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Transcript of "Competitive analysis-internet-marketing-7-5-2011"

  1. 1. Internet Competitive Analysis Report 7/5/2011 500 N. Michigan Ave. Suite 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 www.SplinternetMarketing.c om Date: 7/5/2011 Recipient: Brian C. Bateman SplinternetMarketing.com 1204 S. 3rd Street WATERTOWN WI 53094 Phone: 920-285-7570 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing.Created by SplinternetMarketing.com 1 of 61 www.SplinternetMarketing.com
  2. 2. Internet Competitive Analysis Report 7/5/2011Report overviewThis report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking onGoogle.com (without Places) for the search term "Internet Marketing".Your web page http://splinternetmarketing.com/default.aspx Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).Your competitors for the search term "Internet Marketing" on Google.com (without Places) 1 http://en.wikipedia.org/wiki/Internet_marketing Title: Internet marketing - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.internetmarketing.com/ Title: How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center Description: Internet Marketing: make money from a home based business and be your own boss. Its NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 http://www.internetmarketinginc.com/ Title: Internet Marketing Company | Top Agency for SEO, PPC, SEM Services Description: Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email MarketingCreated by SplinternetMarketing.com 2 of 61 www.SplinternetMarketing.com
  3. 3. Internet Competitive Analysis Report 7/5/2011Your competitors for the search term "Internet Marketing" on Google.com (without Places) 4 http://www.freeinternetmarketingcourses.com/ Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 http://courtneytuttle.com/ Title: Courts Internet Marketing School - How To Make Money Online Description: Courts Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 http://www.affordable-internet-marketing.com/ Title: Affordable Internet Marketing Description: Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 http://www.wilsonweb.com/ Title: Web Marketing Today - E-Mail Marketing, Internet Marketing, E-Commerce - Wilson Internet Description: E-commerce, e-mail marketing, and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing. 8 http://www.toputop.com/ Title: Internet Marketing Company | Marketing Companies : Toputop™ Description: Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSNCreated by SplinternetMarketing.com 3 of 61 www.SplinternetMarketing.com
  4. 4. Internet Competitive Analysis Report 7/5/2011Your competitors for the search term "Internet Marketing" on Google.com (without Places) 9 http://www.internetmarketingspeed.com/ Title: Internet Marketing Blog by Internet Marketer James Schramko Description: Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing, Social media, Traffic, PPC, SEO and SEM... 10 http://www.prosperly.com/ Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Description: Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide.Analyzed search terms1. Internet Marketing2. Internet3. MarketingTop 10 Ranking Requirements Score™ 86%The Top 10 Ranking Requirements Score™ of 86% means that the web page splinternetmarketing.com/default.aspxmeets only 86% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "InternetMarketing".Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken intoaccount because search engines do not reveal the necessary data.Created by SplinternetMarketing.com 4 of 61 www.SplinternetMarketing.com
  5. 5. Internet Competitive Analysis Report 7/5/2011Search engine ranking factors performanceRanking Factor Importance Factors Factors Ranking Factors Performance Passed FailedEssential (weighted most): 21 2Very Important: 9 0Important: 31 5Moderately Important: 41 0Slightly Important: 24 2Total: 126 9 126 ranking factors passed 9 ranking factors failedTable of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments10. Links from social networks 28. Search engine compatibility11. Server speed 29. Factors that could prevent your top ranking12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords13. Keyword use in IMG ALT attributes 31. Table: Keyword density14. Top level domain of web site 32. Table: Keyword position15. Keyword use in bold body text 33. Table: Number of words16. Number of visitors to the site 34. Table: Number of characters17. Keyword use in same domain link texts 35. Table: Ranking factors digest18. Keyword use in outbound link textsCreated by SplinternetMarketing.com 5 of 61 www.SplinternetMarketing.com
  6. 6. Internet Competitive Analysis Report 7/5/2011Created by SplinternetMarketing.com 6 of 61 www.SplinternetMarketing.com
  7. 7. Internet Competitive Analysis Report 7/5/2011Keyword use in document titleEssentialThe document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries tofind out how to use the search term "Internet Marketing" in the document title and if its important for Google.com (withoutPlaces).Example: <title>Your web page title</title>Their contentsRank Keyword use in document title 1 Internet marketing - Wikipedia, the free encyclopedia 2 How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center 3 Internet Marketing Company | Top Agency for SEO, PPC, SEM Services 4 Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing 5 Courts Internet Marketing School - How To Make Money Online 6 Affordable Internet Marketing 7 Web Marketing Today - E-Mail Marketing , Internet Marketing , E-Commerce - Wilson Internet 8 Internet Marketing Company | Marketing Companies : Toputop™ 9 Internet Marketing Blog by Internet Marketer James Schramko 10 Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet BusinessYour contentsSplinternetMarketing .com Search Engine Optimization and Internet Marketing ServicesAdvice for your document titleSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: all 1 2 Use the search term "Internet Marketing" at most once. <<Keyword density: 13% to 67% 38% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 1 to 2 2 OK OKKeyword density: 9% to 33% 25% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 3 2 OK OKKeyword density: 6% to 33% 25% OK OKCreated by SplinternetMarketing.com 7 of 61 www.SplinternetMarketing.com
  8. 8. Internet Competitive Analysis Report 7/5/2011Advice for your document titleSearch term: "Internet Marketing"Keywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 2 to 5 4 OK OKKeyword density: 9% to 33% 25% OK OKCreated by SplinternetMarketing.com 8 of 61 www.SplinternetMarketing.com
  9. 9. Internet Competitive Analysis Report 7/5/2011Global link popularity of web siteEssentialThe global link popularity measures how many web pages link to your site. The number of web pages linking to your siteis not as important as the quality of the web pages that link to your site.All major search engines take the quality and the context of the links into account. Search engines assume that yourweb page must offer relevant content if many quality sites link to it.Number of inbound links according to these search engines (the more the better) Alexa AOL.com Peak ValueTo Your Site: 134 1 134To Site 1: 431,555 0 431,555To Site 2: 143 0 143To Site 3: 261 0 261To Site 4: 387 0 387To Site 5: 1,394 0 1,394To Site 6: 231 0 231To Site 7: 1,765 0 1,765To Site 8: 358 0 358To Site 9: 290 0 290To Site 10: 231 0 231Range: 134 to 431,555 0 to 1 143 to 431,555Advice for the global link popularitySumming up all analyzed search engines, there are too few web pages that link to your web site <<"splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains thatlink to your web site.Created by SplinternetMarketing.com 9 of 61 www.SplinternetMarketing.com
  10. 10. Internet Competitive Analysis Report 7/5/2011Link texts of inbound linksEssentialInbound links are links from other web sites to your site. If many other sites link to your site, then search enginesconsider your site to be important. However, the number of links is not as important as is the relevance of the linkingpage and the link text used in linking to your site.This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines donot reveal all inbound links to your site.Sample of the web pages that link to your siteLinked Text Linked URL Web Page That Links To Your Site[empty] http://SplinternetMarketing.com/Default.aspx http://www.computeruser.com/directory/?tag=S ocial+MediaInternet Marketing by http://SplinternetMarketing.com/Default.aspx http://www.gallunjewelry.com/shopexd.asp?id=SplinternetMarketing 306.comInternet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_advertiSplinternetMarketing ser/affluent_collections_advertiser_profile/122.comInternet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_advertiSplinternetMarketing ser/affluent_collections_advertiser_profile/123.comSEO and Internet http://SplinternetMarketing.com/Default.aspx http://onlineapparelshop.com/shopcontent.asp?Marketing By type=privacywww.SplinternetMarketing.comAdvice for the link texts of inbound linksTo get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the <search term "Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (ora part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (withoutPlaces) for that search term.It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly thesame link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns.In addition, the quality and reputation of the web pages that link to your site is very important to the searchengines.At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKAt least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKCreated by SplinternetMarketing.com 10 of 61 www.SplinternetMarketing.com
  11. 11. Internet Competitive Analysis Report 7/5/2011Advice for the link texts of inbound linksAt least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OKCreated by SplinternetMarketing.com 11 of 61 www.SplinternetMarketing.com
  12. 12. Internet Competitive Analysis Report 7/5/2011Keyword use in body textEssentialThe body text is the text on your web page that can be seen by people in their web browsers. It does not include HTMLcommands, comments, etc. The more visible text there is on a web page, the more a search engine can index. Thecalculations include spaces and punctuation marks.Your contentsSplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutionspartners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketingand web development business with outstanding results since 1995. Our professionals manage the best onlinemarketing strategies for top customers in retail, manufacturing, publishing and service industries. We even providesearch engine optimization consultation to other search engine optimization services companies in the US and overseas.NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive AnalysisSearch Optimization Web Development Social Media Online marketing is the key to business success in todaystechnological era. If your online marketing isnt bringing you the results you need, Spl internet Marketing can bring youa positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your webpages optimized and it is not enough to have an account on social media sites.Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to yourwebsite . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sitesand hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. BrianBateman Read more Projects Sales Project Management Business Networking Internet Marketing SplinternetMarketing .com strives to make small or medium sized businesses into large International businesses throughskillful execution of well planned Internet marketing programs and above all, integrity and work ethic.We simply work harder. We work harder at building relationships with our customers, making profitable solutions for ourcustomers and documenting improvements with third party metrics so youll have no doubt who is working for you. Its justnot enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Youronline presence needs to be carefully crafted and maintained if its going to bring you the business you want; it alsoneeds to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap.Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations BusinessDevelopment Communications Splinternet Marketing can put analytics in place that will let you measure your return oninvestment, do research on keywords , social media networks , and link partners and put together a plan that willguarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heartaround which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all ofus.†Giving time and energy to others is one way to do this.I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and theAdvisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more InternetMarketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis,Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay PerConversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per saleand support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to showyour positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales andpositive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups,industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI.Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services.Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , SocialCreated by SplinternetMarketing.com 12 of 61 www.SplinternetMarketing.com
