Keyword Selection And Implementation for Drupal SEO
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Keyword Selection And Implementation for Drupal SEO

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Choosing the right keywords will bring in the right audience. We will show you how to find the right keywords and how to optimize your site for those keywords. We will demonstrate these SEO techniques ...

Choosing the right keywords will bring in the right audience. We will show you how to find the right keywords and how to optimize your site for those keywords. We will demonstrate these SEO techniques using Drupal, an award-winning CMS.

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Keyword Selection And Implementation for Drupal SEO Keyword Selection And Implementation for Drupal SEO Presentation Transcript

  • Selecting and Implementing Effective Keywords with Drupal Copyright © 2009 YADA DROP LLC. All rights reserved.
  •  
  • What we’re talking about…
    • Part 1 – Selecting Keywords
      • Fictitious Case Study
      • Guidelines to Discover Effective Keywords
      • Keyword Discovery Demo
    • Part 2 – Implementing Keywords
      • Where to Put Keywords
      • Drupal SEO Modules
      • SEO Demonstration
  • Part 1 Selecting Keywords
  • Fictitious Case Study
  • Steps to Keyword Discovery
    • Identify the core theme.
    • Identify what your site is about and not about.
    • Keywords you would use
    • Keywords others would use
    • Keywords customers use
    • Keywords industry jargon
    • Organize these keywords into an outline.
    Panning for keyword gold?
  • About...
    • Web Hosting
    • Linux-Apache-MySQL-PHP host
    • Shared, Reseller, and VPS hosting services
    • LiteSpeed server software
    • Wants to target individuals and small businesses
    • Does not want to target large businesses
    • Target a “Drupal” customer niche
    • Target people who want “Green” hosting
    • Target people who want “Zero Overselling” hosting
    • Target customers local to Columbus, Ohio
    • Brand new website with a page rank of 0
  • Keyword Discovery Map web hosting (services) (niche) shared reseller vps (technology) linux apache mysql php litespeed drupal green cpanel virtuozzo Hosting Host Server Data Center Web Website Web site Internet Green Sustainable Environmentally Friendly vps Virtual Private Server linux Cent OS Customer Mindset Free / Free Trial Cheap Low cost Discount Affordable Value Good Best High performance Fast Professional Unlimited Reviews Testimonials Uptime Coupons Coupon Code Promo Code Affiliate Program Localization Columbus Franklin County Central Ohio Ohio Mindset (cont.) Service Provider Company Companies Packages Plans (core theme) Zero- overselling Zero-Overselling No Overselling
  • Potential Keywords Hosting Green Hosting Drupal Hosting Shared Hosting Reseller Hosting VPS Hosting Linux Hosting Apache Hosting MySQL Hosting PHP Hosting LiteSpeed Hosting cPanel Hosting Virtuozzo Hosting Web Hosting Green Web Hosting Drupal Web Hosting Shared Web Hosting Reseller Web Hosting VPS Web Hosting Linux Web Hosting Apache Web Hosting MySQL Web Hosting PHP Web Hosting LiteSpeed Web Hosting cPanel Web Hosting Virtuozzo Web Hosting Host Green Host Drupal Host Shared Host Reseller Host VPS Host Linux Host Apache Host MySQL Host PHP Host LiteSpeed Host cPanel Host Virtuozzo Host Web Host Green Web Host Drupal Web Host Shared Web Host Reseller Web Host VPS Web Host Linux Web Host Apache Web Host MySQL Web Host PHP Web Host LiteSpeed Web Host cPanel Web Host Virtuozzo Web Host
