Social Business: Reno AMA 2011

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social Business
Reno Tahoe AMA
July 19, 2011

Social Business
http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
Communicating with friends that are interested in you and your business to continuously improve and grow your business

The next 50 minutes
Paradigm shift in the way we communicate
Principles of inbound marketing
Social Objects
Examples
Recommendations
Questions

What is the most credible and effective method of marketing?
How well are you leveraging that method?

One-to-one

One-to-one
One-to- many

Do you still use the internet only as a one-to-one or one-to-many tool in your business?

Many-To-Many
Clay Shirky, 2009
New technologies are
radically transforming
the way we communicate

People are talking
You earned everything they say about you

What’s new?

Speed, reach, and impact of good and bad news about your business

How are you responding?

Business as usual?

Something new
Are you waiting for a recipe?

Organizations should not be asking how social media are making them money; they should be asking how social media are making them better
Richard BinhammerDell, July 2011

Employees
Customers
Suppliers

Is your website a hub of many-to-many interactions?
Inbound
Marketing

Relational Capacity
Relevant Content
Conversation
Community

Without engagement, we cannot compete for relevance. Without relevance, we cannot compete.
Brian Solis, July 15, 2011

Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the other way around
Hugh MacLeod

Social Objects
Documents
Video
Audio
Pictures
Presentations

Social objects are most trusted when they are shared among friends

Hub
Nothing works in isolation
www.nickburcher.com June 6, 2011

www.emarketer.com July 14, 2011

Listen and Respond!

Recommendations for business
Strategic opportunity
Operational excellence
Give everyone that touches your business something good to say
Convene the conversation
Become a valuable social object factory

Recommendations for you
Participate!
Learn
Don’t quit
Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
Social Business
Reno Tahoe AMA
July 19, 2011

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Social Business: Reno AMA 2011

by Bret Simmons

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Social Business: Reno AMA 2011 Presentation Transcript