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How to rank 5 alarm on page 1 of google for the keyword phrase fire equipment

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This is a step by step SEO guide for 5 Alarm Fire Equipment. The analysis shows the webmasters of 5Alarm.com exactly what needs to be done if they want to rank on page 1 of Google's search results for …

This is a step by step SEO guide for 5 Alarm Fire Equipment. The analysis shows the webmasters of 5Alarm.com exactly what needs to be done if they want to rank on page 1 of Google's search results for the keyword phrase Fire Equipment.


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  • 1. SEO, LLC Internet Competitive Analysis Report 4/30/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 4/30/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 Data and statistics used to make your site as good as or better than any of the top 10 competitors on Google or Bing. Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given in order or weight and priority. The link building advice is something that is developed over some time, as the search engines will give less weight to newer or fleeting links. My advice on link building is to simply add good articles to your news or blog section of your website. Your website should present a lot of material that people would want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back your site and it works with the title advice (to gain links using the right keywords. This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or call 920-285-7570 for a free SEO analysis. Created by SEO, LLC 1 of 73 http://www.SplinternetMarketing.com
  • 2. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Report overview This report helps you to optimize the web page "http://www.5alarm.com/" for a high ranking on Google.com (without Places) for the search term "Fire Equipment". Your web page http://www.5alarm.com/ Title: Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC Description: Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training. 5Alarm Fire Equipment. Your competitors for the search term "Fire Equipment" on Google.com (without Places) 1 http://www.thefirestore.com/ Title: Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com Description: TheFireStore carries fire fighting equipment, fire fighting helmets, customer order badges and more. 2 https://www.heimanfireequipment.com/ Title: Heiman Fire Description: [No meta description available.] 3 http://www.rennerts.com/ Title: Rennert's Fire Equipment Service, Inc Description: [No meta description available.] 4 http://joyequipment.com/ Title: Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. Created by SEO, LLC 2 of 73 http://www.SplinternetMarketing.com
  • 3. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your competitors for the search term "Fire Equipment" on Google.com (without Places) Description: Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 http://www.chiefsupply.com/fire-and-rescue/ Title: Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies | FREE Shipping Over $99! Description: Fire equipment and Fire Service gear with the best pricing and selection available for firefighter equipment. Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com 6 http://www.firefire.com/ Title: Fire Equipment Inc. - Life safety system design and service providers Description: Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection 7 http://www.edarley.com/ Title: Firefighter Equipment and Firefighter Gear Catalog - eDarley.com Description: Firefighter Equipment available in eDarley’s online fire equipment catalog. We offer firefighter tools and firefighter gear at affordable prices from trusted brands. 8 http://www.galls.com/Pages/FIRE Title: Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls Description: Galls is The 9 http://www.galls.com/fire-rescue-gear Title: Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls Description: Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one stop Created by SEO, LLC 3 of 73 http://www.SplinternetMarketing.com
  • 4. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your competitors for the search term "Fire Equipment" on Google.com (without Places) 10 http://www.ferrarafire.com/equipment/ Title: Equipment - Ferrara Fire Apparatus Description: [No meta description available.] Analyzed search terms 1. Fire Equipment 2. Fire 3. Equipment Top 10 Ranking Requirements Score™ 66%The Top 10 Ranking Requirements Score™ of 66% means that the web pagewww.5alarm.com meets only 66% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Fire Equipment". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC 4 of 73 http://www.SplinternetMarketing.com
  • 5. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 99 ranking factors passed 20 ranking factors failed Essential (weighted most): 18 5 Very Important: 9 0 Important: 32 4 Moderately Important: 32 9 Slightly Important: 8 2 Total: 99 20 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC 5 of 73 http://www.SplinternetMarketing.com
  • 6. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Fire Equipment" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Firefighting professionals shop for helmets, flashlights, boots, badges and shields at TheFireStore.com 2 Heiman Fire 3 Rennert's Fire Equipment Service, Inc 4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 Fire Equipment - Fire & Rescue, Firefighter Equipment, Fire Department Supplies, Fire Service Supplies | FREE Shipping Over $99! 6 Fire Equipment Inc. - Life safety system design and service providers 7 Firefighter Equipment and Firefighter Gear Catalog - eDarley.com 8 Fire/EMS Gear - Fire/EMS Equipment | Fire/EMS Uniforms : Galls 9 Fire Gear | Rescue Gear | Firefighter Gear & Accessories | Fire Bags | Fire Boots | Turnout Gear | Galls 10 Equipment - Ferrara Fire Apparatus Your contents Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC Advice for your document title Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 40% 22% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 1 to 5 2 OK OK Keyword density: 3% to 50% 22% OK OK Search term: "Equipment" Competitors Your Site Advice Created by SEO, LLC 6 of 73 http://www.SplinternetMarketing.com
  • 7. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your document title Search term: "Fire Equipment" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 25% 22% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 1 to 7 4 OK OK Keyword density: 4% to 25% 22% OK OK Created by SEO, LLC 7 of 73 http://www.SplinternetMarketing.com
  • 8. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 26 53 53 To Site 1: 223 454 454 To Site 2: 9 22 22 To Site 3: 5 12 12 To Site 4: 1 3 3 To Site 5: 359 634 634 To Site 6: 11 17 17 To Site 7: 53 130 130 To Site 8: 434 828 828 To Site 9: 434 828 828 To Site 10: 72 202 202 Range: 1 to 434 3 to 828 3 to 828 Advice for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 313, the link popularity of your web page is 53. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. << Created by SEO, LLC 8 of 73 http://www.SplinternetMarketing.com
  • 9. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity www.5alarm.com 16.3% http://www.5alarm.com 11.6% 5 alarm 11.6% tele-lite lamp head assemblies – 5 alarm fire and safety … 4.7% http://www.5alarm.com/ 4.7% 5-alarm fire & safety 4.7% 5 alarm fire & safety equipment , llc 4.7% 5 alarm law enforcement equipment 2.3% 5 alarm fire & safety equipment 2.3% fire equipment - 5 alarm fire & safety equipment , llc 2.3% 5 alarm fire & safety equipment – 239 2.3% 5-alarm 2.3% 5 alarm fire & equipment 2.3% download 2.3% 5alarm fire & safety equipment 2.3% 5 alarm media 2.3% msa 2013-2014 safety products catalog – 5 alarm fire and safety … 2.3% 5 alarm fire and safety equipment 2.3% fire helmets catalog 2009 -2010 2.3% 5 alarm fire & safety equip 2.3% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.5alarm.com/ http://chameleoncommunications.net/portfolio/5 -alarm-fire-safety-equipment/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/ Created by SEO, LLC 9 of 73 http://www.SplinternetMarketing.com
  • 10. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/author/kzoofools/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/appearances/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/brotherhood/ [no anchor text, usually images] http://www.5alarm.com/ http://kzoofools.com/category/uncategorized/ [no anchor text, usually images] http://www.5alarm.com/ http://lakeviewequity.com/lakeview-investments 1.html [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 49/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 50/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 51/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 52/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 53/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 56/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 62/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 71/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 80/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 83/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 84/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 87/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 90/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 93/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 96/divisionResults.aspx [no anchor text, usually http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/18 Created by SEO, LLC 10 of 73 http://www.SplinternetMarketing.com
  • 11. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site images] 97/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 00/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 03/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 06/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/19 07/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 57/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/1849/40 58/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://myconstructionresource.net/dow/2598/25 98/divisionResults.aspx [no anchor text, usually images] http://www.5alarm.com/ http://pinkhealslakecountry.weebly.com/ [no anchor text, usually images] http://www.5alarm.com/ http://www.achicagofirehouse.com/links.html [no anchor text, usually images] http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatEquipmentSu ppliers [no anchor text, usually images] http://www.5alarm.com/ http://www.axemenmcmilwaukee.com/Links.ht ml [no anchor text, usually images] http://www.5alarm.com/ http://www.fireandiron17.com/friends_links.html [no anchor text, usually images] http://www.5alarm.com/ http://www.lakeviewequity.com/lakeview-invest ments1.html [no anchor text, usually images] http://www.5alarm.com/ http://www.waevt.com/sponsors.htm 5 Alarm Fire & Equipment http://www.5alarm.com/ http://www.adellfd.com/links.php 5 Alarm Fire & Safety Equip http://www.5alarm.com/ https://www.fireflysigns.com/retail/dealers-near- you/ 5 Alarm Fire & Safety Equipment – 239 http://www.5alarm.com/ https://www.wisconsinems.com/conference/exh ibitors/2014-expo-hall/ 5 Alarm Fire & Safety Equipment http://www.5alarm.com/ http://www.fsi.illinois.edu/content/corporate%20 relations/partnerships.cfm 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://www.wmc.org/programs/wisconsin-safety -council/conferences/annual-safety-conference/ 2013conferenceexhibitorsandboothnumbers/ 5 Alarm Fire & Safety http://www.5alarm.com/ http://www.wsfca.com/about/sponsorship/curre Created by SEO, LLC 11 of 73 http://www.SplinternetMarketing.com
