Web 1.0, Web 2.0 & Wikis Brett Atwood

(Don’t) Believe the Hype The online media and marketing sector has a brief (but shady) history Rise in the ’90s Crash of 2001 Web 2.0 post -2002

The online media and marketing sector has a brief (but shady) history

Rise in the ’90s

Crash of 2001

Web 2.0 post -2002

Rise in the ’90s When the Internet emerged into the mainstream, there were a lot of promises – many of which were broken

When the Internet emerged into the mainstream, there were a lot of promises – many of which were broken

Rise in the ’90s Lots of high-profile dot-com businesses and instant millionaires “ Get rich quick! Go public with an IPO! Never mind the business model”

Lots of high-profile dot-com businesses and instant millionaires

“ Get rich quick! Go public with an IPO! Never mind the business model”

Rise in the ’90s Traditional media companies invested heavily in the Internet space Example: AOL acquires Time-Warner

Traditional media companies invested heavily in the Internet space

Example:

AOL acquires Time-Warner

Rise in the ’90s Many “cutting edge” technologies use the Internet with a lot of “hype” Some genuine success stories Amazon.com eBay Google Yahoo!

Many “cutting edge” technologies use the Internet with a lot of “hype”

Some genuine success stories

Amazon.com

eBay

Google

Yahoo!

Failures But there were also technologies that failed

But there were also technologies that failed

Crash of 2001 In the rush to get rich many businesses went bankrupt and investors got burned Consumers were subject to skepticism over the over-promoted “hype” on the Internet

In the rush to get rich many businesses went bankrupt and investors got burned

Consumers were subject to skepticism over the over-promoted “hype” on the Internet

Welcome to Web 2.0

Web 2.0 As the Internet continues to grow in popularity, a new generation of more stable businesses and technologies are emerging online and on mobile devices

As the Internet continues to grow in popularity, a new generation of more stable businesses and technologies are emerging online and on mobile devices

Web 2.0 Web serves as a platform for other technologies to interoperate with Mobile devices Home entertainment devices Appliances

Web serves as a platform for other technologies to interoperate with

Mobile devices

Home entertainment devices

Appliances

Web 2.0 Architecture of participation User-generated content Blogs Wikis Social networking sites

Architecture of participation

User-generated content

Blogs

Wikis

Social networking sites

Web 2.0 All of which enable a new ecosystem for online public relations campaigns

All of which enable a new ecosystem for online public relations campaigns

Web 2.0 The definition of “Web 2.0” extends to several other areas The term is subject to “hype” and remains in debate and in flux

The definition of “Web 2.0” extends to several other areas

The term is subject to “hype” and remains in debate and in flux

Web 2.0 Content power shift to the masses rather than the “mass media” Mass media is “de-massed”

Content power shift to the masses rather than the “mass media”

Mass media is “de-massed”

User-Generated Content These sites build content from the submission of users, rather than staff editors or writers “ Blogs”/Personal Journals Photos Podcasts Video sharing (“Vlogs”) Reviews/Advice Forums

These sites build content from the submission of users, rather than staff editors or writers

“ Blogs”/Personal Journals

Photos

Podcasts

Video sharing (“Vlogs”)

Reviews/Advice

Forums

Content Management Systems Publishing information online has become easier due to several self-publishing tools and content management systems

Publishing information online has become easier due to several self-publishing tools and content management systems

Publishing Tools: Blogs Popular Blog Tools Blogger.com LiveJournal WordPress

Popular Blog Tools

Blogger.com

LiveJournal

WordPress

Publishing Tools: Wikis The “wiki” concept of user-created content extends beyond news Wikipedia.org Wikitionary.org Wikibooks.org Wikisource.org

The “wiki” concept of user-created content extends beyond news

Wikipedia.org

Wikitionary.org

Wikibooks.org

Wikisource.org

In-Class Activity Register with Wikipedia.org Add to an existing entry Create a new entry

Register with Wikipedia.org

Add to an existing entry

Create a new entry