  13. 13. Internet Competitive Analysis Report 7/5/2011Your contentsMedia Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies forChallenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet MarketingCompany, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online ReputationManagement, PPC, Ecommerce.877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 |1204 S. 3rd St., Watertown, WI 53094Advice for your body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 5 to 46 20 OK OKKeyword density: 1% to 6% 4% OK OKNumber of words: 402 to 3,123 813 OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 9 to 48 20 OK OKKeyword density: 1% to 3% 3% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 7 to 88 27 OK OKKeyword density: 0% to 4% 3% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 18 to 134 47 OK OKKeyword density: 0% to 4% 3% OK OKCreated by SplinternetMarketing.com 13 of 61 www.SplinternetMarketing.com
  14. 14. Internet Competitive Analysis Report 7/5/2011Age of web siteVery ImportantSpam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around fora long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot befaked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).Dates of the domain registration or of the first contents URL Registration DateYour Site http://splinternetmarketing.com/default.aspx n/a 1 http://en.wikipedia.org/wiki/Internet_marketing Saturday, January 13, 2001 2 http://www.internetmarketing.com/ Wednesday, July 18, 2001 3 http://www.internetmarketinginc.com/ n/a 4 http://www.freeinternetmarketingcourses.com/ Friday, December 16, 2005 (newest domain) 5 http://courtneytuttle.com/ n/a 6 http://www.affordable-internet-marketing.com/ Monday, October 11, 2004 7 http://www.wilsonweb.com/ Tuesday, November 28, 1995 (oldest domain) 8 http://www.toputop.com/ n/a 9 http://www.internetmarketingspeed.com/ n/a 10 http://www.prosperly.com/ n/a Range Tuesday, November 28, 1995 to Friday, December 16, 2005Advice for the web site ageThe web site age could not be determined. In general, the older your web site, the better it is for your rankings on <Google.com (without Places). If you have a young web site, you must compensate by improving the other searchengine ranking factors.Created by SplinternetMarketing.com 14 of 61 www.SplinternetMarketing.com
  15. 15. Internet Competitive Analysis Report 7/5/2011Keyword use in H1 headline textsVery ImportantH1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Somesearch engines give extra relevance to search terms that appear in the headline texts. This chapter examines if thisapplies to Google.com (without Places), too.Example: <h1>your very big headline text</h1>Your contentsNo. H1 Heading Text 1. SplinternetMarketing .com: 2. Search OptimizationAdvice for your H1 headline textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 1 OK OKKeyword density: 0% to 100% 33% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 4 1 OK OKKeyword density: 0% to 50% 33% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 1 OK OKKeyword density: 0% to 50% 33% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 2 OK OKKeyword density: 0% to 50% 33% OK OKCreated by SplinternetMarketing.com 15 of 61 www.SplinternetMarketing.com
  16. 16. Internet Competitive Analysis Report 7/5/2011Keyword use in domain nameImportantThe domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)gives extra relevance to search terms within the domain name.Example: "your-keyword" is the domain name of http://www.your-keyword.comTheir contentsRank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Internet_marketing 2 internetmarketing http://www.internetmarketing.com/ 3 internetmarketing inc http://www.internetmarketinginc.com/ 4 freeinternetmarketing courses http://www.freeinternetmarketingcourses.com/ 5 courtneytuttle http://courtneytuttle.com/ 6 affordable internet marketing http://www.affordable-internet-marketing.com/ 7 wilsonweb http://www.wilsonweb.com/ 8 toputop http://www.toputop.com/ 9 internetmarketing speed http://www.internetmarketingspeed.com/ 10 prosperly http://www.prosperly.com/Your contentssplinternetmarketing (Domain name: "splinternetmarketing .com")Advice for the domain nameThe domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good. OKCreated by SplinternetMarketing.com 16 of 61 www.SplinternetMarketing.com
  17. 17. Internet Competitive Analysis Report 7/5/2011Keyword use in page URLImportantThe page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URLwith slashes, dashes or underscores.Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htmTheir contentsRank Words In Page URL URL 1 wiki Internet marketing http://en.wikipedia.org/wiki/Internet_marketing 2 [no words] http://www.internetmarketing.com/ 3 [no words] http://www.internetmarketinginc.com/ 4 [no words] http://www.freeinternetmarketingcourses.com/ 5 [no words] http://courtneytuttle.com/ 6 [no words] http://www.affordable-internet-marketing.com/ 7 [no words] http://www.wilsonweb.com/ 8 [no words] http://www.toputop.com/ 9 [no words] http://www.internetmarketingspeed.com/ 10 [no words] http://www.prosperly.com/Your contentsdefault (Page URL: "/default.aspx")Advice for your page URLSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet Marketing" at least < once but this is optional.Keyword density: 0% to 67% 0% You could increase the keyword density for the search term < "Internet Marketing" but this is optional.Search term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Internet" at least once but this < is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Internet" but this is optional.Search term: "Marketing"Created by SplinternetMarketing.com 17 of 61 www.SplinternetMarketing.com
  18. 18. Internet Competitive Analysis Report 7/5/2011Advice for your page URLSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but < this is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Marketing" but this is optional.Keywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 0 You could use one of the keywords "Internet" or "Marketing" at < least once but this is optional.Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "Internet" or "Marketing" but this is optional.Created by SplinternetMarketing.com 18 of 61 www.SplinternetMarketing.com
  19. 19. Internet Competitive Analysis Report 7/5/2011Links from social networksImportantOn social network sites, people decide which web sites are popular. This means that the popularity on social networksites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular onsocial networks. ("n/a" means "data not available".)Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets TotalTo Your Site: 0 7 582 589To Site 1: 23,037 2,058 0 25,095To Site 2: 0 149 163 312To Site 3: 0 37 5 42To Site 4: 78 465 3,358 3,901To Site 5: 260 15 28 303To Site 6: 0 2 4 6To Site 7: 788 83 34 905To Site 8: 0 24 261 285To Site 9: 2 53 188 243To Site 10: 0 4 22 26Range: 0 to 23,037 2 to 2,058 0 to 3,358 6 to 25,095Advice for the links from social networksIn average, less web pages link to your page than to the top ranked pages on these social networks. The average <<link popularity of the top ranked pages is 2,828, the link popularity of your web page is 589. You must increase thenumber of web pages that link to your web site on these social networks.Created by SplinternetMarketing.com 19 of 61 www.SplinternetMarketing.com
  20. 20. Internet Competitive Analysis Report 7/5/2011Server speedImportantPopular web sites often have faster server response times compared to smaller unimportant sites. In addition, mostsearch engines index more pages from fast web sites. This chapter shows you how long it takes on average for webpages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is providedby Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).Server speed resultsAverage Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 1.26s 1.63s 1.41s 0.63s 3.02s 2.78s 4.90s 0.78s 6.30s n/a 0.63s to 6.30sServer Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: average: average: very fast: very average: very very fast: very n/a very top 40% bottom top 50% top 10% slow: bottom slow: top 20% slow: slow: 45% bottom 40% bottom bottom bottom 15% 5% 10% 5% to very fast: top 10%Advice for the server speedThe speed of your web site could not be determined. In general, the faster your web site, the better it could be for <your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch yourweb hosting provider.Created by SplinternetMarketing.com 20 of 61 www.SplinternetMarketing.com
  21. 21. Internet Competitive Analysis Report 7/5/2011Keyword use in H2-H6 headline textsImportantH2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags inthe HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headlinetexts. This chapter examines if this applies to Google.com (without Places), too.Example: <h3>your big headline text</h3>Your contentsNo. Heading Texts 1. [H2] Internet Marketing Services 2. [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. 3. [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee. 4. [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094Advice for your H2-H6 headline textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 2 3 Use the search term "Internet Marketing" at most 2 times. <<Keyword density: 0% to 40% 6% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 2 3 Use the search term "Internet" at most 2 times. <<Keyword density: 0% to 20% 4% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 4 OK OKKeyword density: 0% to 20% 5% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 5 7 Use the keywords "Internet" or "Marketing" at most 5 times. <<Keyword density: 0% to 20% 5% OK OKCreated by SplinternetMarketing.com 21 of 61 www.SplinternetMarketing.com
  22. 22. Internet Competitive Analysis Report 7/5/2011Keyword use in IMG ALT attributesImportantThe <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user hasturned off the display of images in the web browser application. Microsofts Internet Explorer displays the alternative text ifthe user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the<img alt> attributes to improve your rankings.Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">Your contentsNo. Image Alt Attribute Text Image File Name 1. SplinternetMarketing .com Site Search images/button.gif 2. Connect on LinkedIn images/icon1.gif 3. Follow us on Twitter images/icon2.gif 4. Internet Marketing Solutions images/icon3.gif 5. Visit Sites Weve Stumbled Upon images/icon4.gif 6. Research, Planning, Tracking, Training, Social images/img.jpg Networking, Public Relations, Marketing Strategies, Brand Management, Promotion, SEO 7. Guaranteed ROI Program http://SplinternetMarketing.com/images/banner.jpg 8. Comprehensive Marketing Services images/logo.gif 9. [empty] images/1page_img1.jpg10. [empty] images/3page_img2.jpg11. [empty] images/1page_img3.jpg12. [empty] images/verification_seal.gif13. Top Merchant on Merchant Circle Watertown, WI. images/top%20merchant.jpg Locations in Milwaukee, Watertown and Chicago.14. [empty] images/img1.gif15. [empty] images/title.gifAdvice for your IMG ALT attributesSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 50% 6% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKCreated by SplinternetMarketing.com 22 of 61 www.SplinternetMarketing.com
  23. 23. Internet Competitive Analysis Report 7/5/2011Advice for your IMG ALT attributesSearch term: "Internet Marketing"Keyword density: 0% to 100% 4% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 4 OK OKKeyword density: 0% to 25% 8% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 11 6 OK OKKeyword density: 0% to 50% 6% OK OKCreated by SplinternetMarketing.com 23 of 61 www.SplinternetMarketing.com
  24. 24. Internet Competitive Analysis Report 7/5/2011Top level domain of web siteImportantWeb sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the countrys local search results.Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .com .com .com .com .comAdvice for the top level domain of your web siteYour web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is OKneither good nor bad for your rankings on Google.com (without Places).Created by SplinternetMarketing.com 24 of 61 www.SplinternetMarketing.com
