Beyond Text


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This presentation features various online trends in content development and journalism that move beyond text.

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Beyond Text

  1. 1. Beyond Text: New Trends in Online Media
  2. 2. Online News & PR Trends <ul><li>Rise of Broadband </li></ul><ul><li>Media Sharing & Piracy </li></ul><ul><li>User-generated Content </li></ul><ul><li>Aggregation </li></ul><ul><li>“ Moblogging” </li></ul><ul><li>Podcasting </li></ul><ul><li>Video Blogs </li></ul>
  3. 3. Broadband Developments <ul><li>In the U.S., broadband Internet access has surpassed dial-up </li></ul><ul><li>Multimedia applications and sites are soaring </li></ul><ul><ul><li>Some are legal, some are not </li></ul></ul>
  4. 4. Digital Downloading <ul><li>Illegal “pirated” downloads </li></ul><ul><li>Legal paid downloads </li></ul>
  5. 5. Media Sharing <ul><li>U.S. media companies are still grappling with piracy </li></ul><ul><ul><li>Millions of pirated files traded freely </li></ul></ul><ul><ul><li>Estimated that over $4.6 billion lost globally due to piracy </li></ul></ul><ul><li>Pirated digital goods are more prevalent than legitimate goods in over 30 countries </li></ul><ul><ul><li>Russia is second biggest market after China </li></ul></ul><ul><li>SOURCE: RIAA 2005 REPORT </li></ul>
  6. 6. BitTorrent Popularity <ul><li>BitTorrent has emerged as the most popular downloading technology used for piracy </li></ul><ul><li>35% of all traffic activity on the Internet is due to BitTorrent </li></ul><ul><li> SOURCE: CACHELOGIC </li></ul>
  7. 7. Peer-to-Peer Popularity <ul><li>Peer-to-peer programs programs are still popular, but have lost market share to BitTorrent </li></ul><ul><ul><li>Kazaa </li></ul></ul><ul><ul><li>LimeWire </li></ul></ul><ul><ul><li>BearShare </li></ul></ul>
  8. 8. Legitimate Download Services <ul><li>Legitimate digital download offerings slowly being introduced </li></ul><ul><li>Apple’s ITunes recently celebrated its billionth paid download </li></ul>
  9. 9. Movie and Television Downloading <ul><li>While music and software have been downloaded widely for quite awhile, there is now prevalent downloading of movies and TV shows </li></ul>
  10. 10. “ Broadcatching” <ul><li>Torrent users are “subscribing” to trusted feeds for automatic delivery of content </li></ul><ul><li>Example: </li></ul><ul><ul><li>A user has a favorite TV program that is uploaded weekly via a torrent site </li></ul></ul><ul><ul><li>Broadcatching software will automatically detect the availability of the program and download it </li></ul></ul>
  11. 11. Example of “Broadcatching” <ul><li>Democracy player </li></ul><ul><li>Downloadable program with several video “channels” that you can subscribe to </li></ul>
  12. 12. Sweden’s “Pirate Party” <ul><li>A new political party, known as the Pirate Party was founded in Sweden this year </li></ul><ul><ul><li>Goal is to reform intellectual property rights so that they are less restrictive </li></ul></ul>
  13. 13. TVU Player <ul><li>TVU Player just launched </li></ul><ul><li>The TV industry may never be the same </li></ul><ul><li>China-based company is using torrent technology to stream live TV from around the world for free </li></ul>
  14. 14. User-Generated Content <ul><li>These sites build content from the submission of users, rather than staff editors or writers </li></ul><ul><ul><li>“ Blogs”/Personal Journals </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video sharing (“Vlogs”) </li></ul></ul><ul><ul><li>Reviews/Advice </li></ul></ul><ul><ul><li>Forums </li></ul></ul>
  15. 15. Biggest Growth <ul><li>Five of the top 10 U.S. sites with largest traffic growth from 2005 to 2006 are “user-generated content” sites </li></ul><ul><ul><li>MySpace grew 183% </li></ul></ul><ul><ul><li>Wikipedia grew 181% </li></ul></ul><ul><ul><li>Flickr grew 201% </li></ul></ul><ul><ul><li> grew 213% </li></ul></ul><ul><ul><li> grew 233% </li></ul></ul><ul><ul><li>SOURCE: 9/10/2006 NIELSEN/NETRATINGS REPORT </li></ul></ul>
  16. 16. Visitor Growth in Millions
  17. 17. The Aggregators <ul><li>Drudge Report </li></ul><ul><ul><li>Conservative in nature </li></ul></ul><ul><ul><li>Monica Lewinsky/Bill Clinton Scandal </li></ul></ul><ul><li>Huffington Post </li></ul><ul><ul><li>Liberal response to Drudge Report </li></ul></ul>
