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Beyond Text

Beyond Text



This presentation features various online trends in content development and journalism that move beyond text.

This presentation features various online trends in content development and journalism that move beyond text.



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    Beyond Text Beyond Text Presentation Transcript

    • Beyond Text: New Trends in Online Media
    • Online News & PR Trends
      • Rise of Broadband
      • Media Sharing & Piracy
      • User-generated Content
      • Aggregation
      • “ Moblogging”
      • Podcasting
      • Video Blogs
    • Broadband Developments
      • In the U.S., broadband Internet access has surpassed dial-up
      • Multimedia applications and sites are soaring
        • Some are legal, some are not
    • Digital Downloading
      • Illegal “pirated” downloads
      • Legal paid downloads
    • Media Sharing
      • U.S. media companies are still grappling with piracy
        • Millions of pirated files traded freely
        • Estimated that over $4.6 billion lost globally due to piracy
      • Pirated digital goods are more prevalent than legitimate goods in over 30 countries
        • Russia is second biggest market after China
      • SOURCE: RIAA 2005 REPORT
    • BitTorrent Popularity
      • BitTorrent has emerged as the most popular downloading technology used for piracy
      • 35% of all traffic activity on the Internet is due to BitTorrent
    • Peer-to-Peer Popularity
      • Peer-to-peer programs programs are still popular, but have lost market share to BitTorrent
        • Kazaa
        • LimeWire
        • BearShare
    • Legitimate Download Services
      • Legitimate digital download offerings slowly being introduced
      • Apple’s ITunes recently celebrated its billionth paid download
    • Movie and Television Downloading
      • While music and software have been downloaded widely for quite awhile, there is now prevalent downloading of movies and TV shows
    • “ Broadcatching”
      • Torrent users are “subscribing” to trusted feeds for automatic delivery of content
      • Example:
        • A user has a favorite TV program that is uploaded weekly via a torrent site
        • Broadcatching software will automatically detect the availability of the program and download it
    • Example of “Broadcatching”
      • Democracy player
      • Downloadable program with several video “channels” that you can subscribe to
    • Sweden’s “Pirate Party”
      • A new political party, known as the Pirate Party was founded in Sweden this year
        • Goal is to reform intellectual property rights so that they are less restrictive
    • TVU Player
      • TVU Player just launched
      • The TV industry may never be the same
      • China-based company is using torrent technology to stream live TV from around the world for free
    • User-Generated Content
      • These sites build content from the submission of users, rather than staff editors or writers
        • “ Blogs”/Personal Journals
        • Photos
        • Podcasts
        • Video sharing (“Vlogs”)
        • Reviews/Advice
        • Forums
    • Biggest Growth
      • Five of the top 10 U.S. sites with largest traffic growth from 2005 to 2006 are “user-generated content” sites
        • MySpace grew 183%
        • Wikipedia grew 181%
        • Flickr grew 201%
        • Heavy.com grew 213%
        • Imageshack.us grew 233%
    • Visitor Growth in Millions
    • The Aggregators
      • Drudge Report
        • Conservative in nature
        • Monica Lewinsky/Bill Clinton Scandal
      • Huffington Post
        • Liberal response to Drudge Report
    • The Aggregators
      • Beyond news, there are several popular aggregate blog sites for specific areas of interest
      • Examples:
        • Technorati.com
        • BoingBoing.net
    • Making Money
      • Blogging is not profitable for most people
      • Ways to make money:
        • Sell merchandise on the site
        • Advertising
        • Online “tip jars” (Paypal)
        • Subscription-based content
    • Beyond Text
      • Bloggers are using more than simple words to tell their stories
        • 72% Photos
        • 30% Audio
        • 15% Video
    • “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    • “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    • Moblogs and Breaking News
      • U.S. east coast blackout
      • London subway terrorist bombing
    • Popular Moblogs
      • Flickr.com
        • Owned by Yahoo!
      • Photobucket.com
      • Fotolog.com
    • Newest Technology
      • ComVu Pocketcaster mobile device enables a “Do-it-Yourself Video Network”
        • Includes “Automatic Geotagging”
    • Podcasts/Audio Blogs
      • Online-distributed programming for download
      • Users can “subscribe” to a feed and have it automatically download to their media player
      • Often associated with talk/news formats
    • Podcast/Audio Blogs
      • 6.6 % of the U.S. adult online population (9.2 million Web users) have downloaded an audio podcast in the last month
      • Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts
    • Mainstream Media Podcasts
      • Examples:
        • CNN
        • MSNBC
    • Video Blogs -“Vlogs”
      • 4.0 % (5.6 million U.S. Web users) have recently downloaded a video podcast
      • 25-34 year olds are the most likely to download video blogs
      • Users are more likely to stray from “mainstream” technology
        • Prefer Apple computers over PCs
        • Use alternative browsers, such as Firefox
    • User-created Videos
      • YouTube.com is now one of the 40 most popular sites in the U.S.
      • Popularity from word-of-mouth
        • No budget for advertising
      • User-uploaded content
      • Some copyrighted content
      • “ Viral” videos
    • 15 Seconds of Fame
      • Average citizens are gaining fame
      • Examples:
        • “ Numa Numa ” Kid
          • Teenager lip-synched to Ozone song "Dragostea din Tei“)
        • “Bus Uncle”
          • Cranky man on bus in China scolds a passenger
    • “The Dark Side”
      • There is controversy over the type of user-created content that is being uploaded
      • Example:
        • “ Happy slapping” videos
          • Bullies videotape harassment and upload to the Web
    • Political Videos
      • Video sites are being used as a means to distribute political information
        • Examples:
          • Politicians campaigning directly to citizens
          • “Citizen journalist” reports that offer alternative perspectives to mainstream news coverage