  • 12. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Equipment, LLC nt-sponsors 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ https://www.wmc.org/programs/wisconsin-safet y-council/conferences/annual-safety-conference /2013conferenceexhibitorsandboothnumbers/ 5 Alarm Fire & Safety http://www.5alarm.com/ http://www.firehooksunlimited.net/distributors.ht ml 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/ContactUs.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/index.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/Links.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/MemberLogin.php 5 Alarm Fire and Safety Equipment http://5alarm.com/ http://www.westmichiefs.org/TrainingEvents.php 5 Alarm Law Enforcement Equipment http://www.5alarm.com/ http://kdhbodyarmor.com/page/13/ 5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/cgi-sys/cgiwrap/web start/cc-city.pl?USIL,* 5 Alarm Media http://www.5alarm.com/ http://www.cmpcmm.com/companies/letters/no nalpha.html 5 Alarm http://www.5alarm.com/ http://www.lenafire.org/Links.html 5 Alarm http://www.5alarm.com/ http://www.mcfarland.wi.us/Fire/FireLinks.aspx 5 Alarm http://www.5alarm.com/ http://www.nwvfd.org/ 5 Alarm http://www.5alarm.com/ http://www.villageofmcfarland.net/Fire/FireLinks. aspx 5 Alarm http://www.5alarm.com/ https://easttroyfire.org/Links.html 5Alarm Fire & Safety Equipment http://www.5alarm.com/ http://gcmutualaid.tripod.com/id2.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://r42vault.com/dealers.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://rescue42.com/dealers_us_com.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.r42vault.com/dealers.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us.html 5-Alarm Fire & Safety http://www.5alarm.com/ http://www.rescue42.com/dealers_us_com.html 5alarm http://www.5alarm.com/ http://www.dmgpromotions.com/clients/ 5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/ Created by SEO, LLC 12 of 73 http://www.SplinternetMarketing.com
  • 13. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site 5-Alarm http://www.5alarm.com/shopexd.asp?id=63 http://www.firefighterboardgames.com/index.ht ml Download http://www.5alarm.com/pdf/Products/Fire/511Ta ctical/5.11%20Spring-Summer%202012%20Ca talog.pdf http://findebookee.com/2/2012-catalog Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://fire101.com/searchinfo/5-Alarm-Fire Fire Equipment - 5 Alarm Fire & Safety Equipment, LLC http://www.5alarm.com/ http://www.fire101.com/searchinfo/5-Alarm-Fire FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/firefighter- helmet/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/firefighter- helmets/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/leather-fire fighter-helmets/ FIRE HELMETS CATALOG 2009 -2010 http://5alarm.com/pdf/Products/Fire/Helmets/M SA2009-2010FireHelmetsCatalog.pdf http://ehowtobecomeafirefighter.com/used-firefig hter-helmets/ http://www.5alarm.com http://www.5alarm.com/ http://mobile.firehouse.com/company/10059162 /5-alarm-fire-and-safety-equipment-llc http://www.5alarm.com http://www.5alarm.com/ http://www.brewcityfools.com/about.html http://www.5alarm.com http://www.5alarm.com/ http://www.ghostships.org/Exhibitors/ExhibitorL ist.aspx http://www.5alarm.com http://www.5alarm.com/ http://www.ghost-ships.org/Exhibitors/Exhibitor List.aspx http://www.5alarm.com http://www.5alarm.com/ http://www.wwoa.org/vendors/search.php http://www.5alarm.com / http://www.5alarm.com/ http://geneseofiredept.com/links/ http://www.5alarm.com / http://www.5alarm.com/ http://www.aspwi.org/Pages/SwatResources http://www.5alarm.com / http://www.5alarm.com/ http://www.capxg.com/frontend/showdata/viewn ame/companyshow/id/4133 MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/msa-online-training/ MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/msa-u-online-trainin g-center/ MSA 2013-2014 Safety http://www.5alarm.com/pdf/Products/Industrial/ http://www.feemedicare.org/msa-u-training-cent Created by SEO, LLC 13 of 73 http://www.SplinternetMarketing.com
  • 14. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Products Catalog – 5 Alarm Fire and Safety MSASafetyproductscatalog2013-2014.pdf er/ MSA 2013-2014 Safety Products Catalog – 5 Alarm Fire and Safety http://www.5alarm.com/pdf/Products/Industrial/ MSASafetyproductscatalog2013-2014.pdf http://www.feemedicare.org/tag/online/ TELE-LITE Lamp Head Assemblies – 5 Alarm Fire And Safety … http://5alarm.com/pdf/Products/Fire/FireFightin gLighting/Tele-LiteCatalog.pdf http://myhomeblog.org/lamp-500w TELE-LITE Lamp Head Assemblies – 5 Alarm Fire And Safety … http://5alarm.com/pdf/Products/Fire/FireFightin gLighting/Tele-LiteCatalog.pdf http://portablegeneratornow.net/honda-eb3000c- portable-generator/ Testimonials - 5 Alarm - Fire - Homeland Security - Quality ... http://www.5alarm.com/testimonial.html http://www.indiana-bookmarks.com/department _fire_gary_indiana.html www.5alarm.com http://www.5alarm.com/ http://www.425inc.us/info/Dealers www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u nionactive/view_article.cfm&HomeID=82454&pa ge=Champaign20Firefighters20Crappie20Tourn ament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/?zone=/u nionactive/view_page.cfm&page=Champaign20 Firefighters20Crappie20Tournament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm ?zone=/unionactive/view_article.cfm&HomeID= 82454&page=Champaign20Firefighters20Crappi e20Tournament www.5alarm.com http://www.5alarm.com/ http://www.champaignlocal1260.com/index.cfm ?zone=/unionactive/view_page.cfm&page=Cha mpaign20Firefighters20Crappie20Tournament www.5Alarm.com http://www.5alarm.com/ http://www.lifesaving.com/ice-cold-water-rescue -products/mustangs-ice-commander www.5alarm.com http://www.5alarm.com/ http://www.wecuttheglass.com/where-to-buy/ www.5alarm.com http://www.5alarm.com/ http://www.wemsa.com/exhibitors www.5alarm.com https://www.5alarm.com/ http://www.rescue42.com/mcl_dealers.html www.5alarm.com https://www.5alarm.com/ http://www.rescue42roc.com/mcl_dealers.html Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Fire Equipment" in their anchor texts. The more links to your web site contain "Fire Equipment" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. < Created by SEO, LLC 14 of 73 http://www.SplinternetMarketing.com
  • 15. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for the anchor texts of backlinks It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK At least 20% of the analyzed backlink anchor texts contain the search term "Fire Equipment". This is good. OK Less than 40% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 60% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "Fire Equipment". You must increase the number of backlinks or anchor texts that contain that search term. << Created by SEO, LLC 15 of 73 http://www.SplinternetMarketing.com
  • 16. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Welcome, Guest ( My Account | View Cart | Login ) Shopping Cart Items: 0 Sub-Total : US$0.00 Search Home Customer Service Gear andEquipment... All Categories All Products Firefighter Equipment Police Equipment EMT and EMS Equipment Design A Badge Service Department... Service Department MSA Service Program Hurst Service Program Mako Service Program Unifire Service Program Equipment Rentals... SCBA Thermal Imaging Camera Gas Detectors Firefighter Training Reviews and Testimonials About 5 Alarm... Our Team Our History 5 Alarm News and Blogs... First Responder News First Responder Blogs What's New Press Releases Events Buy Gear & Equipment 5 Alarm Store - All Products EMT-EMS Equipment Fire Equipment... Fire Station Wear Firefighter Boots Firefighter Gloves, Hoods and Eye Protection Firefighter Hand ToolsFirefighter Helmets Firefighting - 5.11 Tactical Firefighting Rescue Wear High Visibility Apparel & Emergency Traffic Control Products Lighting Miscellaneous Equipment Nozzles and Appliances SCBA Police Equipment 343 Commemorative Items Clearance Fun Items & Gifts Industrial Safety Training Equipment Brochures Fire Equipment SCBA Portable Gas Detection Firefighter Turn-Out Gear Thermal Imaging Cameras Extrication Tools and Equipment Firefighting Rescue Wear Fire Station Wear Firefighter Boots Firefighter Gloves, Hoods and Eye Protection Firefighting - 5.11 Tactical Nozzles and Appliances Firefighter Hand ToolsFire Saws and Vent Fans Fire Hoses Portable Containment Fire Ladders Firefighter Lighting Firefighter Communications High Visibility Apparel and Emergency Traffic Control Fire Fighting Foam Miscellaneous Firefighting Equipment Water and Ice Rescue Rope Rescue Compressors Generators EMS Equipment EMS/EMT Stretchers High Visibility Apparel and Emergency Traffic Control Miscellaneous Equipment Police Equipment Law Enforcement Ballistics Law Enforcement Lighting Tools For Law Enforcement Law Enforcement Trooper Boots Law Enforcement Uniforms CBRN Communication Equipment High Visibility Apparel and Emergency Traffic Control Law Enforcement Badges and Badge Accessories Miscellaneous Law Enforcement Products HazMat Equipment Hazmat Instrumentation HazMat Absorbents and Pads HazMat Chemical Suits Confined Space Equipment Confined Space Air-Line Respirators Confined Space Gas Detection Calibration Gas Confined Space Tripods and HarnessesFirefighting Confined Space Communications Wildland Equipment Wildland Gear Wildland Boots Wildland Helmets Gloves and Eye Protection Wildland Tools and Pumps Industrial Equipment Industrial Safety Equipment Industrial Gas Detection Calibration Gas Industrial Breathing Apparatus Industrial Fall Protection Industrial Head, Eye, Face and Hearing Protection Industrial Communication Equipment Industrial Miscellaneous Equipment Fun Items and Gifts Fun Items and Gifts Training Video Highlights A link to a page A link to a page A link to a page A link to a page Best Selling CRASH RESPONSE 2014 US$525.00 Details FF Wedge System US$24.95 Details Monopoly Firefighters 2nd Alarm Edition US$39.95 Details 5 Alarm Extrication Gloves US$15.00 Details Fireman's Axe Bottle Opener Key Ring US$7.00 Details Cairns 6" Leatherette FDNY 343 Front US$43.95 Details PAC-KIT #25 Person First Aid Kit US$19.95 Details Streamlight: Red National Fallen Firefighters Foundation Nano Miniature Key Chain Light, 10 Lumens, 1.47" Long US$10.00 Details 343 Leather Keychain US$19.95 Details Leatherman: Z-Rex Glass Breaker and Multi-Tool US$19.99 Details > Information 5 Alarm Promotions Used SCBA & Cylinder Sale About Us Contact us Credit Application Employment Opportunities Office & Retail Hours Our History Our Team Shipping & Returns Spring Clearance Technical Bulletins Terms & Conditions 5 Alarm Fire & Safety Equipment, LLC Gear and Equipment for Fire, EMT and Police Sales, Service, Rentals and Training (800) 615-6789 FeaturedFire Equipment and Gear LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL By Lacrosse US$75.00 More! RHYNO Windshield Cutter The RHYNO Windshield Cutter is a unique extrication tool used to rapidly remove vehicle glass to gain access to injured occupants. Windshield, passenger and rear windows can be removed in under 1 minute for quick access to patients or for further rescue operations. By We Cut The Glass US$699.00 More! Latest Products CRASH RESPONSE 2014 Register and Pay for CRASH RESPONSE 2014 *Note: Please list the Department and Created by SEO, LLC 16 of 73 http://www.SplinternetMarketing.com
