As humans, collaboration is one of our greatest
evolutionary traits. Communication is central.
Communicating your vision of the future and
inspiring others to get behind it creates the type
of momentum that can change the world.
Practice communicating your ideas with friends,
share and get feedback.
To Sell Is Human by
by Daniel H. Pink
Knowing what you need to get something done
is also knowing who you need to do it. Your
vision is interpreted by those you inspire and
without a solid knowledge of tools and skills
needed… you’re lost.
Why do people like Mercedes? You can get all
the same features for far less in another brand.
They are not the fastest and maintenance is
expensive. Why? They impute quality in every
single detail. They have crafted an experience
that tells a story about its owner.
Take note of things you and your peers perceive
as valuable and ask “Why?”
Once you have the skills and people in place
to execute nearly any idea, you are now
dangerous. Without passing your concept
through proper ﬁlters you could spend months
guiding your people and resources into the
desert. Filters will shorten the time it takes to
ﬁnd your win.
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