PRSA

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Presentation to Reno PRSA, April 29, 2010

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PRSA

  1. 1. Moving the audience from intention to ACTION!<br />Todd Felts, MA.LS Bret Simmons, Ph.D<br />Assistant Professor, Public Relations Associate Professor, Managerial Sciences<br />Reynolds School of Journalism College of Business<br /> Co-Organizers of SM@RT (Social Media at Reno Tahoe) 2010<br />
  2. 2. “I’M A GREAT LOVER.”<br />MARKETING<br />
  3. 3. “TRUST ME, HE’S A GREAT LOVER.”<br />PUBLIC RELATIONS<br />
  4. 4. “I’M A GREAT LOVER.<br />I’M A GREAT LOVER.<br />I’M A GREAT LOVER.”<br />ADVERTISING<br />
  5. 5. “CAN SOMEONE HELP ME FIND A GREAT LOVER?”<br />SOCIAL MEDIA<br />
  6. 6. “Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” <br />JOURNALISM<br />
  7. 7. “I UNDERSTAND YOU’RE A GREAT LOVER.”<br />BRANDING<br />
  8. 8.
  9. 9.
  10. 10. F’ing ways we take action today:<br />Find<br />Forward<br />Friend<br />Follow<br />Fail<br />Fast<br />Facilitate<br />
  11. 11. YOUR AUDIENCE<br />1. Join their show. <br />Join your audience’s show! Become part of their conversation. <br />
  12. 12. 2. Build trust. <br /><ul><li>Ability
  13. 13. Integrity
  14. 14. Intentions</li></li></ul><li>3. Easy does it. <br />Make it easy for your audience <br />to participate with you while defining<br />yourself. <br />
  15. 15. 4. Think inbound marketing. <br />Metanoia<br />Remarkable content: information that meets your customers’ needs<br />Get found<br />Relational capacity<br />Halligan and Shah (2010)<br />
  16. 16. 4. Think inbound marketing. <br />
  17. 17. 5. Stick to your objective. <br />
  18. 18. www.smartrenotahoe.com<br />
  19. 19. What should our SM@RT sign say?<br />?<br />?<br />
  20. 20. How SM@RT will help us:<br />A national perspective from cutting-edge social media marketing thinkers. <br />Educate our clients on how we can help them build effective social media campaigns.<br />Build trust with our clients, bosses and colleagues. <br />Bring national recognition to our work and services. <br />Save $$$ by bringing the conversation to us, instead of going to the conversation. <br />Expand curriculum and teaching in Journalism, Business and Extended Studies at UNR. <br />Increase tourism and economic development for our region. <br />Lead, not follow. <br />
  21. 21. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public<br />
  22. 22. Moving the audience from intention to ACTION!<br />Todd Felts, MA.LS Bret Simmons, Ph.D<br />mfelts@unr.edusimmonsb@unr.edu<br />www.smartrenotahoe.com<br />

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