  • 17. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents name/s of people attending in the Order Comments Box at Checkout. By US$525.00 More! 5 Alarm Email List Click Here to Sign Up For 5 Alarm's Email List 5 Alarm News Testimonials What's New Press Releases Events A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Powered by SEO LLC Home Products About Us Contact us Privacy Search Advice for your body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 5% 1% OK OK Number of words: 142 to 2,446 724 OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 3 to 58 35 OK OK Keyword density: 1% to 8% 5% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 2 to 16 28 Use the search term "Equipment" at most 16 times. << Keyword density: 0% to 5% 4% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 6 to 69 63 OK OK Keyword density: 1% to 6% 4% OK OK Created by SEO, LLC 17 of 73 http://www.SplinternetMarketing.com
  • 18. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.5alarm.com/ Wednesday, April 05, 2000 1 http://www.thefirestore.com/ Thursday, August 12, 1999 (newest domain) 2 https://www.heimanfireequipment.com/ Thursday, July 03, 1997 3 http://www.rennerts.com/ n/a 4 http://joyequipment.com/ n/a 5 http://www.chiefsupply.com/fire-and-rescue/ Friday, April 03, 1998 6 http://www.firefire.com/ Thursday, April 10, 1997 7 http://www.edarley.com/ Thursday, January 28, 1999 8 http://www.galls.com/Pages/FIRE Friday, April 19, 1996 (oldest domain) 9 http://www.galls.com/fire-rescue-gear Friday, April 19, 1996 (oldest domain) 10 http://www.ferrarafire.com/equipment/ Friday, December 06, 1996 Range Friday, April 19, 1996 to Thursday, August 12, 1999 Advice for the web site age Your web site is about 14 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC 18 of 73 http://www.SplinternetMarketing.com
  • 19. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 5 Alarm Fire & Safety Equipment, LLC Advice for your H1 headline texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 33% 14% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 14% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 25% 14% OK OK Created by SEO, LLC 19 of 73 http://www.SplinternetMarketing.com
  • 20. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 thefirestore http://www.thefirestore.com/ 2 heimanfireequipment https://www.heimanfireequipment.com/ 3 rennerts http://www.rennerts.com/ 4 joyequipment http://joyequipment.com/ 5 chiefsupply http://www.chiefsupply.com/fire-and-rescue/ 6 firefire http://www.firefire.com/ 7 edarley http://www.edarley.com/ 8 galls http://www.galls.com/Pages/FIRE 9 galls http://www.galls.com/fire-rescue-gear 10 ferrarafire http://www.ferrarafire.com/equipment/ Your contents 5alarm (Domain name: "5alarm.com") Advice for the domain name The domain name 5alarm.com does not contain the search term "Fire Equipment". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "Fire Equipment". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC 20 of 73 http://www.SplinternetMarketing.com
  • 21. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://www.thefirestore.com/ 2 [no words] https://www.heimanfireequipment.com/ 3 [no words] http://www.rennerts.com/ 4 [no words] http://joyequipment.com/ 5 fire and rescue http://www.chiefsupply.com/fire-and-rescue/ 6 [no words] http://www.firefire.com/ 7 [no words] http://www.edarley.com/ 8 Pages FIRE http://www.galls.com/Pages/FIRE 9 fire rescue gear http://www.galls.com/fire-rescue-gear 10 equipment http://www.ferrarafire.com/equipment/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but < Created by SEO, LLC 21 of 73 http://www.SplinternetMarketing.com
  • 22. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your page URL Search term: "Fire Equipment" this is optional. Keyword density: 0% to 100% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 22 of 73 http://www.SplinternetMarketing.com
  • 23. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 100 1 6 107 To Site 1: 33 1,569 36 168 1,806 To Site 2: 0 22 1 0 23 To Site 3: 0 36 0 1 37 To Site 4: 0 0 0 1 1 To Site 5: 32 831 4 1,170 2,037 To Site 6: 1 8 0 0 9 To Site 7: 4 222 48 49 323 To Site 8: 96 2,232 0 184 2,512 To Site 9: 96 2,232 0 184 2,512 To Site 10: 0 162 0 4 166 Range: 0 to 96 0 to 2,232 0 to 48 0 to 1,170 1 to 2,512 Advice for the mentions on social sites In average, less web pages link to your page than to the top ranked pages on these social networks. The average link popularity of the top ranked pages is 856, the link popularity of your web page is 107. You must increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC 23 of 73 http://www.SplinternetMarketing.com
  • 24. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range 1.07s 1.04s n/a n/a n/a 3.10s n/a 1.13s 1.80s 1.80s n/a 1.04s to 3.10s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range fast: top 30% fast: top 25% n/a n/a n/a slow: bottom 20% n/a fast: top 30% average: bottom 45% average: bottom 45% n/a slow: bottom 20% to fast: top 25% Advice for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on Google.com (without Places). OK Created by SEO, LLC 24 of 73 http://www.SplinternetMarketing.com
  • 25. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Buy Gear & Equipment 2. [H2] Equipment Brochures 3. [H2] Best Selling 4. [H2] Information 5. [H2] Featured Fire Equipment and Gear 6. [H3] LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL 7. [H3] RHYNO Windshield Cutter 8. [H2] Latest Products 9. [H3] CRASH RESPONSE 2014 10. [H3] Fireman's Axe Bottle Opener Key Ring 11. [H2] 5 Alarm Email List 12. [H2] 5 Alarm News Advice for your H2-H6 headline texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "Fire Equipment". << Keyword density: all 0% 5% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 7% 5% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 6 3 OK OK Keyword density: 0% to 17% 7% OK OK Created by SEO, LLC 25 of 73 http://www.SplinternetMarketing.com
  • 26. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your H2-H6 headline texts Search term: "Fire Equipment" Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 9 5 OK OK Keyword density: 0% to 10% 6% OK OK Created by SEO, LLC 26 of 73 http://www.SplinternetMarketing.com
  • 27. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. 5 Alarm Fire and Safety Equipment images/logotagline.jpg 2. [empty] /images/Hero/11.jpg 3. [empty] images/CR2014_120.jpg 4. [empty] images/ffwedgesystem1_zps24044876.jpg 5. [empty] images/FF-MONOPOLY.250.jpg 6. [empty] images/2139BK.200.jpg 7. [empty] images/Axe_120.jpg 8. [empty] images/F23-FDNY343.200.jpg 9. [empty] images/6082_120.jpg 10. [empty] images/99142-1.200.jpg 11. [empty] images/343-KEY.200.jpg 12. [empty] images/831647_zps1525112a.jpg 13. LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL images/200/14006100-1_zps72d1eb23.jpg 14. RHYNO Windshield Cutter images/RHYNO.200.jpg 15. CRASH RESPONSE 2014 images/CR2014_120.jpg 16. Fireman's Axe Bottle Opener Key Ring images/Axe_120.jpg 17. SSL Encryption by NetworkSolutions images/tradeins/ns_secure_seal.gif 18. PayPal, Visa, Mastercard, Discover, Amex, Bank Transfer, Purchase Orders images/creditcard_logo.gif 19. Crash Response 2014 images/sidebar-graphics/Crash-Response-2014-Website- Banner.jpg 20. Design a Badge for Police, Fire or EMS images/designabadge200x200.jpg 21. Cairnes Configuration - Design Your Own Front images/sidebar-graphics/Fronts-Graphic.jpg 22. Fire Equipment Rentals images/sidebar-graphics/RentalArt-Home-new.jpg 23. MSA Confined Spaces images/sidebar-graphics/Closing-In-On-Confined-Space- Graphic-for-Website.jpg Created by SEO, LLC 27 of 73 http://www.SplinternetMarketing.com
  • 28. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your IMG ALT attributes Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 31% 3% OK OK Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 8 4 OK OK Keyword density: 0% to 15% 7% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 20% 3% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 6 OK OK Keyword density: 0% to 15% 5% OK OK Created by SEO, LLC 28 of 73 http://www.SplinternetMarketing.com
  • 29. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .com .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL www.5alarm.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC 29 of 73 http://www.SplinternetMarketing.com
  • 30. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Phone: Fax: Payment Methods Available: 2 Shopping Cart: Manufacturers: Advanced Search Privacy Notice | Conditions of Use 3 [not used] 4 Spam Protector: Please answer the question below. 5 JavaScript seem to be disabled in your browser. CHIEF. More Responsive, Period. 6 NEWS Fire Equipment, Inc. Adds State-of-the-Art Suppression System to its Product Line >>> MORE CONTACT US LOCATIONS 7 JavaScript seems to be disabled in your browser. eDarley - Firefighter Equipment and Fire Gear Latest Posts Report All Bugs 8 Fire/Rescue - Fire/Rescue Equipment and Fire/Rescue Uniforms Galls 9 Galls 10 Note: Please call for current pricing. Your contents Welcome, Guest LACROSSE MOUNTAIN PASS 32"PARKA - SIZE SMALL Register and Pay for CRASH RESPONSE 2014 *Note: Please list the Department and name/s of people attending in the Order Comments Box at Checkout. Advice for your bold body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 43% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Created by SEO, LLC 30 of 73 http://www.SplinternetMarketing.com
  • 31. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your bold body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 4 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 29% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 31 of 73 http://www.SplinternetMarketing.com
