eBay 101 - Day 1

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This is the presentation that was used for eBay 101 as taught in February 2010 at Western Technology Center. It is not comprehensive, as much of the classroom content was done on the eBay website itself.

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eBay 101 - Day 1

  1. 1. eBay Buying and Selling
  2. 2. What is eBay? <ul>eBay is an online auction website. It has grown so large that you can find nearly anything there. </ul>
  3. 3. Course Objectives <ul><li>Set up an eBay account for buying and selling.
  4. 4. Place items for sale on eBay
  5. 5. Purchase items on eBay </li></ul>
  6. 6. Course Overview <ul><li>Day 1: </li><ul><li>Set up e-mail account if necessary
  7. 7. Access eBay from your computer
  8. 8. Set up eBay account
  9. 9. Set up PayPal account
  10. 10. Basics of buying and selling on eBay </li></ul></ul>
  11. 11. Course Overview <ul><li>Day 2 (Bring something to sell!!!) </li><ul><li>Buying on eBay
  12. 12. eBay payment options
  13. 13. Taking pictures of items to sell
  14. 14. Preparing items for sale
  15. 15. Posting a new listing on eBay </li></ul></ul>
  16. 16. Course Overview <ul><li>Day 3 (Bring several more items to sell!!!) </li><ul><li>Reinforce listing skills
  17. 17. Place more items for sale
  18. 18. Open discussion </li></ul></ul>
  19. 19. Course Overview <ul><li>Day 4 </li><ul><li>Finalizing the sale
  20. 20. Shipping to the buyer
  21. 21. Keeping track of auction items </li><ul><li>Spreadsheet
  22. 22. Introduction to Turbolister (Free from eBay) </li></ul></ul></ul>
  23. 23. Getting Started <ul>Before signing up for eBay, you are required to have an e-mail account. </ul><ul><li>Your ISP
  24. 24. Yahoo!
  25. 25. MSN Live/Hotmail
  26. 26. GMail </li></ul>
  27. 27. If you don’t have an e-mail account... <ul>My personal choice is GMail. </ul><ul><li>Easy to set up
  28. 28. Easy to use
  29. 29. Practically unlimited storage
  30. 30. Extremely flexible </li></ul>
  31. 31. Setting up a Gmail account <ul><li>Go to http://www.gmail.com
  32. 32. Click “Create an Account”
  33. 33. Fill out all required information </li></ul>
  34. 34. Accessing eBay <ul><li>http://www.ebay.com
  35. 35. https://www.ebay.com
  36. 36. Google “eBay”
  37. 37. AOL Keyword “eBay”
  38. 38. Bing “eBay” </li></ul>
  39. 39. Make Sure You’re on the REAL eBay!!! <ul>eBay is a favorite target of “phishers” creating fake website to steal information. </ul>
  40. 40. Set Up An eBay Account <ul><li>Enter contact and other personal information
  41. 41. Enter e-mail address </li></ul><ul><li>Read and accept User Agreement and Privacy Policy
  42. 42. Choose a user ID, password, and secret question </li></ul>
  43. 43. Set Up A PayPal Account <ul><li>Go to http://www.paypal.com
  44. 44. Choose “Sign Up” at the top of the page
  45. 45. Select country
  46. 46. Choose “Premier”
  47. 47. Enter required information </li></ul>
  48. 48. Maximizing eBay Sales <ul><li>Sell hot items
  49. 49. Price it right
  50. 50. Bold print
  51. 51. Timing </li></ul><ul><li>Keywords in the title
  52. 52. Details
  53. 53. Photo </li></ul>
  54. 54. Three Hottest Categories <ul>Movie and TV Memorabilia Vintage Jewelry Old Toys </ul>
  55. 55. Price It Right <ul>A lower minimum bid attracts more bidders <ul><li>Start the bidding at 10% below everyone else if possible.
  56. 56. Consider setting a reserve or “Buy It Now” price if necessary. </li></ul></ul>
  57. 57. Bold Print <ul>If the item will sell for more than $20, consider paying the extra $2 for bold print. Your listing will be more likely to be clicked. </ul>
  58. 58. Keywords! Keywords! Keywords! <ul>Ensure your auction reaches as many people as possible by packing your item title with as much of a description as possible. </ul>
  59. 59. Details! Details! Details! List as many details as possible in the item description. Most buyers do not want to take the time to email a question to the seller.
  60. 60. Include a Photo Many bidders will not even bother looking at an item that does not include a photo.
  61. 61. Timing Many bidders wait until the last minute to bid on an item. Make sure your auction ends when most people have time and are in a buying position: after 5PM on weekdays. Many buyers shop on the weekends and buy during the week.
  62. 62. Things to Know Before Selling <ul><li>eBay charges a series of small fees to the seller
