Online Journalism

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    Online Journalism - Presentation Transcript

    1. Online Journalism
    2. Welcome to Web 2.0
    3. Web 2.0
      • The term is subject to “hype” and remains in debate and in flux
    4. Web 2.0
      • Content power shift to the masses rather than the “mass media”
      • Mass media is “de-massed”
      • It’s all about YOU
    5.  
    6. Web 2.0 & Journalism
      • Architecture of participation
        • User-generated content
          • Blogs
          • Wikis
      • “ Crowdsourcing”
        • Social networking sites
    7. User-Generated Content
      • These sites build content from the submission of users, rather than staff editors or writers
        • “ Blogs”/Personal Journals
        • Photos
        • Podcasts
        • Video sharing (“Vlogs”)
        • Reviews/Advice
        • Forums
    8. Photobucket vs. Kodakgallery
    9. Beyond the Computer
      • Web serves as a platform for other technologies to interoperate with
        • Mobile devices
        • Home entertainment devices
        • Appliances
    10. Online Publishing Tools
      • Publishing information online has become easier due to several self-publishing tools and content management systems
    11. Example: Blogs
      • Popular Blog Tools
        • Blogger.com
        • LiveJournal
        • WordPress
    12. Blog Popularity
      • A new blog is started every second
      • Many remain unread and semi-anonymous
      • A few end up with a strong following
      • Most are not created by journalists!
    13. Who is Blogging?
      • Bloggers are young
        • More than half (54%) of bloggers are under the age of 30.
      • 55% of bloggers blog under a pseudonym, and 46% blog under their own name.
      • SOURCE: PEW INSTITUTE 2006 SURVEY
    14. Is it Journalism?
      • Most bloggers do not think of what they do as journalism.
      • 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.
      SOURCE: PEW INSTITUTE 2006 SURVEY
    15. Is It Journalism?
      • Most have not “trained” to be journalists
        • 57% of bloggers include links to original sources either “sometimes” or “often.”
        • 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.”
      SOURCE: PEW INSTITUTE 2006 SURVEY
    16. Beyond Text
      • Bloggers are using more than simple words to tell their stories
        • 72% Photos
        • 30% Audio
        • 15% Video
      SOURCE: PEW INSTITUTE 2006 SURVEY
    17. “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    18. “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    19. Moblogs and Breaking News
      • U.S. east coast blackout
      • London subway terrorist bombing
      • Mumbai terrorist attacks
    20. User-controlled News
      • Internet users like to have some control over the media they consume
        • Personalized news
        • Peer-recommended news
        • “ Open-source” news
    21. Personalized News
      • Google News
        • No editors are employed
        • Uses traffic analysis and readership patterns to determine what is most newsworthy
    22. Peer-recommended News
      • Digg.com
      • Readers “vote” on what they like
      • Highest votes = highest news placement on site
    23. “ Open-Source” News
      • OhMyNews
        • Huge in South Korea
        • Expanded to international audience
        • 41,000 “citizen reporters”
        • 20% of content created in-house by only 55 staff reporters
    24. “ Open-Source” News
      • WikiNews
        • User-created news reports
        • Collaborative editing by peers
        • A Russian-language version is now available
    25. Mainstream News Dominates
      • Independent news is thriving, but mainstream news still dominates online
        • Top global news sites:
          • 1. Yahoo! News
          • 2. CNN
          • 3. BBC News
          • 4. The New York Times
          • 5 . Google News
          • SOURCE: 12/2008 ALEXA REPORT
    26. Mainstream News Blogs
      • Mainstream news outlets are adapting their own blogs
        • The New York Times
        • The Washington Post
        • CBS News
        • MSNBC
    27. The Aggregators
      • News site aggregators have proven to be very popular…and influential
      • They do not write news, but they do create headlines and selectively choose which stories get coverage
    28. The Aggregators
      • Drudge Report
        • Conservative in nature
        • Monica Lewinsky/Bill Clinton Scandal
      • Huffington Post
        • Liberal response to Drudge Report
    29. The Aggregators
      • Beyond news, there are several popular aggregate blog sites for specific areas of interest
      • Examples:
        • Technorati.com
        • BoingBoing.net
    30. “ Crowdsourcing”
      • “ Crowdsourcing” is a new trend in online journalism that has many supporters and skeptics
    31. What is “Crowdsourcing?”
      • A collaborative form of reporting
      • Each contributor researches and contributes a component to the overall piece
      • The actual story may or may not be written by a collaborator
      • Content is usually overseen by a centralized editor
    32. “ Pro-Am” Journalism
      • Crowdsourcing is often referred to as “pro-am journalism”
        • A combination of both professional and amateur contributions
    33. Examples of “Crowdsourcing”
      • In Journalism:
        • Wired.com and NYU: AssignmentZero.com
        • Minnesota Public Radio: Public Insight Journalism
    34. Gannett Restructuring
      • Major media company Gannett restructured most of its print and Web operations to include “crowdsourcing” in Nov. 2006
        • “ Information Centers”
        • Gannett is the largest newspaper publisher in the U.S. (by circulation)
    35. Pros
      • Community involvement
      • Transparency of reporting process
      • Micro-reporting of events and developments normally missed by mainstream media
        • “ Hyper-local” reporting
      • Builds valuable “database” of content
        • Tomorrow’s “reporters” may also be “database managers”
    36. Cons
      • “ Amateur” reporting has its risks
      • Majority rules
        • Stories only developed because users ask for it (or participate in it)
      • Subject to manipulation
        • Political or personal agendas might inspire disproportionate coverage of particular issues
      • Staff reporters might lose some value
    37. “ Assignment Zero”
      • Launched March 2007
      • Users “log in” to find potential news story assignments that they can contribute to
        • Suggest questions for the reporter to ask
        • Conduct research/interviews for the story
        • In some cases, you can actually write the full story

    + Brett AtwoodBrett Atwood, 11 months ago

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