Trends in Online Journalism

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    Trends in Online Journalism - Presentation Transcript

    1. Trends in Online Journalism
    2. Online Journalism
      • One of the biggest growth opportunities is online journalism
      • Web Editors often make more money than their print editor counterparts
        • Expectations include writing AND technical skills
    3. Jobs
      • Web editor and producer positions pay higher than the equivalent print positions
        • Web editor (Seattle) $65,000
        • Web producer (Seattle) $89,000
              • NOTE: The above info comes from Salary.com survey data
    4. Online Journalism Jobs
      • Job titles may vary, but there are typically these positions:
        • Web Editor
        • Senior Web Editor/Managing Web Editor
        • Web Producer
        • Senior Web Producer/Managing Web Producer
        • Other titles:
          • Multimedia Assignment Editor
          • Multimedia Assignment Producer
          • Presentation Editor
          • Internet Content Editor
    5. Recent Survey Results
      • Highest valued “Editing and Copyediting Skills” among New Media Content Producers:
        • News judgment
        • Grammar and style
        • Headline writing for the Web
        • Story combining/shortening
    6. Recent Survey Results
      • Highest valued “Content Editing Skills” among New Media Content Producers:
        • Photo editing
        • Reporting and writing original stories
        • Alternative story forms (polls, quizzes, etc.)
        • Audio production
        • Video production
    7. Recent Survey Results
      • Highest valued “attitude and intangible” skills in New Media Content Producers:
        • Multitasking ability
        • Attention to detail
        • Communication skills
        • Ability to work under time pressure
    8. Reading Habits
      • Reading online is typically 25% slower than print
      • Some “tricks” to keep a reader interested:
        • Layout with bullet points and bold subheads
        • Break longer stories into “chunks”
        • Include multimedia elements
          • Polls
          • Slideshows
          • Audio/Video
    9. Web Journalism
      • What works online?
        • Breaking news
        • Links to credible sources
        • Instant archives
        • Interactivity
        • Multimedia
    10. Storytelling or Presentation Convergence
      • New ways of “telling the story” are emerging
        • Use more than just audio, video or text
        • Readers/Viewers can participate
        • Unlimited “space” to tell the story
        • Non-linear structure
    11. Example
      • “Being A Black Man” in The Washington Post
    12. Backpack Journalism
      • Online journalists need to know how to write, shoot and record
        • They also have technology skills for posting/uploading stories online
      • “Backpack Journalism” = All the tools for reporting fit in your backpack
        • Self-contained reporter from story creation to distribution
    13. “Backpack Journalist”
      • Employers want to hire someone that can do it all
        • Write an accurate story fast
        • Use new media tools to tell the story
    14. Examples
      • KRON-TV San Francisco
      • Current TV
    15. Journalists Moving Online
      • Some established journalists are moving online to have more control over their reporting
        • Example:
          • CNN’s Daryn Kagan
          • Walter Cronkite blog
    16. Welcome to Web 2.0
    17. Web 2.0
      • The term is subject to “hype” and remains in debate and in flux
    18. Web 2.0
      • Content power shift to the masses rather than the “mass media”
      • Mass media is “de-massed”
      • It’s all about YOU
    19.  
    20. Web 2.0 & Journalism
      • Architecture of participation
        • User-generated content
          • Blogs
          • Wikis
      • “ Crowdsourcing”
        • Social networking sites
    21. User-Generated Content
      • These sites build content from the submission of users, rather than staff editors or writers
        • “ Blogs”/Personal Journals
        • Photos
        • Podcasts
        • Video sharing (“Vlogs”)
        • Reviews/Advice
        • Forums
    22. Photobucket vs. Kodakgallery
    23. Beyond the Computer
      • Web serves as a platform for other technologies to interoperate with
        • Mobile devices
        • Home entertainment devices
        • Appliances
    24. Online Publishing Tools
      • Publishing information online has become easier due to several self-publishing tools and content management systems
    25. Example: Blogs
      • Popular Blog Tools
        • Blogger.com
        • LiveJournal
        • WordPress
    26. Blog Popularity
      • A new blog is started every second
      • Many remain unread and semi-anonymous
      • A few end up with a strong following
      • Most are not created by journalists!
    27. Who is Blogging?
      • Bloggers are young
        • More than half (54%) of bloggers are under the age of 30.
