Interactive PR PR 475 Brett Atwood
Three New Web Usage Studies <ul><li>Web 2.0 </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><...
Web 2.0 Statistics <ul><li>Pew Internet has a new study that contrasts early Web site usage with “Web 2.0” usage </li></ul>
 
Photobucket vs. Kodakgallery
Wikipedia vs. Encarta
Wikipedia Traffic by Age
Encarta Traffic by Age
MySpace vs. Geocities
Social Networking & Teens <ul><li>Pew Internet just released a study on social networking usage among teens </li></ul>
Key Findings <ul><li>55% of online teens use social networks </li></ul><ul><li>55% have online profiles </li></ul><ul><li>...
Key Findings <ul><li>66% of teens who have a profile limit access to “friends” </li></ul><ul><li>48% of teens visit social...
Reasons for Usage <ul><li>Managing Current Friendships </li></ul><ul><ul><li>91% use the sites to “stay in touch” with fri...
 
 
Most Popular Sites <ul><li>85% use MySpace </li></ul><ul><li>7% use Facebook </li></ul><ul><li>1% use Xanga </li></ul><ul>...
Usage Patterns <ul><li>84% post messages to a friend’s profile </li></ul><ul><li>82% use internal messaging/email system o...
 
New Blogging Report <ul><li>A major survey on “blogging” was released July 2006 </li></ul>
 
 
 
 
Largest U.S. based “blog” sites <ul><li>MySpace.com </li></ul><ul><ul><li>Owned by NewsCorp </li></ul></ul><ul><li>Blogger...
Who is Blogging? <ul><li>Bloggers are young </li></ul><ul><ul><li>More than half (54%) of bloggers are under the age of 30...
Who is Blogging? <ul><li>54% of bloggers are first-time writers  </li></ul><ul><ul><li>They have not published anywhere el...
Is it Journalism? <ul><li>Most bloggers do not think of what they do as journalism. </li></ul><ul><li>34% of bloggers cons...
 
Is It Journalism? <ul><li>Most have not “trained” to be journalists </li></ul><ul><ul><li>57% of bloggers include links to...
Blogging Topics <ul><li>Blogs are viewed as “personal journals” by many </li></ul><ul><ul><li>37% of bloggers cite “my lif...
Blogging Topics <ul><li>There is a misconception about blogs in mainstream media </li></ul><ul><ul><li>Only 11% of blogger...
Other Hot Topics <ul><li>7% Entertainment </li></ul><ul><li>6% Sports </li></ul><ul><li>5% General news and current events...
Why Blog? <ul><li>84% of bloggers describe their blog as a “hobby” </li></ul><ul><ul><li>59% of bloggers spend just one or...
 
Why Blog? <ul><li>The majority of bloggers cite an interest in sharing stories and expressing creativity. </li></ul><ul><l...
The Political Factor <ul><li>Bloggers are more political than non-bloggers </li></ul><ul><li>72% of bloggers look online f...
 
In-Class Demonstration
Homework <ul><li>Create a LinkedIn professional profile </li></ul><ul><li>Read chapter 1 of “Blog Rules” </li></ul>
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PR 475 - Web 2.0, Social Networking & Blogging in PR

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This lecture contains an overview of PR usage in Web 2.0, social networking and blogging platforms.The slides contain data from a recent Pew study.

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Transcript of "PR 475 - Web 2.0, Social Networking & Blogging in PR"

