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Special Leads

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This slideshow focuses on the creation of "special leads" when writing a news story.

This slideshow focuses on the creation of "special leads" when writing a news story.

Published in Technology , Business
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Transcript

  • 1. Special Leads Chapter 8
  • 2. Types of Special Leads
    • Narrative Leads
    • Contrast Leads
    • Staccato Leads
    • Direct-Address Leads
    • Question Leads
    • Quote Leads
  • 3. Narrative Leads
    • 1. Elements of the narrative lead a. Lead block
    • - A couple of paragraphs that build interest in the story b. Nut graph
    • - The “so what” paragraph
    • - Usually the third or fourth
    • paragraph
  • 4. Narrative Leads
    • 2. Writing a narrative lead a. Using observation
    • - There is more going on
    • than the spoken word b. Keeping the story going
    • - Narrative used to move the
    • story along
  • 5. Contrast Leads
    • 1. Elements of the contrast lead
    • a. “compare and contrast” 2. Writing a contrast lead a. Using observation b. Using “turn words”
    • - but, today, now, before…
  • 6. Staccato Leads
    • 1. Elements of the staccato lead
    • a. Short bursts of phrases 2. Writing a staccato lead
    • a. The nut graph must contextualize
    • the staccato lead
  • 7. Direct-Address Leads
    • 1. Elements of the direct-address lead
    • a. Uses “you” to directly address the
    • reader 2. Writing a direct-address lead a. Use direct-address leads sparingly b. Be prepared to rewrite direct-
    • address leads
  • 8. Question Leads
    • 1. Elements of question leads
    • a. Your lead opens with a question 2. Writing a question lead a. Answer the question quickly b. Tease the audience c. Combine question leads with direct
    • address
  • 9. Quote Leads
    • 1. Elements of quote leads
    • a. Your interview subject has
    • prominence in the lead 2. Writing a quote lead a. General guidelines for quote leads b. Don’t misrepresent in a quote lead c. Beware of libel when using a quote
    • lead
  • 10. Creating Effective Leads
    • A. Using Strong Verbs in Leads
    • 1. Make sure the verb is precise B. Choosing a Lead: Which Lead, and
    • When?
    • 1. There are no rules
    • 2. Hard news usually requires a
    • summary lead
  • 11. In-Class Exercise
    • VISIT A MAINSTREAM NEWS SITE AND IDENTIFY TWO DIFFERENT "SPECIAL LEADS.“
    • Things to consider:
      • IS THIS THE BEST LEAD FOR THIS STORY?
      • CAN THIS LEAD BE IMPROVED?
      • IS A SUMMARY MORE APPROPRIATE?
      • WOULD ONE OF THE OTHER SPECIAL LEADS WORK BETTER?
  • 12. In-Class Exercise
    • Write a narrative lead
    • Use the information on the class blog to compose a narrative lead
      • www.wsu-journ305.blogspot.com