Linkedin 2012 New Ideas for a New Econoomy
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Linkedin 2012 New Ideas for a New Econoomy

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Brian French's recent presentation at the Tampa Doubletree.

Brian French's recent presentation at the Tampa Doubletree.

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Linkedin 2012 New Ideas for a New Econoomy Linkedin 2012 New Ideas for a New Econoomy Presentation Transcript

  • Brian French CEO 2012: New Ideas for a New Economy “Man’s greatest illusion is his own reality” AristotleOld Ideas = DecayNew Ideas = Seeds Do you see ruins or greatness?
  • Internet Dysfunction:Challenging the assumptions of marketing and internet HYPE Why? Who? Risks and Costs? Who’s on your side?Brian French CEO Who’s not?
  • Internet Dysfunction: History:Development of the internet frontier The internet is going “corporate”
  • Internet Dysfunction: “ Partnering” with: Google, Facebook, LinkedinALERT: Recognize abusive Relationships You?
  • Internet Dysfunction: Definition of Abuse: You do all the work ( for FREE )• Creating a website• Blogging• Posting: Facebook, LinkedIn, Twitter• They control the rules• It’s their platform – Slaves can’t
  • Internet Dysfunction: While you are working They are WATCHING ( you )• You are the TARGET of their business• They know where the BIG $• Big Corporation are PISSED OFF! that small companies were allowed to compete (and win) on
  • Internet Dysfunction: Competition:There are over 644 million websites & blogs• Is your website better than others?• How many pages does your site have?• Does your site help people or is it a sales brochure?• Endless blogging is NOT the answer!
  • Internet Dysfunction: Google owns all good search traffic IS SEO SOL? r estate Google is hogging search landing pages!• You are the TARGET of their business• They know where the BIG $• Big Corporation are PISSED OFF! that small companies were allowed to compete (and win) on
  • Internet Dysfunction: Google has turned all websites into commodities• All Google listings look alike• It’s impossible to be different• With commodity products it’s hard for sellers to get an above average price• Google can delist your site at anytime or make it impossible to find! Why
  • Internet Dysfunction: Summary: Why the interent is NOT cool anymore…• It’s 75% to 80% Google ads• Your competition is a click away• People expect FREE everything• There are only 3 or 4 organic search results that produce “real” traffic• Big Brand companies are moving in
  • Internet Dysfunction: Social Media:The greatest time waster in human history !• How much $ have you made on Facebook, Twitter and LinkedIn? Per hour?• Do you really think people want to do business on Facebook? Insanity• If you like to work for FREE Good
  • 2012: New Ideas for a New Economy “Road to Recovery”Brian French CEO
  • 2012: New Ideas for a New EconomyHow to overcome the dysfunction ?• Create your own MEGA network• Get a divorce from Google• Stop working for Facebook• Send your message in a manner that will WOW your customers (Your Rules)• Go viral! Details to follow…
  • 2012: New Ideas for a New Economy Strategy # 1 Have social media work for you !• Own your community and data base• Study your prospects like the CIA• Give people a GREAT reason to friend or connect with you• Give and get GREAT recommendations
  • Provide Irrefutable Evidence ! 30 client recommendations 50 verifiable case studies on Linkedin # of Keywords 50 40 30 20 10 0 # of Keywords
  • My prospect database 12 LinkedIn Groups 24,000 members growing over 1,000 per25000 24035 22950 21903month . 20755 197332000015000 Total Members of Groups10000 Total Connections 5068 5339 4366 47675000 4047 1332 1438 1603 1717 1828 Total Attorney Connections 0 Jan-12 Feb March April May
  • 8,000 Group Tracking7,0006,000 .5,0004,0003,000 Jan2,000 Feb March1,000 April May 0
  • 2012: New Ideas for a New EconomyCreate a variety of angles of attacks on prospective clients • Constantly market to your prospects but change your pitches • Create “irresistible offers” (see LinkedIn) • Create Info-offers Give proof(that would hold up in court) • Never chase, be willing to say NO
  • 2012: New Ideas for a2012: New Ideas for a New Economy Strategy # 2Make the TECHY investment in YOU!• Time & Tools• Energy NEVER STOP• Creativity LEARNING• Humility• Your unique personality
  • 2012: New Ideas for a New Economy Strategy # 3 Learn the NEW, NEW media• Indesign ipad magazines• Gear up for a huge and consistent e- mail campaign• Provide an awesome visual product• Goal: Go viral
  • 2012: New Ideas for a New Economy Learn the NEW, NEW, NEW mediaOwn a TV ChannelTools:• YouTube• Camtasia Studios• Digital camera• USB Microphone
  • 2012: New Ideas for a New Economy Learn the NEW, NEW, NEW mediaOwn a Radio ShowTools:• Podomatic.com• Voice Recorder• USB Microphone• Audacity & levelator
  • 2012: New Ideas for a New Economy Learn the NEW, NEW, NEW mediaOwn a MagazineTools:• InDesign / Templates• Adobe Creative Suite• Istockphoto.com• Ipad – Meetup Groups
  • 2012: New Ideas for a New Economy What to do with your media empire?• Share content• Repurpose content Your• Advertise yourself Website• Give “candy” to friends• Be Different• Rinse, repeat & flush• Hire “plumbers”
  • Build a Niche Mega List Irresistible Offer Proof of Success New Media Delivery Profitable Transactions
  • If you get stuck… hire me 2012: New Ideas for a New Economy Brian FrenchBrian@FloridaWebsiteMarketing.com