1. From the Office of the Director of Social Media
Social Media Report: Marist
at New York Fashion Week
2. Introduction
In this report please find a qualitative and quantitative analysis of the
Marist at New York Fashion Week events in September 2015 across
various social media platforms. This report focuses on the Marist and
Marist Fashion collaboration to cover the NYFW event via social media.
Thank you,
Brian Apfel: Director of Social Media
Colleen Kollar: Social Media Intern
3. The Strategy
The Social Media team sought to emphasize the experiences of the students
at NYFW including meetings, student “takeovers” of Marist accounts,
interviews, and backstage access. The goal of the strategy was to show
prospective students, parents, guidance counselors, and other external
audences the potential opportunities available to them at Marist. More
specifically, focus on the innovative academic environment that creates
individualized and hands-on experiences. The question we tried to answer:
What makes the Marist student experience different than other institutions?
10. NYFW Social Media Facts & Figures
• 1.021 M impressions on Twitter
• 164.8K impressions on Facebook
• 5,881 likes for NYFW content on Marist’s Instagram
• 4,825 views on FoxTales blog during “Fashion Week”
• 2,229 likes, comments and shares on Facebook
• 800 mentions and favorites on Twitter
• 104 new followers on Facebook
• 181 new followers on Twitter
Numbers as of 9/18/2015
