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Pitching your story

Pitching your story



This brief presentation gives tips on constructing your news story pitch to editors.

This brief presentation gives tips on constructing your news story pitch to editors.



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    Pitching your story Pitching your story Presentation Transcript

    • Pitching News Stories JOURN 305 Brett Atwood
    • Specificity
      • Flesh out the details of your pitch
      • A general topic is not enough
      • Example:
        • “ College drinking” is too broad a topic
        • Narrow it down
        • Use a specific incident as a springboard for the topic and then dig deeper to find the angle
        • Why is there a problem? Has the problem increased compared to last year? What is being done about it? Etc. etc. etc…
    • Research
      • Research before you pitch your story idea
      • Is this really a new idea?
      • What make it news?
      • How is it developing?
      • Why does it matter readers?
    • Succinctness
      • Keep the pitch clean and focused
      • “ Edit your thoughts” before the pitch
      • The main point should be easily understood by the editor
      • To some degree, you are “selling” the idea and you may only get one shot!
    • Think Like An Editor
      • Put yourselves in the position of the editor you are pitching
      • What are they looking for?
      • What will they respond positively to?
      • What does the readership and publisher want?
    • “ Plan B”
      • Be prepared to be challenged
      • Have a few “alternative angles” prepared so you can save your pitch
    • What makes a good story?
      • Substantial news value
      • Exclusive
      • Being first
      • Unique angle
      • Local angle of national story
      • Overcoming adversity
      • Solving a common problem
      • Ties into a national trend
    • Homework
      • Write three “pitches” and prepare to present to class