  • 32. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.5alarm.com/ Rank #2,592,193 1 http://www.thefirestore.com/ Rank #150,083 2 https://www.heimanfireequipment.com/ Rank #3,403,416 3 http://www.rennerts.com/ n/a 4 http://joyequipment.com/ Rank #7,141,916 5 http://www.chiefsupply.com/fire-and-rescue/ Rank #189,950 6 http://www.firefire.com/ Rank #8,120,179 (least visitors of the competitors) 7 http://www.edarley.com/ Rank #1,262,838 8 http://www.galls.com/Pages/FIRE Rank #95,546 (most visitors of the competitors) 9 http://www.galls.com/fire-rescue-gear Rank #95,546 (most visitors of the competitors) 10 http://www.ferrarafire.com/equipment/ Rank #5,219,433 Range 95,546 to 8,120,179 (average rank: #2,853,211) Advice for the number of visitors to your site Although your web site www.5alarm.com appears to attract more visitors than the average of your competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC 32 of 73 http://www.SplinternetMarketing.com
  • 33. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /default.asp 2. My Account /shopcustadmin.asp 3. View Cart /shopaddtocart.asp 4. Login /shopcustadminlogin.asp 5. Home /default.asp 6. Customer Service /shopcustadmin.asp 7. Gear and Equipment... /shopdisplaycategories.asp 8. All Categories /shopdisplaycategories.asp 9. All Products /shopdisplayproducts.asp 10. Firefighter Equipment /shopdisplaycategories.asp?id=9&cat=+Fire+Equipment 11. Police Equipment /shopdisplayproducts.asp?id=10&cat=+Police+Equipme nt 12. EMT and EMS Equipment /shopdisplayproducts.asp?id=11&cat=+EMT-EMS+Equi pment 13. Design A Badge /../../designabadge.htm 14. Service Department... /shopcontent.asp?type=service 15. Service Department /shopcontent.asp?type=service 16. MSA Service Program /shopcontent.asp?type=msa-service 17. Hurst Service Program /shopcontent.asp?type=hurst-service 18. Mako Service Program /shopcontent.asp?type=mako-service 19. Unifire Service Program /shopcontent.asp?type=unifire-service 20. Equipment Rentals... /shopcontent.asp?type=fireequipmentrentaldetails 21. SCBA /shopcontent.asp?type=fireequipmentrentaldetails 22. Thermal Imaging Camera /shopcontent.asp?type=fireequipmentrentaldetails 23. Gas Detectors /shopcontent.asp?type=fireequipmentrentaldetails 24. Firefighter Training /shopcontent.asp?type=firefighter training 25. Reviews and Testimonials /shopnews.asp?type=testimonials 26. About 5 Alarm... /shopcontent.asp?type=Aboutus Created by SEO, LLC 33 of 73 http://www.SplinternetMarketing.com
  • 34. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 27. Our Team /shopcontent.asp?type=ourteam 28. Our History /shopcontent.asp?type=ourhistory 29. 5 Alarm News and Blogs... /shopnewslistings.asp 30. First Responder News /shopnewslistings.asp 31. First Responder Blogs /shopblogslistings.asp 32. What's New /shopnews.asp?type=whatsnew 33. Press Releases /shopnews.asp?type=pressreleases 34. Events /shopnews.asp?type=events 35. 5 Alarm Store - All Products /shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm +Store+%2D+All+Products 36. EMT-EMS Equipment /shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE MS+Equipment 37. Fire Station Wear /shopdisplayproducts.asp?id=20&amp;cat=Fire+Station+ Wear 38. Firefighter Boots /shopdisplayproducts.asp?id=21&amp;cat=Firefighter+B oots 39. Firefighter Gloves, Hoods and Eye Protection /shopdisplayproducts.asp?id=22&amp;cat=Firefighter+Gl oves%2C+Hoods+and+Eye+Protection 40. Firefighter Hand Tools /shopdisplayproducts.asp?id=25&amp;cat=Firefighter+H and+Tools 41. Firefighter Helmets /shopdisplayproducts.asp?id=18&amp;cat=Firefighter+H elmets 42. Firefighting - 5.11 Tactical /shopdisplayproducts.asp?id=23&amp;cat=Firefighting+ %2D+5%2E11+Tactical 43. Firefighting Rescue Wear /shopdisplayproducts.asp?id=19&amp;cat=Firefighting+ Rescue+Wear 44. High Visibility Apparel & Emergency Traffic Control Products /shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit y+Apparel+%26+Emergency+Traffic+Control+Products 45. Lighting /shopdisplayproducts.asp?id=30&amp;cat=Lighting 46. Miscellaneous Equipment /shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou s+Equipment 47. Nozzles and Appliances /shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and +Appliances 48. SCBA /shopdisplayproducts.asp?id=14&amp;cat=SCBA 49. Police Equipment /shopdisplayproducts.asp?id=10&amp;cat=+Police+Equi pment 50. 343 Commemorative Items /shopdisplayproducts.asp?id=43&amp;cat=343+Comme morative+Items 51. Clearance /shopdisplayproducts.asp?id=44&amp;cat=Clearance Created by SEO, LLC 34 of 73 http://www.SplinternetMarketing.com
  • 35. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 52. Fun Items & Gifts /shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ %26+Gifts 53. Industrial Safety /shopdisplayproducts.asp?id=12&amp;cat=Industrial+Saf ety 54. Training /shopdisplayproducts.asp?id=45&amp;cat=Training 55. Fire Equipment / 56. SCBA /shopcontent.asp?type=scba 57. Portable Gas Detection /shopcontent.asp?type=portablegasdetection 58. Firefighter Turn-Out Gear /shopcontent.asp?type=firefighterturnoutgear 59. Thermal Imaging Cameras /shopcontent.asp?type=thermalimagingcameras 60. Extrication Tools and Equipment /shopcontent.asp?type=extricationtoolsandequipment 61. Firefighting Rescue Wear /shopcontent.asp?type=firefightingrescuewear 62. Fire Station Wear /shopcontent.asp?type=firestationwear 63. Firefighter Boots /shopcontent.asp?type=firefighterboots 64. Firefighter Gloves, Hoods and Eye Protection /shopcontent.asp?type=firefightergloveshoodsandeyeprot ection 65. Firefighting - 5.11 Tactical /shopcontent.asp?type=firefighting511tactical 66. Nozzles and Appliances /shopcontent.asp?type=nozzlesandappliances 67. Firefighter Hand Tools /shopcontent.asp?type=firefighterhandtools 68. Fire Saws and Vent Fans /shopcontent.asp?type=firesawsandventfans 69. Fire Hoses /shopcontent.asp?type=firehoses 70. Portable Containment /shopcontent.asp?type=portablecontainment 71. Fire Ladders /shopcontent.asp?type=fireladders 72. Firefighter Lighting /shopcontent.asp?type=firefighterlighting 73. Firefighter Communications /shopcontent.asp?type=firefightercommunications 74. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc ytrafficcontrolproducts 75. Fire Fighting Foam /shopcontent.asp?type=firefightingfoam 76. Miscellaneous Firefighting Equipment /shopcontent.asp?type=Miscellaneousfirefightingequipme nt 77. Water and Ice Rescue /shopcontent.asp?type=waterandicerescue 78. Rope Rescue /shopcontent.asp?type=roperescue 79. Compressors /shopcontent.asp?type=compressors 80. Generators /shopcontent.asp?type=generators 81. EMS Equipment / 82. EMS/EMT Stretchers /shopcontent.asp?type=emtemsstretchers 83. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc Created by SEO, LLC 35 of 73 http://www.SplinternetMarketing.com
  • 36. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL ytrafficcontrolproducts 84. Miscellaneous Equipment /shopcontent.asp?type=miscellaneousequipment 85. Police Equipment / 86. Law Enforcement Ballistics /shopcontent.asp?type=lawenforcementballistics 87. Law Enforcement Lighting /shopcontent.asp?type=lawenforcementlighting 88. Tools For Law Enforcement /shopcontent.asp?type=toolsforlawenforcement 89. Law Enforcement Trooper Boots /shopcontent.asp?type=lawenforcementtrooperboots 90. Law Enforcement Uniforms /shopcontent.asp?type=lawenforcementuniforms 91. CBRN /shopcontent.asp?type=cbrn 92. Communication Equipment /shopcontent.asp?type=communicationequipment 93. High Visibility Apparel and Emergency Traffic Control /shopcontent.asp?type=highvisibilityapparelandemergenc ytrafficcontrolproducts 94. Law Enforcement Badges and Badge Accessories /shopcontent.asp?type=lawenforcementbadgesandbadge accessories 95. Miscellaneous Law Enforcement Products /shopcontent.asp?type=miscellaneouslawenforcementpr oducts 96. HazMat Equipment / 97. Hazmat Instrumentation /shopcontent.asp?type=HazmatInstrumentation 98. HazMat Absorbents and Pads /shopcontent.asp?type=hazmatabsorbentsandpads 99. HazMat Chemical Suits /shopcontent.asp?type=hazmatchemicalsuits 100. Confined Space Equipment / 101. Confined Space Air-Line Respirators /shopcontent.asp?type=confinedspaceairlinerespirators 102. Confined Space Gas Detection /shopcontent.asp?type=confinedspacegasdetection 103. Calibration Gas /shopcontent.asp?type=calibrationgas 104. Confined Space Tripods and Harnesses /shopcontent.asp?type=confinedspacetripodsandharness es 105. Firefighting Confined Space Communications /shopcontent.asp?type=firefightingconfinedspacecommu nications 106. Wildland Equipment / 107. Wildland Gear /shopcontent.asp?type=wildlandgear 108. Wildland Boots /shopcontent.asp?type=wildlandboots 109. Wildland Helmets /shopcontent.asp?type=wildlandhelmets 110. Gloves and Eye Protection /shopcontent.asp?type=glovesandeyeprotection 111. Wildland Tools and Pumps /shopcontent.asp?type=wildlandtoolsandpumps 112. Industrial Equipment / 113. Industrial Safety Equipment /shopcontent.asp?type=industrialsafetyequipment 114. Industrial Gas Detection /shopcontent.asp?type=industrialgasdetection Created by SEO, LLC 36 of 73 http://www.SplinternetMarketing.com
  • 37. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 115. Calibration Gas /shopcontent.asp?type=calibrationgas 116. Industrial Breathing Apparatus /shopcontent.asp?type=industrialbreathingapparatus 117. Industrial Fall Protection /shopcontent.asp?type=industrialfallprotection 118. Industrial Head, Eye, Face and Hearing Protection /shopcontent.asp?type=industrialheadeyefaceandhearing protection 119. Industrial Communication Equipment /shopcontent.asp?type=industrialcommunicationequipme nt 120. Industrial Miscellaneous Equipment /shopcontent.asp?type=industrialmiscellaneousequipme nt 121. Fun Items and Gifts / 122. Fun Items and Gifts /shopcontent.asp?type=funitemsandgifts 123. Training Video Highlights / 124. A link to a page / 125. A link to a page / 126. A link to a page / 127. A link to a page / 128. [empty] /shopexd.asp?id=107 129. Details /shopexd.asp?id=107 130. [empty] /shopexd.asp?id=50 131. Details /shopexd.asp?id=50 132. [empty] /shopexd.asp?id=63 133. Details /shopexd.asp?id=63 134. [empty] /shopexd.asp?id=86 135. Details /shopexd.asp?id=86 136. [empty] /shopexd.asp?id=108 137. Details /shopexd.asp?id=108 138. [empty] /shopexd.asp?id=76 139. Details /shopexd.asp?id=76 140. [empty] /shopexd.asp?id=96 141. Details /shopexd.asp?id=96 142. [empty] /shopexd.asp?id=82 143. Details /shopexd.asp?id=82 144. [empty] /shopexd.asp?id=79 145. Details /shopexd.asp?id=79 146. [empty] /shopexd.asp?id=54 147. Details /shopexd.asp?id=54 Created by SEO, LLC 37 of 73 http://www.SplinternetMarketing.com