  • Potential Keywords (page 2) Green Web Hosting Free Green Web Hosting Cheap Green Web Hosting Low cost Green Web Hosting Discount Green Web Hosting Affordable Green Web Hosting Value Green Web Hosting Good Green Web Hosting Best Green Web Hosting High performance Green Web Hosting Fast Green Web Hosting Professional Green Web Hosting Unlimited Green Web Hosting Green Web Host Free Green Web Host Cheap Green Web Host Low cost Green Web Host Discount Green Web Host Affordable Green Web Host Value Green Web Host Good Green Web Host Best Green Web Host High performance Green Web Host Fast Green Web Host Professional Green Web Host Unlimited Green Web Host Green Hosting Free Green Hosting Cheap Green Hosting Low cost Green Hosting Discount Green Hosting Affordable Green Hosting Value Green Hosting Good Green Hosting Best Green Hosting High performance Green Hosting Fast Green Hosting Professional Green Hosting Unlimited Green Hosting Green Host Free Green Host Cheap Green Host Low cost Green Host Discount Green Host Affordable Green Host Value Green Host Good Green Host Best Green Host High performance Green Host Fast Green Host Professional Green Host Unlimited Green Host Drupal Web Hosting Free Drupal Web Hosting Cheap Drupal Web Hosting Low cost Drupal Web Hosting Discount Drupal Web Hosting Affordable Drupal Web Hosting Value Drupal Web Hosting Good Drupal Web Hosting Best Drupal Web Hosting High performance Drupal Web Hosting Fast Drupal Web Hosting Professional Drupal Web Hosting Unlimited Drupal Web Hosting Drupal Web Host Free Drupal Web Host Cheap Drupal Web Host Low cost Drupal Web Host Discount Drupal Web Host Affordable Drupal Web Host Value Drupal Web Host Good Drupal Web Host Best Drupal Web Host High performance Drupal Web Host Fast Drupal Web Host Professional Drupal Web Host Unlimited Drupal Web Host Drupal Hosting Free Drupal Hosting Cheap Drupal Hosting Low cost Drupal Hosting Discount Drupal Hosting Affordable Drupal Hosting Value Drupal Hosting Good Drupal Hosting Best Drupal Hosting High performance Drupal Hosting Fast Drupal Hosting Professional Drupal Hosting Unlimited Drupal Hosting Drupal Host Free Drupal Host Cheap Drupal Host Low cost Drupal Host Discount Drupal Host Affordable Drupal Host Value Drupal Host Good Drupal Host Best Drupal Host High performance Drupal Host Fast Drupal Host Professional Drupal Host Unlimited Drupal Host
  • Potential Keywords (page 3) Shared Web Hosting Free Shared Web Hosting Cheap Shared Web Hosting Low cost Shared Web Hosting Discount Shared Web Hosting Affordable Shared Web Hosting Value Shared Web Hosting Good Shared Web Hosting Best Shared Web Hosting High performance Shared Web Hosting Fast Shared Web Hosting Professional Shared Web Hosting Unlimited Shared Web Hosting Shared Web Host Free Shared Web Host Cheap Shared Web Host Low cost Shared Web Host Discount Shared Web Host Affordable Shared Web Host Value Shared Web Host Good Shared Web Host Best Shared Web Host High performance Shared Web Host Fast Shared Web Host Professional Shared Web Host Unlimited Shared Web Host Shared Hosting Free Shared Hosting Cheap Shared Hosting Low cost Shared Hosting Discount Shared Hosting Affordable Shared Hosting Value Shared Hosting Good Shared Hosting Best Shared Hosting High performance Shared Hosting Fast Shared Hosting Professional Shared Hosting Unlimited Shared Hosting Shared Host Free Shared Host Cheap Shared Host Low cost Shared Host Discount Shared Host Affordable Shared Host Value Shared Host Good Shared Host Best Shared Host High performance Shared Host Fast Shared Host Professional Shared Host Unlimited Shared Host Reseller Web Hosting Free Reseller Web Hosting Cheap Reseller Web Hosting Low cost