Social business
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Social business

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Social business Social business Presentation Transcript

  • Social Business
    Bret L. Simmons, Ph.D.
    www.bretlsimmons.com
    @drbret
  • Do you know everyone in the room?
  • SocialAllied with Friends
  • MediaMeans of communicating
    Scott McKain, 1/14/11
  • Social Media for Business
    Means of communicating with those friends with whom you are allied to continuously improve and grow your business
  • Remarkable Business
    What is the single most important thing you need to do on a daily basis if you want to grow your business?
  • Loyal customers
    Remarkable products/services
    Remarkable operations
    Remarkable employees
    You
  • Are you remarkable?
  • This isn’t just business, it’s personal
    Mitch Joel
  • Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • Remarkable Brand
    Relationships
    Choice
    Talk
    Value
  • Action #1: Your Top Competitor
    Good or bad relationships with customers, employees, community?
    Why do people choose them?
    What do people say about them?
    How does their value differ from yours?
  • If I were your competitor
  • People are talking
  • Customers
  • Employees
  • Suppliers
  • People are talking
    You earned everything they say about you
  • Customers
    Employees
    Suppliers
  • What’s new?
  • Speed, reach, and impact of good and bad news about your business
  • How are you responding?
  • Business as usual?
  • Something new
  • You and your employees
  • Social Objects
    Documents
    Video
    Audio
    Pictures
    Presentations
  • Video, Audio, Presentations
    Your Website
  • Content(helpful social objects)Conversation
    Influence
  • Engagement Matrix: Tom Webster
  • Social Customers
    Convene – not control – the conversation
    Help them find you, and when they do, make sure they have a reason to say good things
  • Action #2: Social Objects
    How do you create social objects?
    How do you convene conversation around those objects?
    Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog
  • Social Employees
    You are outnumbered
    Remarkable leadership
    Reasonable openness
    Sandbox covenant
    Hire digital citizens
  • Reasonable Openness
    Respect that your customers and employees have power
    Share constantly to build trust
    Nurture curiosity and humility
    Hold openness accountable
    Forgive failure
    Charlene Li (2010)
  • Sandbox Covenant
    Sandbox: clearly defined boundaries where it is safe to operate
    Covenants: promises with shared accountability
    Structured openness
    Charlene Li (2010)
  • Digital Citizens
    Hire employees with a demonstrated track record of being professionally personal with the tools your business needs to use (e.g. blog, Facebook, Twitter)
  • Action #3: Recommendation
    What do your employees say about you to their friends and family?
    How do you know?
    By the end of the week, join LinkedIn and write a recommendation for a former employee or employer
  • Strategic opportunity
    Operational excellence
    Give everyone that touches your business something good to say
    Convene the conversation
    Become a valuable social object factory
    Key Points
  • Customers
    Employees
    Suppliers
  • Questions?
  • Social Business
    Bret L. Simmons, Ph.D.
    www.bretlsimmons.com
    @drbret