Bret L. Simmons, Ph.D.<br />College of Business, UNR<br />www.bretlsimmons.com<br />Personal Branding<br />
Agenda<br />Shameless Promotion<br />Operating Principles<br />Examples<br />Questions<br />
December 8-10, 2010<br />Reno, Nevada<br />
How Did I Get Here?<br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Permission<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Value<br />What you can do uniquely well to help others address issues and solve problems that matter to them. <br />
Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Anticipatory<br />Relational<br />Informational<br />
Interruption vs. Permission<br />
ContentConversation<br />
Consistently Contribute Value<br />
Transparency<br />
Is your cart before your horse?<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Remarkable<br />Value <br />Not <br />Personality<br />
New business card<br />www.namecheap.com <br />
Social Capital<br />Relationships<br />Trust<br />Ability<br />Integrity<br />Intentions<br />Reputation<br />Professional...
Name - Picture - Purpose<br />
My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br /...
Order of Importance<br />E-mail, Google Profile<br />Linkedin<br />Blog<br />Twitter<br />Facebook<br />Other<br />
Lies<br />
Twitter is a broadcast medium<br />
<ul><li>Be yourself, not your business
Link to your business or blog
Contribute value
Acknowledge value others contribute
Introductions in Twitter, connections offline
Be strategic
Be patient!  </li></li></ul><li>Blogging<br />Godin and Peters on blogging<br />Micro publishing platform<br />Force yours...
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  1. 1. Bret L. Simmons, Ph.D.<br />College of Business, UNR<br />www.bretlsimmons.com<br />Personal Branding<br />
  2. 2. Agenda<br />Shameless Promotion<br />Operating Principles<br />Examples<br />Questions<br />
  3. 3.
  4. 4. December 8-10, 2010<br />Reno, Nevada<br />
  5. 5.
  6. 6. How Did I Get Here?<br />
  7. 7. Are You Remarkable?<br />
  8. 8. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  9. 9. Permission<br />
  10. 10. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  11. 11. Personal Brand<br />The reasons why people spread the word about your value.<br />
  12. 12. Value<br />What you can do uniquely well to help others address issues and solve problems that matter to them. <br />
  13. 13. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Anticipatory<br />Relational<br />Informational<br />
  14. 14. Interruption vs. Permission<br />
  15. 15. ContentConversation<br />
  16. 16. Consistently Contribute Value<br />
  17. 17. Transparency<br />
  18. 18. Is your cart before your horse?<br />
  19. 19. Social Media<br />You must be personal and conversant<br />
  20. 20. Lead with value<br />Wrap the personal around your value<br />
  21. 21. Remarkable<br />Value <br />Not <br />Personality<br />
  22. 22. New business card<br />www.namecheap.com <br />
  23. 23. Social Capital<br />Relationships<br />Trust<br />Ability<br />Integrity<br />Intentions<br />Reputation<br />Professionally personal<br />Judgment (e.g. spam, photos)<br />
  24. 24. Name - Picture - Purpose<br />
  25. 25. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  26. 26. Order of Importance<br />E-mail, Google Profile<br />Linkedin<br />Blog<br />Twitter<br />Facebook<br />Other<br />
  27. 27.
  28. 28. Lies<br />
  29. 29. Twitter is a broadcast medium<br />
  30. 30. <ul><li>Be yourself, not your business
  31. 31. Link to your business or blog
  32. 32. Contribute value
  33. 33. Acknowledge value others contribute
  34. 34. Introductions in Twitter, connections offline
  35. 35. Be strategic
  36. 36. Be patient! </li></li></ul><li>Blogging<br />Godin and Peters on blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />
  37. 37.
  38. 38.
  39. 39. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  40. 40. What to blog about?<br />Own your own business<br />Work for someone else<br />
  41. 41. Some Examples<br />http://marketforcause.com/<br />http://michaellemons.wordpress.com/<br />http://sharonmarkovsky.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://blog.kemplerdesign.com/<br />http://renohomevoices.com/<br />http://www.outandaboutmarketing.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />
  42. 42. DO IT!<br />
  43. 43. Questions?<br />
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