Personal Branding<br />Bret L. Simmons, Ph.D.<br />
December 9-10, 2010<br />Reno, Nevada<br />
My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br /...
Simple Requests<br />Turn ALL cell phones OFF<br />Relax!<br />Keep an open mind<br />Ask questions<br />Interact with me ...
Tentative Agenda<br />Today<br />Introduction to Personal Branding<br />Philosophy and Operating Principles<br />New Rules...
Disclaimers <br />
Introductions: Show us your website<br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them<br />
New business card<br />www.namecheap.com <br />
Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Informational<br />
Interruption vs. Permission<br />
ContentandInboundMarketing<br />
SEO?Expert Advice?<br />
ContentConversation<br />
Consistently Contribute Value<br />
Name - Picture - Purpose<br />
FLOW<br />Active<br />Twitter:      River<br />Blog:          Rain<br />Passive<br />Linkedin:   Lake<br />Facebook: Strea...
Integrate<br />
Lies<br />
Twitter is a broadcast medium<br />
<ul><li>Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!  </li></li></ul><li>
Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing to...
Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
What to blog about?<br />Own your own business<br />Work for someone else<br />
Upcoming SlideShare
Loading in...5
×

Nsbdc1

369

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
369
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nsbdc1

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />
  2. 2.
  3. 3. December 9-10, 2010<br />Reno, Nevada<br />
  4. 4. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  5. 5. Simple Requests<br />Turn ALL cell phones OFF<br />Relax!<br />Keep an open mind<br />Ask questions<br />Interact with me and your colleagues<br />
  6. 6. Tentative Agenda<br />Today<br />Introduction to Personal Branding<br />Philosophy and Operating Principles<br />New Rules of Marketing<br />Google profile<br />Tomorrow – set up profiles<br />LinkedIn, Blogging, Twitter, Facebook<br />Buzz, Others?<br />
  7. 7. Disclaimers <br />
  8. 8. Introductions: Show us your website<br />
  9. 9. Are You Remarkable?<br />
  10. 10. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  11. 11. Permission<br />
  12. 12.
  13. 13. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  14. 14. Personal Brand<br />The reasons why people spread the word about your value.<br />
  15. 15. Value<br />What you can do uniquely well to help others address issues or solve problems that matter to them<br />
  16. 16. New business card<br />www.namecheap.com <br />
  17. 17. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Semantic<br />Conversant<br />Informational<br />
  18. 18. Interruption vs. Permission<br />
  19. 19. ContentandInboundMarketing<br />
  20. 20. SEO?Expert Advice?<br />
  21. 21. ContentConversation<br />
  22. 22. Consistently Contribute Value<br />
  23. 23. Name - Picture - Purpose<br />
  24. 24. FLOW<br />Active<br />Twitter: River<br />Blog: Rain<br />Passive<br />Linkedin: Lake<br />Facebook: Stream<br />
  25. 25. Integrate<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. Lies<br />
  30. 30.
  31. 31.
  32. 32. Twitter is a broadcast medium<br />
  33. 33. <ul><li>Be yourself, not your business
  34. 34. Link to your business or blog
  35. 35. Contribute value
  36. 36. Acknowledge value others contribute
  37. 37. Introductions in Twitter, connections offline
  38. 38. Be strategic
  39. 39. Be patient! </li></li></ul><li>
  40. 40.
  41. 41.
  42. 42. Blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  51. 51. What to blog about?<br />Own your own business<br />Work for someone else<br />
  52. 52. Some Examples<br />http://sheridanstoryart.com/<br />http://marketforcause.com/<br />http://michaellemons.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://renohomevoices.com/<br />http://www.outandaboutmarketing.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />
  53. 53. Social Media Revolution Link<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  54. 54. DO IT!<br />
  55. 55. Strategies<br />
  56. 56. Questions?<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×