SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014
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SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

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At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more ...

At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.

Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).

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SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014 SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014 Presentation Transcript

  • @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
  • @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation • Twitter: @BrettASnyder
  • @BrettASnyder About Me
  • @BrettASnyder About Me
  • @BrettASnyder About Me
  • @BrettASnyder Goal
  • @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling
  • @BrettASnyder Meta Data Generation
  • @BrettASnyder Wedding Invite List
  • @BrettASnyder Testing your Loved Ones
  • @BrettASnyder Goal
  • @BrettASnyder Goal
  • @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  • @BrettASnyder Actual Data vs. Actionable Data
  • @BrettASnyder Actual Data vs. Actionable Data
  • Nested Functions
  • @BrettASnyder IF Functions
  • @BrettASnyder IF Functions
  • @BrettASnyder IF Functions
  • @BrettASnyder What are Nested Functions?
  • @BrettASnyder What are Nested Functions? 1
  • @BrettASnyder What are Nested Functions? 1 2
  • @BrettASnyder Who remembers PEMDAS??
  • @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  • @BrettASnyder What are Nested Functions? 1
  • @BrettASnyder What are Nested Functions? 1 2
  • Using Nested Functions
  • @BrettASnyder Identify the Problem
  • @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  • @BrettASnyder Find the Key
  • @BrettASnyder Find the Key This is the key!
  • @BrettASnyder Find the Key
  • @BrettASnyder Build the Solution
  • @BrettASnyder Build the Solution
  • Striking Distance Keywords
  • @BrettASnyder Identify the Problem
  • @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  • @BrettASnyder Find the Key
  • @BrettASnyder Build the Solution
  • @BrettASnyder Build the Solution
  • @BrettASnyder Build the Solution Ranking <20; Ranking >5
  • @BrettASnyder Build the Solution Impressions > 100
  • @BrettASnyder Build the Solution Conversions >= 1
  • Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • @BrettASnyder Nesting Multiple Functions
  • Building Tools
  • @BrettASnyder Identify the Problem
  • @BrettASnyder Identify the Problem
  • @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  • @BrettASnyder Find the Key
  • @BrettASnyder Build the Solution
  • @BrettASnyder Build the Solution
  • @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  • (not provided)
  • @BrettASnyder Goal
  • Validated Learning
  • @BrettASnyder Validated Learning
  • What Do We Have?
  • @BrettASnyder Google Analytics Landing Pages
  • @BrettASnyder Google Webmaster Tools
  • @BrettASnyder Where Are Our Keywords?
  • @BrettASnyder Where Are Our Keywords? Title Tags!
  • @BrettASnyder Title Tags (Screaming Frog)
  • Build the Solution
  • @BrettASnyder Build the Solution
  • @BrettASnyder Pages Containing Keyword
  • @BrettASnyder Search Queries Containing Keyword
  • @BrettASnyder Ranking Opportunity
  • @BrettASnyder Keyword Insights Template http://www.bit.ly/k w-insights
  • @BrettASnyder Goal
  • @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder