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Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
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Social Media Campaigns: An Introduction

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This presentation introduces the basics of building a social media campaign, including case studies of successful projects. More at Crowdcircles.com.

This presentation introduces the basics of building a social media campaign, including case studies of successful projects. More at Crowdcircles.com.

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  • 1. Social Media Campaigns: An Introduction
  • 2. Social Media Defined Communication that consists of an interactive dialogue between organizations, communities and individuals
  • 3. Six different types of social media Collaborative projects (e.g. Wikipedia) Blogs and microblogs (e.g. Twitter) Content communities (e.g. YouTube) Social networking sites (e.g. Facebook) Virtual game worlds (e.g. World of Warcraft) Virtual social worlds (e.g. Second Life)
  • 4. Social Media Marketing (SMM) Defined Use of social networks, online communities, blogs and wikis for marketing, sales, public relations and customer service.
  • 5. SMM Uses Create buzz or newsworthy events/content that attracts attentions  Optimally, it goes viral. Build ways that enable fans to promote your brand or message themselves via online social media. Facilitate online conversations around your brand or message.
  • 6. Case Study: Fiskars
  • 7. 7 Myths of Social Media Marketing 1. Social Media is Just a Fad 2. Social Media is Just for the Young 3. There is No Return in Social Media Marketing 4. Social Media Marketing Isn’t Right for this Business 5. Social Media Marketing is New 6. Social Media Marketing is Time Consuming 7. Social Media is Free
  • 8. Case Study: United Airlines
  • 9. How SMM is Different Control vs. Contributions  Corporations no longer can 100% control their message  Emphasize two-way conversations with the community contributing  The conversation is never-ending Trust Building  Hard to build long-term trust  Easy to lose
  • 10. Case Study: Jet Blue

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