Trends in Online Journalism
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Trends in Online Journalism

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A basic overview of the online journalism space.

A basic overview of the online journalism space.

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Trends in Online Journalism Trends in Online Journalism Presentation Transcript

  • Trends in Online Journalism
  • Online Journalism
    • One of the biggest growth opportunities is online journalism
    • Web Editors often make more money than their print editor counterparts
      • Expectations include writing AND technical skills
  • Jobs
    • Web editor and producer positions pay higher than the equivalent print positions
      • Web editor (Seattle) $65,000
      • Web producer (Seattle) $89,000
            • NOTE: The above info comes from Salary.com survey data
  • Online Journalism Jobs
    • Job titles may vary, but there are typically these positions:
      • Web Editor
      • Senior Web Editor/Managing Web Editor
      • Web Producer
      • Senior Web Producer/Managing Web Producer
      • Other titles:
        • Multimedia Assignment Editor
        • Multimedia Assignment Producer
        • Presentation Editor
        • Internet Content Editor
  • Recent Survey Results
    • Highest valued “Editing and Copyediting Skills” among New Media Content Producers:
      • News judgment
      • Grammar and style
      • Headline writing for the Web
      • Story combining/shortening
  • Recent Survey Results
    • Highest valued “Content Editing Skills” among New Media Content Producers:
      • Photo editing
      • Reporting and writing original stories
      • Alternative story forms (polls, quizzes, etc.)
      • Audio production
      • Video production
  • Recent Survey Results
    • Highest valued “attitude and intangible” skills in New Media Content Producers:
      • Multitasking ability
      • Attention to detail
      • Communication skills
      • Ability to work under time pressure
  • Reading Habits
    • Reading online is typically 25% slower than print
    • Some “tricks” to keep a reader interested:
      • Layout with bullet points and bold subheads
      • Break longer stories into “chunks”
      • Include multimedia elements
        • Polls
        • Slideshows
        • Audio/Video
  • Web Journalism
    • What works online?
      • Breaking news
      • Links to credible sources
      • Instant archives
      • Interactivity
      • Multimedia
  • Storytelling or Presentation Convergence
    • New ways of “telling the story” are emerging
      • Use more than just audio, video or text
      • Readers/Viewers can participate
      • Unlimited “space” to tell the story
      • Non-linear structure
  • Example
    • “Being A Black Man” in The Washington Post
  • Backpack Journalism
    • Online journalists need to know how to write, shoot and record
      • They also have technology skills for posting/uploading stories online
    • “Backpack Journalism” = All the tools for reporting fit in your backpack
      • Self-contained reporter from story creation to distribution
  • “Backpack Journalist”
    • Employers want to hire someone that can do it all
      • Write an accurate story fast
      • Use new media tools to tell the story
  • Examples
    • KRON-TV San Francisco
    • Current TV
  • Journalists Moving Online
    • Some established journalists are moving online to have more control over their reporting
      • Example:
        • CNN’s Daryn Kagan
        • Walter Cronkite blog
  • Welcome to Web 2.0
  • Web 2.0
    • The term is subject to “hype” and remains in debate and in flux
  • Web 2.0
    • Content power shift to the masses rather than the “mass media”
    • Mass media is “de-massed”
    • It’s all about YOU
  •  
  • Web 2.0 & Journalism
    • Architecture of participation
      • User-generated content
        • Blogs
        • Wikis
    • “ Crowdsourcing”
      • Social networking sites
  • User-Generated Content
    • These sites build content from the submission of users, rather than staff editors or writers
      • “ Blogs”/Personal Journals
      • Photos
      • Podcasts
      • Video sharing (“Vlogs”)
      • Reviews/Advice
      • Forums
  • Photobucket vs. Kodakgallery
  • Beyond the Computer
    • Web serves as a platform for other technologies to interoperate with
      • Mobile devices
      • Home entertainment devices
      • Appliances
  • Online Publishing Tools
    • Publishing information online has become easier due to several self-publishing tools and content management systems
  • Example: Blogs
    • Popular Blog Tools
      • Blogger.com
      • LiveJournal
      • WordPress
  • Blog Popularity
    • A new blog is started every second
    • Many remain unread and semi-anonymous
    • A few end up with a strong following
    • Most are not created by journalists!
  • Who is Blogging?
    • Bloggers are young
      • More than half (54%) of bloggers are under the age of 30.