  18. 18. The Aggregators <ul><li>Beyond news, there are several popular aggregate blog sites for specific areas of interest </li></ul><ul><li>Examples: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  19. 19. Making Money <ul><li>Blogging is not profitable for most people </li></ul><ul><li>Ways to make money: </li></ul><ul><ul><li>Sell merchandise on the site </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Online “tip jars” (Paypal) </li></ul></ul><ul><ul><li>Subscription-based content </li></ul></ul>
  20. 20. Beyond Text <ul><li>Bloggers are using more than simple words to tell their stories </li></ul><ul><ul><li>72% Photos </li></ul></ul><ul><ul><li>30% Audio </li></ul></ul><ul><ul><li>15% Video </li></ul></ul>SOURCE: PEW INSTITUTE 2006 SURVEY
  21. 21. “ Moblogging” <ul><li>Mobile phone blogging </li></ul><ul><ul><li>Instant “on location” blogging via one’s mobile phone </li></ul></ul><ul><ul><li>Photo share publishing “on the go” </li></ul></ul><ul><ul><li>Uses camera phones to see what the publisher sees instantly </li></ul></ul>
  22. 22. “ Moblogging” <ul><li>Mobile phone blogging </li></ul><ul><ul><li>Instant “on location” blogging via one’s mobile phone </li></ul></ul><ul><ul><li>Photo share publishing “on the go” </li></ul></ul><ul><ul><li>Uses camera phones to see what the publisher sees instantly </li></ul></ul>
  23. 23. Moblogs and Breaking News <ul><li>U.S. east coast blackout </li></ul><ul><li>London subway terrorist bombing </li></ul>
  24. 24. Popular Moblogs <ul><li> </li></ul><ul><ul><li>Owned by Yahoo! </li></ul></ul><ul><li> </li></ul><ul><li> </li></ul>
  25. 25. Newest Technology <ul><li>ComVu Pocketcaster mobile device enables a “Do-it-Yourself Video Network” </li></ul><ul><ul><li>Includes “Automatic Geotagging” </li></ul></ul>
  26. 26. Podcasts/Audio Blogs <ul><li>Online-distributed programming for download </li></ul><ul><li>Users can “subscribe” to a feed and have it automatically download to their media player </li></ul><ul><li>Often associated with talk/news formats </li></ul>
  27. 27. Podcast/Audio Blogs <ul><li>6.6 % of the U.S. adult online population (9.2 million Web users) have downloaded an audio podcast in the last month </li></ul><ul><li>Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts </li></ul><ul><li>SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS </li></ul>
  28. 28. Mainstream Media Podcasts <ul><li>Examples: </li></ul><ul><ul><li>CNN </li></ul></ul><ul><ul><li>MSNBC </li></ul></ul>
  29. 29. Video Blogs -“Vlogs” <ul><li>4.0 % (5.6 million U.S. Web users) have recently downloaded a video podcast </li></ul><ul><li>25-34 year olds are the most likely to download video blogs </li></ul><ul><li>Users are more likely to stray from “mainstream” technology </li></ul><ul><ul><li>Prefer Apple computers over PCs </li></ul></ul><ul><ul><li>Use alternative browsers, such as Firefox </li></ul></ul><ul><li>SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS </li></ul>
  30. 30. User-created Videos <ul><li> is now one of the 40 most popular sites in the U.S. </li></ul><ul><li>Popularity from word-of-mouth </li></ul><ul><ul><li>No budget for advertising </li></ul></ul><ul><li>User-uploaded content </li></ul><ul><li>Some copyrighted content </li></ul><ul><li>“ Viral” videos </li></ul>
  31. 31. 15 Seconds of Fame <ul><li>Average citizens are gaining fame </li></ul><ul><li>Examples: </li></ul><ul><ul><li>“ Numa Numa ” Kid </li></ul></ul><ul><ul><ul><li>Teenager lip-synched to Ozone song &quot;Dragostea din Tei“) </li></ul></ul></ul><ul><ul><li>“Bus Uncle” </li></ul></ul><ul><ul><ul><li>Cranky man on bus in China scolds a passenger </li></ul></ul></ul>
  32. 32. “The Dark Side” <ul><li>There is controversy over the type of user-created content that is being uploaded </li></ul><ul><li>Example: </li></ul><ul><ul><li>“ Happy slapping” videos </li></ul></ul><ul><ul><ul><li>Bullies videotape harassment and upload to the Web </li></ul></ul></ul>
  33. 33. Political Videos <ul><li>Video sites are being used as a means to distribute political information </li></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>Politicians campaigning directly to citizens </li></ul></ul></ul><ul><ul><ul><li>“Citizen journalist” reports that offer alternative perspectives to mainstream news coverage </li></ul></ul></ul>