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Preparing for Writing PR 313 Brett Atwood
What is Public Relations? ,[object Object],[object Object],[object Object],Different than Advertising?
Stereotypes ,[object Object]
“ Old Skool” vs. “New Skool” PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
PR Writing vs. Journalism ,[object Object]
PR  vs.  Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences ,[object Object],[object Object],[object Object],[object Object]
PR Strategy: Outlining the Objectives ,[object Object],[object Object]
PR Strategy: Outlining the Audiences ,[object Object],[object Object]
PR Strategy: Outlining the Channels and Skills ,[object Object],[object Object],[object Object]
Sample PR Strategy Sessions ,[object Object],[object Object],[object Object],[object Object]
Example: Rolling Stone Radio
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Activity ,[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object]
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Preparing to write for a PR campaign