  63. 63. You should thoroughly research your item on eBay before posting it for sale
  64. 64. PayPal is required to be an accepted form of payment </li></ul>
  65. 65. Things to Know Before Buying <ul><li>Take advantage of the proxy-bid feature
  66. 66. You should thoroughly research the item before you buy
  67. 67. Check seller’s feedback
  68. 68. Be prepared to pay soon after you win </li></ul>
  69. 69. What is Feedback? <ul>Every eBay user has a Feedback Profile where buyers and sellers can inform the community about how well that person was to work with (i.e. paid promptly, shipped promptly, etc.). </ul>
  70. 70. Feedback Stars <ul>eBay uses various colored stars to note how many feedback points a user has. http://pages.ebay.com/help/feedback/questions/star.html </ul>
  71. 71. Searching for Items on eBay <ul><li>Type two or three keywords that describe what you want in the search bar.
  72. 72. You can further refine your search using the advanced options in the left column. </li></ul>
  73. 73. ...but... I WANT IT NOW! <ul><li>Buyers can post that they are looking for a specific item
  74. 74. Sellers can use the Want It Now section to find what to sell and offer it to interested buyers </li></ul>
  75. 75. Auction Transactions <ul>Require you to be the highest bidder to win <li>Auction-like listings : Reserve-price and private auctions
  76. 76. Second Chance Offer : Under certain circumstances, the seller can offer an item to a bidder other than the winner </li></ul>
  77. 77. Auction Transactions <ul><li>Multiple-Item Listing : eBay calls these “dutch” auctions. You can list two or more identical items together.
  78. 78. Specialty Sites such as eBay Motors </li></ul>
  79. 79. Fixed Price Transactions <ul><li>Buy It Now : Allows buyer to purchase an item without waiting for the auction to end
  80. 80. Best Offer : Allows buyer to suggest the price they would be willing to pay and the seller can accept or deny
  81. 81. Half.com or eBay Stores </li></ul>
  82. 82. Elements of an Auction <ul><li>Item Name
  83. 83. Item Number
  84. 84. Starting Bid
  85. 85. Current Bid
  86. 86. End Time </li></ul><ul><li>Shipping Information
  87. 87. Seller Feedback
  88. 88. Description
  89. 89. Photos
  90. 90. Payment Methods </li></ul>
  91. 91. Assess a Seller Before Bidding <ul><li>Does the seller have experience selling, or are they new?
  92. 92. Does the seller have negative feedback? If so, why and was the problem fixed? </li></ul>
  93. 93. Assess a Seller Before Bidding <ul><li>Is the listing detailed? Does it include a good description and photos?
  94. 94. Does the seller respond to questions promptly and clearly?
  95. 95. Is the item really cheap, but the shipping expensive? </li></ul>
  96. 96. How Bidding Works <ul><li>Bids are SERIOUS
  97. 97. Click on “Place a Bid”
  98. 98. Pay attention to bidding increments
  99. 99. If you get outbid, you can bid again
  100. 100. Proxy-bidding is VERY useful
  101. 101. Bidding strategies vary </li></ul>
  102. 102. Paying for Your Item <ul><li>Check payment options before bidding
  103. 103. Don’t wait until you win to set up your payment options
  104. 104. The seller will contact you when the auction is over
  105. 105. Don’t forget shipping and handling </li></ul>
  106. 106. Feedback <ul><li>Good buyers and sellers leave feedback
  107. 107. Feedback is permanent
  108. 108. WAIT until you receive your item
  109. 109. Avoid feedback wars </li></ul>
  110. 110. Selling on eBay <ul><li>Buy first to get acquainted with the system
  111. 111. Necessities: </li><ul><li>Account
  112. 112. Digital Camera
  113. 113. Photo storage site (i.e. Photobucket)
  114. 114. PayPal Account
  115. 115. Credit card on file </li></ul></ul>
  116. 116. Seller Fees <ul><li>Insertion Fee : Depends on starting or reserve price
  117. 117. Final Value Fee : Depends on selling price
  118. 118. Optional Feature Fees : Buy It Now, reserve price, listing upgrades, picture services, seller tools
  119. 119. Specialty Services </li></ul>
  120. 120. Being a Good Seller <ul><li>Complete, detailed, clear listing with photos
  121. 121. Fair shipping prices
  122. 122. Prompt and clear answers to questions
  123. 123. Leave seller feedback for buyers
  124. 124. Resolve disputes through eBay’s channels </li></ul>

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