops from all the sales channels (online, direct, channel, retail, client, etc.). A learning sales and marketing team is a winning one. The closed loop process on wins and losses keeps your strategy on-point and the “irons hot”. The Need 4 Feed(back)
  • 4. Slide 4 Hot Iron Sales Services - Proprietary & Confidential Strategy #2 All good go-to-market plans must have all elements planned in advance and ready to go. It can be hiring, marketing, training the channels, landing pages, etc. Execution makes it work. This can be the most important part. Research says well- trained sales and customer teams who are clear on value propositions for new product or services launches or campaigns for each persona are the winning companies leading their categories. Ready to Sell
  • 5. Slide 5 Hot Iron Sales Services - Proprietary & Confidential Strategy #3 Personalization and relevant messaging are the key. But at one email at a time your lead generation will take generations to grow - slower than a startup should. Find a number of cloud solutions that can help you automate nurturing campaigns, triggered marketing from web inquiries, social media content distribution, etc. Optimize them as you expand your campaign activities. Marketing Machine
  • 6. Slide 6 Hot Iron Sales Services - Proprietary & Confidential Strategy #4 Segment your target market by personas and find your competitors’ lowest margin segment and go out and win your share…your competitors is not going to waste time and resources for a segment that it’s not paying attention to, and it can’t make money good money…just watch out when you get in their back pockets though! Only the Lonely
  • 7. Slide 7 Hot Iron Sales Services - Proprietary & Confidential Strategy #5 This strategy gives you flexibility executing your go-to-market strategies. From Sales-and-Marketing-As-A-Service first like your truly, and event marketing and campaign agencies, to telemarketers and free lance marketers leverage experts in the sales and marketing channels on-demand, partner with them for ongoing success. Experts on-demand
  • 8. Slide 8 Hot Iron Sales Services - Proprietary & Confidential What We Help Companies Accomplish • Build Growth Engines within Leaders - Sales and Marketing as a Service record of success for our clients for over 12 years - Go To Market organizational enablement for startups to growth companies - Full Concept to Close Lifecycle Consulting and Services - Marketing, Sales, Technology, CRM Management Support Services • Create Agile, Go-To-Market Leaders, Teams - Improving Performance, Processes, People, Technologies • Coach and Drive Growth - Plan, Recalibrate, React, Reload - Newest Go-to-Market technologies