JOURN 305 - Speeches, News Conferences & Meetings
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JOURN 305 - Speeches, News Conferences & Meetings

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This lecture focuses on reporting developments and speeches, news conferences and meetings.

This lecture focuses on reporting developments and speeches, news conferences and meetings.

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    JOURN 305 - Speeches, News Conferences & Meetings JOURN 305 - Speeches, News Conferences & Meetings Presentation Transcript

    • Speeches, News Conferences and Meetings Chapter 14 JOURN 305
    • Preparation
      • It is not uncommon to be assigned a speech or meeting covering a topic that is unfamiliar to you
      • If this happens, you will need to prepare so that you know what is “news” and what isn’t
    • Preparation
      • Your employer/publication may have an existing archive of news coverage on the topic…use it!
      • This media archive may be referred to as a morgue
    • Preparation
      • You may also use the Internet – but be careful as misinformation is rampant
      • Your publication/employer may also subscribe to a legitimate news database, such as Lexis/Nexis
    • Speeches
      • When you are assigned to cover a public speech, there are some things you can do to prepare
        • Get advance transcript, if available
        • Pre-interview the speaker, if possible
        • Bring a tape/video recorder to document exact words/events
    • Speeches
      • Be aware that when you cover a public speech, there is heightened scrutiny on what you quote and report on
    • News Conferences
      • Unlike a speech, a news conference will likely contain a public question and answer forum for reporters
      • If you ask a question publicly, then other reporters are subject to using the response
        • Strategically you might save your best question for a private interview
    • News Conferences
      • Always held for a reason
        • News announcement
        • Public statement
      • Attempt to get advance news of the announcement from the public relations representative
        • If you can’t get it, try alternative sources that might give you info on the announcement
    • Example
      • My first public event:
        • Richard Branson, CEO Virgin Media
    • Covering Meetings
      • Examples:
        • City council meetings
        • School board meetings
      • These can be very long and boring
      • Extracting news value can be difficult
      • Conflict and public decision making or votes are usually newsworthy
    • Tips for Public Forums
      • Use a tape or video recorder – but make sure that it works
      • Even if you are recording, take written notes!
    • My First Assignment
      • My first music article was a disaster due to a recorder malfunction!
    • Writing the Story
      • For stories that are covering a speech, your lead will summarize the main theme
      • This gives a good overview of the content of the entire speech
      • Most of the article will paraphrase the speaker, but make sure to quote the strongest statements
      • The best quote is placed highest in the text
    • Writing the Story
      • Use the inverted-pyramid format
      • Use a summary lead
      • Second paragraph usually contains the strongest quote
        • Make sure to identify where and when the speech occurred
      • Continue to develop the lead and introduce key points of the speech
    • Writing the Story
      • For a news conference, it is likely that each reporter attending will have a different spin on the subject
      • You do not need to write your article based on the chronological order of the conference – lead with the most “newsworthy” development
    • Writing the Story
      • In covering public meetings, it is likely that a large part of the story is the reaction from the public or those impacted by the meeting (but not part of the board or council)
      • Make sure to interview key participants and the public
      • The “news” isn’t the meeting itself…it is what happens as a result of it