Pronet Personal Branding

Personal Branding
Bret L. Simmons, Ph.D.
Pronet, September 26, 2011
www.bretlsimmons.com

In the next hour
Define personal branding
Google+, LinkedIn, Blog, Twitter, Facebook
Basic operating principles
Questions

Searching?

Searchable?

Shareable?

Are You Remarkable?

Excellence is a form of deviance
DO things your peers are not willing to do

Permission

New business card
www.namecheap.com

New business card
Associate your name and face with your value
Create content and connections that will get you indexed and ranked for your name and value

Value
What you can do uniquely well to help others address opportunities or solve problems that matter to them.

Personal Brand
The reasons why people spread the word about your value.

Personal Brand
If the people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)

Personal Brand
Who are you?
Who do you want to help?
How do you want to help them?

Why You?Why Now?

Document and targetyour value

Become part of the conversation
Value

Best Hubs
Wordpress blog
LinkedIn profile
Google + profile

Google Profile

Twitter

Facebook

Integrate

Social Media
You must be personal and conversant

Lead with value
Wrap the personal around your value

Value
Not
Personality
Remarkable

Consistently Contribute Value

Transparency

DO IT!

Questions?

Bret L. Simmons, Ph.D.
www.bretlsimmons.com
simmonsb@unr.edu
(775) 336-9576

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Pronet Personal Branding

by Bret Simmons on Sep 25, 2011

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Pronet Personal Branding — Presentation Transcript