Personal Branding<br />Bret L. Simmons, Ph.D.<br />
Metanoia<br />
December 9-10, 2010<br />Reno, Nevada<br />
My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br /...
Tentative Agenda<br />Today<br />Introduction to Personal Branding<br />Philosophy and Operating Principles<br />New Rules...
Disclaimers <br />
Introductions:<br /><ul><li>Name
Online Experience
Goal for the class</li></li></ul><li>Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Is your cart before your horse?<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Value <br />Not <br />Personality<br />Remarkable<br />
Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
Interruption vs. Permission<br />
ContentConversation<br />
ContentandInboundMarketing<br />
Consistently Contribute Value<br />
Transparency<br />
New business card<br />www.namecheap.com <br />
Name - Picture - Purpose<br />
Order of Importance<br /><ul><li>E-mail, Google Profile
Linkedin
Blog
Twitter
Facebook
Other</li></li></ul><li>FLOW<br />Active<br />Twitter:      River<br />Blog:          Rain<br />Passive<br />Linkedin:   L...
Integrate<br />
Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
Lies<br />http://www.facebook.com/bretsimmons<br />
Twitter is a broadcast medium<br />
<ul><li>Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!  </li></li></ul><li>Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversa...
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UNR extended studies

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UNR extended studies

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />
  2. 2. Metanoia<br />
  3. 3. December 9-10, 2010<br />Reno, Nevada<br />
  4. 4. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  5. 5. Tentative Agenda<br />Today<br />Introduction to Personal Branding<br />Philosophy and Operating Principles<br />New Rules of Marketing<br />Define your value<br />E-mail, Google Profile, LinkedIn<br />Next Time<br />Blogging, Twitter<br />
  6. 6. Disclaimers <br />
  7. 7. Introductions:<br /><ul><li>Name
  8. 8. Online Experience
  9. 9. Goal for the class</li></li></ul><li>Are You Remarkable?<br />
  10. 10. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  11. 11. Permission<br />
  12. 12. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  13. 13. Personal Brand<br />The reasons why people spread the word about your value.<br />
  14. 14. Is your cart before your horse?<br />
  15. 15. Social Media<br />You must be personal and conversant<br />
  16. 16. Lead with value<br />Wrap the personal around your value<br />
  17. 17. Value <br />Not <br />Personality<br />Remarkable<br />
  18. 18. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Broadcast<br />
  19. 19. Interruption vs. Permission<br />
  20. 20. ContentConversation<br />
  21. 21. ContentandInboundMarketing<br />
  22. 22. Consistently Contribute Value<br />
  23. 23. Transparency<br />
  24. 24. New business card<br />www.namecheap.com <br />
  25. 25. Name - Picture - Purpose<br />
  26. 26. Order of Importance<br /><ul><li>E-mail, Google Profile
  27. 27. Linkedin
  28. 28. Blog
  29. 29. Twitter
  30. 30. Facebook
  31. 31. Other</li></li></ul><li>FLOW<br />Active<br />Twitter: River<br />Blog: Rain<br />Passive<br />Linkedin: Lake<br />Facebook: Stream<br />
  32. 32. Integrate<br />
  33. 33.
  34. 34. Google Profile, LinkedIn<br />http://www.google.com/profiles/bret.simmons<br />http://www.linkedin.com/in/bretsimmons<br />
  35. 35. Lies<br />http://www.facebook.com/bretsimmons<br />
  36. 36. Twitter is a broadcast medium<br />
  37. 37. <ul><li>Be yourself, not your business
  38. 38. Link to your business or blog
  39. 39. Contribute value
  40. 40. Acknowledge value others contribute
  41. 41. Introductions in Twitter, connections offline
  42. 42. Be strategic
  43. 43. Be patient! </li></li></ul><li>Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  50. 50. What to blog about?<br />Own your own business<br />Work for someone else<br />
  51. 51. Some Examples<br />http://sheridanstoryart.com/<br />http://marketforcause.com/<br />http://sharonmarkovsky.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://www.dream2clean.com/<br />http://blog.kemplerdesign.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />http://www.kevinmd.com/blog/<br />http://www.riverpoolsandspas.com/<br />http://thephotoenthusiast.com/  <br />http://www.biggby.com/<br />http://www.sandsregency.com/<br />
  52. 52. Social Media Revolution Link<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  53. 53. DO IT!<br />
  54. 54. Questions?<br />
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