Live event marketing solutions that elevate your staff's effectiveness.

1. Brian Bauer
Marketing Consultant
Live Event Solutions

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6 challenges faced by live event businesses
1. Identifying and implementing better “paths to purchase” for customers
2. Recognizing key buyer personae for targeted marketing & sponsorship sales
3. Increasing and optimizing opportunities for capturing fan email addresses
4. Growing a quality, online fan base and boosting customer engagement
5. Managing online reputation, servicing customers and mitigating crises
6. Defining and developing content marketing and contest strategies

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My solutions elevate your staff’s effectiveness
1. Digital Audit
2. Audience Analysis
3. Content Marketing Strategy
4. Onsite Social Media Plan
5. Customized Consulting Sessions

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1. Start with a Digital Audit
Through a comprehensive online-asset analysis, I will identify barriers to
increased sales, data capture and awareness. As a result, your business will:
• Understand what’s required of customers to buy a ticket and how this affects conversion rates.
• Confidently deliver maximum impressions and value to sponsors.
• Ensure that more fans are discovering and engaging with your content marketing.
• Identify click patterns that reveal website design effectiveness and opportunities.
• Pinpoint ways to take advantage of increased mobile traffic during events.
• Discover the best tools to accurately track clicks through to conversions.

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2. Proceed with an Audience Analysis
My multi-pronged approach uses data-mining, analytics, surveys and interviews
to identify and understand your key customer groups, so you can target sales and
sponsorship messages to the right audiences. You will:
• Discover trends based on demographics, geographies, behaviors, affinities, purchase history, etc.
• Attract new sponsorships and renewals by using vital information about your fan-base.
• Better segment your database to personalize content and boost profitability.
• Differentiate fans from casual observers, and superfans from fans.
• Streamline ad spend by location, customer lifetime value, popular ticket inventory & much more.

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3. Continue with a Content Marketing Strategy
Utilizing the Audience Analysis, I will introduce viral content and contest concepts
that sell more tickets, activate sponsors, grow audiences and capture data. You
will:
• Grow awareness and engagement with shareable content targeted to specific fan cohorts.
• Proactively and collaboratively plan your event marketing content.
• Leverage sponsors, entertainers and vendors to alert their networks about your event.
• Obtain new digital sponsorship inventory to elevate your offering and increase revenue.
• Get an Afterglow Plan to take advantage of post-event online activity.
• Secure your position as an industry thought leader with innovative and effective content.

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4. Prepare with an Onsite Social Media Plan
Enhance and organize your team’s marketing during the actual event. Keep intact
your online reputation, earn more sales, and generate fan loyalty. You will:
• Learn aspirational marketing techniques that excite attendees and attract prospects.
• Receive expert training in crisis management and online customer service.
• Identify an effective and consistent tone of voice that represents your brand and event(s).
• Discover tools such as Interactive Event Schedules that create new revenue streams.
• Quickly and accurately communicate to consumers regarding box office priorities such as releasing
ticket inventory, cancelling or postponing events, alternatives to avoid long lines, and more.

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5. Schedule Customized Consulting Sessions
Challenges evolve throughout the event lifecycle. As a subject matter expert, I will
provide you with ongoing, customized solutions. For example, you can:
• Increase impressions, clicks and ROI for social advertising campaigns and media buys.
• Determine your sponsorship inventory value so you can produce more convincing sales collateral.
• Discover new revenue-generating opportunities such as event transportation and accommodations.
• Identify unknown ticket holders through innovative data capture initiatives.

9. Leverage my experience with leading entertainment properties.
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My expertise is your competitive advantage

10. My data-driven approach delivers results.
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Maximize awareness, sales and sponsorships
Circuit of The Americas
Delivered 4,100% ROI
Homestead-Miami Speedway
+21% YoY Ticket Sales
X Games Austin
Produced 4,000% ROI
Music City Bowl
+16% YoY Ticket Sales
Mercy Lounge
Grew Email Sales 309%
Chicagoland Speedway
Drove 692% ROI

11. Leading industry conferences value my know-how.
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Harness what’s new, efficient and effective
• Event & Arena Marketing Conference (EAMC)
• International Association of Venue Managers (IAVM)
• Sport & Entertainment Analytics Conference (SEAC)
• International Entertainment Buyers Association (IEBA)
• Sport & Entertainment Venues Today (SEVT)
• The Soundboard & Etix Blast
• Cedar Fair Entertainment’s SociAlive

12. Top organizations and competitions confirm my business impact.
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Get guidance from a recognized leader
Nashville's Next A-ListTop 40 Under 40 Nominee 2014 & 2015 Nominee
Committee Member Council
Member

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Trust newsworthy marketing results

14. And so will you!
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Clients love my work
“Thank you, Brian! You’ve come to our rescue as usual.”
– VP of Public & Media Relations, Formula 1 Racetrack
“Brian ensures that services exceed expectations and deliver maximum value. His
clients love him and his colleagues respect him. Brian simply makes everyone
around him better, in a way that makes them want to be better.”
– CEO, Ticketing Company
"Brian has been a god-send for my company. He has been nothing less than
professional; Brian always responds in a timely manner and follows up after
completing tasks. I travel quite a bit and conduct business internationally, but I
don't worry because I know that he is supporting me and my business. I don't
believe I could have found anyone better."
– CEO, Musical Accessories Design Company

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Brian Bauer
Marketing Consultant
brianbauer247@gmail.com
3313 Fairmont Drive, Suite 3
Nashville, TN 37203
646.484.6187
Let’s talk.
Questions? Next steps?