Blog Strategies Brett Atwood
Cutting Edge Caution <ul><li>Blogs are booming </li></ul><ul><ul><li>“ One new blog every second” </li></ul></ul><ul><ul><...
Examples
Trouble in Paradise <ul><li>Blogs are causing headaches for many corporations </li></ul><ul><li>Many are fighting back wit...
Corporate Blog Examples
Social Networking Blogs
CEO Bloggers <ul><li>Hu Yoshida (Hitachi) </li></ul><ul><li>Randy Baseler (Boeing) </li></ul><ul><li>Jonathan Schwartz (Su...
Homework <ul><li>Establish a class blog for publishing your class work </li></ul><ul><ul><li>Send me the link at BAtwood@w...
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Blog Strategies

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Blog Strategies

  1. 1. Blog Strategies Brett Atwood
  2. 2. Cutting Edge Caution <ul><li>Blogs are booming </li></ul><ul><ul><li>“ One new blog every second” </li></ul></ul><ul><ul><li>Many are focused on corporations </li></ul></ul><ul><ul><ul><li>Criticism </li></ul></ul></ul><ul><ul><ul><li>Fan sites </li></ul></ul></ul><ul><ul><ul><li>Commentary </li></ul></ul></ul>
  3. 3. Examples
  4. 4. Trouble in Paradise <ul><li>Blogs are causing headaches for many corporations </li></ul><ul><li>Many are fighting back with their own blogs </li></ul>
  5. 5. Corporate Blog Examples
  6. 6. Social Networking Blogs
  7. 7. CEO Bloggers <ul><li>Hu Yoshida (Hitachi) </li></ul><ul><li>Randy Baseler (Boeing) </li></ul><ul><li>Jonathan Schwartz (Sun Microsystems) </li></ul>
  8. 8. Homework <ul><li>Establish a class blog for publishing your class work </li></ul><ul><ul><li>Send me the link at BAtwood@wsu.edu </li></ul></ul><ul><li>Post an example/analysis of each of one of the following: </li></ul><ul><ul><li>CEO blog </li></ul></ul><ul><ul><li>Social Networking Corporate blog </li></ul></ul><ul><ul><li>Corporate blog </li></ul></ul><ul><ul><li>Consumer-created corporate blog </li></ul></ul>

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