Reseller Web Hosting Discount Reseller Web Hosting Affordable Reseller Web Hosting Value Reseller Web Hosting Good Reseller Web Hosting Best Reseller Web Hosting High performance Reseller Web Hosting Fast Reseller Web Hosting Professional Reseller Web Hosting Unlimited Reseller Web Hosting Reseller Web Host Free Reseller Web Host Cheap Reseller Web Host Low cost Reseller Web Host Discount Reseller Web Host Affordable Reseller Web Host Value Reseller Web Host Good Reseller Web Host Best Reseller Web Host High performance Reseller Web Host Fast Reseller Web Host Professional Reseller Web Host Unlimited Reseller Web Host Reseller Hosting Free Reseller Hosting Cheap Reseller Hosting Low cost Reseller Hosting Discount Reseller Hosting Affordable Reseller Hosting Value Reseller Hosting Good Reseller Hosting Best Reseller Hosting High performance Reseller Hosting Fast Reseller Hosting Professional Reseller Hosting Unlimited Reseller Hosting Reseller Host Free Reseller Host Cheap Reseller Host Low cost Reseller Host Discount Reseller Host Affordable Reseller Host Value Reseller Host Good Reseller Host Best Reseller Host High performance Reseller Host Fast Reseller Host Professional Reseller Host Unlimited Reseller Host
  • Potential Keywords (page 4) VPS Web Hosting Free VPS Web Hosting Cheap VPS Web Hosting Low cost VPS Web Hosting Discount VPS Web Hosting Affordable VPS Web Hosting Value VPS Web Hosting Good VPS Web Hosting Best VPS Web Hosting High performance VPS Web Hosting Fast VPS Web Hosting Professional VPS Web Hosting Unlimited VPS Web Hosting VPS Web Host Free VPS Web Host Cheap VPS Web Host Low cost VPS Web Host Discount VPS Web Host Affordable VPS Web Host Value VPS Web Host Good VPS Web Host Best VPS Web Host High performance VPS Web Host Fast VPS Web Host Professional VPS Web Host Unlimited VPS Web Host VPS Hosting Free VPS Hosting Cheap VPS Hosting Low cost VPS Hosting Discount VPS Hosting Affordable VPS Hosting Value VPS Hosting Good VPS Hosting Best VPS Hosting High performance VPS Hosting Fast VPS Hosting Professional VPS Hosting Unlimited VPS Hosting VPS Host Free VPS Host Cheap VPS Host Low cost VPS Host Discount VPS Host Affordable VPS Host Value VPS Host Good VPS Host Best VPS Host High performance VPS Host Fast VPS Host Professional VPS Host Unlimited VPS Host Linux Web Hosting Free Linux Web Hosting Cheap Linux Web Hosting Low cost Linux Web Hosting Discount Linux Web Hosting Affordable Linux Web Hosting Value Linux Web Hosting Good Linux Web Hosting Best Linux Web Hosting High performance Linux Web Hosting Fast Linux Web Hosting Professional Linux Web Hosting Unlimited Linux Web Hosting Linux Web Host Free Linux Web Host Cheap Linux Web Host Low cost Linux Web Host Discount Linux Web Host Affordable Linux Web Host Value Linux Web Host Good Linux Web Host Best Linux Web Host High performance Linux Web Host Fast Linux Web Host Professional Linux Web Host Unlimited Linux Web Host Linux Hosting Free Linux Hosting Cheap Linux Hosting Low cost Linux Hosting Discount Linux Hosting Affordable Linux Hosting Value Linux Hosting Good Linux Hosting Best Linux Hosting High performance Linux Hosting Fast Linux Hosting Professional Linux Hosting Unlimited Linux Hosting Linux Host Free Linux Host Cheap Linux Host Low cost Linux Host Discount Linux Host Affordable Linux Host Value Linux Host Good Linux Host Best Linux Host High performance Linux Host Fast Linux Host Professional Linux Host Unlimited Linux Host
