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Pronet Personal Branding
 

Pronet Personal Branding

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Presentation on Personal Branding to Pronet in Reno, NV on September 26, 2011

Presentation on Personal Branding to Pronet in Reno, NV on September 26, 2011

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    Pronet Personal Branding Pronet Personal Branding Presentation Transcript

    • Personal Branding
      Bret L. Simmons, Ph.D.
      Pronet, September 26, 2011
      www.bretlsimmons.com
    • In the next hour
      Define personal branding
      Google+, LinkedIn, Blog, Twitter, Facebook
      Basic operating principles
      Questions
    • Searching?
    • Searchable?
    • Shareable?
    • Are You Remarkable?
    • Excellence is a form of deviance
      DO things your peers are not willing to do
    • Permission
    • New business card
      www.namecheap.com
    • New business card
      Associate your name and face with your value
      Create content and connections that will get you indexed and ranked for your name and value
    • Value
      What you can do uniquely well to help others address opportunities or solve problems that matter to them.
    • Personal Brand
      The reasons why people spread the word about your value.
    • Personal Brand
      If the people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
      (Seth Godin)
    • Personal Brand
      Who are you?
      Who do you want to help?
      How do you want to help them?
    • Why You?Why Now?
    • Document and targetyour value
    • Become part of the conversation
      Value
    • 1
      2
    • HUB
    • Best Hubs
      Wordpress blog
      LinkedIn profile
      Google + profile
    • Google Profile
    • LinkedIn
    • LinkedIn
    • LinkedIn
    • LinkedIn
    • LinkedIn
    • LinkedIn
    • LinkedIn
    • Blog
    • Twitter
    • Facebook
    • Integrate
    • Social Media
      You must be personal and conversant
    • Lead with value
      Wrap the personal around your value
    • Value
      Not
      Personality
      Remarkable
    • Consistently Contribute Value
    • Transparency
    • DO IT!
    • Questions?
    • Bret L. Simmons, Ph.D.
      www.bretlsimmons.com
      simmonsb@unr.edu
      (775) 336-9576