Beyond Text: New Trends in Online Media

Online News & PR Trends Rise of Broadband Media Sharing & Piracy User-generated Content Aggregation “ Moblogging” Podcasting Video Blogs

Rise of Broadband

Media Sharing & Piracy

User-generated Content

Aggregation

“ Moblogging”

Podcasting

Video Blogs

Broadband Developments In the U.S., broadband Internet access has surpassed dial-up Multimedia applications and sites are soaring Some are legal, some are not

In the U.S., broadband Internet access has surpassed dial-up

Multimedia applications and sites are soaring

Some are legal, some are not

Digital Downloading Illegal “pirated” downloads Legal paid downloads

Illegal “pirated” downloads

Legal paid downloads

Media Sharing U.S. media companies are still grappling with piracy Millions of pirated files traded freely Estimated that over $4.6 billion lost globally due to piracy Pirated digital goods are more prevalent than legitimate goods in over 30 countries Russia is second biggest market after China SOURCE: RIAA 2005 REPORT

U.S. media companies are still grappling with piracy

Millions of pirated files traded freely

Estimated that over $4.6 billion lost globally due to piracy

Pirated digital goods are more prevalent than legitimate goods in over 30 countries

Russia is second biggest market after China

SOURCE: RIAA 2005 REPORT

BitTorrent Popularity BitTorrent has emerged as the most popular downloading technology used for piracy 35% of all traffic activity on the Internet is due to BitTorrent SOURCE: CACHELOGIC

BitTorrent has emerged as the most popular downloading technology used for piracy

35% of all traffic activity on the Internet is due to BitTorrent

SOURCE: CACHELOGIC

Peer-to-Peer Popularity Peer-to-peer programs programs are still popular, but have lost market share to BitTorrent Kazaa LimeWire BearShare

Peer-to-peer programs programs are still popular, but have lost market share to BitTorrent

Kazaa

LimeWire

BearShare

Legitimate Download Services Legitimate digital download offerings slowly being introduced Apple’s ITunes recently celebrated its billionth paid download

Legitimate digital download offerings slowly being introduced

Apple’s ITunes recently celebrated its billionth paid download

Movie and Television Downloading While music and software have been downloaded widely for quite awhile, there is now prevalent downloading of movies and TV shows

While music and software have been downloaded widely for quite awhile, there is now prevalent downloading of movies and TV shows

“ Broadcatching” Torrent users are “subscribing” to trusted feeds for automatic delivery of content Example: A user has a favorite TV program that is uploaded weekly via a torrent site Broadcatching software will automatically detect the availability of the program and download it

Torrent users are “subscribing” to trusted feeds for automatic delivery of content

Example:

A user has a favorite TV program that is uploaded weekly via a torrent site

Broadcatching software will automatically detect the availability of the program and download it

Example of “Broadcatching” Democracy player Downloadable program with several video “channels” that you can subscribe to

Democracy player

Downloadable program with several video “channels” that you can subscribe to

Sweden’s “Pirate Party” A new political party, known as the Pirate Party was founded in Sweden this year Goal is to reform intellectual property rights so that they are less restrictive

A new political party, known as the Pirate Party was founded in Sweden this year

Goal is to reform intellectual property rights so that they are less restrictive

TVU Player TVU Player just launched The TV industry may never be the same China-based company is using torrent technology to stream live TV from around the world for free

TVU Player just launched

The TV industry may never be the same

China-based company is using torrent technology to stream live TV from around the world for free

User-Generated Content These sites build content from the submission of users, rather than staff editors or writers “ Blogs”/Personal Journals Photos Podcasts Video sharing (“Vlogs”) Reviews/Advice Forums

These sites build content from the submission of users, rather than staff editors or writers

“ Blogs”/Personal Journals

Photos

Podcasts

Video sharing (“Vlogs”)

Reviews/Advice

Forums

Biggest Growth Five of the top 10 U.S. sites with largest traffic growth from 2005 to 2006 are “user-generated content” sites MySpace grew 183% Wikipedia grew 181% Flickr grew 201% Heavy.com grew 213% Imageshack.us grew 233% SOURCE: 9/10/2006 NIELSEN/NETRATINGS REPORT

Five of the top 10 U.S. sites with largest traffic growth from 2005 to 2006 are “user-generated content” sites

MySpace grew 183%

Wikipedia grew 181%

Flickr grew 201%

Heavy.com grew 213%

Imageshack.us grew 233%

SOURCE: 9/10/2006 NIELSEN/NETRATINGS REPORT

Visitor Growth in Millions

The Aggregators Drudge Report Conservative in nature Monica Lewinsky/Bill Clinton Scandal Huffington Post Liberal response to Drudge Report

