The assumption is that because devices, browsers, and data are faster and more powerful, performance must naturally be better for the user as well.
To the detriment of not only their business but also their users, many companies' operate under this assumption. When you consider the fact that Google is now including page load time in search rankings and that studies show mobile users will leave a website if it takes more than 4 seconds to load, is this an assumption you can afford to make?
Good website performance doesn't just happen because technology advances and it doesn't stop just because a site launches. It's a transparent and ongoing element in a users web experience when done right. When done wrong, it has a far reaching negative impact on a users experience and your marketing efforts. People simply won't see your content because they will have left and that equates to dollars lost.
In this talk, Keith McGinnis and Brian Crumley of O3 World explore best practices in performance tuning your website. Whether kicking off, mid-development, or already launched they cover tools, techniques, and considerations to help make your site go fast. They demonstrate the idea that performance is an essential feature that everybody from design, to development, and marketing should understand and why, as a team, everybody must demand high performance and budget accordingly.
This talk was given at the Philadelphia Area New Media Association (PANMA) May event.