  • 38. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 148. > / 149. Information 5 Alarm Promotions /shopcontent.asp?type=5alarmpromotions 150. Used SCBA & Cylinder Sale /shopcontent.asp?type=5alarmusedscba 151. About Us /shopcontent.asp?type=AboutUs 152. Contact us /shopcustcontact.asp 153. Credit Application /shopcontent.asp?type=creditapplicarion 154. Employment Opportunities /shopcontent.asp?type=Employment 155. Office & Retail Hours /shopcontent.asp?type=hours 156. Our History /shopcontent.asp?type=ourhistory 157. Our Team /shopcontent.asp?type=ourteam 158. Shipping & Returns /shopcontent.asp?type=Shipping and Returns 159. Spring Clearance /shopcontent.asp?type=Springclearance 160. Technical Bulletins /shopcontent.asp?type=technicalbulletins 161. Terms & Conditions /shopcontent.asp?type=Terms and Conditions 162. [empty] /shopexd.asp?id=68 163. More! /shopexd.asp?id=68 164. [empty] /shopexd.asp?id=91 165. More! /shopexd.asp?id=91 166. [empty] /shopexd.asp?id=107 167. More! /shopexd.asp?id=107 168. [empty] /shopexd.asp?id=108 169. More! /shopexd.asp?id=108 170. [empty] / 171. [empty] /shopexd.asp?id=107 172. [empty] /designabadge.htm 173. [empty] /shopcontent.asp?type=fireequipmentrentaldetails 174. [empty] /pdf/Closing_In_On_Confined_Spaces.pdf 175. Testimonials /shopnews.asp?type=testimonials 176. What's New /shopnews.asp?type=whatsnew 177. Press Releases /shopnews.asp?type=pressreleases 178. Events /shopnews.asp?type=events 179. A /shopquery.asp?queryprefix=No&amp;cname=A 180. B /shopquery.asp?queryprefix=No&amp;cname=B 181. C /shopquery.asp?queryprefix=No&amp;cname=C 182. D /shopquery.asp?queryprefix=No&amp;cname=D 183. E /shopquery.asp?queryprefix=No&amp;cname=E Created by SEO, LLC 38 of 73 http://www.SplinternetMarketing.com
  • 39. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link Text Link URL 184. F /shopquery.asp?queryprefix=No&amp;cname=F 185. G /shopquery.asp?queryprefix=No&amp;cname=G 186. H /shopquery.asp?queryprefix=No&amp;cname=H 187. I /shopquery.asp?queryprefix=No&amp;cname=I 188. J /shopquery.asp?queryprefix=No&amp;cname=J 189. K /shopquery.asp?queryprefix=No&amp;cname=K 190. L /shopquery.asp?queryprefix=No&amp;cname=L 191. M /shopquery.asp?queryprefix=No&amp;cname=M 192. N /shopquery.asp?queryprefix=No&amp;cname=N 193. O /shopquery.asp?queryprefix=No&amp;cname=O 194. P /shopquery.asp?queryprefix=No&amp;cname=P 195. Q /shopquery.asp?queryprefix=No&amp;cname=Q 196. R /shopquery.asp?queryprefix=No&amp;cname=R 197. S /shopquery.asp?queryprefix=No&amp;cname=S 198. T /shopquery.asp?queryprefix=No&amp;cname=T 199. U /shopquery.asp?queryprefix=No&amp;cname=U 200. V /shopquery.asp?queryprefix=No&amp;cname=V 201. W /shopquery.asp?queryprefix=No&amp;cname=W 202. X /shopquery.asp?queryprefix=No&amp;cname=X 203. Y /shopquery.asp?queryprefix=No&amp;cname=Y 204. Z /shopquery.asp?queryprefix=No&amp;cname=Z 205. Home /default.asp 206. Products /shopdisplaycategories.asp 207. About Us /shopcontent.asp?type=Aboutus 208. Contact us /shopcustcontact.asp 209. Privacy /shopcontent.asp?type=Privacy 210. Search /shopsearch.asp Advice for your same domain anchor texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 1 Remove the search term "Fire Equipment". << Keyword density: all 0% 0% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Created by SEO, LLC 39 of 73 http://www.SplinternetMarketing.com
  • 40. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your same domain anchor texts Search term: "Fire Equipment" Number of keywords: 0 to 30 26 OK OK Keyword density: 0% to 9% 6% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 14 22 Use the search term "Equipment" at most 14 times. << Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum. Consider adding more text to lower the keyword density. << Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 42 48 Use the keywords "Fire" or "Equipment" at most 42 times. << Keyword density: 0% to 7% 5% OK OK Created by SEO, LLC 40 of 73 http://www.SplinternetMarketing.com
  • 41. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. Click Here to Sign Up For 5 Alarm's Email List http://www.formstack.com/forms/?1590235-oWvxhQY4m 3 2. [empty] http://webapps.msanet.com/fronts/default.aspx?dist-id=1 3. SEO LLC http://splinternetmarketing.com/default.asp Advice for your outbound anchor texts Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 29% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the keywords "Fire" < Created by SEO, LLC 41 of 73 http://www.SplinternetMarketing.com
  • 42. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your outbound anchor texts Search term: "Fire Equipment" or "Equipment" but this is optional. Created by SEO, LLC 42 of 73 http://www.SplinternetMarketing.com
  • 43. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. default [/default.asp] [empty] 2. shopcustadmin [/shopcustadmin.asp] My Account 3. shopaddtocart [/shopaddtocart.asp] View Cart 4. shopcustadminlogin [/shopcustadminlogin.asp] Login 5. default [/default.asp] Home 6. shopcustadmin [/shopcustadmin.asp] Customer Service 7. shopdisplaycategories [/shopdisplaycategories.asp] Gear and Equipment... 8. shopdisplaycategories [/shopdisplaycategories.asp] All Categories 9. shopdisplayproducts [/shopdisplayproducts.asp] All Products 10. shopdisplaycategories id 9 cat Fire Equipment [/shopdisplaycategories.asp?id=9&cat=+ Fire+ Equipment] Firefighter Equipment 11. shopdisplayproducts id 10 cat Police Equipment [/shopdisplayproducts.asp?id=10&cat=+Police+ Equipment] Police Equipment 12. shopdisplayproducts id 11 cat EMT EMS Equipment [/shopdisplayproducts.asp?id=11&cat=+EMT-EMS+ Equipment] EMT and EMS Equipment 13. designabadge [/../../designabadge.htm] Design A Badge 14. shopcontent type service [/shopcontent.asp?type=service] Service Department... 15. shopcontent type service [/shopcontent.asp?type=service] Service Department 16. shopcontent type msa service [/shopcontent.asp?type=msa-service] MSA Service Program 17. shopcontent type hurst service [/shopcontent.asp?type=hurst-service] Hurst Service Program 18. shopcontent type mako service [/shopcontent.asp?type=mako-service] Mako Service Program 19. shopcontent type unifire service Unifire Service Program Created by SEO, LLC 43 of 73 http://www.SplinternetMarketing.com
  • 44. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopcontent.asp?type=unifire-service] 20. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Equipment Rentals... 21. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] SCBA 22. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Thermal Imaging Camera 23. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] Gas Detectors 24. shopcontent type firefighter training [/shopcontent.asp?type= firefighter training] Firefighter Training 25. shopnews type testimonials [/shopnews.asp?type=testimonials] Reviews and Testimonials 26. shopcontent type Aboutus [/shopcontent.asp?type=Aboutus] About 5 Alarm... 27. shopcontent type ourteam [/shopcontent.asp?type=ourteam] Our Team 28. shopcontent type ourhistory [/shopcontent.asp?type=ourhistory] Our History 29. shopnewslistings [/shopnewslistings.asp] 5 Alarm News and Blogs... 30. shopnewslistings [/shopnewslistings.asp] First Responder News 31. shopblogslistings [/shopblogslistings.asp] First Responder Blogs 32. shopnews type whatsnew [/shopnews.asp?type=whatsnew] What's New 33. shopnews type pressreleases [/shopnews.asp?type=pressreleases] Press Releases 34. shopnews type events [/shopnews.asp?type=events] Events 35. shopdisplayproducts id 13 amp cat 5 Alarm Store 2D All Products [/shopdisplayproducts.asp?id=13&amp;cat=+++5+Alarm +Store+%2D+All+Products] 5 Alarm Store - All Products 36. shopdisplayproducts id 11 amp cat EMT 2DEMS Equipment [/shopdisplayproducts.asp?id=11&amp;cat=+EMT%2DE MS+Equipment] EMT-EMS Equipment 37. shopdisplayproducts id 20 amp cat Fire Station Wear [/shopdisplayproducts.asp?id=20&amp;cat= Fire +Station+Wear] Fire Station Wear 38. shopdisplayproducts id 21 amp cat Firefighter Boots [/shopdisplayproducts.asp?id=21&amp;cat= Fire fighter+Boots] Firefighter Boots Created by SEO, LLC 44 of 73 http://www.SplinternetMarketing.com
  • 45. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 39. shopdisplayproducts id 22 amp cat Firefighter Gloves 2C Hoods and Eye Protection [/shopdisplayproducts.asp?id=22&amp;cat= Fire fighter+Gloves%2C+Hoods+and+Eye+Protection] Firefighter Gloves, Hoods and Eye Protection 40. shopdisplayproducts id 25 amp cat Firefighter Hand Tools [/shopdisplayproducts.asp?id=25&amp;cat= Fire fighter+Hand+Tools] Firefighter Hand Tools 41. shopdisplayproducts id 18 amp cat Firefighter Helmets [/shopdisplayproducts.asp?id=18&amp;cat= Fire fighter+Helmets] Firefighter Helmets 42. shopdisplayproducts id 23 amp cat Firefighting 2D 5 2E11 Tactical [/shopdisplayproducts.asp?id=23&amp;cat= Fire fighting+%2D+5%2E11+Tactical] Firefighting - 5.11 Tactical 43. shopdisplayproducts id 19 amp cat Firefighting Rescue Wear [/shopdisplayproducts.asp?id=19&amp;cat= Fire fighting+Rescue+Wear] Firefighting Rescue Wear 44. shopdisplayproducts id 31 amp cat High Visibility Apparel 26 Emergency Traffic Control Products [/shopdisplayproducts.asp?id=31&amp;cat=High+Visibilit y+Apparel+%26+Emergency+Traffic+Control+Products] High Visibility Apparel & Emergency Traffic Control Products 45. shopdisplayproducts id 30 amp cat Lighting [/shopdisplayproducts.asp?id=30&amp;cat=Lighting] Lighting 46. shopdisplayproducts id 33 amp cat Miscellaneous Equipment [/shopdisplayproducts.asp?id=33&amp;cat=Miscellaneou s+Equipment] Miscellaneous Equipment 47. shopdisplayproducts id 24 amp cat Nozzles and Appliances [/shopdisplayproducts.asp?id=24&amp;cat=Nozzles+and +Appliances] Nozzles and Appliances 48. shopdisplayproducts id 14 amp cat SCBA [/shopdisplayproducts.asp?id=14&amp;cat=SCBA] SCBA 49. shopdisplayproducts id 10 amp cat Police Equipment [/shopdisplayproducts.asp?id=10&amp;cat=+Police+ Equipment] Police Equipment 50. shopdisplayproducts id 43 amp cat 343 Commemorative Items [/shopdisplayproducts.asp?id=43&amp;cat=343+Comme morative+Items] 343 Commemorative Items 51. shopdisplayproducts id 44 amp cat Clearance [/shopdisplayproducts.asp?id=44&amp;cat=Clearance] Clearance 52. shopdisplayproducts id 42 amp cat Fun Items 26 Gifts [/shopdisplayproducts.asp?id=42&amp;cat=Fun+Items+ Fun Items & Gifts Created by SEO, LLC 45 of 73 http://www.SplinternetMarketing.com
  • 46. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text %26+Gifts] 53. shopdisplayproducts id 12 amp cat Industrial Safety [/shopdisplayproducts.asp?id=12&amp;cat=Industrial+Sa fety] Industrial Safety 54. shopdisplayproducts id 45 amp cat Training [/shopdisplayproducts.asp?id=45&amp;cat=Training] Training 55. [empty] [/] Fire Equipment 56. shopcontent type scba [/shopcontent.asp?type=scba] SCBA 57. shopcontent type portablegasdetection [/shopcontent.asp?type=portablegasdetection] Portable Gas Detection 58. shopcontent type firefighterturnoutgear [/shopcontent.asp?type= firefighterturnoutgear] Firefighter Turn-Out Gear 59. shopcontent type thermalimagingcameras [/shopcontent.asp?type=thermalimagingcameras] Thermal Imaging Cameras 60. shopcontent type extricationtoolsand equipment [/shopcontent.asp?type=extricationtoolsand equipment ] Extrication Tools and Equipment 61. shopcontent type firefightingrescuewear [/shopcontent.asp?type= firefightingrescuewear] Firefighting Rescue Wear 62. shopcontent type firestationwear [/shopcontent.asp?type= firestationwear] Fire Station Wear 63. shopcontent type firefighterboots [/shopcontent.asp?type= firefighterboots] Firefighter Boots 64. shopcontent type firefightergloveshoodsandeyeprotection [/shopcontent.asp?type= fire fightergloveshoodsandeyeprotection] Firefighter Gloves, Hoods and Eye Protection 65. shopcontent type firefighting511tactical [/shopcontent.asp?type= firefighting511tactical] Firefighting - 5.11 Tactical 66. shopcontent type nozzlesandappliances [/shopcontent.asp?type=nozzlesandappliances] Nozzles and Appliances 67. shopcontent type firefighterhandtools [/shopcontent.asp?type= firefighterhandtools] Firefighter Hand Tools 68. shopcontent type firesawsandventfans [/shopcontent.asp?type= firesawsandventfans] Fire Saws and Vent Fans 69. shopcontent type firehoses [/shopcontent.asp?type= fire hoses] Fire Hoses 70. shopcontent type portablecontainment [/shopcontent.asp?type=portablecontainment] Portable Containment 71. shopcontent type fireladders [/shopcontent.asp?type= fireladders] Fire Ladders 72. shopcontent type firefighterlighting [/shopcontent.asp?type= firefighterlighting] Firefighter Lighting Created by SEO, LLC 46 of 73 http://www.SplinternetMarketing.com
