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Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
Special Leads
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Special Leads

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This slideshow focuses on the creation of "special leads" when writing a news story.

This slideshow focuses on the creation of "special leads" when writing a news story.

Published in: Technology, Business
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  • 1. Special Ledes Presented by Brett Atwood
  • 2. Types of Special Ledes • Narrative Ledes • Contrast Ledes • Staccato Ledes • Direct-Address Ledes • Question Ledes • Quote Ledes
  • 3. Narrative Ledes 1. Elements of the narrative lede a. Lead block - A couple of paragraphs that build interest in the story b. Nut graph - The “so what” paragraph - Usually the third or fourth paragraph
  • 4. Narrative Ledes 2. Writing a narrative lede a. Using observation - There is more going on than the spoken word b. Keeping the story going - Narrative used to move the story along
  • 5. Contrast Lede 1. Elements of the contrast lede a. “compare and contrast” 2. Writing a contrast lede a. Using observation b. Using “turn words” - but, today, now, before…
  • 6. Staccato Ledes 1. Elements of the staccato lede a. Short bursts of phrases 2. Writing a staccato lede a. The nut graph must contextualize the staccato lede
  • 7. Direct-Address Ledes 1. Elements of the direct-address lede a. Uses “you” to directly address the reader 2. Writing a direct-address lede a. Use direct-address ledes sparingly b. Be prepared to rewrite direct- address ledes
  • 8. Question Ledes 1. Elements of question ledes a. Your lead opens with a question 2. Writing a question lede a. Answer the question quickly b. Tease the audience c. Combine question ledes with direct address
  • 9. Quote Ledes 1. Elements of quote ledes a. Your interview subject has prominence in the lede 2. Writing a quote lede a. General guidelines for quote ledes b. Don’t misrepresent in a quote lede c. Beware of libel when using a quote lede
  • 10. Creating Effective Ledes A. Using Strong Verbs in Ledes 1. Make sure the verb is precise B. Choosing a Lede: Which Lede, and When? 1. There are no rules 2. Hard news usually requires a summary lede
  • 11. In-Class Exercise • VISIT A MAINSTREAM NEWS SITE AND IDENTIFY TWO DIFFERENT "SPECIAL LEDES“ • Things to consider: – IS THIS THE BEST LEDE FOR THIS STORY? – CAN THIS LEAD BE IMPROVED? – IS A SUMMARY MORE APPROPRIATE? – WOULD ONE OF THE OTHER SPECIAL LEDES WORK BETTER?

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