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Pitching your story
 

Pitching your story

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This brief presentation gives tips on constructing your news story pitch to editors.

This brief presentation gives tips on constructing your news story pitch to editors.

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    Pitching your story Pitching your story Presentation Transcript

    • Pitching News Stories JOURN 305 Brett Atwood
    • Specificity
      • Flesh out the details of your pitch
      • A general topic is not enough
      • Example:
        • “ College drinking” is too broad a topic
        • Narrow it down
        • Use a specific incident as a springboard for the topic and then dig deeper to find the angle
        • Why is there a problem? Has the problem increased compared to last year? What is being done about it? Etc. etc. etc…
    • Research
      • Research before you pitch your story idea
      • Is this really a new idea?
      • What make it news?
      • How is it developing?
      • Why does it matter readers?
    • Succinctness
      • Keep the pitch clean and focused
      • “ Edit your thoughts” before the pitch
      • The main point should be easily understood by the editor
      • To some degree, you are “selling” the idea and you may only get one shot!
    • Think Like An Editor
      • Put yourselves in the position of the editor you are pitching
      • What are they looking for?
      • What will they respond positively to?
      • What does the readership and publisher want?
    • “ Plan B”
      • Be prepared to be challenged
      • Have a few “alternative angles” prepared so you can save your pitch
    • What makes a good story?
      • Substantial news value
      • Exclusive
      • Being first
      • Unique angle
      • Local angle of national story
      • Overcoming adversity
      • Solving a common problem
      • Ties into a national trend
    • Homework
      • Write three “pitches” and prepare to present to class