10 Must Read Social Business, Social Media, Leadership Books to read in 2014!
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10 Must Read Social Business, Social Media, Leadership Books to read in 2014!

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This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014.. ...

This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014..
I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare The book on each slide is hyperlinked to the authors home page as I recommend reading all 10!
Social is my passion because I LOVE PEOPLE..
So with that being said STEP 1 of “#ShowUcare Social” is
Learn & Listen to those who are Living Social not just talking about it..
There are lots of great books out there but there are also too many books written by people that realized writing and talking about social was a good way to get money since it was such an immature medium yet they themselves don't live or do social like they are telling you to do…

I believe for brands and social employees to truly connect and embrace the power of social they must first have a great team, a great culture and a strategy for strong communication. So I believe a good mix is required from Leadership to Culture to Social Business to Content Management to Communication to Social Media.

Here are the books that I recommend because not only did I learn from reading the books but I learn from engaging and collaborating with these leaders on a daily basis!

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  • 1. #SHOWUCARE SOCIAL
  • 2. LISTEN & LEARN FROM THE BEST To live & love Social I studied: Leadership, Culture, Social Business, Content Management, Marketing, Communication & Social Media.
  • 3. • Influence with Enchantment: Likeability, trustworthiness and a great cause. • Importance of connecting a good idea with the customer experience that they will remember. • How to empower, enchant, influence & use technology while Enchanting your boss! ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONSBY @GUYKAWASAKI Guy is an inspiration & who I model my role as an Evangelist after.. His ability to connect technology to people is unmatched!
  • 4. • How to Compete, Win & Expand Through Collaboration • Productivity, Engagement and communication requires social collaboration. • Real world examples, best practices & step by step guides for social business success while improving top line revenue, profit and employee/customer loyalty THE PURSUIT OF SOCIAL BUSINESS EXCELLENCEBY @VALAAFSHAR Vala’s examples & insights in the book are only matched but his personal touch and leadership as C-Suite executive who embraces the power of social!
  • 5. • How to Tell Your Story in a Noisy Social World • The art of storytelling & giving on social that will transform the value you find in social. • Mastering the right hook after you mastered the setup with storytelling & converting traffic to sales. • Create Conversations, tell stories but Context matters! JAB JAB JAB RIGHT HOOK BY @GARYVEE Gary has done it & is still doing it… this book changed how I told my story & transformed how I thought about sharing & giving on social!
  • 6. • The New Measure of Success • ROI needs to include RonR & how RonR value grows over time with loyalty as ambassadors • Power of Listening, making it about them & helping the people as your audience. • Invest in the people and build relationships with your followers of value! RETURN ON RELATIONSHIPS #RONR BY @TEDRUBIN I am lucky to call Ted a friend & that is because he lives & breathes the power of social relationships.. My idea of social friends changed because of #RonR
  • 7. • Social media strategy for those that want to live social media not just do it! • Learn how to manage your brands social footprint with a game plan for better engagement! Educate, Illuminate, and Make ‘Em Smile. • Understand power of transparency! • My Review: https://medium.com/@iSocialFanz/scott-levy- proves-why-those-that-understand-social-must- tweet-naked-5b1dfd2979c1 TWEET NAKED BY @FUELONLINE Scott does a great job of teaching you the basics while giving you Social Media Strategy tips that I implemented immediately
  • 8. • How Great Leaders Inspire Everyone to Take Action • How to be a leader, inspire others and be successful over and over! • The power of inspiring by focusing on “Why you do what you do” STARTS WITH WHY BY @SIMONSINEK Simon inspired, motivated & taught me how to be a better leader! This book changed how I engaged with my employees as well as how I looked at leadership..
  • 9. • Why Smart Marketing is about Help not Hype • How to create content that HELPS and useful for customers! • Standout from the noise, Help the community to create customers for life! YOUTILITY BY @JAYBAER Jay transformed what I thought about content & blogging from something that you did for marketing to something you do for the community!
  • 10. • Social Employee isn’t a fad.. Employee Advocacy works & they use IBM, AT&T, Dell and Cisco as examples • What it means to be a social employee & lead social employees • How to build a culture that breads engaged & passionate employees THE SOCIAL EMPLOYEE BY @CKBURGESS & @MBURGESS Watch Mark Burgess at TedxNavesink I use the lessons & examples in this book in every social business strategy session I deliver.. I am a better employee & made companies see the value of social employees because of this book!
  • 11. • There is no B2B or B2C: It’s Human to Human #H2H • Humans want to feel, and care and have a relationship with other humans no matter the technology or social network. • Disrupt the right way • Transparency, Empathy, Imperfection are what make people want to communicate with you! HUMAN TO HUMAN BY @BRYANKRAMER Bryan forces you to rethink what it means to communicate! This book inspired me to be more transparent & 100% myself on social!
  • 12. • #ProudFreak • Be Yourself, Take what makes you a freak & embrace it & make it of value to others! • Daily Productivity, Be an Employeepreneur, Dealing with Challenges & haters THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN I’ve always been proud of who I was & what made me unique! Chris made me believe and helped me understand how to make that work in business!
  • 13. • This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014.. • I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare • The book on each slide is hyperlinked to the authors home page as I recommend reading all 10! • I created a list that includes these authors and others that I believe you should follow & learn from on twitter: • If you thought this was valuable please share with others & for more information visit my website: www.iSocialFanz.com & follow me on twitter: @iSocialFanz