The Secret to Fundraising                           bit.ly/lulac2012Saturday, October 13, 12
The Secret to Fundraising                           Take note of this link                             bit.ly/lulac2012Sat...
The Secret to Fundraising                               @BrianCurliss                           Take note of this link    ...
Why Listen to Me?              Progress Bar:                               bit.ly/lulac2012Saturday, October 13, 12
I know how to make $$$              Progress Bar:                              bit.ly/lulac2012Saturday, October 13, 12
Why Listen to Me?          $100,000              Progress Bar:                               bit.ly/lulac2012Saturday, Oct...
Why Listen to Me?          $100,000                                $1,100,000              Progress Bar:                  ...
Progress Bar:                              bit.ly/lulac2012Saturday, October 13, 12
I know how to make                              LULAC $$$ too!              Progress Bar:                                b...
How?              the Secret to Fundraising...              Progress Bar:                              bit.ly/lulac2012Sat...
How?              the Secret to Fundraising...                           Growth                            bit.ly/lulac201...
If a tree falls in a forest...                              bit.ly/lulac2012Saturday, October 13, 12
Be seen. Be heard.                           bit.ly/lulac2012Saturday, October 13, 12
Get Involved.                           Involve Others.                              bit.ly/lulac2012Saturday, October 13,...
Get Involved.                           Involve Others.                              bit.ly/lulac2012Saturday, October 13,...
Choose great leaders!                                 bit.ly/lulac2012Saturday, October 13, 12
Deliver value.                              bit.ly/lulac2012Saturday, October 13, 12
So we are here to learn:                 The Secret to Fundraising                           Marketing for Growth         ...
So we are here to learn:                           Let’s talk about:                           Marketing for Growth       ...
Funky Metrics                             bit.ly/lulac2012Saturday, October 13, 12
Funky Metrics                           Signups                                 bit.ly/lulac2012Saturday, October 13, 12
Funky Metrics                           Signups         Fundraising                                 bit.ly/lulac2012Saturd...
Funky Metrics                           Signups ≠ Fundraising                                 bit.ly/lulac2012Saturday, Oc...
Phase 1:       Signups                           Phase 2:           ????                           Phase 3:    Fundraising...
Phase 1:       SignupsPhase 2:                         Retention & Growth                           Phase 3:    Fundraisin...
Retention    & Growth                           bit.ly/lulac2012Saturday, October 13, 12
Retention    & Growth                           bit.ly/lulac2012Saturday, October 13, 12
What can I do?                              bit.ly/lulac2012Saturday, October 13, 12
What can I do?                Map out and track LULAC!                              bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
Intrinsic                            Values                           bit.ly/lulac2012Saturday, October 13, 12
1929                              ?                           bit.ly/lulac2012Saturday, October 13, 12
1929                           bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
To grow, share with others               why they should join; not                 what they are joining.                 ...
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
Don’t micro-manage.                            Let LULACers have                           ownership in LULAC.            ...
Tools for                           Retention & Growth                                bit.ly/lulac2012Saturday, October 13...
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
bit.ly/lulac2012Saturday, October 13, 12
Ideas:                            Onboarding                               experiment                           incentiviz...
Q&A                           Give Me Questions!                                 bit.ly/lulac2012Saturday, October 13, 12
Upcoming SlideShare
Loading in...5
×

The Secret to Fundraising: Growth Marketing

245

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
245
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "The Secret to Fundraising: Growth Marketing"

