Social business douglas county


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Presentation for Leadership Douglas County, September 12, 2013

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Social business douglas county

  1. 1. Bret L. Simmons, Ph.D. Leadership Douglas County September 12, 2013 Social Business
  2. 2.
  3. 3. Main Points 1. We are all ambassadors of our increasingly social businesses 2. Digital Citizenship is a huge opportunity and responsibility 3. Differentiate your digital citizenship by building your personal brand and demonstrating professional discretion
  4. 4. What do you want to learn today?
  5. 5. What are you willing to do different tomorrow?
  6. 6. What do you know about networking?
  7. 7. Get online and build relational capacity
  8. 8. Relational Capacity • Blog with current content • Facebook Fan Page • Twitter • Senior leaders as professionally personal ambassadors on at least one platform (e.g. LinkedIn, Twitter, Facebook) • Extras: Youtube, Pinterest, Flickr, etc.
  9. 9. If your website does not have a blog, it’s missing the engine of relational capacity
  10. 10. Example
  11. 11. HUB
  12. 12. Professionally Personal Brand Ambassadors
  13. 13. Professionally Personal Everything you do reflects on your business
  14. 14. Digital Citizenship
  15. 15. Never trust any site to protect your privacy
  16. 16. • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
  17. 17. Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
  18. 18. Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
  19. 19. Why risk offending anyone?
  20. 20. Brand Value If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  21. 21. Value What you can do uniquely well to help others address issues or solve problems that matter to them.
  22. 22. Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
  23. 23. New business card
  24. 24. New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
  25. 25. Be clear, not cute
  26. 26. Social Media You must be personal and conversant
  27. 27. Lead with value Wrap the personal around your value
  28. 28. Brand: Name, Picture, Purpose • E-mail • Linkedin • Blog • Twitter • Facebook • Other (Pinterest, Instagram)
  29. 29.
  30. 30. We don’t need Facebook to authenticate our lives
  31. 31. Summary • Social business is here to stay. • Strategic imperative to immerse yourself in the process • Start now, don’t quit • Assuming responsibility for your digital citizenship is good for your career and your company
  32. 32. Questions?
  33. 33. Bret L. Simmons, Ph.D. (775) 336-9576 Bret L. Simmons, Ph.D. Associate Professor of Management College of Business University of Nevada (775) 336-9576