Social Media Marketing Goals and Strategies

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Learn about setting up your social media marketing plan in this presentation for Crowdcircles.com

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Social Media Marketing Goals and Strategies

  1. 1. Social Media Marketing: Goals and Strategies
  2. 2. Defining your Marketing Plan What are your organization’s social media goals? How will you achieve them? Who is your audience? How much budget do you have to spend?
  3. 3. Social Media Marketing Planning Cycle Listen Set goals Define your strategy Identify your target audience(s) Select your tools Implement Monitor Fine tune REPEAT!
  4. 4. Five Stages of Listening 1. Listen to conversations about your brand 2. Listen to chatter about competitors 3. Listen to conversations about the broader industry 4. Listen for the tone and sentiment of the community 5. Listen to multiple social media channels
  5. 5. Case Study: Dell Computers
  6. 6. Social Media Goals Building your brand Increasing customer satisfaction Driving word-of-mouth recommendations Producing new product ideas Generating leads Handling crisis reputation management Integration with PR and advertising campaigns Search engine optimization (SEO)
  7. 7. Developing your Strategy The “Eight C’s” include:  Categorize  Comprehend  Converse  Collaborate  Contribute  Connect  Community  Convert
  8. 8. Closing the Deal: The Call-to-Action What “actionable” activity are you trying to elicit? How does your strategy help make that happen?
  9. 9. Case Study: Kryptonite Bike Lock
  10. 10. An Army of Brand Advocates Your audience can be your biggest ally…or enemy “Third person effect”  Added credibility for an endorsement when it comes from a trusted friend, rather than a “distant other”
  11. 11. Crowdcircles.com Want to learn more? Visit Crowdcircles.com

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