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Personal Branding<br />Bret L. Simmons, Ph.D.<br />Pronet, September 26, 2011<br />www.bretlsimmons.com<br />
In the next hour<br />Define personal branding<br />Google+, LinkedIn, Blog, Twitter, Facebook<br />Basic operating princi...
Searching?<br />
Searchable?<br />
Shareable?<br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
New business card<br />www.namecheap.com <br />
New business card<br />Associate your name and face with your value<br />Create content and connections that will get you ...
Value<br />What you can do uniquely well to help others address opportunities or solve problems that matter to them.<br />
Personal Brand<br />The reasons why people spread the word about your value.<br />
Personal Brand<br />If the people don’t select you, spread the word about you, or pay a premium for your services, it’s be...
Personal Brand<br />Who are you?<br />Who do you want to help?<br />How do you want to help them?<br />
Why You?Why Now?<br />
Document and targetyour value<br />
Become part of the conversation<br />Value<br />
1<br />2<br />
HUB<br />
Best Hubs<br />Wordpress blog<br />LinkedIn profile<br />Google + profile<br />
Google Profile<br />
LinkedIn<br />
LinkedIn<br />
LinkedIn<br />
LinkedIn<br />
LinkedIn<br />
LinkedIn<br />
LinkedIn<br />
Blog<br />
Twitter<br />
Facebook<br />
Integrate<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Value <br />Not <br />Personality<br />Remarkable<br />
Consistently Contribute Value<br />
Transparency<br />
DO IT!<br />
Questions?<br />
Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />simmonsb@unr.edu<br />(775) 336-9576<br />
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Pronet Personal Branding

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Presentation on Personal Branding to Pronet in Reno, NV on September 26, 2011

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Transcript of "Pronet Personal Branding"

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />Pronet, September 26, 2011<br />www.bretlsimmons.com<br />
  2. 2. In the next hour<br />Define personal branding<br />Google+, LinkedIn, Blog, Twitter, Facebook<br />Basic operating principles<br />Questions<br />
  3. 3. Searching?<br />
  4. 4. Searchable?<br />
  5. 5. Shareable?<br />
  6. 6. Are You Remarkable?<br />
  7. 7. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  8. 8. Permission<br />
  9. 9. New business card<br />www.namecheap.com <br />
  10. 10. New business card<br />Associate your name and face with your value<br />Create content and connections that will get you indexed and ranked for your name and value<br />
  11. 11. Value<br />What you can do uniquely well to help others address opportunities or solve problems that matter to them.<br />
  12. 12. Personal Brand<br />The reasons why people spread the word about your value.<br />
  13. 13. Personal Brand<br />If the people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.<br />(Seth Godin)<br />
  14. 14. Personal Brand<br />Who are you?<br />Who do you want to help?<br />How do you want to help them?<br />
  15. 15. Why You?Why Now?<br />
  16. 16. Document and targetyour value<br />
  17. 17. Become part of the conversation<br />Value<br />
  18. 18. 1<br />2<br />
  19. 19. HUB<br />
  20. 20. Best Hubs<br />Wordpress blog<br />LinkedIn profile<br />Google + profile<br />
  21. 21. Google Profile<br />
  22. 22. LinkedIn<br />
  23. 23. LinkedIn<br />
  24. 24. LinkedIn<br />
  25. 25. LinkedIn<br />
  26. 26. LinkedIn<br />
  27. 27. LinkedIn<br />
  28. 28. LinkedIn<br />
  29. 29.
  30. 30. Blog<br />
  31. 31. Twitter<br />
  32. 32. Facebook<br />
  33. 33.
  34. 34. Integrate<br />
  35. 35. Social Media<br />You must be personal and conversant<br />
  36. 36. Lead with value<br />Wrap the personal around your value<br />
  37. 37. Value <br />Not <br />Personality<br />Remarkable<br />
  38. 38. Consistently Contribute Value<br />
  39. 39. Transparency<br />
  40. 40.
  41. 41. DO IT!<br />
  42. 42. Questions?<br />
  43. 43. Bret L. Simmons, Ph.D.<br />www.bretlsimmons.com<br />simmonsb@unr.edu<br />(775) 336-9576<br />
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