In today’s digitally empowered, technology connected, social world that we live in the one thing we know best is change. We communicate, shop and even work has drastically changed. We now communicate with no limitations of borders or time zones thanks to social media. We can shop 24/7 and just because something isn’t sold in our city doesn’t mean we can’t have it tomorrow. Working for many doesn’t involve leaving their house and companies now can recruit the best talent no matter if that talents wants to be relocated or not. With all this change the one thing that is most important is leadership that is not only investing and living this change but embraces innovation and isn’t stuck in the ways of the past. In the real-time, data driven world we live in our executives, brands, celebrities and even politicians are realizing that they must be involved in the digital conversations or they won’t be heard at all. This in fact is the most exciting result of digital change as:
“Leaders are now being held accountable for their actions, digital requires us to be more transparent, more real, more human than ever before.”
So what are the characteristics of this new digital Leader:
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