This is the presentation that was used for eBay 101 as taught in February 2010 at Western Technology Center. It is not comprehensive, as much of the classroom content was done on the eBay website itself.
Three Hottest Categories <ul>Movie and TV Memorabilia Vintage Jewelry Old Toys </ul>
Price It Right <ul>A lower minimum bid attracts more bidders <ul><li>Start the bidding at 10% below everyone else if possible.
Consider setting a reserve or “Buy It Now” price if necessary. </li></ul></ul>
Bold Print <ul>If the item will sell for more than $20, consider paying the extra $2 for bold print. Your listing will be more likely to be clicked. </ul>
Keywords! Keywords! Keywords! <ul>Ensure your auction reaches as many people as possible by packing your item title with as much of a description as possible. </ul>
Details! Details! Details! List as many details as possible in the item description. Most buyers do not want to take the time to email a question to the seller.
Include a Photo Many bidders will not even bother looking at an item that does not include a photo.
Timing Many bidders wait until the last minute to bid on an item. Make sure your auction ends when most people have time and are in a buying position: after 5PM on weekdays. Many buyers shop on the weekends and buy during the week.
Things to Know Before Selling <ul><li>eBay charges a series of small fees to the seller
You should thoroughly research your item on eBay before posting it for sale
PayPal is required to be an accepted form of payment </li></ul>
Things to Know Before Buying <ul><li>Take advantage of the proxy-bid feature
You should thoroughly research the item before you buy
Be prepared to pay soon after you win </li></ul>
What is Feedback? <ul>Every eBay user has a Feedback Profile where buyers and sellers can inform the community about how well that person was to work with (i.e. paid promptly, shipped promptly, etc.). </ul>
Feedback Stars <ul>eBay uses various colored stars to note how many feedback points a user has. http://pages.ebay.com/help/feedback/questions/star.html </ul>
Searching for Items on eBay <ul><li>Type two or three keywords that describe what you want in the search bar.
You can further refine your search using the advanced options in the left column. </li></ul>
...but... I WANT IT NOW! <ul><li>Buyers can post that they are looking for a specific item
Sellers can use the Want It Now section to find what to sell and offer it to interested buyers </li></ul>
Auction Transactions <ul>Require you to be the highest bidder to win <li>Auction-like listings : Reserve-price and private auctions
Second Chance Offer : Under certain circumstances, the seller can offer an item to a bidder other than the winner </li></ul>
Auction Transactions <ul><li>Multiple-Item Listing : eBay calls these “dutch” auctions. You can list two or more identical items together.
Specialty Sites such as eBay Motors </li></ul>
Fixed Price Transactions <ul><li>Buy It Now : Allows buyer to purchase an item without waiting for the auction to end
Best Offer : Allows buyer to suggest the price they would be willing to pay and the seller can accept or deny