  • 47. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 73. shopcontent type firefightercommunications [/shopcontent.asp?type= firefightercommunications] Firefighter Communications 74. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 75. shopcontent type firefightingfoam [/shopcontent.asp?type= firefightingfoam] Fire Fighting Foam 76. shopcontent type Miscellaneous firefightingequipment [/shopcontent.asp?type=Miscellaneous firefighting equipment ] Miscellaneous Firefighting Equipment 77. shopcontent type waterandicerescue [/shopcontent.asp?type=waterandicerescue] Water and Ice Rescue 78. shopcontent type roperescue [/shopcontent.asp?type=roperescue] Rope Rescue 79. shopcontent type compressors [/shopcontent.asp?type=compressors] Compressors 80. shopcontent type generators [/shopcontent.asp?type=generators] Generators 81. [empty] [/] EMS Equipment 82. shopcontent type emtemsstretchers [/shopcontent.asp?type=emtemsstretchers] EMS/EMT Stretchers 83. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 84. shopcontent type miscellaneous equipment [/shopcontent.asp?type=miscellaneous equipment ] Miscellaneous Equipment 85. [empty] [/] Police Equipment 86. shopcontent type lawenforcementballistics [/shopcontent.asp?type=lawenforcementballistics] Law Enforcement Ballistics 87. shopcontent type lawenforcementlighting [/shopcontent.asp?type=lawenforcementlighting] Law Enforcement Lighting 88. shopcontent type toolsforlawenforcement [/shopcontent.asp?type=toolsforlawenforcement] Tools For Law Enforcement 89. shopcontent type lawenforcementtrooperboots [/shopcontent.asp?type=lawenforcementtrooperboots] Law Enforcement Trooper Boots 90. shopcontent type lawenforcementuniforms [/shopcontent.asp?type=lawenforcementuniforms] Law Enforcement Uniforms 91. shopcontent type cbrn [/shopcontent.asp?type=cbrn] CBRN 92. shopcontent type communication equipment [/shopcontent.asp?type=communication equipment ] Communication Equipment Created by SEO, LLC 47 of 73 http://www.SplinternetMarketing.com
  • 48. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 93. shopcontent type highvisibilityapparelandemergencytrafficcontrolproducts [/shopcontent.asp?type=highvisibilityapparelandemergen cytrafficcontrolproducts] High Visibility Apparel and Emergency Traffic Control 94. shopcontent type lawenforcementbadgesandbadgeaccessories [/shopcontent.asp?type=lawenforcementbadgesandbadg eaccessories] Law Enforcement Badges and Badge Accessories 95. shopcontent type miscellaneouslawenforcementproducts [/shopcontent.asp?type=miscellaneouslawenforcementpr oducts] Miscellaneous Law Enforcement Products 96. [empty] [/] HazMat Equipment 97. shopcontent type HazmatInstrumentation [/shopcontent.asp?type=HazmatInstrumentation] Hazmat Instrumentation 98. shopcontent type hazmatabsorbentsandpads [/shopcontent.asp?type=hazmatabsorbentsandpads] HazMat Absorbents and Pads 99. shopcontent type hazmatchemicalsuits [/shopcontent.asp?type=hazmatchemicalsuits] HazMat Chemical Suits 100. [empty] [/] Confined Space Equipment 101. shopcontent type confinedspaceairlinerespirators [/shopcontent.asp?type=confinedspaceairlinerespirators] Confined Space Air-Line Respirators 102. shopcontent type confinedspacegasdetection [/shopcontent.asp?type=confinedspacegasdetection] Confined Space Gas Detection 103. shopcontent type calibrationgas [/shopcontent.asp?type=calibrationgas] Calibration Gas 104. shopcontent type confinedspacetripodsandharnesses [/shopcontent.asp?type=confinedspacetripodsandharnes ses] Confined Space Tripods and Harnesses 105. shopcontent type fire fightingconfinedspacecommunications [/shopcontent.asp?type= fire fightingconfinedspacecommunications] Firefighting Confined Space Communications 106. [empty] [/] Wildland Equipment 107. shopcontent type wildlandgear [/shopcontent.asp?type=wildlandgear] Wildland Gear 108. shopcontent type wildlandboots [/shopcontent.asp?type=wildlandboots] Wildland Boots 109. shopcontent type wildlandhelmets [/shopcontent.asp?type=wildlandhelmets] Wildland Helmets 110. shopcontent type glovesandeyeprotection [/shopcontent.asp?type=glovesandeyeprotection] Gloves and Eye Protection 111. shopcontent type wildlandtoolsandpumps Wildland Tools and Pumps Created by SEO, LLC 48 of 73 http://www.SplinternetMarketing.com
  • 49. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopcontent.asp?type=wildlandtoolsandpumps] 112. [empty] [/] Industrial Equipment 113. shopcontent type industrialsafetyequipment [/shopcontent.asp?type=industrialsafety equipment ] Industrial Safety Equipment 114. shopcontent type industrialgasdetection [/shopcontent.asp?type=industrialgasdetection] Industrial Gas Detection 115. shopcontent type calibrationgas [/shopcontent.asp?type=calibrationgas] Calibration Gas 116. shopcontent type industrialbreathingapparatus [/shopcontent.asp?type=industrialbreathingapparatus] Industrial Breathing Apparatus 117. shopcontent type industrialfallprotection [/shopcontent.asp?type=industrialfallprotection] Industrial Fall Protection 118. shopcontent type industrialheadeyefaceandhearingprotection [/shopcontent.asp?type=industrialheadeyefaceandhearin gprotection] Industrial Head, Eye, Face and Hearing Protection 119. shopcontent type industrialcommunication equipment [/shopcontent.asp?type=industrialcommunication equipment ] Industrial Communication Equipment 120. shopcontent type industrialmiscellaneous equipment [/shopcontent.asp?type=industrialmiscellaneous equipment ] Industrial Miscellaneous Equipment 121. [empty] [/] Fun Items and Gifts 122. shopcontent type funitemsandgifts [/shopcontent.asp?type=funitemsandgifts] Fun Items and Gifts 123. [empty] [/] Training Video Highlights 124. [empty] [/] A link to a page 125. [empty] [/] A link to a page 126. [empty] [/] A link to a page 127. [empty] [/] A link to a page 128. shopexd id 107 [/shopexd.asp?id=107] [empty] 129. shopexd id 107 [/shopexd.asp?id=107] Details 130. shopexd id 50 [/shopexd.asp?id=50] [empty] 131. shopexd id 50 [/shopexd.asp?id=50] Details 132. shopexd id 63 [/shopexd.asp?id=63] [empty] 133. shopexd id 63 [/shopexd.asp?id=63] Details 134. shopexd id 86 [/shopexd.asp?id=86] [empty] 135. shopexd id 86 [/shopexd.asp?id=86] Details 136. shopexd id 108 [/shopexd.asp?id=108] [empty] Created by SEO, LLC 49 of 73 http://www.SplinternetMarketing.com
  • 50. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 137. shopexd id 108 [/shopexd.asp?id=108] Details 138. shopexd id 76 [/shopexd.asp?id=76] [empty] 139. shopexd id 76 [/shopexd.asp?id=76] Details 140. shopexd id 96 [/shopexd.asp?id=96] [empty] 141. shopexd id 96 [/shopexd.asp?id=96] Details 142. shopexd id 82 [/shopexd.asp?id=82] [empty] 143. shopexd id 82 [/shopexd.asp?id=82] Details 144. shopexd id 79 [/shopexd.asp?id=79] [empty] 145. shopexd id 79 [/shopexd.asp?id=79] Details 146. shopexd id 54 [/shopexd.asp?id=54] [empty] 147. shopexd id 54 [/shopexd.asp?id=54] Details 148. [empty] [/] > 149. shopcontent type 5alarmpromotions [/shopcontent.asp?type=5alarmpromotions] Information 5 Alarm Promotions 150. shopcontent type 5alarmusedscba [/shopcontent.asp?type=5alarmusedscba] Used SCBA & Cylinder Sale 151. shopcontent type AboutUs [/shopcontent.asp?type=AboutUs] About Us 152. shopcustcontact [/shopcustcontact.asp] Contact us 153. shopcontent type creditapplicarion [/shopcontent.asp?type=creditapplicarion] Credit Application 154. shopcontent type Employment [/shopcontent.asp?type=Employment] Employment Opportunities 155. shopcontent type hours [/shopcontent.asp?type=hours] Office & Retail Hours 156. shopcontent type ourhistory [/shopcontent.asp?type=ourhistory] Our History 157. shopcontent type ourteam [/shopcontent.asp?type=ourteam] Our Team 158. shopcontent type Shipping and Returns [/shopcontent.asp?type=Shipping and Returns] Shipping & Returns 159. shopcontent type Springclearance [/shopcontent.asp?type=Springclearance] Spring Clearance 160. shopcontent type technicalbulletins [/shopcontent.asp?type=technicalbulletins] Technical Bulletins 161. shopcontent type Terms and Conditions [/shopcontent.asp?type=Terms and Conditions] Terms & Conditions 162. shopexd id 68 [/shopexd.asp?id=68] [empty] 163. shopexd id 68 [/shopexd.asp?id=68] More! 164. shopexd id 91 [/shopexd.asp?id=91] [empty] Created by SEO, LLC 50 of 73 http://www.SplinternetMarketing.com
  • 51. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text 165. shopexd id 91 [/shopexd.asp?id=91] More! 166. shopexd id 107 [/shopexd.asp?id=107] [empty] 167. shopexd id 107 [/shopexd.asp?id=107] More! 168. shopexd id 108 [/shopexd.asp?id=108] [empty] 169. shopexd id 108 [/shopexd.asp?id=108] More! 170. [empty] [/] [empty] 171. shopexd id 107 [/shopexd.asp?id=107] [empty] 172. designabadge [/designabadge.htm] [empty] 173. shopcontent type fireequipment rentaldetails [/shopcontent.asp?type= fireequipment rentaldetails] [empty] 174. pdf Closing In On Confined Spaces [/pdf/Closing_In_On_Confined_Spaces.pdf] [empty] 175. shopnews type testimonials [/shopnews.asp?type=testimonials] Testimonials 176. shopnews type whatsnew [/shopnews.asp?type=whatsnew] What's New 177. shopnews type pressreleases [/shopnews.asp?type=pressreleases] Press Releases 178. shopnews type events [/shopnews.asp?type=events] Events 179. shopquery queryprefix No amp cname A [/shopquery.asp?queryprefix=No&amp;cname=A] A 180. shopquery queryprefix No amp cname B [/shopquery.asp?queryprefix=No&amp;cname=B] B 181. shopquery queryprefix No amp cname C [/shopquery.asp?queryprefix=No&amp;cname=C] C 182. shopquery queryprefix No amp cname D [/shopquery.asp?queryprefix=No&amp;cname=D] D 183. shopquery queryprefix No amp cname E [/shopquery.asp?queryprefix=No&amp;cname=E] E 184. shopquery queryprefix No amp cname F [/shopquery.asp?queryprefix=No&amp;cname=F] F 185. shopquery queryprefix No amp cname G [/shopquery.asp?queryprefix=No&amp;cname=G] G 186. shopquery queryprefix No amp cname H [/shopquery.asp?queryprefix=No&amp;cname=H] H 187. shopquery queryprefix No amp cname I [/shopquery.asp?queryprefix=No&amp;cname=I] I 188. shopquery queryprefix No amp cname J [/shopquery.asp?queryprefix=No&amp;cname=J] J 189. shopquery queryprefix No amp cname K K Created by SEO, LLC 51 of 73 http://www.SplinternetMarketing.com