  1. 1. Interactive PR PR 475 Brett Atwood
  2. 2. Three New Web Usage Studies <ul><li>Web 2.0 </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>LinkedIn Exercise </li></ul>
  3. 3. Web 2.0 Statistics <ul><li>Pew Internet has a new study that contrasts early Web site usage with “Web 2.0” usage </li></ul>
  4. 5. Photobucket vs. Kodakgallery
  5. 6. Wikipedia vs. Encarta
  6. 7. Wikipedia Traffic by Age
  7. 8. Encarta Traffic by Age
  8. 9. MySpace vs. Geocities
  9. 10. Social Networking & Teens <ul><li>Pew Internet just released a study on social networking usage among teens </li></ul>
  10. 11. Key Findings <ul><li>55% of online teens use social networks </li></ul><ul><li>55% have online profiles </li></ul><ul><li>Older girls predominate </li></ul><ul><ul><li>70% of older girls have used social networks </li></ul></ul><ul><ul><ul><li>Compared to 54% of older boys </li></ul></ul></ul>
  11. 12. Key Findings <ul><li>66% of teens who have a profile limit access to “friends” </li></ul><ul><li>48% of teens visit social networks “daily or more often” </li></ul>
  12. 13. Reasons for Usage <ul><li>Managing Current Friendships </li></ul><ul><ul><li>91% use the sites to “stay in touch” with friends they see frequently in person </li></ul></ul><ul><ul><li>82% use the sites to “stay in touch” with friends that they do not regularly see </li></ul></ul>
  13. 16. Most Popular Sites <ul><li>85% use MySpace </li></ul><ul><li>7% use Facebook </li></ul><ul><li>1% use Xanga </li></ul><ul><li>Others: </li></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>Piczo </li></ul></ul><ul><ul><li>Gaiaonline </li></ul></ul><ul><ul><li>Tagged.com </li></ul></ul>
  14. 17. Usage Patterns <ul><li>84% post messages to a friend’s profile </li></ul><ul><li>82% use internal messaging/email system of the social network site </li></ul><ul><li>61% use the “bulletin” feature to send message out to all “friends” </li></ul>
  15. 19. New Blogging Report <ul><li>A major survey on “blogging” was released July 2006 </li></ul>
  16. 24. Largest U.S. based “blog” sites <ul><li>MySpace.com </li></ul><ul><ul><li>Owned by NewsCorp </li></ul></ul><ul><li>Blogger.com </li></ul><ul><ul><li>Owned by Google </li></ul></ul><ul><li>Other big sites: </li></ul><ul><ul><li>LiveJournal.com </li></ul></ul><ul><ul><li>Xanga.com </li></ul></ul><ul><ul><li>Typepad.com </li></ul></ul><ul><ul><li>Tripod.com </li></ul></ul>
  17. 25. Who is Blogging? <ul><li>Bloggers are young </li></ul><ul><ul><li>More than half (54%) of bloggers are under the age of 30. </li></ul></ul><ul><li>55% of bloggers blog under a pseudonym, and 46% blog under their own name. </li></ul><ul><li>SOURCE: PEW INSTITUTE 2006 SURVEY </li></ul>
  18. 26. Who is Blogging? <ul><li>54% of bloggers are first-time writers </li></ul><ul><ul><li>They have not published anywhere else </li></ul></ul><ul><li>44% have previously published </li></ul><ul><li>SOURCE: PEW INSTITUTE 2006 SURVEY </li></ul>
  19. 27. Is it Journalism? <ul><li>Most bloggers do not think of what they do as journalism. </li></ul><ul><li>34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not. </li></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  20. 29. Is It Journalism? <ul><li>Most have not “trained” to be journalists </li></ul><ul><ul><li>57% of bloggers include links to original sources either “sometimes” or “often.” </li></ul></ul><ul><ul><li>56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.” </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  21. 30. Blogging Topics <ul><li>Blogs are viewed as “personal journals” by many </li></ul><ul><ul><li>37% of bloggers cite “my life and experiences” as the primary topic of their blog </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  22. 31. Blogging Topics <ul><li>There is a misconception about blogs in mainstream media </li></ul><ul><ul><li>Only 11% of bloggers say they focus mainly on government or politics. </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  23. 32. Other Hot Topics <ul><li>7% Entertainment </li></ul><ul><li>6% Sports </li></ul><ul><li>5% General news and current events </li></ul><ul><li>5% Business </li></ul><ul><li>4% Technology </li></ul><ul><li>2% Religion, spirituality or faith </li></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  24. 33. Why Blog? <ul><li>84% of bloggers describe their blog as a “hobby” </li></ul><ul><ul><li>59% of bloggers spend just one or two hours per week tending their blog. </li></ul></ul><ul><ul><li>One in ten bloggers spend ten or more hours per week on their blog. </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  25. 35. Why Blog? <ul><li>The majority of bloggers cite an interest in sharing stories and expressing creativity. </li></ul><ul><li>Just half say they are trying to influence the way other people think. </li></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  26. 36. The Political Factor <ul><li>Bloggers are more political than non-bloggers </li></ul><ul><li>72% of bloggers look online for news or information about politics </li></ul><ul><ul><li>Only 58% of all Internet users seek news and info on politics in the U.S. </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  27. 38. In-Class Demonstration
  28. 39. Homework <ul><li>Create a LinkedIn professional profile </li></ul><ul><li>Read chapter 1 of “Blog Rules” </li></ul>
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