  • Potential Keywords (page 5) Apache Web Hosting Free Apache Web Hosting Cheap Apache Web Hosting Low cost Apache Web Hosting Discount Apache Web Hosting Affordable Apache Web Hosting Value Apache Web Hosting Good Apache Web Hosting Best Apache Web Hosting High performance Apache Web Hosting Fast Apache Web Hosting Professional Apache Web Hosting Unlimited Apache Web Hosting Apache Web Host Free Apache Web Host Cheap Apache Web Host Low cost Apache Web Host Discount Apache Web Host Affordable Apache Web Host Value Apache Web Host Good Apache Web Host Best Apache Web Host High performance Apache Web Host Fast Apache Web Host Professional Apache Web Host Unlimited Apache Web Host Apache Hosting Free Apache Hosting Cheap Apache Hosting Low cost Apache Hosting Discount Apache Hosting Affordable Apache Hosting Value Apache Hosting Good Apache Hosting Best Apache Hosting High performance Apache Hosting Fast Apache Hosting Professional Apache Hosting Unlimited Apache Hosting Apache Host Free Apache Host Cheap Apache Host Low cost Apache Host Discount Apache Host Affordable Apache Host Value Apache Host Good Apache Host Best Apache Host High performance Apache Host Fast Apache Host Professional Apache Host Unlimited Apache Host MySQL Web Hosting Free MySQL Web Hosting Cheap MySQL Web Hosting Low cost MySQL Web Hosting Discount MySQL Web Hosting Affordable MySQL Web Hosting Value MySQL Web Hosting Good MySQL Web Hosting Best MySQL Web Hosting High performance MySQL Web Hosting Fast MySQL Web Hosting Professional MySQL Web Hosting Unlimited MySQL Web Hosting MySQL Web Host Free MySQL Web Host Cheap MySQL Web Host Low cost MySQL Web Host Discount MySQL Web Host Affordable MySQL Web Host Value MySQL Web Host Good MySQL Web Host Best MySQL Web Host High performance MySQL Web Host Fast MySQL Web Host Professional MySQL Web Host Unlimited MySQL Web Host MySQL Hosting Free MySQL Hosting Cheap MySQL Hosting Low cost MySQL Hosting Discount MySQL Hosting Affordable MySQL Hosting Value MySQL Hosting Good MySQL Hosting Best MySQL Hosting High performance MySQL Hosting Fast MySQL Hosting Professional MySQL Hosting Unlimited MySQL Hosting MySQL Host Free MySQL Host Cheap MySQL Host Low cost MySQL Host Discount MySQL Host Affordable MySQL Host Value MySQL Host Good MySQL Host Best MySQL Host High performance MySQL Host Fast MySQL Host Professional MySQL Host Unlimited MySQL Host
  • Potential Keywords (page 6) PHP Web Hosting Free PHP Web Hosting Cheap PHP Web Hosting Low cost PHP Web Hosting Discount PHP Web Hosting Affordable PHP Web Hosting Value PHP Web Hosting Good PHP Web Hosting Best PHP Web Hosting High performance PHP Web Hosting Fast PHP Web Hosting Professional PHP Web Hosting Unlimited PHP Web Hosting PHP Web Host Free PHP Web Host Cheap PHP Web Host Low cost PHP Web Host Discount PHP Web Host Affordable PHP Web Host Value PHP Web Host Good PHP Web Host Best PHP Web Host High performance PHP Web Host Fast PHP Web Host Professional PHP Web Host Unlimited PHP Web Host PHP Hosting Free PHP Hosting Cheap PHP Hosting Low cost PHP Hosting Discount PHP Hosting Affordable PHP Hosting Value PHP Hosting Good PHP Hosting Best PHP Hosting High performance PHP Hosting Fast PHP Hosting Professional PHP Hosting Unlimited PHP Hosting PHP Host Free PHP Host Cheap PHP Host Low cost PHP Host Discount PHP Host Affordable PHP Host Value PHP Host Good PHP Host Best PHP Host High performance PHP Host Fast PHP Host Professional PHP Host Unlimited PHP Host Litespeed Web Hosting Free Litespeed Web Hosting Cheap Litespeed Web Hosting Low cost Litespeed Web Hosting Discount Litespeed Web Hosting Affordable Litespeed Web Hosting Value Litespeed Web Hosting Good Litespeed Web Hosting Best Litespeed Web Hosting High performance Litespeed Web Hosting Fast Litespeed Web Hosting Professional Litespeed Web Hosting