The Secret to Fundraising: Growth Marketing
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The Secret to Fundraising: Growth Marketing

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The Secret to Fundraising: Growth Marketing The Secret to Fundraising: Growth Marketing Presentation Transcript

  • The Secret to Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • The Secret to Fundraising Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  • The Secret to Fundraising @BrianCurliss Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  • Why Listen to Me? Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • I know how to make $$$ Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • Why Listen to Me? $100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • Why Listen to Me? $100,000 $1,100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • I know how to make LULAC $$$ too! Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • How? the Secret to Fundraising... Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • How? the Secret to Fundraising... Growth bit.ly/lulac2012Saturday, October 13, 12
  • If a tree falls in a forest... bit.ly/lulac2012Saturday, October 13, 12
  • Be seen. Be heard. bit.ly/lulac2012Saturday, October 13, 12
  • Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  • Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  • Choose great leaders! bit.ly/lulac2012Saturday, October 13, 12
  • Deliver value. bit.ly/lulac2012Saturday, October 13, 12
  • So we are here to learn: The Secret to Fundraising Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  • So we are here to learn: Let’s talk about: Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  • Funky Metrics bit.ly/lulac2012Saturday, October 13, 12
  • Funky Metrics Signups bit.ly/lulac2012Saturday, October 13, 12
  • Funky Metrics Signups Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • Funky Metrics Signups ≠ Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • Phase 1: Signups Phase 2: ???? Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • Phase 1: SignupsPhase 2: Retention & Growth Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • What can I do? bit.ly/lulac2012Saturday, October 13, 12
  • What can I do? Map out and track LULAC! bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • Intrinsic Values bit.ly/lulac2012Saturday, October 13, 12
  • 1929 ? bit.ly/lulac2012Saturday, October 13, 12
  • 1929 bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • To grow, share with others why they should join; not what they are joining. bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • Don’t micro-manage. Let LULACers have ownership in LULAC. bit.ly/lulac2012Saturday, October 13, 12
  • Tools for Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • bit.ly/lulac2012Saturday, October 13, 12
  • Ideas: Onboarding experiment incentivize referrals bit.ly/lulac2012Saturday, October 13, 12
  • Q&A Give Me Questions! bit.ly/lulac2012Saturday, October 13, 12