  1. 1. The Secret to Fundraising bit.ly/lulac2012Saturday, October 13, 12
  2. 2. The Secret to Fundraising Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  3. 3. The Secret to Fundraising @BrianCurliss Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  4. 4. Why Listen to Me? Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  5. 5. I know how to make $$$ Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  6. 6. Why Listen to Me? $100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  7. 7. Why Listen to Me? $100,000 $1,100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  8. 8. Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  9. 9. I know how to make LULAC $$$ too! Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  10. 10. How? the Secret to Fundraising... Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  11. 11. How? the Secret to Fundraising... Growth bit.ly/lulac2012Saturday, October 13, 12
  12. 12. If a tree falls in a forest... bit.ly/lulac2012Saturday, October 13, 12
  13. 13. Be seen. Be heard. bit.ly/lulac2012Saturday, October 13, 12
  14. 14. Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  15. 15. Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  16. 16. Choose great leaders! bit.ly/lulac2012Saturday, October 13, 12
  17. 17. Deliver value. bit.ly/lulac2012Saturday, October 13, 12
  18. 18. So we are here to learn: The Secret to Fundraising Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  19. 19. So we are here to learn: Let’s talk about: Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  20. 20. Funky Metrics bit.ly/lulac2012Saturday, October 13, 12
  21. 21. Funky Metrics Signups bit.ly/lulac2012Saturday, October 13, 12
  22. 22. Funky Metrics Signups Fundraising bit.ly/lulac2012Saturday, October 13, 12
  23. 23. Funky Metrics Signups ≠ Fundraising bit.ly/lulac2012Saturday, October 13, 12
  24. 24. Phase 1: Signups Phase 2: ???? Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  25. 25. Phase 1: SignupsPhase 2: Retention & Growth Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  26. 26. Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  27. 27. Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  28. 28. What can I do? bit.ly/lulac2012Saturday, October 13, 12
  29. 29. What can I do? Map out and track LULAC! bit.ly/lulac2012Saturday, October 13, 12
  30. 30. bit.ly/lulac2012Saturday, October 13, 12
  31. 31. bit.ly/lulac2012Saturday, October 13, 12
  32. 32. bit.ly/lulac2012Saturday, October 13, 12
  33. 33. Intrinsic Values bit.ly/lulac2012Saturday, October 13, 12
  34. 34. 1929 ? bit.ly/lulac2012Saturday, October 13, 12
  35. 35. 1929 bit.ly/lulac2012Saturday, October 13, 12
  36. 36. bit.ly/lulac2012Saturday, October 13, 12
  37. 37. To grow, share with others why they should join; not what they are joining. bit.ly/lulac2012Saturday, October 13, 12
  38. 38. bit.ly/lulac2012Saturday, October 13, 12
  39. 39. bit.ly/lulac2012Saturday, October 13, 12
  40. 40. Don’t micro-manage. Let LULACers have ownership in LULAC. bit.ly/lulac2012Saturday, October 13, 12
  41. 41. Tools for Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  42. 42. bit.ly/lulac2012Saturday, October 13, 12
  43. 43. bit.ly/lulac2012Saturday, October 13, 12
  44. 44. bit.ly/lulac2012Saturday, October 13, 12
  45. 45. bit.ly/lulac2012Saturday, October 13, 12
  46. 46. bit.ly/lulac2012Saturday, October 13, 12
  47. 47. bit.ly/lulac2012Saturday, October 13, 12
  48. 48. bit.ly/lulac2012Saturday, October 13, 12
  49. 49. bit.ly/lulac2012Saturday, October 13, 12
  50. 50. bit.ly/lulac2012Saturday, October 13, 12
  51. 51. bit.ly/lulac2012Saturday, October 13, 12
  52. 52. bit.ly/lulac2012Saturday, October 13, 12
  53. 53. bit.ly/lulac2012Saturday, October 13, 12
  54. 54. bit.ly/lulac2012Saturday, October 13, 12
  55. 55. bit.ly/lulac2012Saturday, October 13, 12
  56. 56. bit.ly/lulac2012Saturday, October 13, 12
  57. 57. bit.ly/lulac2012Saturday, October 13, 12
  58. 58. bit.ly/lulac2012Saturday, October 13, 12
  59. 59. bit.ly/lulac2012Saturday, October 13, 12
  60. 60. Ideas: Onboarding experiment incentivize referrals bit.ly/lulac2012Saturday, October 13, 12
  61. 61. Q&A Give Me Questions! bit.ly/lulac2012Saturday, October 13, 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×