Unlimited Litespeed Web Hosting Litespeed Web Host Free Litespeed Web Host Cheap Litespeed Web Host Low cost Litespeed Web Host Discount Litespeed Web Host Affordable Litespeed Web Host Value Litespeed Web Host Good Litespeed Web Host Best Litespeed Web Host High performance Litespeed Web Host Fast Litespeed Web Host Professional Litespeed Web Host Unlimited Litespeed Web Host Litespeed Hosting Free Litespeed Hosting Cheap Litespeed Hosting Low cost Litespeed Hosting Discount Litespeed Hosting Affordable Litespeed Hosting Value Litespeed Hosting Good Litespeed Hosting Best Litespeed Hosting High performance Litespeed Hosting Fast Litespeed Hosting Professional Litespeed Hosting Unlimited Litespeed Hosting Litespeed Host Free Litespeed Host Cheap Litespeed Host Low cost Litespeed Host Discount Litespeed Host Affordable Litespeed Host Value Litespeed Host Good Litespeed Host Best Litespeed Host High performance Litespeed Host Fast Litespeed Host Professional Litespeed Host Unlimited Litespeed Host
  • Potential Keywords (page 7) cPanel Web Hosting Free cPanel Web Hosting Cheap cPanel Web Hosting Low cost cPanel Web Hosting Discount cPanel Web Hosting Affordable cPanel Web Hosting Value cPanel Web Hosting Good cPanel Web Hosting Best cPanel Web Hosting High performance cPanel Web Hosting Fast cPanel Web Hosting Professional cPanel Web Hosting Unlimited cPanel Web Hosting cPanel Web Host Free cPanel Web Host Cheap cPanel Web Host Low cost cPanel Web Host Discount cPanel Web Host Affordable cPanel Web Host Value cPanel Web Host Good cPanel Web Host Best cPanel Web Host High performance cPanel Web Host Fast cPanel Web Host Professional cPanel Web Host Unlimited cPanel Web Host cPanel Hosting Free cPanel Hosting Cheap cPanel Hosting Low cost cPanel Hosting Discount cPanel Hosting Affordable cPanel Hosting Value cPanel Hosting Good cPanel Hosting Best cPanel Hosting High performance cPanel Hosting Fast cPanel Hosting Professional cPanel Hosting Unlimited cPanel Hosting cPanel Host Free cPanel Host Cheap cPanel Host Low cost cPanel Host Discount cPanel Host Affordable cPanel Host Value cPanel Host Good cPanel Host Best cPanel Host High performance cPanel Host Fast cPanel Host Professional cPanel Host Unlimited cPanel Host Virtuozzo Web Hosting Free Virtuozzo Web Hosting Cheap Virtuozzo Web Hosting Low cost Virtuozzo Web Hosting Discount Virtuozzo Web Hosting Affordable Virtuozzo Web Hosting Value Virtuozzo Web Hosting Good Virtuozzo Web Hosting Best Virtuozzo Web Hosting High performance Virtuozzo Web Hosting Fast Virtuozzo Web Hosting Professional Virtuozzo Web Hosting Unlimited Virtuozzo Web Hosting Virtuozzo Web Host Free Virtuozzo Web Host Cheap Virtuozzo Web Host Low cost Virtuozzo Web Host Discount Virtuozzo Web Host Affordable Virtuozzo Web Host Value Virtuozzo Web Host Good Virtuozzo Web Host Best Virtuozzo Web Host High performance Virtuozzo Web Host Fast Virtuozzo Web Host Professional Virtuozzo Web Host Unlimited Virtuozzo Web Host Virtuozzo Hosting Free Virtuozzo Hosting Cheap Virtuozzo Hosting Low cost Virtuozzo Hosting Discount Virtuozzo Hosting Affordable Virtuozzo Hosting Value Virtuozzo Hosting Good Virtuozzo Hosting Best Virtuozzo Hosting High performance Virtuozzo Hosting Fast Virtuozzo Hosting Professional Virtuozzo Hosting Unlimited Virtuozzo Hosting Virtuozzo Host Free Virtuozzo Host Cheap Virtuozzo Host Low cost Virtuozzo Host Discount Virtuozzo Host Affordable Virtuozzo Host Value Virtuozzo Host Good Virtuozzo Host Best Virtuozzo Host High performance Virtuozzo Host Fast Virtuozzo Host Professional Virtuozzo Host Unlimited Virtuozzo Host
  • Plus… 5,000+ other combinations!
