Interactive PR PR 475 Brett Atwood

Three New Web Usage Studies Web 2.0 Social Networking Blogging LinkedIn Exercise

Web 2.0

Social Networking

Blogging

LinkedIn Exercise

Web 2.0 Statistics Pew Internet has a new study that contrasts early Web site usage with “Web 2.0” usage

Pew Internet has a new study that contrasts early Web site usage with “Web 2.0” usage

Photobucket vs. Kodakgallery

Wikipedia vs. Encarta

Wikipedia Traffic by Age

Encarta Traffic by Age

MySpace vs. Geocities

Social Networking & Teens Pew Internet just released a study on social networking usage among teens

Pew Internet just released a study on social networking usage among teens

Key Findings 55% of online teens use social networks 55% have online profiles Older girls predominate 70% of older girls have used social networks Compared to 54% of older boys

55% of online teens use social networks

55% have online profiles

Older girls predominate

70% of older girls have used social networks

Compared to 54% of older boys

Key Findings 66% of teens who have a profile limit access to “friends” 48% of teens visit social networks “daily or more often”

66% of teens who have a profile limit access to “friends”

48% of teens visit social networks “daily or more often”

Reasons for Usage Managing Current Friendships 91% use the sites to “stay in touch” with friends they see frequently in person 82% use the sites to “stay in touch” with friends that they do not regularly see

Managing Current Friendships

91% use the sites to “stay in touch” with friends they see frequently in person

82% use the sites to “stay in touch” with friends that they do not regularly see

Most Popular Sites 85% use MySpace 7% use Facebook 1% use Xanga Others: Yahoo Piczo Gaiaonline Tagged.com

85% use MySpace

7% use Facebook

1% use Xanga

Others:

Yahoo

Piczo

Gaiaonline

Tagged.com

Usage Patterns 84% post messages to a friend’s profile 82% use internal messaging/email system of the social network site 61% use the “bulletin” feature to send message out to all “friends”

84% post messages to a friend’s profile

82% use internal messaging/email system of the social network site

61% use the “bulletin” feature to send message out to all “friends”

New Blogging Report A major survey on “blogging” was released July 2006

A major survey on “blogging” was released July 2006

Largest U.S. based “blog” sites MySpace.com Owned by NewsCorp Blogger.com Owned by Google Other big sites: LiveJournal.com Xanga.com Typepad.com Tripod.com

MySpace.com

Owned by NewsCorp

Blogger.com

Owned by Google

Other big sites:

LiveJournal.com

Xanga.com

Typepad.com

Tripod.com

Who is Blogging? Bloggers are young More than half (54%) of bloggers are under the age of 30. 55% of bloggers blog under a pseudonym, and 46% blog under their own name. SOURCE: PEW INSTITUTE 2006 SURVEY

Bloggers are young

More than half (54%) of bloggers are under the age of 30.

55% of bloggers blog under a pseudonym, and 46% blog under their own name.

SOURCE: PEW INSTITUTE 2006 SURVEY

Who is Blogging? 54% of bloggers are first-time writers They have not published anywhere else 44% have previously published SOURCE: PEW INSTITUTE 2006 SURVEY

54% of bloggers are first-time writers

They have not published anywhere else

44% have previously published

SOURCE: PEW INSTITUTE 2006 SURVEY

Is it Journalism? Most bloggers do not think of what they do as journalism. 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not. SOURCE: PEW INSTITUTE 2006 SURVEY

Most bloggers do not think of what they do as journalism.

34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.

Is It Journalism? Most have not “trained” to be journalists 57% of bloggers include links to original sources either “sometimes” or “often.” 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.” SOURCE: PEW INSTITUTE 2006 SURVEY

Most have not “trained” to be journalists

57% of bloggers include links to original sources either “sometimes” or “often.”

56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.”

Blogging Topics Blogs are viewed as “personal journals” by many 37% of bloggers cite “my life and experiences” as the primary topic of their blog SOURCE: PEW INSTITUTE 2006 SURVEY

Blogs are viewed as “personal journals” by many

37% of bloggers cite “my life and experiences” as the primary topic of their blog

Blogging Topics There is a misconception about blogs in mainstream media Only 11% of bloggers say they focus mainly on government or politics. SOURCE: PEW INSTITUTE 2006 SURVEY

There is a misconception about blogs in mainstream media

Only 11% of bloggers say they focus mainly on government or politics.

Other Hot Topics 7% Entertainment 6% Sports 5% General news and current events 5% Business 4% Technology 2% Religion, spirituality or faith SOURCE: PEW INSTITUTE 2006 SURVEY

7% Entertainment

6% Sports

5% General news and current events

5% Business

4% Technology

2% Religion, spirituality or faith

Why Blog? 84% of bloggers describe their blog as a “hobby” 59% of bloggers spend just one or two hours per week tending their blog. One in ten bloggers spend ten or more hours per week on their blog. SOURCE: PEW INSTITUTE 2006 SURVEY

84% of bloggers describe their blog as a “hobby”

59% of bloggers spend just one or two hours per week tending their blog.

One in ten bloggers spend ten or more hours per week on their blog.

Why Blog? The majority of bloggers cite an interest in sharing stories and expressing creativity. Just half say they are trying to influence the way other people think. SOURCE: PEW INSTITUTE 2006 SURVEY

The majority of bloggers cite an interest in sharing stories and expressing creativity.

Just half say they are trying to influence the way other people think.

The Political Factor Bloggers are more political than non-bloggers 72% of bloggers look online for news or information about politics Only 58% of all Internet users seek news and info on politics in the U.S. SOURCE: PEW INSTITUTE 2006 SURVEY

Bloggers are more political than non-bloggers

72% of bloggers look online for news or information about politics

Only 58% of all Internet users seek news and info on politics in the U.S.

In-Class Demonstration

Homework Create a LinkedIn professional profile Read chapter 1 of “Blog Rules”

Create a LinkedIn professional profile

Read chapter 1 of “Blog Rules”