Personal Branding   Bret L.Simmons, Ph.D.NNSDG April 25, 2012
Main Points Today1. Personal branding is a huge   opportunity and responsibility2. Being searchable and shareable is   goo...
Personal BrandIf people don’t select  you, spread the word  about you, or pay a  premium for your  services, it’s because ...
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Personal Brand1.Who are you?2.Who do you want to  help?3.How do you want to help  them?
Why You?Why Now?
New business card   www.namecheap.com
New business card1. Associate your name and face   with your value2. Create content and   connections that will get you   ...
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Name, Picture, Purpose •   E-mail, Google Profile •   Linkedin •   Blog •   Twitter •   Facebook •   Other (Pinterest)
Bret.simmons@gmail.combret@bretlsimmons.com
What most companies think1. When we get started, people will   show up2. Well, we gave it a couple   months, and no one sh...
The Reality• It takes at least SIX MONTHS  before you will start seeing any  demonstrable results and success  from your b...
The Fundamentals•   Listen first•   Be responsive•   Be honest•   Provide value•   Sell lastFalls & Decker 2011
Remember• Social media marketing is about building  relationships, not receipts. The receipts  will come, but only if you ...
Questions?
Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
Personal Branding NNSDG
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Personal Branding NNSDG

  1. 1. Personal Branding Bret L.Simmons, Ph.D.NNSDG April 25, 2012
  2. 2. Main Points Today1. Personal branding is a huge opportunity and responsibility2. Being searchable and shareable is good for your business3. Proper operating principles are the key to success
  3. 3. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  4. 4. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  5. 5. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  6. 6. Why You?Why Now?
  7. 7. New business card www.namecheap.com
  8. 8. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  9. 9. Social MediaYou must be personal and conversant
  10. 10. Lead with valueWrap the personal around your value
  11. 11. Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
  12. 12. Bret.simmons@gmail.combret@bretlsimmons.com
  13. 13. What most companies think1. When we get started, people will show up2. Well, we gave it a couple months, and no one showed up, so let’s quitFalls & Decker, 2011
  14. 14. The Reality• It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blogFalls & Decker, 2011
  15. 15. The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
  16. 16. Remember• Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale valueFalls & Decker, 2011, p. 180
  17. 17. Questions?
  18. 18. Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576
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