UNR extended studies
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Transcript

  • 1. Personal Branding
    Bret L. Simmons, Ph.D.
  • 2. Metanoia
  • 3. December 9-10, 2010
    Reno, Nevada
  • 4. My Brand (partial)
    simmonsb@unr.edu
    bret.simmons@gmail.com
    http://www.google.com/profiles/bret.simmons
    www.bretlsimmons.com
    http://bretsimmons.posterous.com/
    www.twitter.com/drbret
    http://www.linkedin.com/in/bretsimmons
    http://www.facebook.com/bretsimmons
    http://www.youtube.com/user/eustress
    http://www.vimeo.com/bretsimmons
    http://www.slideshare.net/bretlsimmons
  • 5. Tentative Agenda
    Today
    Introduction to Personal Branding
    Philosophy and Operating Principles
    New Rules of Marketing
    Define your value
    E-mail, Google Profile, LinkedIn
    Next Time
    Blogging, Twitter
  • 6. Disclaimers 
  • 7. Introductions:
    • Name
    • 8. Online Experience
    • 9. Goal for the class
  • Are You Remarkable?
  • 10. Excellence is a form of deviance
    DO things your peers are not willing to do
  • 11. Permission
  • 12. Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • 13. Personal Brand
    The reasons why people spread the word about your value.
  • 14. Is your cart before your horse?
  • 15. Social Media
    You must be personal and conversant
  • 16. Lead with value
    Wrap the personal around your value
  • 17. Value
    Not
    Personality
    Remarkable
  • 18. Web 1.0, 2.0, 3.0
    3
    2
    1
    Semantic
    Conversant
    Broadcast
  • 19. Interruption vs. Permission
  • 20. ContentConversation
  • 21. ContentandInboundMarketing
  • 22. Consistently Contribute Value
  • 23. Transparency
  • 24. New business card
    www.namecheap.com
  • 25. Name - Picture - Purpose
  • 26. Order of Importance
  • FLOW
    Active
    Twitter: River
    Blog: Rain
    Passive
    Linkedin: Lake
    Facebook: Stream
  • 32. Integrate
  • 33.
  • 34. Google Profile, LinkedIn
    http://www.google.com/profiles/bret.simmons
    http://www.linkedin.com/in/bretsimmons
  • 35. Lies
    http://www.facebook.com/bretsimmons
  • 36. Twitter is a broadcast medium
  • 37.
    • Be yourself, not your business
    • 38. Link to your business or blog
    • 39. Contribute value
    • 40. Acknowledge value others contribute
    • 41. Introductions in Twitter, connections offline
    • 42. Be strategic
    • 43. Be patient!
  • Blogging
    Micro publishing platform
    Force yourself to become part of the conversation
    Best damn marketing tool
    Free
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Benefits of Blogging
    Clarity
    Consistency
    Challenge
    Community
    Commitment
  • 50. What to blog about?
    Own your own business
    Work for someone else
  • 51. Some Examples
    http://sheridanstoryart.com/
    http://marketforcause.com/
    http://sharonmarkovsky.wordpress.com/
    http://professionaltrainer.wordpress.com/
    http://www.dream2clean.com/
    http://blog.kemplerdesign.com/
    http://www.greatleadershipbydan.com/
    http://michaelhyatt.com/
    http://www.kevinmd.com/blog/
    http://www.riverpoolsandspas.com/
    http://thephotoenthusiast.com/  
    http://www.biggby.com/
    http://www.sandsregency.com/
  • 52. Social Media Revolution Link
    http://www.youtube.com/watch?v=NhPgUcjGQAw
  • 53. DO IT!
  • 54. Questions?