Drudge Report

Conservative in nature

Monica Lewinsky/Bill Clinton Scandal

Huffington Post

Liberal response to Drudge Report

The Aggregators Beyond news, there are several popular aggregate blog sites for specific areas of interest Examples: Technorati.com BoingBoing.net

Beyond news, there are several popular aggregate blog sites for specific areas of interest

Examples:

Technorati.com

BoingBoing.net

Making Money Blogging is not profitable for most people Ways to make money: Sell merchandise on the site Advertising Online “tip jars” (Paypal) Subscription-based content

Blogging is not profitable for most people

Ways to make money:

Sell merchandise on the site

Advertising

Online “tip jars” (Paypal)

Subscription-based content

Beyond Text Bloggers are using more than simple words to tell their stories 72% Photos 30% Audio 15% Video SOURCE: PEW INSTITUTE 2006 SURVEY

Bloggers are using more than simple words to tell their stories

72% Photos

30% Audio

15% Video

“ Moblogging” Mobile phone blogging Instant “on location” blogging via one’s mobile phone Photo share publishing “on the go” Uses camera phones to see what the publisher sees instantly

Mobile phone blogging

Instant “on location” blogging via one’s mobile phone

Photo share publishing “on the go”

Uses camera phones to see what the publisher sees instantly

“ Moblogging” Mobile phone blogging Instant “on location” blogging via one’s mobile phone Photo share publishing “on the go” Uses camera phones to see what the publisher sees instantly

Mobile phone blogging

Instant “on location” blogging via one’s mobile phone

Photo share publishing “on the go”

Uses camera phones to see what the publisher sees instantly

Moblogs and Breaking News U.S. east coast blackout London subway terrorist bombing

U.S. east coast blackout

London subway terrorist bombing

Popular Moblogs Flickr.com Owned by Yahoo! Photobucket.com Fotolog.com

Flickr.com

Owned by Yahoo!

Photobucket.com

Fotolog.com

Newest Technology ComVu Pocketcaster mobile device enables a “Do-it-Yourself Video Network” Includes “Automatic Geotagging”

ComVu Pocketcaster mobile device enables a “Do-it-Yourself Video Network”

Includes “Automatic Geotagging”

Podcasts/Audio Blogs Online-distributed programming for download Users can “subscribe” to a feed and have it automatically download to their media player Often associated with talk/news formats

Online-distributed programming for download

Users can “subscribe” to a feed and have it automatically download to their media player

Often associated with talk/news formats

Podcast/Audio Blogs 6.6 % of the U.S. adult online population (9.2 million Web users) have downloaded an audio podcast in the last month Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS

6.6 % of the U.S. adult online population (9.2 million Web users) have downloaded an audio podcast in the last month

Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts

SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS

Mainstream Media Podcasts Examples: CNN MSNBC

Examples:

CNN

MSNBC

Video Blogs -“Vlogs” 4.0 % (5.6 million U.S. Web users) have recently downloaded a video podcast 25-34 year olds are the most likely to download video blogs Users are more likely to stray from “mainstream” technology Prefer Apple computers over PCs Use alternative browsers, such as Firefox SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS

4.0 % (5.6 million U.S. Web users) have recently downloaded a video podcast

25-34 year olds are the most likely to download video blogs

Users are more likely to stray from “mainstream” technology

Prefer Apple computers over PCs

Use alternative browsers, such as Firefox

SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS

User-created Videos YouTube.com is now one of the 40 most popular sites in the U.S. Popularity from word-of-mouth No budget for advertising User-uploaded content Some copyrighted content “ Viral” videos

YouTube.com is now one of the 40 most popular sites in the U.S.

Popularity from word-of-mouth

No budget for advertising

User-uploaded content

Some copyrighted content

“ Viral” videos

15 Seconds of Fame Average citizens are gaining fame Examples: “ Numa Numa ” Kid Teenager lip-synched to Ozone song "Dragostea din Tei“) “Bus Uncle” Cranky man on bus in China scolds a passenger

Average citizens are gaining fame

Examples:

“ Numa Numa ” Kid

Teenager lip-synched to Ozone song "Dragostea din Tei“)

“Bus Uncle”

Cranky man on bus in China scolds a passenger

“The Dark Side” There is controversy over the type of user-created content that is being uploaded Example: “ Happy slapping” videos Bullies videotape harassment and upload to the Web

There is controversy over the type of user-created content that is being uploaded

Example:

“ Happy slapping” videos

Bullies videotape harassment and upload to the Web

Political Videos Video sites are being used as a means to distribute political information Examples: Politicians campaigning directly to citizens “Citizen journalist” reports that offer alternative perspectives to mainstream news coverage

Video sites are being used as a means to distribute political information

Examples:

Politicians campaigning directly to citizens

“Citizen journalist” reports that offer alternative perspectives to mainstream news coverage