  25. 25. Internet Competitive Analysis Report 7/5/2011Keyword use in bold body textImportantThe body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses adarker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in theHTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.Their contentsRank Keyword use in bold body text 1 needs additional citations for verification Internet marketing Affiliate marketing Search engine marketing · · Internet marketing · · Marketing Internet marketing digital marketing web marketing online marketing search marketing e-marketing does not cite any references or sources 6 key principles of persuasion 1. Mutual 2. Deficit 3. Sympathy 4. Good reputation 5. Popularity 6. Persistence does not cite any references or sources does not cite [and 66 additional characters] 2 Heres what youll learn in this FREE 7 part video series: Learn the most effective online business models How to locate lucrative niche markets Sell your existing products, create new ones, or sell other peoples products. Learn how to design a website that sells master the search engines for loads of free traffic Create powerful email marketing campaigns Learn to harness the power of social media sites And much, much, much, more! Thank you, ple [and 626 additional characters] 3 Contact us today Are your Target Keywords Driving Traffic to Your Site? 4 Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about Internet Marketing The Importance of Finding Your Market: How and Why You Absolutely MUST Research Your Market FIRST Deciding the Nature of Your eZine Using Forums in Article Marketing Five Follow-through Guidelines to Gain and Retain your Blog R [and 376 additional characters] 5 Courts Internet Marketing School "The Keyword Crash Course." traffic potential is high but the competition is limited. quick, easy, search-engine friendly websites high-paying keywords download it, read it, and implement make money my biggest successes, failures, and key insights 1. Image Search -> Anything that produces income. 2. Personal Blogging -> Adsense. 3. Social traffic -> Adsense. IF 4. Social traffic -> Sales. 5. PPC -> Adsense. Thing [and 93 additional characters] 6 Affordable Internet Marketing Sponsors Home Articles/Tutorials Profitable Resources Comments Policy Guest Posts About Contact Me 7 Looking to refine your companys marketing on the Web? Youve come to the right place! Web Marketing Today ® , How to Take Advantage of Custom Alerts in Google AdWords How to Add More Creativity to your PPC Text Ads - with Matt Van Wagner (5:20) Recent Internet Marketing Articles for July 5, 2011, Annotated Links How to Predict Results from SEO - and How Not To Recent Internet Marketing Articles for June 28, 2011, Annotated Links Lies and Statist [and 695 additional characters] 8 [not used] 9 1 » FREE report 10 Subscribe to the RSS Feed Create SEO Focused Content Use Proper Grammar and Spelling "Striking Internet Oil"Your contentsSplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter! ServicesCreated by SplinternetMarketing.com 25 of 61 www.SplinternetMarketing.com
  26. 26. Internet Competitive Analysis Report 7/5/2011Your contentsProjects Sales Project Management Business Networking Internet Marketing Solutions Emerging Trends PredictiveAnalysis Market Research Project Operations Business Development Communications Internet Marketing SearchOptimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If youd like to talk to someoneabout your business and our services, pleaseAdvice for your bold body textSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 12 5 OK OKKeyword density: 0% to 21% 12% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 13 5 OK OKKeyword density: 0% to 12% 9% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 15 5 OK OKKeyword density: 0% to 13% 9% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 28 10 OK OKKeyword density: 0% to 12% 9% OK OKCreated by SplinternetMarketing.com 26 of 61 www.SplinternetMarketing.com
  27. 27. Internet Competitive Analysis Report 7/5/2011Number of visitors to the siteImportantSearch engines might look at web site usage data, such as the number of visitors to your site, to determine if your site isreputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic datafrom millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic RankYour Site http://splinternetmarketing.com/default.aspx Rank #2,346,370 1 http://en.wikipedia.org/wiki/Internet_marketing Rank #7 (most visitors of the competitors) 2 http://www.internetmarketing.com/ Rank #34,217 3 http://www.internetmarketinginc.com/ Rank #102,952 4 http://www.freeinternetmarketingcourses.com/ Rank #129,618 5 http://courtneytuttle.com/ Rank #44,102 6 http://www.affordable-internet-marketing.com/ Rank #43,627 7 http://www.wilsonweb.com/ Rank #13,332 8 http://www.toputop.com/ Rank #283,654 (least visitors of the competitors) 9 http://www.internetmarketingspeed.com/ Rank #37,109 10 http://www.prosperly.com/ Rank #241,865 Range 7 to 283,654 (average rank: #93,048)Advice for the number of visitors to your siteYour web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic <<rank is above #100,000 and you have less visitors than the average of your competitors. This could bedisadvantageous to your rankings on Google.com (without Places).Created by SplinternetMarketing.com 27 of 61 www.SplinternetMarketing.com
  28. 28. Internet Competitive Analysis Report 7/5/2011Keyword use in same domain link textsModerately ImportantLink texts are words and sentences that are used as links. Same domain link texts are the link texts of the links thatpoint to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms insame domain link texts into account.Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contactinformation".Your contentsNo. Same Domain Link Text Link URL 1. [empty] /Internet Marketing Internet Marketing Services.xml 2. [empty] /partners.html 3. [empty] /InternetMarketingGuaranteedROI.html 4. home /default.aspx 5. about us /about-marketing.html 6. services /splinternetmarketing-services.html 7. solutions /splinternetmarketing-solutions.html 8. partners /partners.html 9. contacts /contact-marketing.html10. web development /WebDevelopment.html11. online marketing /splinternetmarketing-solutions.html12. search engine optimization /Search-Engine-Optimization-Services.html13. search engine optimization /SearchEngineOptimization.html14. NEW CONTEST! Win A Supercar! /win-a-supercar.html15. Vote! /votes-for-supercar-winners.html16. Enter! /how-to-win-a-supercar.html17. [empty] /default.aspx18. Internet Marketing /InternetMarketing.html19. Keyword Research /KeywordResearch.html20. Competitive Analysis /CompetitiveAnalysis.html21. Search Optimization /SearchEngineOptimization.html22. Web Development /WebDevelopment.html23. Social Media /SocialMedia.html24. Optimize /Search-Engine-Optimization-Services.html25. social media /SocialMedia.html26. keyword phrases /KeywordResearch.html27. link back to your website /OrganicLinkBuilding.htmlCreated by SplinternetMarketing.com 28 of 61 www.SplinternetMarketing.com