  • 52. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Your contents No. Same Domain Link URL Link Text [/shopquery.asp?queryprefix=No&amp;cname=K] 190. shopquery queryprefix No amp cname L [/shopquery.asp?queryprefix=No&amp;cname=L] L 191. shopquery queryprefix No amp cname M [/shopquery.asp?queryprefix=No&amp;cname=M] M 192. shopquery queryprefix No amp cname N [/shopquery.asp?queryprefix=No&amp;cname=N] N 193. shopquery queryprefix No amp cname O [/shopquery.asp?queryprefix=No&amp;cname=O] O 194. shopquery queryprefix No amp cname P [/shopquery.asp?queryprefix=No&amp;cname=P] P 195. shopquery queryprefix No amp cname Q [/shopquery.asp?queryprefix=No&amp;cname=Q] Q 196. shopquery queryprefix No amp cname R [/shopquery.asp?queryprefix=No&amp;cname=R] R 197. shopquery queryprefix No amp cname S [/shopquery.asp?queryprefix=No&amp;cname=S] S 198. shopquery queryprefix No amp cname T [/shopquery.asp?queryprefix=No&amp;cname=T] T 199. shopquery queryprefix No amp cname U [/shopquery.asp?queryprefix=No&amp;cname=U] U 200. shopquery queryprefix No amp cname V [/shopquery.asp?queryprefix=No&amp;cname=V] V 201. shopquery queryprefix No amp cname W [/shopquery.asp?queryprefix=No&amp;cname=W] W 202. shopquery queryprefix No amp cname X [/shopquery.asp?queryprefix=No&amp;cname=X] X 203. shopquery queryprefix No amp cname Y [/shopquery.asp?queryprefix=No&amp;cname=Y] Y 204. shopquery queryprefix No amp cname Z [/shopquery.asp?queryprefix=No&amp;cname=Z] Z 205. default [/default.asp] Home 206. shopdisplaycategories [/shopdisplaycategories.asp] Products 207. shopcontent type Aboutus [/shopcontent.asp?type=Aboutus] About Us 208. shopcustcontact [/shopcustcontact.asp] Contact us 209. shopcontent type Privacy [/shopcontent.asp?type=Privacy] Privacy 210. shopsearch [/shopsearch.asp] Search Created by SEO, LLC 52 of 73 http://www.SplinternetMarketing.com
  • 53. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your same domain link URLs Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: all 0 6 It seems to be better to remove the search term "Fire Equipment". << Keyword density: all 0% 1% It seems to be better to remove the search term "Fire Equipment". << Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 75 30 OK OK Keyword density: 0% to 11% 4% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 79 18 OK OK Keyword density: 0% to 8% 2% OK OK Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 154 48 OK OK Keyword density: 0% to 8% 3% OK OK Created by SEO, LLC 53 of 73 http://www.SplinternetMarketing.com
  • 54. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www formstack forms 1590235 oWvxhQY4m3 [http://www.formstack.com/forms/?1590235-oWvxhQY4m 3] Click Here to Sign Up For 5 Alarm's Email List 2. webapps msanet fronts default dist id 1 [http://webapps.msanet.com/fronts/default.aspx?dist-id= 1] [empty] 3. splinternetmarketing default [http://splinternetmarketing.com/default.asp] SEO LLC Advice for your outbound link URLs Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 22% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Fire" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Created by SEO, LLC 54 of 73 http://www.SplinternetMarketing.com
  • 55. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your outbound link URLs Search term: "Fire Equipment" Number of keywords: 0 to 2 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 55 of 73 http://www.SplinternetMarketing.com
  • 56. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 TheFireStore carries fire fighting equipment , fire fighting helmets, customer order badges and more. 2 [not used] 3 [not used] 4 Joy Equipment Protection Inc. is a licensed fire protection company providing professional service in and around the Santa Barbara and Ventura Counties. Established in 1978, Joy Equipment is located in the small beach community of Carpinteria, CA. 5 Fire equipment and Fire Service gear with the best pricing and selection available forfirefighter equipment . Call CHIEF toll-free (888) 588-8569 or shop our award-winning website, CHIEFsupply.com 6 Summary of Fire Equipment Inc.'s expertise in fire suppression systems and fire equipment inspection 7 Firefighter Equipment available in eDarley’s onlinefire equipment catalog. We offer firefighter tools and firefighter gear at affordable prices from trusted brands. 8 Galls is 9 Buy your Fire & Rescue Gear at Galls! Shop for Turnout Gear, Fire Helmets, Fire Bags, Fire & Rescue Gloves, Fire Goggles, Fire Hoods, Rope Rescue, Water Rescue, Fire Flashlights, Lanterns, Fire Rescue Tools, Thermal Imaging and more! Galls is your one stop 10 [not used] Your contents Fire Fighting Equipment & Safety Equipment. Equipment for Fire, EMT & Police; Sales, Service, Rentals & Training. 5Alarm Fire Equipment. Advice for your meta description Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 29% 10% OK OK Search term: "Fire" Created by SEO, LLC 56 of 73 http://www.SplinternetMarketing.com
  • 57. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your meta description Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 3 OK OK Keyword density: 0% to 23% 15% OK OK Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 4 Use the search term "Equipment" at most 2 times. << Keyword density: 0% to 14% 20% The keyword density is too high. It should be 14% at maximum. Consider adding more text to lower the keyword density. << Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 8 7 OK OK Keyword density: 0% to 18% 18% OK OK Created by SEO, LLC 57 of 73 http://www.SplinternetMarketing.com
  • 58. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 0 0 0 0 1 0 0 1 0 1 0 to 1 Advice for the number of trailing slashes in your web site URL The URL www.5alarm.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by SEO, LLC 58 of 73 http://www.SplinternetMarketing.com
  • 59. SEO, LLC Internet Competitive Analysis Report 4/30/2014 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 36 errors, not valid http://validator.w3.org/check?uri=http://www.5alarm.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.5alarm.com/ Advice regarding the validity of your web site The HTML code validation of your web page www.5alarm.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. << Created by SEO, LLC 59 of 73 http://www.SplinternetMarketing.com
  • 60. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range 58 n/a 50 46 46 54 56 48 48 62 44 44 to 62 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range 7 31 8 10 10 7 7 10 9 7 11 7 to 31 Advice for the readability of your web site The Flesch Reading Ease Score of your web page www.5alarm.com is 58. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. << Created by SEO, LLC 60 of 73 http://www.SplinternetMarketing.com
  • 61. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Home About Us Contact Press Testimonials Request Bulk Pricing 0 Item(s) $0.00 Welcome, Guest! 2 Shopping Cart: 0 items U.S. 3 Facebook Location Markesan Deforest Contact Us About Us Equipment New Deliveries Pierce Trucks Skid Units Custom Modifications Skid Units UTV Units Truck Units Service Pump Testing Pump Maintenance Foam Pump Maintenance Full Chassis PM DOT Repairs Home 4 Welcome Services Fire Training Products Custom Covers Testimonials Gallery Contact Us Welcome to Joy Equipment Protection Previous Next Previous Next 5 JavaScript seem to be disabled in your browser. 6 Access your Fire Equipment Inspection Reports HERE LEARN MORE ABOUT OUR INSPECTION REPORTS 7 JavaScript seems to be disabled in your browser. 8 Welcome to Galls.com The Authority in Public Safety Equipment and Apparel Galls is your one-stop source for the latest in police gear, police equipment , police uniforms, and all other public safety gear and clothing. 9 Welcome to Galls.com The Authority in Public Safety Equipment and Apparel Galls is your one-stop source for the latest in police gear, police equipment , police uniforms, and all other public safety gear and clothing. 10 Ferrara FeaturedEquipment Sales: Call 800-443-9006 FerraraFire.com Featured Equipment Ferrara Rescue Tools Your contents Welcome, Guest ( My Account | View Cart | Login ) Shopping Cart Items: 0 Sub-Total : US$0.00 Search Advice for your first sentence of the body text Search term: "Fire Equipment" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire Equipment" at least once but this is optional. < Keyword density: 0% to 15% 0% You could increase the keyword density for the search term "Fire Equipment" but this is optional. < Search term: "Fire" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Fire" at least once but this is < Created by SEO, LLC 61 of 73 http://www.SplinternetMarketing.com
  • 62. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Advice for your first sentence of the body text Search term: "Fire Equipment" optional. Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "Fire" but this is optional. < Search term: "Equipment" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Equipment" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "Equipment" but this is optional. < Keywords "Fire" or "Equipment" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use one of the keywords "Fire" or "Equipment" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the keywords "Fire" or "Equipment" but this is optional. < Created by SEO, LLC 62 of 73 http://www.SplinternetMarketing.com
  • 63. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.5alarm.com" contains 733 words which should be enough for search engines. OK Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the search engines. OK Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. OK Your web page URL "www.5alarm.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK Created by SEO, LLC 63 of 73 http://www.SplinternetMarketing.com
  • 64. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.5alarm.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "Fire Equipment"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Fire Equipment"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SEO, LLC 64 of 73 http://www.SplinternetMarketing.com
  • 65. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Fire Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 0 0 1 0 1 1 0 0 0 0 0 to 1 Body Text: 3 0 0 2 4 0 4 1 0 0 0 0 to 4 H1 Texts: 0 0 0 0 0 0 0 0 0 0 0 all 0 Domain: 0 0 1 0 0 0 0 0 0 0 0 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 0 all 0 H2-H6 Texts: 1 0 0 0 0 0 0 0 0 0 0 all 0 IMG ALT: 1 0 0 0 0 0 2 0 0 0 0 0 to 2 Bold Text: 0 0 0 0 0 0 1 0 0 0 0 0 to 1 SD AT: 1 0 0 0 0 0 0 0 0 0 0 all 0 Outbound AT: 0 0 0 0 0 0 1 0 0 0 0 0 to 1 SD LU: 6 0 0 0 0 0 0 0 0 0 0 all 0 Outbound LU: 0 0 0 1 0 0 1 0 0 0 0 0 to 1 Meta Descr.: 1 0 0 0 0 1 2 1 0 0 0 0 to 2 First Sentence: 0 0 0 0 0 0 1 0 0 0 0 0 to 1 Search term: "Fire" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 2 1 1 1 5 1 2 3 4 1 1 to 5 Body Text: 35 43 19 3 31 11 11 25 36 58 7 3 to 58 H1 Texts: 1 0 0 0 0 1 0 1 0 1 0 0 to 1 Domain: 0 1 1 0 0 0 2 0 0 0 1 0 to 2 Page URL: 0 0 0 0 0 1 0 0 1 1 0 0 to 1 H2-H6 Texts: 2 0 0 0 0 3 0 0 0 0 1 0 to 3 IMG ALT: 4 2 8 0 0 1 2 4 2 1 0 0 to 8 Bold Text: 0 0 0 0 0 0 1 2 3 0 0 0 to 3 SD AT: 26 28 9 0 2 8 0 18 30 27 4 0 to 30 Outbound AT: 0 0 0 0 0 0 1 0 0 0 0 0 to 1 SD LU: 30 28 0 0 3 75 0 28 41 36 4 0 to 75 Outbound LU: 0 2 0 1 0 0 1 0 0 0 0 0 to 2 Meta Descr.: 3 3 0 0 1 3 3 4 0 8 0 0 to 8 First Sentence: 0 0 0 0 1 0 1 0 0 0 1 0 to 1 Created by SEO, LLC 65 of 73 http://www.SplinternetMarketing.com
