Digital Business: 6 Focus Areas For Being Found Online
Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start? Any insights would be greatly appreciated.
This question is the right one and it is amazing how often people do not ask it. The question should always be “What is the right approach for my business,” as anyone who says they can do one size fits all marketing is lying to you.
What does hold some universal truth is that there is a method to understanding what is possible from your social and that comes down to following a plan to scale or as the question stated, “Maximize.”
Much like any business strategy, your online presence should be designed with the buyer’s journey in mind. How is the content you are sharing and creating informing, supporting, inspiring and ultimately leading to action? Most notably the action would be a purchase, but depending on your mission it may also include advocacy, word-of-mouth or even mere awareness. Again, that comes down to goals.
So for any business interested in growing their online to meet its potential, I highly recommend focusing on the 6 areas.
Originally posted by Daniel Newman at: http://millennialceo.com/social-media/digital-business-6-focus-areas-online/