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Social Business Hamilton

Social Business Hamilton



Presentation on Social Business (e.g. for Hamilton Company, October 8, 2013

Presentation on Social Business (e.g. for Hamilton Company, October 8, 2013



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    Social Business Hamilton Social Business Hamilton Presentation Transcript

    • Social Business Bret L. Simmons, Ph.D. Hamilton Company October 8, 2013
    • www.bretlsimmons.com http://www.slideshare.net/BretLSimmons
    • What do you want to learn today?
    • My turn
    • Yesterday’s home runs don’t win today’s games Babe Ruth
    • Social Business 1. We are all ambassadors of our increasingly social businesses 2. Digital Citizenship is a huge opportunity and responsibility 3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
    • Digital Citizenship
    • New business card www.bluehost.com
    • Get online and build relational capacity
    • Relational Capacity • Blog with current content • Facebook Fan Page • Twitter • Senior leaders as professionally personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook) • Extras: Youtube, Pinterest, Flickr, etc.
    • If your website does not have a blog, it’s missing the engine of relational capacity
    • HUB
    • Professionally Personal Brand Ambassadors
    • Professionally Personal Everything you do reflects on your business
    • Never trust any site to protect your privacy
    • • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
    • Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
    • Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
    • Why risk offending anyone?
    • We don’t need Facebook or Twitter to authenticate our lives
    • Brand Value If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
    • Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.
    • Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
    • Consistently Contribute Value
    • Be clear, not cute
    • Social Media You must be personal and conversant
    • Lead with value Wrap the personal around your value
    • Brand: Name, Picture, Purpose • E-mail • Linkedin • Blog • Twitter • Facebook • Other (Pinterest, Instagram)
    • Bret.simmons@gmail.com bret@bretlsimmons.com simmonsb@unr.edu
    • Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
    • Questions?
    • Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576