      • 55% of bloggers blog under a pseudonym, and 46% blog under their own name.
      • SOURCE: PEW INSTITUTE 2006 SURVEY
    28. Is it Journalism?
      • Most bloggers do not think of what they do as journalism.
      • 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.
      SOURCE: PEW INSTITUTE 2006 SURVEY
    29. Is It Journalism?
      • Most have not “trained” to be journalists
        • 57% of bloggers include links to original sources either “sometimes” or “often.”
        • 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.”
      SOURCE: PEW INSTITUTE 2006 SURVEY
    30. Beyond Text
      • Bloggers are using more than simple words to tell their stories
        • 72% Photos
        • 30% Audio
        • 15% Video
      SOURCE: PEW INSTITUTE 2006 SURVEY
    31. “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    32. “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    33. Moblogs and Breaking News
      • U.S. east coast blackout
      • London subway terrorist bombing
    34. User-controlled News
      • Internet users like to have some control over the media they consume
        • Personalized news
        • Peer-recommended news
        • “Open-source” news
    35. Personalized News
      • Google News
        • No editors are employed
        • Uses traffic analysis and readership patterns to determine what is most newsworthy
    36. Peer-recommended News
      • Digg.com
      • Readers “vote” on what they like
      • Highest votes = highest news placement on site
    37. “Open-Source” News
      • OhMyNews
        • Huge in South Korea
        • Expanded to international audience
        • 41,000 “citizen reporters”
        • 20% of content created in-house by only 55 staff reporters
    38. “Open-Source” News
      • WikiNews
        • User-created news reports
        • Collaborative editing by peers
        • A Russian-language version is now available
    39. Mainstream News Dominates
      • Independent news is thriving, but mainstream news still dominates online
        • Top U.S. news sites:
          • 1. Yahoo! News
        • 2. MSNBC
          • 3. AOL News
          • 4. CNN
          • 5. The New York Times
          • SOURCE: 9/7/2006 COMSCORE REPORT
    40. Mainstream News Blogs
      • Mainstream news outlets are adapting their own blogs
        • The New York Times
        • The Washington Post
        • CBS News
        • MSNBC
    41. The Aggregators
      • News site aggregators have proven to be very popular…and influential
      • They do not write news, but they do create headlines and selectively choose which stories get coverage
    42. The Aggregators
      • Drudge Report
        • Conservative in nature
        • Monica Lewinsky/Bill Clinton Scandal
      • Huffington Post
        • Liberal response to Drudge Report
    43. The Aggregators
      • Beyond news, there are several popular aggregate blog sites for specific areas of interest
      • Examples:
        • Technorati.com
        • BoingBoing.net
    44. “ Crowdsourcing”
      • “ Crowdsourcing” is a new trend in online journalism that has many supporters and skeptics
    45. What is “Crowdsourcing?”
      • A collaborative form of reporting
      • Each contributor researches and contributes a component to the overall piece
      • The actual story may or may not be written by a collaborator
      • Content is usually overseen by a centralized editor
    46. “Pro-Am” Journalism
      • Crowdsourcing is often referred to as “pro-am journalism”
        • A combination of both professional and amateur contributions
    47. Examples of “Crowdsourcing”
      • In Journalism:
        • Wired.com and NYU: AssignmentZero.com
        • Minnesota Public Radio: Public Insight Journalism
    48. Gannett Restructuring
      • Major media company Gannett restructured most of its print and Web operations to include “crowdsourcing” in Nov. 2006
        • “ Information Centers”
        • Gannett is the largest newspaper publisher in the U.S. (by circulation)
    49. Pros
      • Community involvement
      • Transparency of reporting process
      • Micro-reporting of events and developments normally missed by mainstream media
        • “ Hyper-local” reporting
      • Builds valuable “database” of content
        • Tomorrow’s “reporters” may also be “database managers”
    50. Cons
      • “Amateur” reporting has its risks
      • Majority rules
        • Stories only developed because users ask for it (or participate in it)
      • Subject to manipulation
        • Political or personal agendas might inspire disproportionate coverage of particular issues
      • Staff reporters might lose some value
    51. “Assignment Zero”
      • Launched March 2007
      • Users “log in” to find potential news story assignments that they can contribute to
        • Suggest questions for the reporter to ask
        • Conduct research/interviews for the story
        • In some cases, you can actually write the full story

    + Brett AtwoodBrett Atwood, 3 years ago

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