    • 55% of bloggers blog under a pseudonym, and 46% blog under their own name.
    • SOURCE: PEW INSTITUTE 2006 SURVEY
  • Is it Journalism?
    • Most bloggers do not think of what they do as journalism.
    • 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.
    SOURCE: PEW INSTITUTE 2006 SURVEY
  • Is It Journalism?
    • Most have not “trained” to be journalists
      • 57% of bloggers include links to original sources either “sometimes” or “often.”
      • 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.”
    SOURCE: PEW INSTITUTE 2006 SURVEY
  • Beyond Text
    • Bloggers are using more than simple words to tell their stories
      • 72% Photos
      • 30% Audio
      • 15% Video
    SOURCE: PEW INSTITUTE 2006 SURVEY
  • “ Moblogging”
    • Mobile phone blogging
      • Instant “on location” blogging via one’s mobile phone
      • Photo share publishing “on the go”
      • Uses camera phones to see what the publisher sees instantly
  • “ Moblogging”
    • Mobile phone blogging
      • Instant “on location” blogging via one’s mobile phone
      • Photo share publishing “on the go”
      • Uses camera phones to see what the publisher sees instantly
  • Moblogs and Breaking News
    • U.S. east coast blackout
    • London subway terrorist bombing
  • User-controlled News
    • Internet users like to have some control over the media they consume
      • Personalized news
      • Peer-recommended news
      • “Open-source” news
  • Personalized News
    • Google News
      • No editors are employed
      • Uses traffic analysis and readership patterns to determine what is most newsworthy
  • Peer-recommended News
    • Digg.com
    • Readers “vote” on what they like
    • Highest votes = highest news placement on site
  • “Open-Source” News
    • OhMyNews
      • Huge in South Korea
      • Expanded to international audience
      • 41,000 “citizen reporters”
      • 20% of content created in-house by only 55 staff reporters
  • “Open-Source” News
    • WikiNews
      • User-created news reports
      • Collaborative editing by peers
      • A Russian-language version is now available
  • Mainstream News Dominates
    • Independent news is thriving, but mainstream news still dominates online
      • Top U.S. news sites:
        • 1. Yahoo! News
      • 2. MSNBC
        • 3. AOL News
        • 4. CNN
        • 5. The New York Times
        • SOURCE: 9/7/2006 COMSCORE REPORT
  • Mainstream News Blogs
    • Mainstream news outlets are adapting their own blogs
      • The New York Times
      • The Washington Post
      • CBS News
      • MSNBC
  • The Aggregators
    • News site aggregators have proven to be very popular…and influential
    • They do not write news, but they do create headlines and selectively choose which stories get coverage
  • The Aggregators
    • Drudge Report
      • Conservative in nature
      • Monica Lewinsky/Bill Clinton Scandal
    • Huffington Post
      • Liberal response to Drudge Report
  • The Aggregators
    • Beyond news, there are several popular aggregate blog sites for specific areas of interest
    • Examples:
      • Technorati.com
      • BoingBoing.net
  • “ Crowdsourcing”
    • “ Crowdsourcing” is a new trend in online journalism that has many supporters and skeptics
  • What is “Crowdsourcing?”
    • A collaborative form of reporting
    • Each contributor researches and contributes a component to the overall piece
    • The actual story may or may not be written by a collaborator
    • Content is usually overseen by a centralized editor
  • “Pro-Am” Journalism
    • Crowdsourcing is often referred to as “pro-am journalism”
      • A combination of both professional and amateur contributions
  • Examples of “Crowdsourcing”
    • In Journalism:
      • Wired.com and NYU: AssignmentZero.com
      • Minnesota Public Radio: Public Insight Journalism
  • Gannett Restructuring
    • Major media company Gannett restructured most of its print and Web operations to include “crowdsourcing” in Nov. 2006
      • “ Information Centers”
      • Gannett is the largest newspaper publisher in the U.S. (by circulation)
  • Pros
    • Community involvement
    • Transparency of reporting process
    • Micro-reporting of events and developments normally missed by mainstream media
      • “ Hyper-local” reporting
    • Builds valuable “database” of content
      • Tomorrow’s “reporters” may also be “database managers”
  • Cons
    • “Amateur” reporting has its risks
    • Majority rules
      • Stories only developed because users ask for it (or participate in it)
    • Subject to manipulation
      • Political or personal agendas might inspire disproportionate coverage of particular issues
    • Staff reporters might lose some value
  • “Assignment Zero”
    • Launched March 2007
    • Users “log in” to find potential news story assignments that they can contribute to
      • Suggest questions for the reporter to ask
      • Conduct research/interviews for the story
      • In some cases, you can actually write the full story