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Beyond Text
 

Beyond Text

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This presentation features various online trends in content development and journalism that move beyond text.

This presentation features various online trends in content development and journalism that move beyond text.

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    Beyond Text Beyond Text Presentation Transcript

    • Beyond Text: New Trends in Online Media
    • Online News & PR Trends
      • Rise of Broadband
      • Media Sharing & Piracy
      • User-generated Content
      • Aggregation
      • “ Moblogging”
      • Podcasting
      • Video Blogs
    • Broadband Developments
      • In the U.S., broadband Internet access has surpassed dial-up
      • Multimedia applications and sites are soaring
        • Some are legal, some are not
    • Digital Downloading
      • Illegal “pirated” downloads
      • Legal paid downloads
    • Media Sharing
      • U.S. media companies are still grappling with piracy
        • Millions of pirated files traded freely
        • Estimated that over $4.6 billion lost globally due to piracy
      • Pirated digital goods are more prevalent than legitimate goods in over 30 countries
        • Russia is second biggest market after China
      • SOURCE: RIAA 2005 REPORT
    • BitTorrent Popularity
      • BitTorrent has emerged as the most popular downloading technology used for piracy
      • 35% of all traffic activity on the Internet is due to BitTorrent
      • SOURCE: CACHELOGIC
    • Peer-to-Peer Popularity
      • Peer-to-peer programs programs are still popular, but have lost market share to BitTorrent
        • Kazaa
        • LimeWire
        • BearShare
    • Legitimate Download Services
      • Legitimate digital download offerings slowly being introduced
      • Apple’s ITunes recently celebrated its billionth paid download
    • Movie and Television Downloading
      • While music and software have been downloaded widely for quite awhile, there is now prevalent downloading of movies and TV shows
    • “ Broadcatching”
      • Torrent users are “subscribing” to trusted feeds for automatic delivery of content
      • Example:
        • A user has a favorite TV program that is uploaded weekly via a torrent site
        • Broadcatching software will automatically detect the availability of the program and download it
    • Example of “Broadcatching”
      • Democracy player
      • Downloadable program with several video “channels” that you can subscribe to
    • Sweden’s “Pirate Party”
      • A new political party, known as the Pirate Party was founded in Sweden this year
        • Goal is to reform intellectual property rights so that they are less restrictive
    • TVU Player
      • TVU Player just launched
      • The TV industry may never be the same
      • China-based company is using torrent technology to stream live TV from around the world for free
    • User-Generated Content
      • These sites build content from the submission of users, rather than staff editors or writers
        • “ Blogs”/Personal Journals
        • Photos
        • Podcasts
        • Video sharing (“Vlogs”)
        • Reviews/Advice
        • Forums
    • Biggest Growth
      • Five of the top 10 U.S. sites with largest traffic growth from 2005 to 2006 are “user-generated content” sites
        • MySpace grew 183%
        • Wikipedia grew 181%
        • Flickr grew 201%
        • Heavy.com grew 213%
        • Imageshack.us grew 233%
        • SOURCE: 9/10/2006 NIELSEN/NETRATINGS REPORT
    • Visitor Growth in Millions
    • The Aggregators
      • Drudge Report
        • Conservative in nature
        • Monica Lewinsky/Bill Clinton Scandal
      • Huffington Post
        • Liberal response to Drudge Report
    • The Aggregators
      • Beyond news, there are several popular aggregate blog sites for specific areas of interest
      • Examples:
        • Technorati.com
        • BoingBoing.net
    • Making Money
      • Blogging is not profitable for most people
      • Ways to make money:
        • Sell merchandise on the site
        • Advertising
        • Online “tip jars” (Paypal)
        • Subscription-based content
    • Beyond Text
      • Bloggers are using more than simple words to tell their stories
        • 72% Photos
        • 30% Audio
        • 15% Video
      SOURCE: PEW INSTITUTE 2006 SURVEY
    • “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    • “ Moblogging”
      • Mobile phone blogging
        • Instant “on location” blogging via one’s mobile phone
        • Photo share publishing “on the go”
        • Uses camera phones to see what the publisher sees instantly
    • Moblogs and Breaking News
      • U.S. east coast blackout
      • London subway terrorist bombing
    • Popular Moblogs
      • Flickr.com
        • Owned by Yahoo!
      • Photobucket.com
      • Fotolog.com
    • Newest Technology
      • ComVu Pocketcaster mobile device enables a “Do-it-Yourself Video Network”
        • Includes “Automatic Geotagging”
    • Podcasts/Audio Blogs
      • Online-distributed programming for download
      • Users can “subscribe” to a feed and have it automatically download to their media player
      • Often associated with talk/news formats
    • Podcast/Audio Blogs
      • 6.6 % of the U.S. adult online population (9.2 million Web users) have downloaded an audio podcast in the last month
      • Web users between the ages 18 and 24 are nearly twice as likely as the average Web user to download audio podcasts
      • SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS
    • Mainstream Media Podcasts
      • Examples:
        • CNN
        • MSNBC
    • Video Blogs -“Vlogs”
      • 4.0 % (5.6 million U.S. Web users) have recently downloaded a video podcast
      • 25-34 year olds are the most likely to download video blogs
      • Users are more likely to stray from “mainstream” technology
        • Prefer Apple computers over PCs
        • Use alternative browsers, such as Firefox
      • SOURCE: 7/12/2006 REPORT - NEILSEN/NETRATINGS
    • User-created Videos
      • YouTube.com is now one of the 40 most popular sites in the U.S.
      • Popularity from word-of-mouth
        • No budget for advertising
      • User-uploaded content
      • Some copyrighted content
      • “ Viral” videos
    • 15 Seconds of Fame
      • Average citizens are gaining fame
      • Examples:
        • “ Numa Numa ” Kid
          • Teenager lip-synched to Ozone song "Dragostea din Tei“)
        • “Bus Uncle”
          • Cranky man on bus in China scolds a passenger
    • “The Dark Side”
      • There is controversy over the type of user-created content that is being uploaded
      • Example:
        • “ Happy slapping” videos
          • Bullies videotape harassment and upload to the Web
    • Political Videos
      • Video sites are being used as a means to distribute political information
        • Examples:
          • Politicians campaigning directly to citizens
          • “Citizen journalist” reports that offer alternative perspectives to mainstream news coverage