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Blog Strategies

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  • 1. Blog Strategies Brett Atwood
  • 2. Cutting Edge Caution
    • Blogs are booming
      • “ One new blog every second”
      • Many are focused on corporations
        • Criticism
        • Fan sites
        • Commentary
  • 3. Examples
  • 4. Trouble in Paradise
    • Blogs are causing headaches for many corporations
    • Many are fighting back with their own blogs
  • 5. Corporate Blog Examples
  • 6. Social Networking Blogs
  • 7. CEO Bloggers
    • Hu Yoshida (Hitachi)
    • Randy Baseler (Boeing)
    • Jonathan Schwartz (Sun Microsystems)
  • 8. Homework
    • Establish a class blog for publishing your class work
      • Send me the link at BAtwood@wsu.edu
    • Post an example/analysis of each of one of the following:
      • CEO blog
      • Social Networking Corporate blog
      • Corporate blog
      • Consumer-created corporate blog

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