Social Business: Project Management Institute Northern Nevada

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July 23, 2013 presentation for Project Management Institute Northern Nevada

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Social Business: Project Management Institute Northern Nevada

  1. 1. Bret L. Simmons, Ph.D. PMI Northern Nevada July 23, 2013 Social Business
  2. 2. Today’s Presentation www.slideshare.net/BretLSimmons
  3. 3. Background Disclaimers
  4. 4. Main Points Today 1. Social business is a huge opportunity 2. This is much bigger than marketing 3. Being searchable, shareable, and relational is good for your business 4. Proper operating principles are the key to success
  5. 5. It’s 2013… what are you waiting for?
  6. 6. Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  7. 7. Value What you can do uniquely well to help others address issues or solve problems that matter to them.
  8. 8. Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
  9. 9. Why You? Why Now?
  10. 10. New business card www.bluehost.com
  11. 11. New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
  12. 12. Social Media You must be personal and conversant
  13. 13. Lead with value Wrap the personal around your value
  14. 14. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
  15. 15. Bret.simmons@gmail.com bret@bretlsimmons.com
  16. 16. Google +
  17. 17. What most companies think 1. When we get started, people will show up 2. Well, we gave it a couple months, and no one showed up, so let’s quit Falls & Decker, 2011
  18. 18. The Reality • It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog Falls & Decker, 2011
  19. 19. The Fundamentals • Listen first • Be responsive • Be honest • Provide value • Sell last Falls & Decker 2011
  20. 20. Remember • Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value Falls & Decker, 2011, p. 180
  21. 21. Examples • Jessica Torres • Tiffany Brown • Kristin Stith • Tahoe Mountain Sports • Cory’s Lawn Service
  22. 22. Questions?
  23. 23. Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576

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