  • Let’s Weed Out a Few…
    • Which key phrases are used in the real world?
    • Which key phrases will bring in the right customers?
    • Which key phrases could I realistically compete for a Top 10 position?
  • Keyword Selection Strategy
    • Audience-relevant keywords,
    • That complement your page content,
    • Are specific enough to bring in high-quality leads,
    • Searched frequently enough to bring in a high volume, and
    • Underutilized by competitors to ensure a high ranking in the search results.
    What’s your strategy?
  • The “Long Tail” C O S T & C O M P E T I T I O N SEARCH FREQUENCY LOW HIGH HIGH LOW Drupal Linux Hosting Drupal Hosting Linux Hosting Green Hosting Cheap Drupal Hosting Fast Drupal Hosting Drupal Shared Hosting Green VPS Hosting Copyright © 2009 YADA DROP LLC. All rights reserved.
  • Keyword Discovery Demo
    • Use Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
    • Use Google to determine competitors
    • Get page rank information for each page http:// www.prchecker.info/check_page_rank.php
    • Analyze the results
  • Keyword Analysis Keyphrase drupal 6 host drupal 6 hosting drupal host drupal hosting drupal web host drupal web hosting drupal website hosting drupal website host drupal hosting companies drupal hosting services drupal shared hosting drupal reseller hosting drupal vps hosting best drupal hosting fast drupal hosting fast drupal host cheap drupal hosting Monthly Volume 46 140 2,400 9,900 260 1,000 140 0 16 58 140 22 46 320 22 0 73 Competitors 0 4,770 13,800 115,000 23,900 219,000 11,400 6 158,000 507,000 5,580 8 12,500 164,000 6 5 21,400 Vol/Comp N/A 2.94% 17.39% 8.61% 1.09% 0.46% 1.23% 0.00% 0.01% 0.01% 2.51% 275.00% 0.37% 0.20% 366.67% 0.00% 0.34% 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
  • Competitor Analysis A. Drupal Hosting drupal.org/hosting (7) drupalhosting.net (4) siteground.com/drupal-hosting.htm (7) blamcast.net/articles/drupal-hosting (5) webhostingclue.com/best-drupal-web-ho… (3) envisionwebhosting.com/drupal-hosting… (3) drupalhosting.com (1) tmdhosting.com (4) acquia.com/products-services/acquia-s… (6) webhostingsearch.com/drupal-hosting.php (4) D. Drupal Host drupalhosting.net (4) blamcast.net/articles/drupal-hosting (5) blamcast.net/articles/is-your-drupal-… (5) siteground.com/drupal-hosting.htm (7) drupal.org/node/35231 (1) drupalhost.org (0) groups.drupal.org/node/2262 (3) drupalhosts.org (2) drupalhosts.net (5) accuwebhosting.com/drupal-hosting.html (4) B. Drupal Web Host webhostingclue.com/best-drupal-web-h… (3) drupal.org/node/283099 (2) drupalwebhost.com (0) blogcatalog.com/topic/drupal+web+host/ (N/A) hosting-review.com/hosting-directory/art… (0) fotogaul.com/2009/06/08/drupal-web-ho… (N/A) searchyourwebhost.com/web-hosting/… (2) amariotti.com/blog/best-drupal-web-host (N/A) lists.webjunction.org/wjlists/web4lib/… (N/A) learndrupalcms.com/best-drupal-web-hosting (1) E. Drupal Website Hosting drupalcafe.com (1) drupalhosting.com (1) openconcept.ca/openconcept_drupal_web… (3) cmswebsiteservices.com (5) colocube.com/drupal-website-hosting (4) drupal.org/node/118743 (3) seekdotnet.com/drupalhosting.aspx (3) eukhost.com/web-hosting/kb/drupal-web-h… (4) glickinteractive.com/drupal-website-hosting (4) drupalsites.net/weblink/free-drupal-website… (0) C. Drupal Shared Hosting groups.drupal.org/node/14354 (3) groups.drupal.org/taxon… (3) cmsreport.com/taxonomy… (2) boston2008.drupalcon.org/s… (2) themegarden.org/drupal6/?... (5) darcynorman.net/2006/07/20/d… (4) envisionwebhosting.com/drupa… (3) drupal.org/node/243979 (N/A) cruiskeenconsulting.com/hosting (3) kwallcompany.com/hosting/s… (N/A) F. Drupal Web Hosting webhostingclue.com/best-drup… (3) webhostingrating.com/rating/… (4) drupalvaluehosting.com (3) drupal.org/node/254203 (1) hostingcoupons.org/web-hos… (N/A) groups.drupal.org/node/32778 (0) bluehostreview.org/bluehost-… (0) findbestwebhosting.com/Top10… (3) webhostingreport.com/learn/h… (4) leveltendesign.com/services_w… (5) Affiliate Directory Hosting Company Requesting or Giving Advice Spam (#) = Google Page Rank
  • Keyword Analysis Keyphrase drupal host drupal hosting drupal web host drupal web hosting drupal website hosting drupal shared hosting fast drupal hosting Monthly Vol. 2,400 9,900 260 1,000 140 140 22 Competitors 13,800 115,000 23,900 219,000 11,400 5,580 6 Vol/Comp 17.39% 8.61% 1.09% 0.46% 1.23% 2.51% 366.67% 1. 2. 3. 4. 5. 6. 7. Avg PR 3.6 4.4 0.9 2.3 2.8 2.5 1.6 Target? Backlink?
  • Part 2 Implementing Keywords
  • Where to Put Keywords
    • Keyword Placement
    • Page Titles
    • Meta Tags
    • Page Headers
    • URL Path
    • Page Body
    • Anchor Text
    • Images
    Drupal Page Title Module drupal.org/project/page_title Nodewords Module drupal.org/project/nodewords Theme / WYSIWYG Path Module / Pathauto Module drupal.org/project/pathauto WYSIWYG Menu Module / WYSIWYG WYSIWYG
  • Drupal SEO Demo
  • Keyword Implementation Summary
    • Put keywords in your page title, URL, meta tags, page headings, anchor text, and images.
    • Repeat your keywords naturally in your page using a 3 to 5% keyword density.
    • Keep a log of your changes.
  • Assignment
    • Brainstorm keywords and create an outline/map.
    • Research keywords and do a competitive analysis.
    • Implement those keywords (don’t forget to create a log!)
    • Assignment Due Date:
    • Wed, January 6 th @ 6pm
    Did the dog really eat your homework?
  • Thank you :-)
    • My contact information
      • Email: brian@yadadrop.com
      • Phone: 614.321.YADA (9232)
      • Twitter: @Brian294
      • Facebook: facebook.com/Brian.G.Stevenson
      • LinkedIn: linkedin.com/in/briangstevenson
  • Keyword Tools
    • Web-based Tools:
    • Google AdWords™ (free)
    • Yahoo! Sponsored Search (free)
    • Microsoft adCenter (free)
    • webconfs.com (free seo suite)
    • seochat.com (free seo suite)
    • iwebtool.com (free, $5 /mo)
    • semrush.com (free, $20 /mo)
    • seomoz.org (free, $79+ /mo)
    • compete.com (free, $199+ /mo)
    • wordze.com ($39 /mo)
    • wordtracker.com ($59 /mo)
    • keyworddiscovery.com ($199 /mo)
    • Computer-based Tools:
    • MarketSamurai.com ($149)
    • SEOElite.com ($167)
    What’s in your tool belt?