  29. 29. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link Text Link URL28. social media bookmarking /SocialMedia.html29. social media sites /SocialMedia.html30. Read more /brianbateman.html31. Sales /Sales.html32. Project Management /ProjectManagement.html33. Business Networking /BusinessNetworking.html34. Internet Marketing /default.aspx35. skillful execution of well planned Internet marketing /danieldevlin.html36. third party metrics /WebsiteAnalytics.html37. keywords /KeywordResearch.html38. social networking /SocialMedia.html39. competently analyzed /CompetitiveAnalysis.html40. Read more /ProjectManagement.html41. Emerging Trends /EmergingTrends.html42. Predictive Analysis /PredictiveAnalysis.html43. Market Research /MarketResearch.html44. Project Operations /ProjectOperations.html45. Business Development /BusinessDevelopment.html46. Communications /Communications.html47. analytics /WebsiteAnalytics.html48. research on keywords /KeywordResearch.html49. social media networks /SocialMedia.html50. link partners /OrganicLinkBuilding.html51. Advisory Board for the UWM-School /Jeannieholland.html52. Milwaukee Job Camp /hiring-asp-ecommerce-developer-milwaukee-chicago.htm l53. Read more /Jeannieholland.html54. Search Engine Optimization (SEO) /SearchEngineOptimization.html55. Search Engine Marketing (SEM) /SearchEngineMarketing-SEM.html56. Social Media Optimization (SMO) /SocialMedia.html57. Social Media Marketing (SMM) /SocialMedia.html58. Competitive Analysis /CompetitiveAnalysis.html59. Keyword Research /KeywordResearch.html60. SEO /Search-Engine-Optimization-Services.html61. SMM /SocialMedia.html62. Web Development /WebDevelopment.htmlCreated by SplinternetMarketing.com 29 of 61 www.SplinternetMarketing.com
  30. 30. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link Text Link URL63. Project Management /ProjectManagement.html64. Business Networking /BusinessNetworking.html65. Emerging Trends /EmergingTrends.html66. Predictive Analysis /PredictiveAnalysis.html67. Market Research /MarketResearch.html68. Project Operations /ProjectOperations.html69. Business Development /BusinessDevelopment.html70. Communications /Communications.html71. Social Media /SocialMedia.html72. Site Map /SiteMap.html73. Privacy Policy /privacypolicy.htmlAdvice for your same domain link textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 10 3 OK OKKeyword density: 1% to 11% 4% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 3 to 10 3 OK OKKeyword density: 1% to 8% 2% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 33 6 OK OKKeyword density: 0% to 21% 4% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 5 to 39 9 OK OKKeyword density: 1% to 13% 3% OK OKCreated by SplinternetMarketing.com 30 of 61 www.SplinternetMarketing.com
  31. 31. Internet Competitive Analysis Report 7/5/2011Keyword use in outbound link textsModerately ImportantLink texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tagswhen the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) givesrelevance to search terms in outbound link texts.Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains theoutbound link text "About the company".Your contentsNo. Outbound Link Text Link URL 1. [empty] http://www.linkedin.com/in/splinternetmarketing 2. [empty] http://twitter.com/splinternetmark 3. [empty] http://www.stumbleupon.com/stumbler/Elevel3/ 4. More Internet Marketing Data and Info on E level 3 http://usalocalsearch.com/searchcenter/Pages/results.a spx?k=internet+marketing+search+engine+optimization 5. [empty] https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com 6. SEO Support and Data http://usalocalsearch.com/Pages/Internet%20Traffic%20 Data.aspxAdvice for your outbound link textsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 7 1 OK OKKeyword density: 0% to 17% 14% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 7 1 OK OKKeyword density: 0% to 9% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 1 OK OKKeyword density: 0% to 10% 7% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 15 2 OK OKKeyword density: 0% to 9% 7% OK OKCreated by SplinternetMarketing.com 31 of 61 www.SplinternetMarketing.com
  32. 32. Internet Competitive Analysis Report 7/5/2011Created by SplinternetMarketing.com 32 of 61 www.SplinternetMarketing.com
  33. 33. Internet Competitive Analysis Report 7/5/2011Keyword use in same domain link URLsModerately ImportantLinks connect one web page to another. Same domain links are the links in <a href> attributes that point to other pageson the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com(without Places).Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL"contact.htm".Your contentsNo. Same Domain Link URL Link Text 1. Internet Marketing Internet Marketing Services [/ [empty] Internet Marketing Internet Marketing Services.xml] 2. partners [/partners.html] [empty] 3. InternetMarketing GuaranteedROI [/InternetMarketing [empty] GuaranteedROI.html] 4. default [/default.aspx] home 5. about marketing [/about-marketing .html] about us 6. splinternetmarketing services [/splinternetmarketing services -services.html] 7. splinternetmarketing solutions [/spl internetmarketing solutions -solutions.html] 8. partners [/partners.html] partners 9. contact marketing [/contact- marketing .html] contacts10. WebDevelopment [/WebDevelopment.html] web development11. splinternetmarketing solutions [/spl internetmarketing online marketing -solutions.html]12. Search Engine Optimization Services search engine optimization [/Search-Engine-Optimization-Services.html]13. SearchEngineOptimization search engine optimization [/SearchEngineOptimization.html]14. win a supercar [/win-a-supercar.html] NEW CONTEST! Win A Supercar!15. votes for supercar winners Vote! [/votes-for-supercar-winners.html]16. how to win a supercar [/how-to-win-a-supercar.html] Enter!17. default [/default.aspx] [empty]18. InternetMarketing [/InternetMarketing .html] Internet Marketing19. KeywordResearch [/KeywordResearch.html] Keyword Research20. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis21. SearchEngineOptimization Search OptimizationCreated by SplinternetMarketing.com 33 of 61 www.SplinternetMarketing.com
