View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. Jason Falls
Content Marketing Content: Creating information that meets your customers’ needs Marketing: distributing and promoting that information to a targeted group of people. Joe Pulizzi
Blogging Strategy Empower all your employees to blog in an environment where you manage content flow Ask your customers for posts and pictures of their experience with your business Flow that content into keyword targeted blogs Inform your customers when the blog is posted and provide the links Feed relevant content to Twitter and Facebook Repeat often. Chris Baggott
Digital Passport Show me your RSS reader What blogs do you read? Do you rank first for your name in Google? Show me your delicious Show me your blog Show me your Facebook, LinkedIn, and Twitter. How often do you update these? Show me your YouTube channel Halligan and Shah (2010)
Examples David Lawrence Center Hubspot River Pools and Spa Modative Guy Farmer Dream2Clean Alice Heiman Patagonia Creative Coverings