The Secret to Fundraising: Growth Marketing

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  • 1. The Secret to Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • 2. The Secret to Fundraising Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  • 3. The Secret to Fundraising @BrianCurliss Take note of this link bit.ly/lulac2012Saturday, October 13, 12
  • 4. Why Listen to Me? Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 5. I know how to make $$$ Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 6. Why Listen to Me? $100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 7. Why Listen to Me? $100,000 $1,100,000 Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 8. Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 9. I know how to make LULAC $$$ too! Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 10. How? the Secret to Fundraising... Progress Bar: bit.ly/lulac2012Saturday, October 13, 12
  • 11. How? the Secret to Fundraising... Growth bit.ly/lulac2012Saturday, October 13, 12
  • 12. If a tree falls in a forest... bit.ly/lulac2012Saturday, October 13, 12
  • 13. Be seen. Be heard. bit.ly/lulac2012Saturday, October 13, 12
  • 14. Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  • 15. Get Involved. Involve Others. bit.ly/lulac2012Saturday, October 13, 12
  • 16. Choose great leaders! bit.ly/lulac2012Saturday, October 13, 12
  • 17. Deliver value. bit.ly/lulac2012Saturday, October 13, 12
  • 18. So we are here to learn: The Secret to Fundraising Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  • 19. So we are here to learn: Let’s talk about: Marketing for Growth bit.ly/lulac2012Saturday, October 13, 12
  • 20. Funky Metrics bit.ly/lulac2012Saturday, October 13, 12
  • 21. Funky Metrics Signups bit.ly/lulac2012Saturday, October 13, 12
  • 22. Funky Metrics Signups Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • 23. Funky Metrics Signups ≠ Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • 24. Phase 1: Signups Phase 2: ???? Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • 25. Phase 1: SignupsPhase 2: Retention & Growth Phase 3: Fundraising bit.ly/lulac2012Saturday, October 13, 12
  • 26. Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • 27. Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • 28. What can I do? bit.ly/lulac2012Saturday, October 13, 12
  • 29. What can I do? Map out and track LULAC! bit.ly/lulac2012Saturday, October 13, 12
  • 30. bit.ly/lulac2012Saturday, October 13, 12
  • 31. bit.ly/lulac2012Saturday, October 13, 12
  • 32. bit.ly/lulac2012Saturday, October 13, 12
  • 33. Intrinsic Values bit.ly/lulac2012Saturday, October 13, 12
  • 34. 1929 ? bit.ly/lulac2012Saturday, October 13, 12
  • 35. 1929 bit.ly/lulac2012Saturday, October 13, 12
  • 36. bit.ly/lulac2012Saturday, October 13, 12
  • 37. To grow, share with others why they should join; not what they are joining. bit.ly/lulac2012Saturday, October 13, 12
  • 38. bit.ly/lulac2012Saturday, October 13, 12
  • 39. bit.ly/lulac2012Saturday, October 13, 12
  • 40. Don’t micro-manage. Let LULACers have ownership in LULAC. bit.ly/lulac2012Saturday, October 13, 12
  • 41. Tools for Retention & Growth bit.ly/lulac2012Saturday, October 13, 12
  • 42. bit.ly/lulac2012Saturday, October 13, 12
  • 43. bit.ly/lulac2012Saturday, October 13, 12
  • 44. bit.ly/lulac2012Saturday, October 13, 12
  • 45. bit.ly/lulac2012Saturday, October 13, 12
  • 46. bit.ly/lulac2012Saturday, October 13, 12
  • 47. bit.ly/lulac2012Saturday, October 13, 12
  • 48. bit.ly/lulac2012Saturday, October 13, 12
  • 49. bit.ly/lulac2012Saturday, October 13, 12
  • 50. bit.ly/lulac2012Saturday, October 13, 12
  • 51. bit.ly/lulac2012Saturday, October 13, 12
  • 52. bit.ly/lulac2012Saturday, October 13, 12
  • 53. bit.ly/lulac2012Saturday, October 13, 12
  • 54. bit.ly/lulac2012Saturday, October 13, 12
  • 55. bit.ly/lulac2012Saturday, October 13, 12
  • 56. bit.ly/lulac2012Saturday, October 13, 12
  • 57. bit.ly/lulac2012Saturday, October 13, 12
  • 58. bit.ly/lulac2012Saturday, October 13, 12
  • 59. bit.ly/lulac2012Saturday, October 13, 12
  • 60. Ideas: Onboarding experiment incentivize referrals bit.ly/lulac2012Saturday, October 13, 12
  • 61. Q&A Give Me Questions! bit.ly/lulac2012Saturday, October 13, 12