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Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
Kildare artisan network maximising your online potential may2013
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Kildare artisan network maximising your online potential may2013

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maximising your business potential …

maximising your business potential
Kildare Artisan Network May 2013
Urban Renstorm
+353 87 799 3356

Published in: Business, Technology
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  • 1. @UrbanRenstromGet Noticed, Get Customer,Get SalesDigital Marketing WorkshopKildare Artisan Network
  • 2. @UrbanRenstromUrban Renström,Founder, OwnerViking Marketing Solutions is a Digital Marketing Agency specializingin transforming businesses into social business. Social MediaStrategies, Content Marketing Strategies, Digital Marketing andTraining.“Know, Like, Trust — is the moniker for getting customers. Socialmedia allows you to scale ‘word of mouth’ recommendations to buildtrust, win new customers and access new markets. Businesses thatembrace social, to build trust, have a huge competitive advantageand are achieving success”.
  • 3. @UrbanRenstromSource: The UPC Report on Ireland’sDigital FutureDriving Economic Recovery
  • 4. @UrbanRenstrom
  • 5. @UrbanRenstrom
  • 6. @UrbanRenstrom
  • 7. @UrbanRenstrom
  • 8. @UrbanRenstrom
  • 9. @UrbanRenstrom
  • 10. @UrbanRenstrom
  • 11. @UrbanRenstrom
  • 12. @UrbanRenstrom
  • 13. @UrbanRenstrom
  • 14. @UrbanRenstrom
  • 15. @UrbanRenstrom
  • 16. @UrbanRenstrom
  • 17. @UrbanRenstrom
  • 18. @UrbanRenstrom
  • 19. @UrbanRenstrom@RogersAileen
  • 20. @UrbanRenstrom
  • 21. @UrbanRenstrom
  • 22. @UrbanRenstromWhat did you like?Anything Bad?Good?Thoughts?
  • 23. @UrbanRenstromContentNavigationResponsive designMicro-ConversionSEOSocial ProofTrust / Credibility FactorsAnalyticsPricing7 Website Secrets Every Start-Up ShouldKnowImage: http://www.flickr.com/photos/mkhmarketing/8468788107/sizes/z/in/photostream/
  • 24. @UrbanRenstromAKA make your Website Stickywww.browneyedbaker.com/2012/05/29/sticky-buns-recipe/
  • 25. @UrbanRenstromContent is...
  • 26. @UrbanRenstrom
  • 27. @UrbanRenstromContent – The Need for Content
  • 28. @UrbanRenstromNavigationwww.flickr.com/photos/777/8697938245/
  • 29. @UrbanRenstrom
  • 30. @UrbanRenstrom
  • 31. @UrbanRenstrom
  • 32. @UrbanRenstrom
  • 33. @UrbanRenstrom
  • 34. @UrbanRenstromFirst and Last!Serial Position Effect
  • 35. @UrbanRenstromSimple and easyLogo – top leftPhone, email, Search barFirst and LastNavigation - summary
  • 36. @UrbanRenstromResponsive Design?
  • 37. @UrbanRenstrom20% in theWorld Have aSmartphone50% Smartphone in the US20% in have iPadswww.go-gulf.com/blog/smartphone/
  • 38. @UrbanRenstromSmartphone Usage
  • 39. @UrbanRenstromWebsite Conversions
  • 40. @UrbanRenstromWebsite ConversionsWhen you geta visitor to dosomething.e.g. Buy orPhone
  • 41. @UrbanRenstromMicro-ConversionsContinuum of Micro-ConversationLow Commitment High Commitment
  • 42. @UrbanRenstromExamples
  • 43. @UrbanRenstromDigital / Web / Inbound Marketing
  • 44. @UrbanRenstromProcess of making your site easy forGoogle, Bing, and Yahoo to find.TechnicalandNon-Technical25%, 75% on page, off pageSEO – Search Engine Optimization
  • 45. @UrbanRenstromClick Through Rate –vs.- Search EngineResults Page
  • 46. @UrbanRenstrom
  • 47. @UrbanRenstromWordPress SEO Plugin
  • 48. @UrbanRenstromAbout UsPage
  • 49. @UrbanRenstrom
  • 50. @UrbanRenstrom
  • 51. @UrbanRenstromSocial Proof
  • 52. @UrbanRenstrom“...we’re psychologicallyhardwired to trust beautiful things,and the same goes for websites.Our offline behaviour andinclinations translate to our onlineexistence.”Dr Brent CokerTrust & Credibility - The Duck Factor
  • 53. @UrbanRenstromDesign does MatterAddress, phone number‘Contact us’ last menu tab.Provide staff bios and photosShow photos of your officeUse a branded email address @gmail.comCopyright date is currentTrust marks. Use The Verisign Seal security seal.Customers reviewsOffer free products/services trailsMoney back guarantees / Written return policyBadges – IIA, County Enterprise Board.Privacy policy – email and data
