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Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
Social Business: Reno AMA 2011
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Social Business: Reno AMA 2011

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Presentation on Social Business for Reno-Tahoe AMA on July 19, 2011

Presentation on Social Business for Reno-Tahoe AMA on July 19, 2011

Published in: Business, News & Politics
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  • 1. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
    Social Business
    Reno Tahoe AMA
    July 19, 2011
  • 2. Social Business
    http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html
    Communicating with friends that are interested in you and your business to continuously improve and grow your business
  • 3. The next 50 minutes
    Paradigm shift in the way we communicate
    Principles of inbound marketing
    Social Objects
    Examples
    Recommendations
    Questions
  • 4. What is the most credible and effective method of marketing?
    How well are you leveraging that method?
  • 5. One-to-one
  • 6. One-to-one
    One-to- many
  • 7. Do you still use the internet only as a one-to-one or one-to-many tool in your business?
  • 8. Many-To-Many
    Clay Shirky, 2009
    New technologies are
    radically transforming
    the way we communicate
  • 9. People are talking
    You earned everything they say about you
  • 10. What’s new?
  • 11. Speed, reach, and impact of good and bad news about your business
  • 12. How are you responding?
  • 13. Business as usual?
  • 14. Something new
    Are you waiting for a recipe?
  • 15. Organizations should not be asking how social media are making them money; they should be asking how social media are making them better
    Richard BinhammerDell, July 2011
  • 16. Employees
    Customers
    Suppliers
  • 17.
  • 18. Is your website a hub of many-to-many interactions?
    Inbound
    Marketing
  • 19. Relational Capacity
    Relevant Content
    Conversation
    Community
  • 20. Without engagement, we cannot compete for relevance. Without relevance, we cannot compete.
    Brian Solis, July 15, 2011
  • 21. Social Objects: Fuel of Many-To-Many
    The reason two people are talking to each other
    Social networks form around social objects, not the other way around
    Hugh MacLeod
  • 22. Social Objects
    Documents
    Video
    Audio
    Pictures
    Presentations
  • 23. Social objects are most trusted when they are shared among friends
  • 24. Hub
    Nothing works in isolation
    www.nickburcher.com June 6, 2011
  • 25. www.emarketer.com July 14, 2011
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Listen and Respond!
  • 36.
  • 37.
  • 38. Recommendations for business
    Strategic opportunity
    Operational excellence
    Give everyone that touches your business something good to say
    Convene the conversation
    Become a valuable social object factory
  • 39. Recommendations for you
    Participate!
    Learn
    Don’t quit
    Paradigm shifts create tremendous opportunities for those that give themselves permission to be excellent
  • 40. Questions?
  • 41. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand
    Social Business
    Reno Tahoe AMA
    July 19, 2011

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