PR 475 - Web 2.0, Social Networking & Blogging in PR

Slide 1: Interactive PR PR 475 Brett Atwood

Slide 2: Three New Web Usage Studies Web 2.0   Social Networking  Blogging LinkedIn Exercise 

Slide 3: Web 2.0 Statistics Pew Internet has a new study that contrasts  early Web site usage with “Web 2.0” usage

Slide 5: Photobucket vs. Kodakgallery

Slide 6: Wikipedia vs. Encarta

Slide 7: Wikipedia Traffic by Age

Slide 8: Encarta Traffic by Age

Slide 9: MySpace vs. Geocities

Slide 10: Social Networking & Teens Pew Internet just released a study on social  networking usage among teens

Slide 11: Key Findings 55% of online teens use social networks   55% have online profiles  Older girls predominate  70% of older girls have used social networks Compared to 54% of older boys 

Slide 12: Key Findings 66% of teens who have a profile limit  access to “friends”  48% of teens visit social networks “daily or more often”

Slide 13: Reasons for Usage Managing Current Friendships   91% use the sites to “stay in touch” with friends they see frequently in person  82% use the sites to “stay in touch” with friends that they do not regularly see

Slide 16: Most Popular Sites 85% use MySpace  7% use Facebook  1% use Xanga  Others:   Yahoo  Piczo  Gaiaonline  Tagged.com

Slide 17: Usage Patterns 84% post messages to a friend’s profile   82% use internal messaging/email system of the social network site  61% use the “bulletin” feature to send message out to all “friends”

Slide 19: New Blogging Report A major survey on “blogging” was released  July 2006

Slide 24: Largest U.S. based “blog” sites MySpace.com   Owned by NewsCorp Blogger.com   Owned by Google Other big sites:   LiveJournal.com  Xanga.com  Typepad.com  Tripod.com

Slide 25: Who is Blogging? Bloggers are young   More than half (54%) of bloggers are under the age of 30. 55% of bloggers blog under a pseudonym,  and 46% blog under their own name. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 26: Who is Blogging? 54% of bloggers are first-time writers   They have not published anywhere else 44% have previously published  SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 27: Is it Journalism? Most bloggers do not think of what they do  as journalism.  34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 29: Is It Journalism? Most have not “trained” to be journalists   57% of bloggers include links to original sources either “sometimes” or “often.”  56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.” SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 30: Blogging Topics Blogs are viewed as “personal journals” by  many  37% of bloggers cite “my life and experiences” as the primary topic of their blog SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 31: Blogging Topics There is a misconception about blogs in  mainstream media  Only 11% of bloggers say they focus mainly on government or politics. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 32: Other Hot Topics 7% Entertainment   6% Sports  5% General news and current events  5% Business  4% Technology  2% Religion, spirituality or faith SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 33: Why Blog? 84% of bloggers describe their blog as a  “hobby”  59% of bloggers spend just one or two hours per week tending their blog.  One in ten bloggers spend ten or more hours per week on their blog. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 35: Why Blog? The majority of bloggers cite an interest in  sharing stories and expressing creativity. Just half say they are trying to influence  the way other people think. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 36: The Political Factor Bloggers are more political than non-  bloggers  72% of bloggers look online for news or information about politics  Only 58% of all Internet users seek news and info on politics in the U.S. SOURCE: PEW INSTITUTE 2006 SURVEY

Slide 38: In-Class Demonstration

Slide 39: Homework Create a LinkedIn professional profile   Read chapter 1 of “Blog Rules”