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Social Media Marketing Campaigns

Social Media Marketing Campaigns



Learn the basics of creating a social media marketing plan in this Washington State University (WSU) lecture from Brett Atwood.

Learn the basics of creating a social media marketing plan in this Washington State University (WSU) lecture from Brett Atwood.

Learn more at www.crowdcircles.com.



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    Social Media Marketing Campaigns Social Media Marketing Campaigns Presentation Transcript

    • Social Media Marketing Plans
    • Elements of theSocial Media Marketing Plan Executive Summary &  Strategies Overview  Target Market Social Media Presence  Tools & Implementation Competitive Analysis  Monitoring & Tuning Goals  Budget & ROI
    • Executive Summary & Overview High level overview Provides a key summary of your plan and highlights  Imagine a “busy executive” only has a few seconds to “get” your pitch – what would you say? Sets context for your plan  WHY should they adopt your plan? Keep it short and simple
    • Social Media Presence What are the key evaluation metrics that you will use to determine success in social media?  Sentiment Analysis  Reach  Company Posts  Feedback  Average Response Time
    • Social Media Presence Things to consider – The Four “V’s”:  Volume  Velocity  Visibility  Volatility
    • Competitive Analysis SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats What next?  S-O Strategy  Use if the business to amplify your existing strengths  Go full force!  W-T Strategy  Use to minimize social media vulnerabilities  Protect and prevent!
    • Competitive Analysis Gather data on competitors  SEO rank?  Compete.com or Quantcast traffic report?
    • Goals What will you aim to achieve? Is your goal measurable?  It should be.
    • Determining Strategies How will you achieve your goal(s)?
    • Target Market Who is your audience?  User Personas
    • Tools & Implementation WHICH social media outlets should you use?
    • Content Strategy Is your content:  Findable  Readable  Understandable  Actionable  Shareable
    • Checklist (Source: Content Marketing Institute)
    • Monitoring & Tuning How will you track, measure and evaluate your social media presence?  What are the Key Performance Indicators (KPIs)? How will you react to the data to fine tune and improve?
    • Budgeting & ROI How much will it cost?  Social media is not always free What is the ROI (Return on Investment)?
    • Crowdcircles.com Want to learn more? Visit Crowdcircles.com