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Social business

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  • 1. Social Business
    Bret L. Simmons, Ph.D.
    www.bretlsimmons.com
    @drbret
  • 2. Do you know everyone in the room?
  • 3. SocialAllied with Friends
  • 4. MediaMeans of communicating
    Scott McKain, 1/14/11
  • 5. Social Media for Business
    Means of communicating with those friends with whom you are allied to continuously improve and grow your business
  • 6. Remarkable Business
    What is the single most important thing you need to do on a daily basis if you want to grow your business?
  • 7. Loyal customers
    Remarkable products/services
    Remarkable operations
    Remarkable employees
    You
  • 8. Are you remarkable?
  • 9. This isn’t just business, it’s personal
    Mitch Joel
  • 10.
  • 11. Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • 12. Remarkable Brand
    Relationships
    Choice
    Talk
    Value
  • 13. Action #1: Your Top Competitor
    Good or bad relationships with customers, employees, community?
    Why do people choose them?
    What do people say about them?
    How does their value differ from yours?
  • 14. If I were your competitor
  • 15. People are talking
  • 16. Customers
  • 17. Employees
  • 18. Suppliers
  • 19. People are talking
    You earned everything they say about you
  • 20. Customers
    Employees
    Suppliers
  • 21. What’s new?
  • 22. Speed, reach, and impact of good and bad news about your business
  • 23. How are you responding?
  • 24. Business as usual?
  • 25. Something new
  • 26. You and your employees
  • 27.
  • 28. Social Objects
    Documents
    Video
    Audio
    Pictures
    Presentations
  • 29. Video, Audio, Presentations
    Your Website
  • 30. Content(helpful social objects)Conversation
    Influence
  • 31. Engagement Matrix: Tom Webster
  • 32. Social Customers
    Convene – not control – the conversation
    Help them find you, and when they do, make sure they have a reason to say good things
  • 33.
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  • 46.
  • 47. Action #2: Social Objects
    How do you create social objects?
    How do you convene conversation around those objects?
    Join the conversation: By the end of the week, write a review on Yelp or leave a comment on a blog
  • 48. Social Employees
    You are outnumbered
    Remarkable leadership
    Reasonable openness
    Sandbox covenant
    Hire digital citizens
  • 49.
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  • 56.
  • 57. Reasonable Openness
    Respect that your customers and employees have power
    Share constantly to build trust
    Nurture curiosity and humility
    Hold openness accountable
    Forgive failure
    Charlene Li (2010)
  • 58. Sandbox Covenant
    Sandbox: clearly defined boundaries where it is safe to operate
    Covenants: promises with shared accountability
    Structured openness
    Charlene Li (2010)
  • 59. Digital Citizens
    Hire employees with a demonstrated track record of being professionally personal with the tools your business needs to use (e.g. blog, Facebook, Twitter)
  • 60. Action #3: Recommendation
    What do your employees say about you to their friends and family?
    How do you know?
    By the end of the week, join LinkedIn and write a recommendation for a former employee or employer
  • 61. Strategic opportunity
    Operational excellence
    Give everyone that touches your business something good to say
    Convene the conversation
    Become a valuable social object factory
    Key Points
  • 62. Customers
    Employees
    Suppliers
  • 63. Questions?
  • 64. Social Business
    Bret L. Simmons, Ph.D.
    www.bretlsimmons.com
    @drbret