Personal Branding  Bret L. Simmons, Ph.D.
Today•   Overview 4 courses in the series•   Principles of personal branding•   Inbound/content marketing•   Social object...
Introductions• Name• Three words  1. Professional ($$)  2. Personal (how you describe yourself)  3. Relational (how others...
Four Course Series1.   Principles2.   Platforms3.   Practices4.   Progress
Main Points Today1. Personal branding is a huge   opportunity and responsibility2. Being searchable and shareable is   goo...
Disclaimers 
Are You Remarkable?
Excellence is a form of deviance                    DO things your                     peers are not                      ...
Permission
Brand ValueIf people don’t select you,  spread the word about  you, or pay a premium for  your services, it’s because  the...
Brand ValueThe reasons why people spread the word about your value.
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand1.Who are you?2.Who do you want to  help?3.How do you want to help  them?
Why You?Why Now?
New business card   www.namecheap.com
New business card1. Associate your name and face   with your value2. Create content and   connections that will get you   ...
My Brand
My Brand (partial)•   simmonsb@unr.edu•   bret.simmons@gmail.com•   http://www.google.com/profiles/bret.simmons•   www.bre...
Web 1.0, 2.0, 3.0 Anticipatory                 3 Relational      2 Informational                 1
One-to-One
One-to-One  One-to-Many
Many-To-Many       New technologies are       radically transforming       the way we communicate         Clay Shirky, 2009
Content MarketingInbound Marketing   Asset Marketing
Interruption         vs.Permission
ContentConversation Community
Consistently Contribute      Value
Transparency
Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social obje...
Social Objects• Documents• Video• Audio• Pictures• Presentations
Social objects are mosttrusted when they areshared among friends
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Value          Not       PersonalityRemarkable
Name - Picture - Purpose
Order of Importance •   E-mail, Google Profile •   Linkedin •   Blog •   Twitter •   Facebook •   Other
FLOWActive       Passive• Twitter:   • Linkedin:  River        Lake• Blog:      • Facebook:  Rain         Stream
Integrate
Lieshttp://www.facebook.com/bretsimmons
How to not suck at Facebook
Twitter is abroadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introdu...
Blogging• Micro publishing platform• Force yourself to become  part of the conversation• Best damn marketing tool• Free• V...
Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?• Own your own business• Work for someone else
Examples•   Cody Witt•   Lisa Drake•   Jessica Torres•   Tiffany Brown•   Kati Nelson•   Samantha Conway•   Kristin Stith•...
DO IT!
Questions?
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
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Personal Branding Pronet Reno

  1. 1. Personal Branding Bret L. Simmons, Ph.D.
  2. 2. Today• Overview 4 courses in the series• Principles of personal branding• Inbound/content marketing• Social objects• Assignment for next time• Questions• Breaks
  3. 3. Introductions• Name• Three words 1. Professional ($$) 2. Personal (how you describe yourself) 3. Relational (how others describe you)
  4. 4. Four Course Series1. Principles2. Platforms3. Practices4. Progress
  5. 5. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your career3. Proper operating principles are the key to success
  6. 6. Disclaimers 
  7. 7. Are You Remarkable?
  8. 8. Excellence is a form of deviance DO things your peers are not willing to do
  9. 9. Permission
  10. 10. Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  11. 11. Brand ValueThe reasons why people spread the word about your value.
  12. 12. Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  13. 13. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  14. 14. Why You?Why Now?
  15. 15. New business card www.namecheap.com
  16. 16. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  17. 17. My Brand
  18. 18. My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons• www.bretlsimmons.com• http://bretsimmons.posterous.com/• www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons• http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
  19. 19. Web 1.0, 2.0, 3.0 Anticipatory 3 Relational 2 Informational 1
  20. 20. One-to-One
  21. 21. One-to-One One-to-Many
  22. 22. Many-To-Many New technologies are radically transforming the way we communicate Clay Shirky, 2009
  23. 23. Content MarketingInbound Marketing Asset Marketing
  24. 24. Interruption vs.Permission
  25. 25. ContentConversation Community
  26. 26. Consistently Contribute Value
  27. 27. Transparency
  28. 28. Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social objects, not theother way around Hugh MacLeod
  29. 29. Social Objects• Documents• Video• Audio• Pictures• Presentations
  30. 30. Social objects are mosttrusted when they areshared among friends
  31. 31. Is your cart before your horse?
  32. 32. Social MediaYou must be personal and conversant
  33. 33. Lead with valueWrap the personal around your value
  34. 34. Value Not PersonalityRemarkable
  35. 35. Name - Picture - Purpose
  36. 36. Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other
  37. 37. FLOWActive Passive• Twitter: • Linkedin: River Lake• Blog: • Facebook: Rain Stream
  38. 38. Integrate
  39. 39. Lieshttp://www.facebook.com/bretsimmons
  40. 40. How to not suck at Facebook
  41. 41. Twitter is abroadcast medium
  42. 42. •Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic•Be patient!
  43. 43. Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
  44. 44. Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment
  45. 45. What to blog about?• Own your own business• Work for someone else
  46. 46. Examples• Cody Witt• Lisa Drake• Jessica Torres• Tiffany Brown• Kati Nelson• Samantha Conway• Kristin Stith• Tahoe Mountain Sports
  47. 47. DO IT!
  48. 48. Questions?
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