  • 66. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search term: "Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 0 0 1 2 2 1 1 1 0 1 0 to 2 Body Text: 28 16 2 3 14 13 4 5 14 11 9 2 to 16 H1 Texts: 1 0 0 0 1 0 0 1 0 0 1 0 to 1 Domain: 0 0 1 0 1 0 0 0 0 0 0 0 to 1 Page URL: 0 0 0 0 0 0 0 0 0 0 1 0 to 1 H2-H6 Texts: 3 0 0 0 1 6 0 0 1 1 2 0 to 6 IMG ALT: 2 0 0 0 0 2 2 1 0 0 2 0 to 2 Bold Text: 0 0 0 0 0 0 1 1 1 0 0 0 to 1 SD AT: 22 14 1 1 1 9 0 2 8 8 2 0 to 14 Outbound AT: 0 0 0 0 0 0 1 0 0 0 0 0 to 1 SD LU: 18 14 0 1 0 79 0 5 8 8 0 0 to 79 Outbound LU: 0 0 0 1 1 0 1 0 0 0 0 0 to 1 Meta Descr.: 4 1 0 0 2 2 2 2 0 0 0 0 to 2 First Sentence: 0 0 0 1 1 0 1 0 2 2 2 0 to 2 Keywords "Fire" or "Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 4 2 1 2 3 7 2 3 4 4 2 1 to 7 Body Text: 63 59 21 6 45 24 15 30 50 69 16 6 to 69 H1 Texts: 2 0 0 0 1 1 0 2 0 1 1 0 to 2 Domain: 0 1 2 0 1 0 2 0 0 0 1 0 to 2 Page URL: 0 0 0 0 0 1 0 0 1 1 1 0 to 1 H2-H6 Texts: 5 0 0 0 1 9 0 0 1 1 3 0 to 9 IMG ALT: 6 2 8 0 0 3 4 5 2 1 2 0 to 8 Bold Text: 0 0 0 0 0 0 2 3 4 0 0 0 to 4 SD AT: 48 42 10 1 3 17 0 20 38 35 6 0 to 42 Outbound AT: 0 0 0 0 0 0 2 0 0 0 0 0 to 2 SD LU: 48 42 0 1 3 154 0 33 49 44 4 0 to 154 Outbound LU: 0 2 0 2 1 0 2 0 0 0 0 0 to 2 Meta Descr.: 7 4 0 0 3 5 5 6 0 8 0 0 to 8 First Sentence: 0 0 0 1 2 0 2 0 2 2 3 0 to 3 Created by SEO, LLC 66 of 73 http://www.SplinternetMarketing.com
  • 67. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Fire Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 22% 0% 0% 40% 0% 11% 20% 0% 0% 0% 0% 0% to 40% Body Text: 1% 0% 0% 3% 2% 0% 5% 0% 0% 0% 0% 0% to 5% H1 Texts: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Domain: 0% 0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% H2-H6 Texts: 5% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% IMG ALT: 3% 0% 0% 0% 0% 0% 31% 0% 0% 0% 0% 0% to 31% Bold Text: 0% 0% 0% 0% 0% 0% 10% 0% 0% 0% 0% 0% to 10% SD AT: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Outbound AT: 0% 0% 0% 0% 0% 0% 29% 0% 0% 0% 0% 0% to 29% SD LU: 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Outbound LU: 0% 0% 0% 22% 0% 0% 13% 0% 0% 0% 0% 0% to 22% Meta Descr.: 10% 0% 0% 0% 0% 7% 29% 9% 0% 0% 0% 0% to 29% First Sentence: 0% 0% 0% 0% 0% 0% 15% 0% 0% 0% 0% 0% to 15% Search term: "Fire" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 22% 17% 50% 20% 3% 28% 10% 29% 33% 19% 25% 3% to 50% Body Text: 5% 2% 3% 2% 8% 1% 6% 4% 2% 3% 4% 1% to 8% H1 Texts: 14% 0% 0% 0% 0% 14% 0% 14% 0% 33% 0% 0% to 33% Domain: 0% 100% 100% 0% 0% 0% 200% 0% 0% 0% 100% 0% to 200% Page URL: 0% 0% 0% 0% 0% 33% 0% 0% 50% 33% 0% 0% to 50% H2-H6 Texts: 5% 0% 0% 0% 0% 2% 0% 0% 0% 0% 7% 0% to 7% IMG ALT: 7% 4% 11% 0% 0% 2% 15% 7% 2% 1% 0% 0% to 15% Bold Text: 0% 0% 0% 0% 0% 0% 5% 11% 43% 0% 0% 0% to 43% SD AT: 6% 2% 5% 0% 6% 1% 0% 5% 2% 2% 9% 0% to 9% Outbound AT: 0% 0% 0% 0% 0% 0% 14% 0% 0% 0% 0% 0% to 14% SD LU: 4% 1% 0% 0% 3% 8% 0% 7% 2% 2% 11% 0% to 11% Outbound LU: 0% 8% 0% 11% 0% 0% 7% 0% 0% 0% 0% 0% to 11% Meta Descr.: 15% 23% 0% 0% 3% 10% 21% 18% 0% 19% 0% 0% to 23% First Sentence: 0% 0% 0% 0% 5% 0% 8% 0% 0% 0% 7% 0% to 8% Created by SEO, LLC 67 of 73 http://www.SplinternetMarketing.com
  • 68. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search term: "Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 22% 0% 0% 20% 5% 11% 10% 14% 11% 0% 25% 0% to 25% Body Text: 4% 1% 0% 2% 4% 2% 2% 1% 1% 1% 5% 0% to 5% H1 Texts: 14% 0% 0% 0% 20% 0% 0% 14% 0% 0% 50% 0% to 50% Domain: 0% 0% 100% 0% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% to 100% H2-H6 Texts: 7% 0% 0% 0% 17% 4% 0% 0% 1% 1% 13% 0% to 17% IMG ALT: 3% 0% 0% 0% 0% 4% 15% 2% 0% 0% 20% 0% to 20% Bold Text: 0% 0% 0% 0% 0% 0% 5% 5% 14% 0% 0% 0% to 14% SD AT: 5% 1% 1% 3% 3% 1% 0% 1% 1% 1% 4% 0% to 4% Outbound AT: 0% 0% 0% 0% 0% 0% 14% 0% 0% 0% 0% 0% to 14% SD LU: 2% 0% 0% 3% 0% 8% 0% 1% 0% 0% 0% 0% to 8% Outbound LU: 0% 0% 0% 11% 3% 0% 7% 0% 0% 0% 0% 0% to 11% Meta Descr.: 20% 8% 0% 0% 5% 7% 14% 9% 0% 0% 0% 0% to 14% First Sentence: 0% 0% 0% 3% 5% 0% 8% 0% 6% 6% 14% 0% to 14% Keywords "Fire" or "Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 22% 8% 25% 20% 4% 19% 10% 21% 22% 10% 25% 4% to 25% Body Text: 4% 1% 2% 2% 6% 2% 4% 2% 2% 2% 4% 1% to 6% H1 Texts: 14% 0% 0% 0% 10% 7% 0% 14% 0% 17% 25% 0% to 25% Domain: 0% 50% 100% 0% 50% 0% 100% 0% 0% 0% 50% 0% to 100% Page URL: 0% 0% 0% 0% 0% 17% 0% 0% 25% 17% 50% 0% to 50% H2-H6 Texts: 6% 0% 0% 0% 8% 3% 0% 0% 1% 1% 10% 0% to 10% IMG ALT: 5% 2% 6% 0% 0% 3% 15% 4% 1% 0% 10% 0% to 15% Bold Text: 0% 0% 0% 0% 0% 0% 5% 8% 29% 0% 0% 0% to 29% SD AT: 5% 1% 3% 1% 4% 1% 0% 3% 1% 1% 7% 0% to 7% Outbound AT: 0% 0% 0% 0% 0% 0% 14% 0% 0% 0% 0% 0% to 14% SD LU: 3% 1% 0% 2% 1% 8% 0% 4% 1% 1% 6% 0% to 8% Outbound LU: 0% 4% 0% 11% 2% 0% 7% 0% 0% 0% 0% 0% to 11% Meta Descr.: 18% 15% 0% 0% 4% 8% 18% 14% 0% 9% 0% 0% to 18% First Sentence: 0% 0% 0% 1% 5% 0% 8% 0% 3% 3% 11% 0% to 11% Created by SEO, LLC 68 of 73 http://www.SplinternetMarketing.com
  • 69. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Fire Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 n/a n/a 11 n/a 1 1 n/a n/a n/a n/a n/a to 11 Body Text: 726 n/a n/a 686 1,799 n/a 16 3,324 n/a n/a n/a n/a to 3,324 H1 Texts: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Domain: n/a n/a 7 n/a n/a n/a n/a n/a n/a n/a n/a n/a to 7 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a H2-H6 Texts: 76 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a IMG ALT: 374 n/a n/a n/a n/a n/a 48 n/a n/a n/a n/a n/a to 48 Bold Text: n/a n/a n/a n/a n/a n/a 6 n/a n/a n/a n/a n/a to 6 SD AT: 1,003 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Outbound AT: n/a n/a n/a n/a n/a n/a 14 n/a n/a n/a n/a n/a to 14 SD LU: 173 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Outbound LU: n/a n/a n/a 29 n/a n/a 86 n/a n/a n/a n/a n/a to 86 Meta Descr.: 122 n/a n/a n/a n/a 1 12 55 n/a n/a n/a n/a to 55 First Sentence: n/a n/a n/a n/a n/a n/a 13 n/a n/a n/a n/a n/a to 13 Search term: "Fire" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 8 11 45 1 1 1 1 1 21 1 to 45 Body Text: 181 1,350 579 430 18 1,005 16 156 1,716 1,716 61 16 to 1,716 H1 Texts: 9 n/a n/a n/a n/a 35 n/a 20 n/a 1 n/a n/a to 35 Domain: n/a 4 7 n/a n/a n/a 1 n/a n/a n/a 8 n/a to 8 Page URL: n/a n/a n/a n/a n/a 1 n/a n/a 7 1 n/a n/a to 7 H2-H6 Texts: 76 n/a n/a n/a n/a 100 n/a n/a n/a n/a 35 n/a to 100 IMG ALT: 9 153 127 n/a n/a 183 48 11 122 125 n/a n/a to 183 Bold Text: n/a n/a n/a n/a n/a n/a 6 60 1 n/a n/a n/a to 60 SD AT: 103 590 171 n/a 19 688 n/a 11 673 673 61 n/a to 688 Outbound AT: n/a n/a n/a n/a n/a n/a 14 n/a n/a n/a n/a n/a to 14 SD LU: 173 2,072 n/a n/a 10 857 n/a 1 710 710 82 n/a to 2,072 Outbound LU: n/a 33 n/a 29 n/a n/a 86 n/a n/a n/a n/a n/a to 86 Meta Descr.: 1 4 n/a n/a 45 1 12 1 n/a 10 n/a n/a to 45 First Sentence: n/a n/a n/a n/a 18 n/a 13 n/a n/a n/a 60 n/a to 60 Created by SEO, LLC 69 of 73 http://www.SplinternetMarketing.com
  • 70. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Search term: "Equipment" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 6 n/a n/a 16 5 6 6 13 26 n/a 1 n/a to 26 Body Text: 138 357 1,926 63 103 568 21 168 54 54 18 18 to 1,926 H1 Texts: 23 n/a n/a n/a 11 n/a n/a 34 n/a n/a 12 n/a to 34 Domain: n/a n/a 11 n/a 4 n/a n/a n/a n/a n/a n/a n/a to 11 Page URL: n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a 1 n/a to 1 H2-H6 Texts: 12 n/a n/a n/a 16 90 n/a n/a 69 69 88 n/a to 90 IMG ALT: 25 n/a n/a n/a n/a 173 53 23 n/a n/a 30 n/a to 173 Bold Text: n/a n/a n/a n/a n/a n/a 11 72 27 n/a n/a n/a to 72 SD AT: 61 6,042 209 49 139 300 n/a 23 1,043 1,043 19 n/a to 6,042 Outbound AT: n/a n/a n/a n/a n/a n/a 19 n/a n/a n/a n/a n/a to 19 SD LU: 178 17,556 n/a 33 n/a 431 n/a 14 1,066 1,066 n/a n/a to 17,556 Outbound LU: n/a n/a n/a 34 161 n/a 91 n/a n/a n/a n/a n/a to 161 Meta Descr.: 15 36 n/a n/a 5 6 17 13 n/a n/a n/a n/a to 36 First Sentence: n/a n/a n/a 57 102 n/a 18 n/a 53 53 18 n/a to 102 Created by SEO, LLC 70 of 73 http://www.SplinternetMarketing.com
  • 71. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 9 12 2 5 37 18 10 7 9 21 4 2 to 37 Body Text: 724 2,446 559 142 389 796 176 638 1,699 1,967 199 142 to 2,446 H1 Texts: 7 0 0 0 5 7 0 7 0 3 2 0 to 7 Domain: 1 1 1 1 1 1 1 1 1 1 1 all 1 Page URL: 0 0 0 0 0 3 0 0 2 3 1 0 to 3 H2-H6 Texts: 41 0 0 0 6 147 0 17 91 91 15 0 to 147 IMG ALT: 60 50 73 0 74 49 13 58 105 125 10 0 to 125 Bold Text: 32 5 11 0 7 12 20 19 7 1 6 0 to 20 SD AT: 464 1,619 192 40 36 671 25 335 1,392 1,389 46 25 to 1,619 Outbound AT: 12 0 0 1 4 2 7 14 10 10 0 0 to 14 SD LU: 749 4,560 543 32 113 996 26 386 1,817 1,815 36 26 to 4,560 Outbound LU: 14 24 0 9 30 22 15 65 66 66 0 0 to 66 Meta Descr.: 20 13 0 0 37 30 14 22 2 43 0 0 to 43 First Sentence: 20 14 5 37 20 8 13 8 35 35 14 5 to 37 Created by SEO, LLC 71 of 73 http://www.SplinternetMarketing.com
  • 72. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 53 103 11 37 247 128 69 64 62 104 34 11 to 247 Body Text: 4,917 16,968 3,517 970 2,527 5,323 1,287 4,156 11,601 13,010 1,304 970 to 16,968 H1 Texts: 36 0 0 0 35 46 0 42 0 16 19 0 to 46 Domain: 6 12 19 8 12 11 8 7 5 5 11 5 to 19 Page URL: 0 0 0 0 0 15 0 0 10 16 9 0 to 16 H2-H6 Texts: 261 0 0 0 47 809 0 119 546 546 109 0 to 809 IMG ALT: 404 411 435 0 718 341 84 373 380 342 72 0 to 718 Bold Text: 201 36 77 0 49 78 113 120 65 5 38 0 to 120 SD AT: 3,126 10,697 1,204 251 252 4,249 169 2,236 9,353 9,355 310 169 to 10,697 Outbound AT: 53 0 0 8 19 10 50 89 57 57 0 0 to 89 SD LU: 6,383 32,879 5,461 252 744 7,434 225 2,600 12,162 12,210 260 225 to 32,879 Outbound LU: 105 182 0 70 170 164 117 506 418 418 0 0 to 506 Meta Descr.: 136 100 0 0 247 196 100 167 8 256 0 0 to 256 First Sentence: 99 93 27 252 149 47 90 48 216 216 107 27 to 252 Created by SEO, LLC 72 of 73 http://www.SplinternetMarketing.com
  • 73. SEO, LLC Internet Competitive Analysis Report 4/30/2014 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your Site 1 2 3 4 5 6 7 8 9 10 Range Number of backlinks according to these data providers (the more the better) Alexa: 26 223 9 5 1 359 11 53 434 434 72 1 to 434 SEOprofiler: 53 454 22 12 3 634 17 130 828 828 202 3 to 828 Mentions on social sites (the more the better) Delicious.com: 0 33 0 0 0 32 1 4 96 96 0 0 to 96 Facebook Mentions: 100 2k 22 36 0 831 8 222 2k 2k 162 0 to 2k Google +1: 1 36 1 0 0 4 0 48 0 0 0 0 to 48 Twitter Tweets: 6 168 0 1 1 1k 0 49 184 184 4 0 to 1k Other ranking factors results (the older or the lower the better) Web Site Age: Apr 2000 Aug 1999 Jul 1997 n/a n/a Apr 1998 Apr 1997 Jan 1999 Apr 1996 Apr 1996 Dec 1996 Apr 1996 to Aug 1999 Server Speed: 1.07s 1.04s n/a n/a n/a 3.10s n/a 1.13s 1.80s 1.80s n/a 1.04s to 3.10s Alexa Traffic Rank: 2,592k 150k 3,403k n/a 7,142k 190k 8,120k 1,263k 96k 96k 5,219k 96k to 8,120k Created by SEO, LLC 73 of 73 http://www.SplinternetMarketing.com

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