  • 54. @UrbanRenstromNurture prospectsTop of Mind marketingRelationship buildingTrust formingEmail is Social’s secret weaponHugely Profitable ROI: $40:$1Email Marketing– Still Alive?Very, very aliveand effective!www.flickr.com/photos/thegajman/6645640933/
  • 55. @UrbanRenstromEmail Marketing1) Email2) Search3) Facebook
  • 56. @UrbanRenstrom
  • 57. @UrbanRenstromWhich of thefollowing havebeen the mosteffective fornurturing yourleads?
  • 58. @UrbanRenstromEmail Marketing ProvidersMailChimpAweberConstant Contact
  • 59. @UrbanRenstromPricing Myths"How Much Should We Charge?"1) You believing everyone should be happy to pay for yourproduct.2) Keeping the price fixed for ever.3) There is a perfect price everyone happy & give you maxprofit.4) Not charging for your product, because 1,2,3 are notanswered.Your target market is not every person on the planet nor isyour pricing.
  • 60. @UrbanRenstromhttp://conversionxl.com/pricing-strategies-13-articles-you-need-to-read/Pricing Resources
  • 61. @UrbanRenstromTarget Market— Ideal CustomersImage: http://www.flickr.com/photos/pamlau/5867966690/
  • 62. @UrbanRenstromYour Ideal CustomerDo they know You?What Signal do youGive?Is it a Match?
  • 63. @UrbanRenstromMarketing Persona
  • 64. @UrbanRenstromLarryFunded Tech Start-UpBackground:Founder w/ partnerFunded / ready for fundingDegree: Science, ComputerScience, BusinessIdentifiers:Tech Adoption Stage: InnovatorSocial Technographics: Ladder/CreatorBuzz words: Lets Build, MVPMannerisms: Always connectedMotivations -SuccessEngages – StoriesPain Points:1) Awareness for business2) Customers3) Cash flow. #MarketingDemographics:Male25-45 €15-20kurbaniteGoals:Primary: Get business noticedSecondary: not paying for it.How I can Help Solve Challenges:Strategy, plan, executeInbound MarketingMarketing Messaging:Provide a complete digitalmarketing framework to get youleads, customers and loyaltyCommon Objections:Trust, Risk, CostCan be FoundG+, Twitter, LinkedIn, nichenetwork
  • 65. @UrbanRenstromContent is the beginning, end andmiddle of your marketing/sales!Its that important.Contents Purpose: Accelerates theKnow, Like, Trust You before I BuyContent Drives Behaviours
  • 66. @UrbanRenstromContent is...
  • 67. @UrbanRenstrom
  • 68. @UrbanRenstromContent – The Need for Content
  • 69. @UrbanRenstromContent is used to achieves businessobjectives, not content objectives
  • 70. @UrbanRenstromwww.flickr.com/photos/alternatewords/2181295629/Be a Digital Dandelion
  • 71. @UrbanRenstromTraditional marketing andadvertising is telling theworld you’re a rock star.Content Marketing isshowing the world that youare one.What is Content Marketing?
  • 72. @UrbanRenstromContentEmailSocialSearchContent is Firewww.anambitiousprojectcollapsing.comSocial is Gasoline
  • 73. @UrbanRenstromHome is Your Website…But…Image: finartamerica
  • 74. @UrbanRenstrom…Outposts Are Where People Are…
  • 75. @UrbanRenstrom…Integrate?...Website w/ Social Media…
  • 76. @UrbanRenstromWhy Social Media?
  • 77. @UrbanRenstromLook at Facebook Marketing...Probably don’t need to
  • 78. @UrbanRenstromPeople are thereExcellent Targeting‘easy to do’Build a Community Fans, SupportersCPC, CPM << GoogleIntegrate with your WebsiteGenerate Leads – email marketingWhy Facebook?
  • 79. @UrbanRenstromFacebook Fan Page
  • 80. @UrbanRenstromFacebook Ads - Page Likes
  • 81. @UrbanRenstromEcwid – ecommerce app - freeand paidshopify – ecommerce – paidheyo – ecommerce- mobile –paidNorth Social – ecommece,more – paidAll the apps offer – Fan growth,promotions, salesFacebook Apps - 3rd Party
  • 82. @UrbanRenstromFacebook Challenges
  • 83. @UrbanRenstromTwitter
  • 84. @UrbanRenstromBuild Relationshipa NetworkBrandingHumanizes your BusinessCustomer FeedbackMarket ResearchNews industry/relatedProspectingCompetitive Intelligence (spying)Offer CouponsTwitter – WHY?
  • 85. @UrbanRenstromTarget marketdefinedPersonasCreatedPain PointsIdentifiedContentPlanContentCalendarEditorialCalendarChannelsChosenExecuteRinse /RepeatPutting it all Together aka Marketing Plan
  • 86. @UrbanRenstrom“Make your press release (the story)about your customers and theirissues not about you how great youthink your product is.”@laurajRyder Offaly IndependentPR - Its Role in Sales
  • 87. @UrbanRenstromQ & A
  • 88. @UrbanRenstrom@UrbanRenstromwww.vikingmarketingsolutions.ie+UrbanRenstromFacebook.com/vikingmarketingsolutoinsI am GratefulThank You!

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