Wikis, Web 2.0

Web 1.0, Web 2.0 & Wikis Brett Atwood

(Don’t) Believe the Hype
The online media and marketing sector has a brief (but shady) history
Rise in the ’90s
Crash of 2001
Web 2.0 post -2002

Rise in the ’90s
When the Internet emerged into the mainstream, there were a lot of promises – many of which were broken

Rise in the ’90s
Lots of high-profile dot-com businesses and instant millionaires
“ Get rich quick! Go public with an IPO! Never mind the business model”

Rise in the ’90s
Traditional media companies invested heavily in the Internet space
Example:
AOL acquires Time-Warner

Rise in the ’90s
Many “cutting edge” technologies use the Internet with a lot of “hype”
Some genuine success stories
Amazon.com
eBay
Google
Yahoo!

Failures
But there were also technologies that failed

Crash of 2001
In the rush to get rich many businesses went bankrupt and investors got burned
Consumers were subject to skepticism over the over-promoted “hype” on the Internet

Welcome to Web 2.0

Web 2.0
As the Internet continues to grow in popularity, a new generation of more stable businesses and technologies are emerging online and on mobile devices

Web 2.0
Web serves as a platform for other technologies to interoperate with
Mobile devices
Home entertainment devices
Appliances

Web 2.0
Architecture of participation
User-generated content
Blogs
Wikis
Social networking sites

Web 2.0
All of which enable a new ecosystem for online public relations campaigns

Web 2.0
The definition of “Web 2.0” extends to several other areas
The term is subject to “hype” and remains in debate and in flux

Web 2.0
Content power shift to the masses rather than the “mass media”
Mass media is “de-massed”

User-Generated Content
These sites build content from the submission of users, rather than staff editors or writers
“ Blogs”/Personal Journals
Photos
Podcasts
Video sharing (“Vlogs”)
Reviews/Advice
Forums

Content Management Systems
Publishing information online has become easier due to several self-publishing tools and content management systems

Publishing Tools: Blogs
Popular Blog Tools
Blogger.com
LiveJournal
WordPress

Publishing Tools: Wikis
The “wiki” concept of user-created content extends beyond news
Wikipedia.org
Wikitionary.org
Wikibooks.org
Wikisource.org

In-Class Activity
Register with Wikipedia.org
Add to an existing entry
Create a new entry

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Wikis, Web 2.0

by Brett Atwood on May 29, 2007

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