  34. 34. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link URL Link Text [/SearchEngineOptimization.html]22. WebDevelopment [/WebDevelopment.html] Web Development23. SocialMedia [/SocialMedia.html] Social Media24. Search Engine Optimization Services Optimize [/Search-Engine-Optimization-Services.html]25. SocialMedia [/SocialMedia.html] social media26. KeywordResearch [/KeywordResearch.html] keyword phrases27. OrganicLinkBuilding [/OrganicLinkBuilding.html] link back to your website28. SocialMedia [/SocialMedia.html] social media bookmarking29. SocialMedia [/SocialMedia.html] social media sites30. brianbateman [/brianbateman.html] Read more31. Sales [/Sales.html] Sales32. ProjectManagement [/ProjectManagement.html] Project Management33. BusinessNetworking [/BusinessNetworking.html] Business Networking34. default [/default.aspx] Internet Marketing35. danieldevlin [/danieldevlin.html] skillful execution of well planned Internet marketing36. WebsiteAnalytics [/WebsiteAnalytics.html] third party metrics37. KeywordResearch [/KeywordResearch.html] keywords38. SocialMedia [/SocialMedia.html] social networking39. CompetitiveAnalysis [/CompetitiveAnalysis.html] competently analyzed40. ProjectManagement [/ProjectManagement.html] Read more41. EmergingTrends [/EmergingTrends.html] Emerging Trends42. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis43. MarketResearch [/MarketResearch.html] Market Research44. ProjectOperations [/ProjectOperations.html] Project Operations45. BusinessDevelopment [/BusinessDevelopment.html] Business Development46. Communications [/Communications.html] Communications47. WebsiteAnalytics [/WebsiteAnalytics.html] analytics48. KeywordResearch [/KeywordResearch.html] research on keywords49. SocialMedia [/SocialMedia.html] social media networks50. OrganicLinkBuilding [/OrganicLinkBuilding.html] link partners51. Jeannieholland [/Jeannieholland.html] Advisory Board for the UWM-School52. hiring asp ecommerce developer milwaukee chicago Milwaukee Job Camp [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht ml]53. Jeannieholland [/Jeannieholland.html] Read moreCreated by SplinternetMarketing.com 34 of 61 www.SplinternetMarketing.com
  35. 35. Internet Competitive Analysis Report 7/5/2011Your contentsNo. Same Domain Link URL Link Text54. SearchEngineOptimization Search Engine Optimization (SEO) [/SearchEngineOptimization.html]55. SearchEngineMarketing SEM [/SearchEngine Search Engine Marketing (SEM) Marketing -SEM.html]56. SocialMedia [/SocialMedia.html] Social Media Optimization (SMO)57. SocialMedia [/SocialMedia.html] Social Media Marketing (SMM)58. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis59. KeywordResearch [/KeywordResearch.html] Keyword Research60. Search Engine Optimization Services SEO [/Search-Engine-Optimization-Services.html]61. SocialMedia [/SocialMedia.html] SMM62. WebDevelopment [/WebDevelopment.html] Web Development63. ProjectManagement [/ProjectManagement.html] Project Management64. BusinessNetworking [/BusinessNetworking.html] Business Networking65. EmergingTrends [/EmergingTrends.html] Emerging Trends66. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis67. MarketResearch [/MarketResearch.html] Market Research68. ProjectOperations [/ProjectOperations.html] Project Operations69. BusinessDevelopment [/BusinessDevelopment.html] Business Development70. Communications [/Communications.html] Communications71. SocialMedia [/SocialMedia.html] Social Media72. SiteMap [/SiteMap.html] Site Map73. privacypolicy [/privacypolicy.html] Privacy PolicyAdvice for your same domain link URLsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 38 7 OK OKKeyword density: 0% to 17% 9% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 52 7 OK OKKeyword density: 0% to 9% 7% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 82 10 OK OKCreated by SplinternetMarketing.com 35 of 61 www.SplinternetMarketing.com
  36. 36. Internet Competitive Analysis Report 7/5/2011Advice for your same domain link URLsSearch term: "Internet Marketing"Keyword density: 0% to 22% 9% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 1 to 134 17 OK OKKeyword density: 1% to 13% 8% OK OKCreated by SplinternetMarketing.com 36 of 61 www.SplinternetMarketing.com
  37. 37. Internet Competitive Analysis Report 7/5/2011Keyword use in outbound link URLsModerately ImportantLinks connect one web page to another. Outbound links are the links on a web page that point to web pages on otherweb sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to searchterms in outbound linksExample: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL"www.not-your-site.com/info.htm".Your contentsNo. Outbound Link URL Link Text 1. www linkedin in splinternetmarketing [empty] [http://www.linkedin.com/in/spl internetmarketing ] 2. twitter splinternet mark [http://twitter.com/spl internet [empty] mark] 3. www stumbleupon stumbler Elevel3 [empty] [http://www.stumbleupon.com/stumbler/Elevel3/] 4. usalocalsearch searchcenter Pages results k internet More Internet Marketing Data and Info on E level 3 marketing search engine optimization [http://usalocalsearch.com/searchcenter/Pages/results.a spx?k= internet +marketing +search+engine+optimization] 5. www paypal us verified pal [empty] Webmaster@USALocalSearch [https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com] 6. usalocalsearch Pages Internet 20Traffic 20Data SEO Support and Data [http://usalocalsearch.com/Pages/ Internet %20Traffic%20Data.aspx]Advice for your outbound link URLsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 7 2 OK OKKeyword density: 0% to 23% 10% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 7 4 OK OKKeyword density: 0% to 19% 13% OK OKSearch term: "Marketing" Competitors Your Site AdviceCreated by SplinternetMarketing.com 37 of 61 www.SplinternetMarketing.com
  38. 38. Internet Competitive Analysis Report 7/5/2011Advice for your outbound link URLsSearch term: "Internet Marketing"Number of keywords: 0 to 12 2 OK OKKeyword density: 0% to 27% 7% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 19 6 OK OKKeyword density: 0% to 22% 10% OK OKCreated by SplinternetMarketing.com 38 of 61 www.SplinternetMarketing.com
  39. 39. Internet Competitive Analysis Report 7/5/2011Keyword use in meta descriptionModerately ImportantThe Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (withoutPlaces) takes the Meta Description tag into account. Some search engines display the text to the user in the searchresults.Example: <meta name="description" content="This sentence describes the contents of your web site.">Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag tomake sure that your web site is displayed with an attractive description in the search results.Their contentsRank Keyword use in meta description 1 [not used] 2 Internet Marketing : make money from a home based business and be your own boss. Its NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email Marketing 4 Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 Courts Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 E-commerce, e-mail marketing , and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing . 8 Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSN 9 Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing , Social media, Traffic, PPC, SEO and SEM... 10 Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide.Your contentsEnsure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketingsolutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).Advice for your meta descriptionSearch term: "Internet Marketing" Competitors Your Site AdviceCreated by SplinternetMarketing.com 39 of 61 www.SplinternetMarketing.com
  40. 40. Internet Competitive Analysis Report 7/5/2011Advice for your meta descriptionSearch term: "Internet Marketing"Number of keywords: 0 to 2 2 OK OKKeyword density: 0% to 20% 13% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 2 OK OKKeyword density: 0% to 11% 9% OK OKSearch term: "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 4 3 OK OKKeyword density: 0% to 14% 13% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 6 5 OK OKKeyword density: 0% to 11% 11% OK OKCreated by SplinternetMarketing.com 40 of 61 www.SplinternetMarketing.com
  41. 41. Internet Competitive Analysis Report 7/5/2011Number of trailing slashes in URLModerately ImportantThe number of trailing slashes (/) in the URL indicates where a web page falls in a sites overall hierarchy. If the URLcontains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to thinkthat the page is important in relation to the other pages.Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1Advice for the number of trailing slashes in your web site URLThe URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked OKpages. This means that you do not have to change the number of trailing slashes in your URL.Created by SplinternetMarketing.com 41 of 61 www.SplinternetMarketing.com
  42. 42. Internet Competitive Analysis Report 7/5/2011HTML validation of web page to W3C standardsSlightly ImportantWeb pages are written in special languages called HTML and CSS. Like any language, HTML and CSS changeconstantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS andwhat is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,then search engines might not be able to read everything of your web page.Validation results ValidityHTML: 5 errors, not valid http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspxCSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspxAdvice regarding the validity of your web siteThe HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that <<Google.com (without Places) might not be able to read your web page. You should fix any HTML errors.Created by SplinternetMarketing.com 42 of 61 www.SplinternetMarketing.com
  43. 43. Internet Competitive Analysis Report 7/5/2011Readability level of web pageSlightly ImportantThe Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. Itmeasures the approximate level of education necessary to understand the web page content. Higher scores indicate thetext that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are notcomparable.Readability resultsFlesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 34 51 55 42 75 69 68 59 52 63 78 42 to 78Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 13 9 11 12 6 7 6 10 10 7 6 6 to 12Advice for the readability of your web siteThe Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80 <<is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If thelanguage of your web page is not English, then the score might be alright.To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make surethat you end sentences with punctuation (a period, question mark, or exclamation point). There should be onespace between each word, and after any punctuation, including commas.Created by SplinternetMarketing.com 43 of 61 www.SplinternetMarketing.com
  44. 44. Internet Competitive Analysis Report 7/5/2011Keyword use in meta keywordsSlightly ImportantThe Meta Keywords tag allows you to define which search terms are important to your web page according to youropinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries tofind out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag.Example: <meta name="keywords" content="keyword, another keyword">Their contentsRank Keyword use in meta keywords 1 [not used] 2 home based business, home business, internet business, internet marketing , make money online, ecommerce 3 Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Website Design 4 internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online 5 internet marketing , make money, make money online, how to make money online 6 internet marketing , online marketing , affordable internet marketing , marketing on the net, offline marketing 7 Internet marketing , e-commerce, e-mail, web marketing , small business, entrepreneurs, researchers, non-profits, merchants, ecommerce, videos 8 Internet marketing company India , Online Marketing Company, SEO Company , Online marketing , Search engine marketing , Web marketing company 9 internet marketing , affiliate marketing , james schramko, seo, ppc 10 make money online, internet business, online business, small business internet marketing , internet marketingYour contentsInternet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO,Search Engine Optimization, Online Reputation Management, PPC, EcommerceAdvice for your meta keywordsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 3 3 OK OKKeyword density: 0% to 50% 30% OK OKSearch term: "Internet" Competitors Your Site AdviceNumber of keywords: 0 to 3 3 OK OKKeyword density: 0% to 25% 15% OK OKSearch term: "Marketing"Created by SplinternetMarketing.com 44 of 61 www.SplinternetMarketing.com
  45. 45. Internet Competitive Analysis Report 7/5/2011Advice for your meta keywordsSearch term: "Internet Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 5 3 OK OKKeyword density: 0% to 42% 15% OK OKKeywords "Internet" or "Marketing" Competitors Your Site AdviceNumber of keywords: 0 to 8 6 OK OKKeyword density: 0% to 33% 15% OK OKCreated by SplinternetMarketing.com 45 of 61 www.SplinternetMarketing.com

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